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    Ganga Nayan T L
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    10 psychological hacks of Amazon

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    10 psychological

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    10 psychological hacks of Amazon

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    16 views15 pages

    10 Psychological

    Uploaded by

    Ganga Nayan T L
    10 psychological hacks of Amazon

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 15
    Poe) Cy (Orne car a ed Amazon's the king of "buy stuff you didn't need." But that's no accident. The website is filled with psychological hacks designed to make you spend more. CRUcMOkamute FoR AN ES) 1 ec eevee) Pel) 2 (orleans ea need SV msege1e- Alene (1-0 16S People are lazy, and Amazon aatelivon ia So what do they do? Turn subscriptions into the Cirle 9:59 AM - Sep 30, 2022 - Tweet Hunter Pro eC) C7 Crean Cue 2/ Tracking what they save you When we try to cancel our Prime subscriptions, Amazon displays the amount saved with its Sao Hard to say no to $313.38 saved in delivery fees, you know? Credit: @p_agnew Loss-aversion messaging: amazon 9:59 AM - Sep 30, 2022 - Tweet Hunter Pro ei a acura EAy CVs) ofold t=] piece Rcr-lU Lath) Even before Amazon displays the price They show us what we can save In an enlarged and bright red font And who doesn't like a good bargain? boo PN soc OOP a Co) Cee 4/ Strikethrough higher prices ON aca ole a ee TOCSY new, lower price seems like a Staal ies 1 Rok Ce LeeaUy oda would: PM lalelc Ra Mono Lal} original price Oo) et Mime Stale) le Rn MCAD price Intensifying the anchoring tae STOO Bo eco eee aa Oeil a eral acca Aed 5/ The visually empty carts People have a tendency to fill containers to their full capacity because of everyday Coola (nen The same happens with Amazon's carts. The empty space below that book compels people to fill it up! sleroeP\VEe= oe OOP EM Cas mre) PY eo ELA) % (CEN alate eae ane) 6/ Smaller fonts When prices are visually smaller, we mistake them for smaller Tole Cel aren Now you'll notice how small Amazon sizes its prices on the purchase page: exe Wn Koro Ra eager) Pa eieliy a @abhishekshaht73 7/ The red color Red fonts trigger action. Especially against a predominantly white background, like that of Amazon: 10:00 AM - Sep 30, 2022 - Tweet Hunter Pro PS ay 8/ Price convergence Amazon smartly places unrelated lower prices and nn

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