SEARCH BANNER ADS GUIDELINES

2022
TABLE OF CONTENT

02 Size

03 Safe Area
04 Elements
05 Background
07 Colors
08 Text Alignment
09 Content

Search Banner Ads Guidelines 2022

WEB BANNER BACK TO TABLE OF CONTENT

BANNER SIZE 1200px x 200px for PC

Banner Size
width 1200px x height 200px
File size below 100kb

Shopee Mall Tag Size

width 160px x height 36px
SAFE AREA for PC
Side & Top Margin
width 16px x height 16px

Safe Area
width 912px x height 168px

Logo Merchant Area

width 240px x height 168px Download Web Banner Layout Template File Here

Search Banner Ads Guidelines 2022 02

APP BANNER BACK TO TABLE OF CONTENT

BANNER SIZE 1200px x 400px for APP

Banner Size
width 1200px x height 400px
File size below 100kb

Shopee Mall Tag Size Download App Banner

SAFE AREA for APP width 210px x height 46px Layout Template File Here
Side & Top Margin
width 20px x height 40px

Safe Area
width 1160px x height 320px
File size below 100kb

Search Banner Ads Guidelines 2022 03

ELEMENTS BACK TO TABLE OF CONTENT

PRODUCT IMAGES BRAND PLACEMENT

DISKON S/D 30%

BEAUTY SALE
UNTUK KULIT SEHAT
& BERCAHAYA

LIFESTYLE IMAGE

BRAND
UNTUK KULIT SEHAT TERPOPULER
& BERCAHAYA
DISKON S/D 30%

Search Banner Ads Guidelines 2022 04

BACKGROUND BACK TO TABLE OF CONTENT

FLAT BACKGROUND FLOOR BACKGROUND

NEW UNTUK KULIT KENYAL

APPLE PRODUCTS & BERCAHAYA
NOW ON SHOPEE
DISKON S/D 90%

PHOTOGRAPHIC BACKGROUND MULTI-COLOR BACKGROUND

24-25 OKT
DISKON S/D 30 SEP - 6 OKT DISKON S/D

70% ALAT PERTUKANGAN

SERBA MURAH
80%
BELANJA HEMAT
BELANJA HEMAT

Search Banner Ads Guidelines 2022 05

BACKGROUND BACK TO TABLE OF CONTENT

THEMATIC BACKGROUND

BEAUTY SALE
UNTUK KULIT SEHAT
& BERCAHAYA

24-25 OKT

ELEKTRONIK
TERMURAH

Search Banner Ads Guidelines 2022 06

COLORS BACK TO TABLE OF CONTENT

NEW UNTUK KULIT KENYAL NEW UNTUK KULIT KENYAL

& BERCAHAYA & BERCAHAYA
DISKON S/D 90% DISKON S/D 90%

Not allowed to use white or too bright colors, Not allowed to use black color,
because it will be vague with the Shopee UI. because in the Shopee Guidelines it's not allowed.

Never use these colors in any form,

as it is related to Shopee's competitors:

Search Banner Ads Guidelines 2022 07

TEXT ALIGNMENT BACK TO TABLE OF CONTENT

TEXT: LEFT-ALIGNED

BEAUTY SALE
UNTUK KULIT SEHAT
& BERCAHAYA

TEXT: CENTERIZED

UNTUK KULIT SEHAT

& BERCAHAYA
DISKON S/D 30%

Search Banner Ads Guidelines 2022 08

CONTENT BACK TO TABLE OF CONTENT

TYPEFACES Title Typeface

All Typefaces Using
Brand’s Fonts Guidelines
TETAP SERU
DI RUMAH DENGAN JBL
DISKON S/D 90%

Body Typeface
Roboto
Medium ABCDEFGHIJKLMNOPQ RSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Black ABCDEFGHIJKLMNOPQ RSTUVWXYZ

abcdefghijklmnopqrstuvwxyz
0123456789

Search Banner Ads Guidelines 2022 09

CONTENT BACK TO TABLE OF CONTENT

DISCOUNT TAG SHOPEE MALL TAG

UP TOS/D Roboto; Black, 20 pt

30
DISKON

30% %
OFF Roboto; Black, 72 pt
CTA BUTTON 25 px 25 px
Roboto; Black, 26 pt

DISKON S/D 30% Roboto; Black, 57,5 pt 40 px

PRICE POINT

MULAI DARI
60RB SEMUA DI BAWAH
200RB
• Price: Roboto Black, Uppercase, 72 pt
• Color will adapt from the design theme

RP200.000 RP200.000 RP200.000

RP150.000 RP150.000 RP150.000

• Slashed Price: Roboto Medium, 26 pt

• Final Price: Roboto Bold, 30 pt Download Content Template File Here

Search Banner Ads Guidelines 2022 10