98203 52899 PRAMODA RANGARI ‘ : @ women (2) praamod@gmait.com IITAHUTAEUEEORLD HUDDLE ATAU BACHELOR OF APPLIED ARTS (© SIR. J. J. INSTITUTE OF APPLIED ART, 1991 DESIGN THINKING , EXECUTIVE EDUCATION © STANFORD UNIVERSITY - BUSINESS, APRIL 2021 IIIAHICIIELLLORALOEACSIOLDEELOSEALOEA TOTAAL Q ‘With 30 years of experience in Design, Communication and Creative Strategy, Thave been offering creative solutions to brands at multiple Advertising and Design agencies. Early on in my career, when Elsie Nanji, the Founder & Creative Director, Ambience Advertising, gave me the responsibility to set up & head the Delhi branch, it helped me hone my leadership skills. Post my stint at Lowe Lintas, I proposed the idea of starting Ogilvy Design to Piyush Pandey, Chairman, Ogilvy. And for 7 years, spearheaded the business vertical and worked on exciting projects like Axis Bank, Cadburys, etc. I also forayed into Retail and Experiential Design projects for Asian Paints and Amaron. At Ogilvy, I had the privilege to work personally with Prince Charles on his foundation project and present the creatives to him at the Buckingham Palace. ‘Then anew opportunity to set up Design division for Stirred Advertising in Shenzhen, China & Mumbai arose and I jumped headlong, At Stirred I took a leap into Digital design with UI/UX for websites and apps. And a healthcare app designed by us was awarded runners up at the Ad Club awards. Currently Iam working as Design Director, IDFX Design, and applying my design thinking insights into Branded Environmental Design. IIATUCSHUCLEOEDDNED HLSENAUEALOHITATECAIERLLOEALOEACEB EAE IDFX DESIGN DESIGN DIRECTOR (Consultant for 10 days /month] MAY 2019 ONWARDS Blending my experience in graphic design and brand communication, Iam collaborating with clients and architects to create spaces that reflect brand ideology. So as to create an aesthetically designed environment which induces productivity, pride and positive collaborations. As IDFX is a Design & Build studio with inhouse production capabilities, Ihave gained a hands on experience in materials and prototyping of 3D installations. Clients: Bank Of America, Standard & Poot Global, Mahindra, Schindler, Siemens Healthineers. LINAEEATDHITAIUEAEOELEDHAEDEAEB IAAL STIRRED DESIGN SR. CREATIVE DIRECTOR - GROUP CREATIVE DIRECTOR JAN 2014 = JAN 2019 Stirred had the global advertising services mandate for Harman International and its many brands like JBL, Harman kardon, AKG, Infinity ete. ‘To kickstart Harman design services mandate they got me onboard to set up Stirred, Mumbai office. ‘The immediate task at hand was to build up a team, which would operate from the Harman Design Centre in China and from our own offices in India. Later, our scope of work got much bigger. So, besides working on identities and packaging, we also got into digital design with UI/UX for websites and app design. Clients: Intemational - Harman Corporate, Harman-kardon, JBL, Mark Levinson, AKG India - HCG, CGH earth, Navrathan, Fresh Connection, myfoodswings, Swiss Eagle Watches. MOVINIILNDIELITRDH ERA ene OGILVY DESIGN CREATIVE DIRECTOR - SR. CREATIVE DIRECTOR 2006-2013 At Ogilvy, Ihave played the role of a creative entrepreneur, strategist and leader. My primary objective while setting up the vertical from scratch was to build a robust creative team. and match Ogilvy’s high creative benchmark. I expanded the spectrum of work beyond Identity and packaging design, by venturing into environmental and retail design. Clients: Amaron Batteries, Prince Charles - Prince's Charities foundation, Axis Bank, Asian Paints, Brooke Bond, Cadbury, Ceat, Dove, Godrej, Goverment of India, Goverment of Maharashtra, Hutch, Hyderabad Metro, Kingfisher Airlines, Lakme, Oberoi Reality, Pan foods, Perfetti, Reliance Foundation, Amara Raja Corporate, Taj Hotels, Videocon and Vodafone. LLL LLLHUAI IELSULLEOLILDES CDPD DELLE GRANDMOTHER CREATIVE DIRECTOR 2004 - 2005 From the world of advertising, I leaped into the world of design at Grandmother. Bringing in my advertising experience, I collaborated with the founders to build a strategy of targeting hospitality and digital media, Clients: Olive, Zenzi, Rain LLL LOWE LINTAS & PARTNERS CREATIVE DIRECTOR 2001 - 2003 Clients: ICICI Prudential Life Insurance, Shaw Wallace Brands - White Mischief, Viadivar, Veba. LL BACKPACKING @ HIMALAYAS 2000 - 2001 LHUTUTITATITLEELLLALALELA DDL eeeeeere THE EARLY YEARS... AMBIENCE ADVERTISING ASSOCIATE CREATIVE DIRECTOR- CREATIVE DIRECTOR ‘97 - 2000 ENTERPRISE ADVERTISING SR. ART DIRECTOR - SR. ART SUPERVISOR “96 - ‘97 AMBIENCE ADVERTISING VISUALISER - ART DIRECTOR ‘92 - '96 PREETI VYAS GIANNET! STUDIO GRAPHIC DESIGNER ‘91 - 92 IUALHATATECATEULEOLLLOEACEOD CODA TELE OE