WHY

BBA
 WHY BBA

CONTENT
Introduction3

Top BBA Colleges and Seats 4

Programme Details 8

What After BBA 10

Why BBA is a winning proposition 12

Why aspirants may still shun BBA opportunity 14

2

INTRODUCTION
A degree in business education at an undergradu-
ate level not only boosts the management skills
and corporate insight but also brings opportunities
to begin a career in the corporate world immedi-
ately after completing the professional programme.
“Prime objective of all BBA Programs is to cre-
ate managers for tomorrow; managers who are
equipped with knowledge, skills and personality to
take relevant business decisions,” says Prof. (Dr.)
SK Dubey, Amity School of Business, FMS -Amity
University Uttar Pradesh.
He adds that post-BBA degree students get
positions at the junior executive or managerial
level in the front line of an organisation. “Such
programmes groom well-rounded managers with
global sensitivity and holistic business perspec-
tive,” says Prof. (Dr.) SK Dubey.
During the BBA programme, students undergo
multiple summer internship during the months
of May and June every academic year. While the
industry training in different companies bring BBA
students varied industry insight, it also gives them
an opportunity to explore their interest areas by
pursuing the industry training in similar interest
domains.
3
WHY BBA
Such industry trainings also help students widen
their professional horizons beyond classroom
teaching and sometimes it also helps them fetch
jobs in the organisation which get impressed with
their performance during their stint as an intern.
BBA Programmes and Course
Structures – A glimpse of what is
taught and what to learn
BBA, BBM, BBS, BMS, BFIA, IPM are the names
of the undergraduate management programmes
offered by various universities and institutes in
India. While names and duration may vary, the
course content is more or less the same.
The duration of the programmes is mainly 3 years.
Indian Institute of Management, Indore offers a
5-year Integrated Programme in Management. The
first 3 years of the programme imparts the under-
graduate management education and the next 2
years is post graduate management education.
To help BBA aspirants get the crux of the under
graduatemanagement programmes offered by the
top institutes, we share with the table below.
 WHY BBA

TOP BBA COLLEGES AND SEATS

College Affiliating University Seats Exam
Indian Institute of Indian Institute of 120 IPM Aptitude Test
Management (IIM), Indore Management (IIM), Indore
Shaheed Sukhdev College Delhi University BMS - 185 DU JAT
of Business Studies, Delhi BBA-FIA - 60
Keshav Mahavidyalay, Delhi Delhi University 46 DU JAT
Deen Dayal Upadhyay Delhi University 46 DU JAT
College, Delhi
Gargi College, Delhi Delhi University 46 DU JAT
Sri Guru Gobind Singh Delhi University 40 DU JAT
College of Commerce, Delhi
Aryabhatta College Delhi University 62 DU JAT
BR Ambedkar College Delhi University 62 DU JAT
College of Vocational Delhi University 62 DU JAT
Studies
Lakshmibai College Delhi University 30 DU JAT
Maharaja Agrasen College Delhi University 46 DU JAT
Shivaji College Delhi University 62 DU JAT
Sri Guru Nanak Dev Khalsa Delhi University 40 DU JAT
College
Sri Guru Tegh Bahadur Delhi University 40 DU JAT
Khalsa College
HR College of Commerce Mumbai University 120 Direct admission
and Economics, Mumbai based on
candidates’ merit
Jai Hind College, Mumbai Mumbai University 60 Direct admission
based on
candidates’ merit
Mithibhai College, Mumbai Mumbai University 120 Direct admission
based on
candidates’ merit
KC College, Mumbai Mumbai University 240 Direct admission
based on
candidates’ merit
Symbiosis Centre for Symbiosis International 240 SET BBA
Management Studies, Pune University
Symbiosis Institute of Symbiosis International 90 SET BBA
Computer Studies & University
Research, Pune

4
 WHY BBA

College Affiliating University Seats Exam

Anil Surendra Modi School NMIMS University, Mumbai 360 NPAT BBA
of Commerce, Mumbai
St. Xavier’s College, Autonomous 60 St. Xavier’s
Mumbai College BMS
Entrance Test
Jindal Global Business O P Jindal Global University BBA (Hons) - SAT/UGAT/JSAT
School, Sonipat 180
Integrated
BBA (Hons.) +
MBA - 50
Maharaja Surajmal Institute Guru Gobind Singh 420 GGSIPU CET BBA
Indraprastha University,
Delhi
Maharaja Agrasen Institute Guru Gobind Singh 360 GGSIPU CET BBA
of Management Studies Indraprastha University,
Delhi
Mahavir Swami Institute of Guru Gobind Singh 60 GGSIPU CET BBA
Technology Indraprastha University,
Delhi
Management Education and Guru Gobind Singh 60 GGSIPU CET BBA
Research Institute Indraprastha University,
Delhi
Vivekanand Institute of Guru Gobind Singh 360 GGSIPU CET BBA
Professional Studies Indraprastha University,
Delhi
BM Institute of Engineering Guru Gobind Singh 60 GGSIPU CET BBA
& Technology Indraprastha University,
Delhi
Bhai Parmanand Institute of Guru Gobind Singh 40 GGSIPU CET BBA
Business Studies Indraprastha University,
Delhi
Jagannath International Guru Gobind Singh 120 GGSIPU CET BBA
Management School- Indraprastha University,
Kalkaji Delhi
Jagannath International Guru Gobind Singh 240 GGSIPU CET BBA
Management School- Indraprastha University,
Vasant Kunj Delhi
Jagan Institute of Guru Gobind Singh 120 GGSIPU CET BBA
Management Studies- Indraprastha University,
Rohini Delhi
JIMS Engineering Guru Gobind Singh 120 GGSIPU CET BBA
Management Technical Indraprastha University,
Campus Delhi
Ideal Institute of Guru Gobind Singh 210 GGSIPU CET BBA
Management & Technology Indraprastha University,
Delhi

5
 WHY BBA

College Affiliating University Seats Exam

Institute of Information Guru Gobind Singh 240 GGSIPU CET BBA
Technology & Management Indraprastha University,
Delhi
Tecnia Institute of Advanced Guru Gobind Singh 240 GGSIPU CET BBA
Studies Indraprastha University,
Delhi
Delhi Metropolitan Guru Gobind Singh 180 GGSIPU CET BBA
Education Indraprastha University,
Delhi
Sri Guru Tegh Bahadur Guru Gobind Singh 300 GGSIPU CET BBA
Institute of Management & Indraprastha University,
Information Technology Delhi
Shri Krishna College of Guru Gobind Singh 60 GGSIPU CET BBA
Education Indraprastha University,
Delhi
SGIT School of Guru Gobind Singh 120 GGSIPU CET BBA
Management Indraprastha University,
Delhi
New Delhi Institute of Guru Gobind Singh 360 GGSIPU CET BBA
Management Indraprastha University,
Delhi
Banarsidas Chandiwala Guru Gobind Singh 120 GGSIPU CET BBA
Institute of Professional Indraprastha University,
Studies Delhi
Northern India Engineering Guru Gobind Singh 60 GGSIPU CET BBA
College Indraprastha University,
Delhi
Bhagwan Parshuram Guru Gobind Singh 60 GGSIPU CET BBA
Institute of Technology Indraprastha University,
Delhi
Rukmini Devi Institute of Guru Gobind Singh 360 GGSIPU CET BBA
Advanced Studies Indraprastha University,
Delhi
Delhi College of Advanced Guru Gobind Singh 163 GGSIPU CET BBA
Studies Indraprastha University,
Delhi
Institute of Innovation in Guru Gobind Singh 360 GGSIPU CET BBA
Technology & Management Indraprastha University,
Delhi
Trinity Institute of Guru Gobind Singh 120 GGSIPU CET BBA
Professional Studies Indraprastha University,
Delhi
Kasturi Ram College of Guru Gobind Singh 100 GGSIPU CET BBA
Higher Education Indraprastha University,
Delhi

6
 WHY BBA

College Affiliating University Seats Exam

Fairfield Institute of Guru Gobind Singh 240 GGSIPU CET BBA
Management & Technology Indraprastha University,
Delhi
Gitarattan International Guru Gobind Singh 180 GGSIPU CET BBA
Business School Indraprastha University,
Delhi
Delhi School of Professional Guru Gobind Singh 220 GGSIPU CET BBA
Studies & Research Indraprastha University,
Delhi
Delhi Institute of Advanced Guru Gobind Singh 60 GGSIPU CET BBA
Studies Indraprastha University,
Delhi
Delhi Institute of Rural Guru Gobind Singh 210 GGSIPU CET BBA
Development Indraprastha University,
Delhi
Kamal Institute of Higher Guru Gobind Singh 90 GGSIPU CET BBA
Education and Advanced Indraprastha University,
Technology Delhi
Beri Insitute of Technology Guru Gobind Singh 55 GGSIPU CET BBA
and Research Indraprastha University,
Delhi
BLS Institute of Technology Guru Gobind Singh 216 GGSIPU CET BBA
Management Indraprastha University,
Delhi
Lingya`s Lalita Devi Institute Guru Gobind Singh 180 GGSIPU CET BBA
of Management & Sciences Indraprastha University,
Delhi
Chandraprabhu Jain Guru Gobind Singh 210 GGSIPU CET BBA
College of Higher Studies Indraprastha University,
Delhi
Sant Haridass College of Guru Gobind Singh 60 GGSIPU CET BBA
Higher Education Indraprastha University,
Delhi
Sirifort College of Computer Guru Gobind Singh 120 GGSIPU CET BBA
Technology & Management Indraprastha University,
Delhi
Meera Bai Integrated Guru Gobind Singh 60 GGSIPU CET BBA
Institute of Technology Indraprastha University,
Delhi
Bharati Vidyapeeth School Bharati Vidyapeeth Deemed 120 BUMAT
of Management, Pune University
Gitam Institute of Gitam University, 240 GITAM GAT
Management, Gitam Vishakhapatnam
University, Vishakhapatnam
Note: The source of the above-mentioned seat numbers is the respective universities/institutes
for the previous academic year.

7
 WHY BBA

PROGRAMME DETAILS
We now share the details of the above-mentioned programmes.
BBA & BMS

Bachelor of Business Administration (BBA) or Bachelor of Management

Studies (BMS) may vary in name but the basic course structure is similar. In
terms of core courses, the subjects taught are as follows:
●● Mathematics
●● Economics
●● Business Statistics
●● Finance
●● Operations Management
●● Business and Industrial Law
●● Business Environment

For specialised programmes, the elective courses vary accordingly. For

example, the BBA –IT programme offered by Symbiosis Institute of Comput-
er Studies and Research (SICSR) Pune offers following exclusive courses:
●● Information Technology
●● Internet Technology
●● Data Base Management System
●● System and Software Practices
●● Web Content Management
●● Cyber Law and Regulatory compliance
●● Software Project Management
●● IT Risk Management
●● Introduction to Green IT

While the duration of the BBA or BMS programmes in all the universities of
India is 3 years, the same for University of Delhi (DU) is 4 years. Till 2012, DU
offered programmes in different nomenclature such as Bachelor of Business
Studies (BBS), Bachelor of Business Economics and Bachelor of Financial
Investment and Analysis (BFIA). Since the year 2013, all these programmes
have been consolidated to Bachelor of Management Studies (BMS).

Integrated Programme in Management

The 5-year Integrated Programme in Management was launched in India by

8
 WHY BBA

IIM Indore in the year 2011. Dr. N Ravichandran, former Director, IIM Indore
said, “The Five Year Integrated Programme is meant for students who have
finished their Higher Secondary Education (HSE) or equivalent. This is an
innovative programme being offered by IIM Indore to identify and amplify the
leadership potential of young men and women in India and prepare them to
shoulder challenging managerial and administrative responsibilities in
Indian and global societal context.”

According to IIM Indore, 40% of the programme would focus on the follow-
ing areas:
●● Mathematics, Statistics, Logic and Computer Science
●● Introduction to Literature: Indo-Anglian, British and American
●● Introduction to Philosophy, Sociology, Psychology, Political Science, Geology,
and Geography
●● Civilization and History (both India and World)
●● Exposure to Natural Sciences: Physics, Chemistry, Biology, and Botany
●● Exposure to Languages: (at least one foreign language and one Indian language)
●● Exposure to Performing Arts and Fine Arts
●● Soft skills: Leadership Development, Personality Development, team work and
Communication

The second module includes functional areas of management like Account-

ing, Finance, Organisational Behaviour, Decision Science, Operations and
Services Management, Marketing, Economics, Information Technology,
Communication, Legal Aspects of Business, Ethics, Corporate Governance,
Corporate Social Responsibility, Business Strategy, International Business
and Entrepreneurship.

9
 WHY BBA

WHAT AFTER BBA?

The undergraduate management programmes offer you an opportunity to
start your corporate career at a tender age. While campus placement is not
very common for most of the BBA programmes except a few top institutions,
a BBA or equivalent degree can fetch students an entry-level job in various
management roles.

A BBA degree can get students a monthly package of Rs. 15-20 thousand or
even more, depending on your level of competence and depth of knowledge
and understanding.

Aspirants can also pursue higher studies after your BBA which will make
your MBA degree more valuable. A post-BBA work-experience of 1-2 year
helps understand the application of management theories that they learn
during MBA.

The BBA programmes are also an industry-fit as companies look for BBA
graduates for their mass managerial openings at entry-level jobs. An MBA,
for them, is overkill for the job they offer. The positions which BBA graduates
fit into includes Cost estimator, Loss prevention manager, Sale manager,
Security officer and Operation manager, supply chain managers etc.

Job opportunities galore

After specialising in different domains like Bachelor of Business Administra-
tion BBA (General), BBA (Marketing & Sales), BBA (Finance & Accounts),
BBA (Family Business Management), BBA+ MBA (Dual Degree), the BBA
graduates get various entry-level and front end job options.

While the economic slowdown has toughened job market for MBA’s which
are generally hired at senior level, the entry level job opportunities have
remained mostly unaffected. BBA’s become the best fit for the positions
where corporate feel that hiring an MBA is an overkill.

The different entry-level job profiles post-BBA include that of Sales Manager,
Advertising Manager, Brand Manager, Communications Manager, Depart-
ment Manager, Warehouse Manager, Product Manager, PR Executive, Retail
Buyer and Merchandiser, Store Manager among others.

10
 WHY BBA

The annual average salary package for the BBA’s varies in the range of Rs.
2-6 lakh depending on the institutions and capabilities of students.

Placements of different BBA colleges

Many top colleges also attract big corporate for placements and also bring
attractive ROI (Return on Investment) for BBA’s. While top colleges offer
campus placement services, many other BBA colleges assist their students
to find jobs off-campus.

The list of recruiters at the institutes includes top companies like PWC,
Deutsche Bank Global Operations, UBS Verity Knowledge Solutions, Pro-
tiviti among others. Other key recruiters include PriceWaterHouse Coopers,
Ernst and Young, Tresvista, HDFC, Convonix, Eaton Industries, Maersk,
HSBC, Catenon, Balaji Telefilms, iResearch, KPMG, Zomato among others.

The profiles include Strategic Consulting Associate, Business Analyst,

Equity and other research-oriented positions.

Opportunity to pursue higher studies

A BBA degree also eases avenues for higher studies in management edu-
cation. Apart from enabling a candidate to engage in a job, management
insights during BBA programme also help students to add value to their
MBA programme that they may pursue in future.

11
 WHY BBA

WHY BBA IS A WINNING PROPOSITION

After your 10+2 exams, your immediate focus shifts to choosing a profes-
sional course that may help realise your dream career. While career options in
engineering, medicine, commerce and science generally dominate students’
choice after their higher secondary education, management programmes
such as BBA, BMS, and BBS at undergraduate level also present lucrative
career options in the world of business and corporate management.

Bachelor of Business Administration (BBA) and related programmes at UG

level offer a comprehensive understanding of business environment and
management functions. These courses also help students to learn leader-
ship qualities and develops their problem-solving abilities which are much
required in today’s competitive and complex business environment.

Careers360 brings you reasons why you should choose BBA programmes
after 12th.

Offering an early opportunity for acquiring

Professional skills
BBA programmes help students acquire management skills at an early
stage. Just after 12th course, it brings them closer to the world of manage-
ment and helps you grasp knowledge of making business decision like a
leader. If you wish to become an entrepreneur, it also helps them think more
precisely on different aspects of running a business. It helps build tactical
skills and develop strategic thinking.

3-year programme gives more academic years to

learn basic management
The undergraduate management programmes give aspirants a minimum
of three years to learn basic management theories comprehensively. The
topics covered during the programme range from business economics,
accounting principles, finance and marketing management to business law,
and computer fundamentals, etc. These courses under a BBA programme
help develop a holistic approach towards management.

12
 WHY BBA

An industry fit programme for mass managerial

position
The BBA programmes are also an industry-fit as companies look for BBA
graduates for their mass managerial openings at entry-level jobs. An MBA,
for them, is overkill for the job they offer. The positions which BBA graduates
fit into includes Cost estimator, Loss prevention manager, Sale manager,
Security officer and Operation manager, supply chain managers etc.

Makes one financially independent with a lesser

investment compared to other MBA
If management aspirants wish to pursue your career in management, the
BBA programmes offer an opportunity to enter the working environment
early in your age, hence making them financially independent also. Further
pursuing an MBA after your graduation in any other stream makes it more
expensive proposition than your BBA programmes.

Also, the return on investment (ROI) also counts in favour of BBA. While
MBAs spend five years after their class 12 exams, it takes only three years
for BBAs to enter the job market.

Develops a management focused approach from

the very beginning
The BBA programme helps develop management focused approach from
the very beginning of career. Thus students don’t need to unlearn many
things which otherwise you do while pursuing MBA after your graduation
from other streams. The learning capability of freshers is also better as you
catch everything very quickly.

Early work-ex brings in-depth insight into application

of theories during higher studies
As BBA programmes help students enter the corporate world at a tender
age, their dream of pursuing higher studies can be more beneficial as they
can enter an MBA programme with a good industry experience and insight
in management domain. Your management insight while working post-BBA
develops depth on application of management theories that they learn dur-
ing MBA.

13
 WHY BBA

WHY ASPIRANTS MAY STILL SHUN BBA

OPPORTUNITY
Despite so many advantages of doing a BBA, some aspirants may still shun
this opportunity if they are not determined on their career path. If they are
not yet sure about management becoming their definitive career choice after
graduation. In that case, such students need to give a second thought to
your BBA plan.

Also, despite choosing other streams at UG level, their dream for corporate
role and managerial position may come true as you can enter the domain
by pursuing an MBA degree after your graduation from any other stream.

While most of the BBA students look forward to pursuing an MBA degree
either immediately after their BBA or after a one-two year work experience,
the cost of their management education during BBA increased their financial
burden and makes their Return on Investment (ROI) a bigger challenge. Also,
many institutes including IIM-Indore offer 5-year integrated programme in
management covering BBA part also, which makes a separate BBA degree
redundant.

Still, an undergraduate programme in management like BBA enhances their

business management skills and brightens your chance for an early foray
into the corporate world.

14