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Content Strategy for Business Goals

This content strategy document outlines 3 potential strategies to achieve a company's business goals by targeting specific audience groups. Strategy 1 aims to re-engage inactive customers through a "welcome back" email marketing campaign offering free shipping. Key performance indicators for Strategy 1 include email open and conversion rates. The document provides demographics and psychographics for two target audiences and outlines a roadmap for the strategies.

Uploaded by

Mihaela Apostolescu
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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628 views3 pages

Content Strategy for Business Goals

This content strategy document outlines 3 potential strategies to achieve a company's business goals by targeting specific audience groups. Strategy 1 aims to re-engage inactive customers through a "welcome back" email marketing campaign offering free shipping. Key performance indicators for Strategy 1 include email open and conversion rates. The document provides demographics and psychographics for two target audiences and outlines a roadmap for the strategies.

Uploaded by

Mihaela Apostolescu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Content Strategy

Duration: MM YYYY - MM YYYY

Prepared by: Add the name of the team or the lead content strategist here

Business Goals
List the company's aspirations that should be the basis of your content strategy. Doing so will
make it easier for your team to link back strategies to the company's bigger mission.

List business goals here


Add more as needed

Target Audience
Group 1 Group 2

Demographics 25-34 years old


Mostly females
Age range USD 50,000-150,000
Gender Senior Creative
Income
Occupation

Psychographics Urban dweller


Decorating and cooking
Lifestyle Career-oriented and spiritual
Hobbies
Values
Content They Like

Communication
Platforms They Prefer

Content Strategy Overview


Write a brief description of the content strategy you're exploring and how it will achieve the
business goals.

Strategy 1 Strategy 2 Strategy 3

Business Goals Re-engage inactive


customers

Target Audience Group 1

Type of Content "Welcome back!" email


marketing with a free
shipping CTA button

Content Platforms Email

Key Performance Open email rate and

Indicators (KPI) conversion rate

Resources

Roadmap
Briefing Pre-Production Production Post-Production

Strategy 1 MM/DD/YYYY MM/DD/YYYY MM/DD/YYYY MM/DD/YYYY

Strategy 2


Strategy 3


Notes
Use this space for other reminders relevant to your team

Approval
Approvers Comments Date

Write the approver's name Add notes here MM/DD/YYYY

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