 The Game

esports  The Business

The Partner
101 

 The Project
What is it?
Esports is the accepted term for
competitive video game competitions
and associated business models.

The most common video game genres

associated with esports are real-time
strategy (RTS), first-person shooter (FPS),
fighting games, sports simulations, and
multiplayer online battle arena (MOBA).
Evolution from the couch
  The Game
esports  The Business
The Partner
101 

 The Project
How does it
make money?
Individual Players

 Player Skill
 Tournament winnings
 Twitch pageviews

 Player Personality
 Live-event appearance fees
 Celebrity matches
 Pro-Am exhibitions
 Twitch pageviews
Twitch: think cable tv … for esports
 Live Chat
Gameplay

Personality
Twitch: think YouTube Live…for esports

 “Popular” players generate pageviews

 Revenue splits with Twitch Partners
 Platform currency called ‘bits’ (1.4¢ each)
 Viewer subscriptions

 Players can generate additional income through affiliate

agreements, and their own YouTube channel
Live Events

 Attendee ticket sales

 Parking
 Tournament participant entry fees
 Concessions & merchandise
 VIP & fan experience packages
 Pay-per-view income from online & television broadcast
 Advertising income from online streaming & television broadcast
 Event & venue sponsorship & branding
Building a team
Professional Leagues
  The Game
esports  The Business
The Partner
101 

 The Project
Who is it?
 • First organized in 2006 as amateur Call of Duty
team
• Grew to became very successful CoD
professional team and began attracting other
teams
• Purchased in 2017 by North Texas investment
group
OPTIC GAMING • Headquarters consolidated & relocated to North
Texas
OPTIC GAMING

Esports Venues, LLC

  The Game
esports  The Business
The Partner
101 

 The Project
Esports
Stadium
Arlington
• Phase I
• Begins in early June
• Ballroom & Lobby conversion to Stadium
• Storage area conversion to Broadcast Center
• Target completion mid-November
 Grand Hall
• Remove carpet
• Refinish concrete
• Change wall treatments
• Change lighting
 Grand Hall
• Remove carpet
• Refinish concrete
• Change wall treatments
• Change lighting
• Add elevator
• Renovate mezzanine
 Grand Hall
• Remove carpet
• Refinish concrete
• Change wall treatments
• Change lighting
• Add elevator
• Renovate mezzanine
• Add competition stage
• Add production lighting
• Add large video board
 Grand Hall
• Remove carpet
• Refinish concrete
• Change wall treatments
• Change lighting
• Add elevator
• Renovate mezzanine
• Add competition stage
• Add production lighting
• Add large video board
• Moveable set pieces
• Camera platforms
Warehouse
 Broadcast
Center
• Audio & Video Control Rooms
• Data Center
• Event Server Room
• Broadcaster Dressing Rooms
• Post-Production Suite
• Relocating Doors
• New team dressing rooms
• Main hallway
 Gallery Lobby

• Remove carpet
• Refinishing concrete
• Change wall treatments
 Gallery Lobby

• Remove carpet
• Refinishing concrete
• Change wall treatments
• 30 gaming stations
• Video banners & screens
• Life-sized avatar displays
 Gallery Lobby

• Remove carpet
• Refinishing concrete
• Change wall treatments
• 30 gaming stations
• Video banners & screens
• Life-sized avatar displays
• Stairway to mezzanine suites
• F&B sales location
• Phase I
• Begins in early June
• Ballroom & Lobby conversion to Stadium
• Storage area conversion to Broadcast Center
• Target completion mid-November
• Phase II
• Begins in December
• Meeting Rooms conversion to Training Center
• Target completion early January
 Meeting Rooms

• Remove carpet
• Refinish concrete
• Change wall treatments
• Change lighting
• Remove airwalls & track
 Training Center

• Remove carpet
• Refinish concrete
• Change wall treatments
• Change lighting
• Remove airwalls & track
• Permanent soundproof walls
• Classroom
• Five Training Rooms
• Six Locker Rooms
• Player Lounge
• Soundstage
• Press Room
• Show Office
 Training Center

• Remove carpet
• Refinish concrete
• Change wall treatments
• Change lighting
• Remove airwalls & track
• Permanent soundproof walls
• Classroom
• Five Training Rooms
• Six Locker Rooms
• Player Lounge
• Soundstage
• Press Room
• Show Office
• Creating new doors for player locker rooms