Maria Victoria B.

Miguel

BSE 3EVE

STRATEGIC MANAGEMENT

Netflix Goes to Bollywood

Netflix is a popular American streaming service and production company. As time goes by, the
company decided to expand it in international market, providing an access to stream videos. Moreover,
for more improvement the company decide to make their own series like House of Cards and Orange
and many more hits. Furthermore, the company expanded their operations in Bollywood because of the
evolving market. Indians almost spend their day using their smartphones watching videos on the
internet. This opportunity makes the company expand in India, but on the other side India has problems
on their internet speeds and the company has a local competition that is popular in India which is Hot
Star and EROS. And as a result, these problems and challenges will help Netflix to develop their
strategies to overcome it like setting a strategies on how to attracts the consumers in their competitors.

As an international company, Netflix should have a backup plan for their expansion. They need to
gather information on how to introduced their platform to other nation before the expansion. As this
became successful it will become profitable and gain more potential customers. As the company expand
they need to develop new products, innovate and know what is trend, theirs a lot of competitors out
there in order for them to stay relevant they need to innovate and produce what’s good for them like
implementing video games and cable TV. Furthermore, if the company wants to expand to other
nations, they need to offer them what they need, sell them an item and present them a quality videos so
they need to know the geographic area and culture of that nation so they can sell and make profits.

In conclusion, the company should set a plan through it leaders or stakeholders. Netflix should
pay attention about the competition and quality. Gather information before expansion to achieve its
success. They also need to examine whether their videos is meeting the expectation of the consumers.
And in order to stay relevant, the company must be prepared what challenges must come like
developing another idea. The company must conduct a Pestle Analysis to give them an insight.