Most Important Graph – Derived by Tony Buzan

The primacy Effect: An effect that shows that we remember, other things being equal, the
information at the beginning of a learning experience
The recency Effect: An effect that shows we remember, other things being equal, the
information at the end of a learning experience
The Von Restorff/Imagination Effect: An effect that shows we remember, other things being
equal, anything which is outstanding, different or unique
The Association Effect: An effect that shows that we remember, other things being equal,
whatever is linked or connected, especially to ourselves and our own worlds.
The Understanding and misunderstanding effect: This effect demonstrates that it is possible
to remember ‘accurately’ that which never happened. This relates to the brain's
phenomenal ability to imagine, daydream, create and associate. An awareness of this effect
leads to a deeper understanding of the nature of understanding and of misunderstanding
The Interest Effect: Interest is like a sleeping giant. When it is awakened, it is as if a massive
turbine has been switched on in your brain and all Learning, Thinking, Memory and
Creativity improve in one immediate, giant leap
The effect of meaning: Meaning and insight become part of memory and learning process,
as your brain takes in bits of information and pieces them together to create a holistic
picture
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