Knowledge Management

Internal Evaluation- 1

Submitted to : Mr. Sandeep Khedkar

Submitted by: Chetna Bisht E_15
Ravi Raj Patel E_44
Ritika Mathur E_47
Siddhi Pol E_57
Trushti Rawat E_61

Problem statement - 1
High costs incurred because of recurrent hiring, training, and development of employees in a short
span of time in the Information Sector.

Internal Rigidity and External Uncertainty

● Internal employees are unable to cope up with the ever evolving technology in the market.
● Unable to source the right kind of labour with relevant skills for the right job.
● High salary expectations due to mismatch of Demand and Supply of skilled labour.

Information Gap Knowledge Gap

● Not knowing the relevant skills required for a
particular job
● Unable to find relevant skilled labour
sourcing pools.
● How to increase the competency of
employees to keep up with the fast-changing
technology
● How to hire/source employees with relevant
skills to reduce the cost of training.

Problem statement - 2
Rise in cost due to organisations not being able to meet increasing stakeholder expectations of
incorporating environmentally sustainable products/processes.

Internal Rigidity and External Uncertainty

● Alternative environmental products, packaging materials, and manufacturing processes are either
unavailable or too expensive, making it difficult for organisations to conform to sustainable standards.
The government has relatively limited projects or subsidies to offer support to organisations.
● Managing change, dealing with resistance to change and educating the staff on how to keep the
change going, which is essential for environmental sustainability. The government, nonprofit groups and
the general public are becoming increasingly aware of the need for environmental sustainability and
demanding organisations to adopt sustainable practices.

Information Gap Knowledge Gap

● Company is unaware of the concept and
need for environmental sustainability.
● Company is unaware of environmentally
sustainable alternatives available in the
market.
● Lack of research and development on how to
produce environmentally sustainable
products.
● Organisations are unable to or are unaware
of where to procure sustainable materials
from.
Problem statement - 3 Dip in sales of retail stores due to growing competition from e-commerce.

Information Rigidity and External Uncertainty

● Retail outlets are failing to match the improved customer experience and discounts offered by
eCommerce websites due to high overhead costs.
● Retail outlets incur high inventory management costs whereas E-commerce websites, which are mere
platforms, have negligible inventory management costs.
● Retail outlets can cater to limited demographics as they have access to only certain geographical
locations whereas, E-commerce have no such geographical limitations.

Information Gap Knowledge Gap

● Retail Outlets are unaware of the relevant
marketing channels to utilise for promotion.
● Lack of data on consumer buying
behaviour making it difficult to boost sales.
● Unable to minimise overheads and inventory
cost.
● Unable to utilise statistical and analytical
platforms for understanding how to increase
sales.

Problem statement - 4 Business losses brought on by data breaches and data losses in IT
enterprises

Internal Rigidity and External Uncertainty

● Use of old data centres and technology leaves organisations vulnerable to data breaches. Increasing
the price and value of data in the market increases the demand for data. The data centres are physical
entities which are susceptible to fires and natural calamities.
● Proper compliance training is not done for the employees which results in data leakage as they are
oblivious to the methodology through which hackers steal data.

Information Gap Knowledge Gap

● Workforce is ill equipped to identify threats
and cyber attacks.
● Misconfigured software settings leave
systems vulnerable to cyber attacks and
data leaks.
● Workforce is not skilled enough to ward off
cyber attacks.
● Unable to build better infrastructure to defend
against such cyber attacks.

Problem statement - 5 Loss in customers as a result of failing to adapt to the needs of different
generational demographics in the FMCG sector.

Internal Rigidity and External Uncertainty

● Improper understanding of customer needs and wrong marketing of products. Consumers are
becoming increasingly choosy about what products they purchase. They lay great emphasis on what
the brand stands for.
● Reluctance in senior management to adapt to the needs and wants of younger generations.
Exponential Increase in substitute products and services available in the market.
● Rise in the protection and promotion of the interests of consumers.

Information Gap Knowledge Gap

● Lack or improper knowledge of your target
market's consumer buying
behaviour/motivators.
● Lack of knowledge of the right platforms to
utilise for marketing activities.
● Lack of understanding of how to keep up
production with the fast-changing trends in
products.
● How to market their products on various
marketing channels.