Loves JaPan

PoP uP shoP

PLaYTIMe Loves JaPan PoP uP shoP CoMes To ToKYo auGusT 23-25, 2011
DesIGneR saMPLe saLe oPen To The PuBLIC To BeneFIT save The ChILDRen JaPan, MusICaL sChooL RevIvaL anD FuMBaRo hIGashInIhon shIen PRoJeCT In JaPan!
Playtime Tokyo, the international trade show dedicated to the universes of children, junior and maternity is hosting a POP UP SHOP during its 5th edition in Tokyo. The Pop-Up Shop Playtime Loves Japan in cooperation with Labo love Japon and Hope and Love Tokyo will be found in Playtime Tokyo August 23-25, 2011, at Belle Salle Shibuya First. Open to the public, this boutique will offer accessories, ready-to-wear childrens and maternity clothing, deco and design objects offered by our exhibitors and sold exceptionally with a 70% discount. 100 percent of the proceeds will benefit Save the Children Japan, Musical School Revival and Fumbaro Higashinihon Shien Project in Japan. The brands participating include 0+0=, Antik Batik, Baby Version Rock, Bazaar dtoiles, Dis une couleur, Hakka Kids, Hlne Cousin Bb, Lesprit de Luna, Le marchand dtoiles, Violeta e Federico, Zef and more Japanese and International brands! PLAYTIME LOVES JAPAN At the recent Playtime Paris and New York Shows,Playtime Loves Japan in partnership with Hope and Love and Labo Love Japon Paris, generated over 35,000 euros in sales, with the funds going to charities associations-Kids Saver, Bonyu Kensa Network, Save The Children Japan and K.I.D.S. Playtime Tokyo will be the last stop for the world tour of this exceptional Pop Up Shop, August 23-25, 2011!
www.hopeandlove.jimdo.com www.labolovejapon.blogspot.com
Consumer access to the show will be restricted to the Pop-Up area only.

SCHOKO

The Pop Up Shop will for the occasion be decorated by the Japanese artist Schoko, living in Paris, a veritable magician in the art of working with paper. With her Origamic Sculptures she creates artistic and gastronomic happenings: the public is invited to travel into a sweet fairyland. E-mail schokoparis@hotmail.com As icing on the cake, Japanese patissiers and bakers working in France will join in this sale by offering cakes, biscuits and other sweetmeats, some with unusual astonishing flavours. www.labolovejapon.blogspot.com

LABO LOVE JAPON

THE SMALL RED DOT POSTER COLLECTION

Visitors will have the opportunity to purchase special limited edition posters created by French first-graders inspired by Japanese artist Minh Vo, a member of the artist collective 372 Pixels. Minh Vo decided to tell stories about his country his culture, his flag, to demonstrate to students the plight and drama experienced by children in Japan after the disaster. As a result, the children of Saint Thomas Aquinas school in Toulouse, France, were invited to free their imagination and compose illustrations in the colors of the country for the rising sun. Upon learning about the project, Easy Peasy designers Camille Levai and Sebastien Germs, wanted to unveil and sell the artwork to benefit earthquake /tsunami victims. The exhibition debuted at the 10th edition of Playtime in Paris and will also be available at the New York and Tokyos shows. Proceeds from the sale will also be donated to the three associations in Japan.

ABOUT THE THREE ASSOCIATIONS For Japan Earthquake Relief

Save the Children Japan School Music Revival

www.savechildren.or.jp/jpnem/eng/index.html www.schoolmusicrevival.org/index.html

Fumbaro Higashinihon Shien Project

(Gieger Counter Project) http://fumbaro.org/about/project/geiger-counter/

ABOUT PLAYTIME TOKYO Playtime Tokyo has now established as the largest children and maternity professional fashion trade show in Japan! Playtime Tokyo offers a comprehensive international selection of todays best collections in the childrens and maternity marketplace. The show encompasses infant and childrens clothing, shoes and accessories, baby gear, toys, deco/design products, childcare and maternity. In spite of recent events in Japan, more than 100 Japanese and International brands will be present at the show this season at Belle Salle Shibuya First, August 23-25, 2011!

For more information, list of the brands and the programm of our events, please visit our official website on

www.playtimetokyo.com
To download high resolution images from the last show, please visit

http://www.playtimetokyo.com/download/photos/pictures.html

Picaflor Japan Co., Ltd 6-11-1 Shimouma Setagaya-ku, 154-0002 Tokyo, Japan Tel/fax +81 (0)3 37 93 00 57 E-mail contact@playtimetokyo.com www.playtimetokyo.com