What if I told you that you could land
your first 3 high-paying clients within a
few weeks and be at $10k/mo as a
freelance copywriter 30 days from now?
Even in the middle of a pandemic-fuelled economic
crisis, harsh Government mandates, and Putin’s
unquenchable thirst to conquer the globe?
And what if you could do it quickly, like without wasting
time building a portfolio, sending hundreds of cold emails,
or spending a tonne of money on ads and self-promotion?
Bold promise, I know.
Stay with me.
See, when the pandemic first stuck in 2020, I too thought
that this corona thing had us all doomed as freelancers
and business owners.
And then something crazy happened.
Almost out of the blue, I had a record month in March
- over $40,000.
And then $50k the next month.
And then 60k the next… then 70k, then 80k, then $90k
and so on.
start of pandemic
$19,900
THE CLIENTS-ON-COMMAND DM™
AN FERRES
HEY! MY NAME IS SE
In case this is our first time meeting,
you should know that I suck at a lot of
things, but I’m famous for helping
freelance copywriters, closers and
social media agents get their first 3-5
high-paying clients and grow their
businesses to the 6-figure mark.
I’m the founder of the Copy Millions
Blueprint™ Implementation Program –
a global movement of copywriters and
freelance digital marketers from 30+
countries who have collectively helped
businesses sell tens of millions of
dollars of their products and services.
I am also a two-time HSS speaker and
have shared stages with other industry
leaders such as Dan Pena, Dan Lok,
Jason Capital, Craig Clemens, Justin
Goff, Bedros Keullian, Elliott Hulse and
Craig Ballantyne.
2
And even crazier, a tonne of my students started to Why would I do such a crazy thing?
land dream clients faster & easier than ever before.
Simple. I’m tired of seeing copywriters like you
See, the reality is that businesses need help with being undervalued, underpaid and taken
their copy, marketing and sales like they need advantage of, merely because they lack the
oxygen in their lungs. Especially right now. strategies necessary to land high-paying clients.

I’ll confess though, me and my clients have a secret
weapon up our sleeves that you don’t - one that
penetrates a prospect’s inbox like a hot knife
through butter.
A weapon that I’ve never shared publicly, until now.
Read on, and I’ll give it to you.
Three years ago, one of my first 6-figure students,
James, took 3 of my best client-getting strategies
and mashed them together like a homemade
money-printing Frankenstein.
And besides, I’m on a mission to help 100
freelance copywriters hit six-figures.
Working completely on their own terms and
printing cash from their laptops all over the
world, all while helping businesses reach more
people and impact more lives.
In short, I need you. The more you win, the more
I win, and the more my clients win.
(just promise me you’ll let me use you as a case
study as soon as you hit the $100k/yr mark, ok?)

The result of this accidental hodgepodge gave birth Anywho, stop distracting me.
to what has since been dubbed ‘The Clients-on-
Onto the DM.
Command DM™’

Since its inception, this DM has been used over &

over again to close hundreds of clients and over 3
million dollars in new business for my readers.

I’ll be honest, I was hesitant to share this. Afterall,

private clients have paid me up to $7k to learn
some of the secrets in here, but today I’m going to
share them with you for free.

Myself and the “Trillion Dollar Man”, Sir Dan Peña. Dan famously grew his oil business from $820
to over a billion dollars, and has since created over a trillion dollars in equity between himself
and his mentees. He’s an absolute savage and doesn’t take bullshit from anyone.

THE CLIENTS-ON-COMMAND DM™ 3

 PRINCIPLE #1: ADDRESS THE ELEPHANT IN THE ROOM

Before I get into the exact script, there’s

three principles needed to make this
work:

As good as this DM is, it’s still a cold DM.

They don’t know you, and you don’t know
them – yet.

So instead of trying to ignore the elephant

in the room like everyone else sending
cold DMs and emails, how about we
address it?

There are 2 ways to do this: we can either kill the elephant, or tame the beast and ride it.

#1) Kill the elephant

There’s an old saying – you never want to build rapport, you want to assume it.

It’s very true.

And what better way to assume rapport than to let your prospects conclude that you and they are a part
of the same tribe?

You’re part of the same circles, or you hang out with the same people. We call this the in-group bias
effect.

And the easiest way to create this effect?

Namedrop. Shamelessly. All the time.

Namedropping gets a bad rap and I don’t know why, because it’s easily the simplest and most effective
way to generate rapport with someone instantly.

For instance:

A bit over a year ago, I tried to get into contact with 9-figure fitness titan, Bedros Keuillian, about
collaborating with him on a track (yes, I am also a DJ and dance music producer). Given he runs one of
the largest gym franchises in the world with 5000+ locations, I knew it wouldn’t be easy.

THE CLIENTS-ON-COMMAND DM™ 4

And for 4+ months, I tried everything from cold emailing his assistant and employees to mailing gifts
to his friends’ houses in America with a hand-written note asking for an intro.

Nothing worked. So in a Hail Mary, last-ditch attempt to get in touch with Bedros, I pulled out this
very cheatsheet, dusted it off, and sent him a DM following these principles.

I mentioned the tracks I’d done with Jason and Elliott, that I’d love to do something similar with him,
and that I didn’t need anything from him - just his permission to use some of his speeches for the track.

I hit send and went off to brush my teeth, not overly hopeful given he had over 600k followers.

I checked my phone before bed, and to my utter astonishment… not even 10 minutes later, he’d
replied with a voice message: “Hey Sean! Just listened to your track with Elliott. It’s sick man, killer job! I’d
love to do this and share it with my worldwide audience. If there’s anything you need, just ask brother.”

From unable to get a reply in 4 months, to Bedros dropping everything at 6am to listen to my track
and reply… What the hell changed?
In case you’re curious, the song is called
I namedropped. ‘Titans’ by BIGMOO feat. Bedros Keuillian

And you can too. In fact, you should. As much as humanly possible. This could be something as simple
as one short sentence along the lines of:

Hey NAME, I’m Sean. Our friend (X) recommended that we talk. blah blah blah

“That’s great Sean, but they’re a 9-figure whale and we don’t have any mutual friends whatsoever.”

THE CLIENTS-ON-COMMAND DM™ 5

Don’t worry, we can still create the in-group bias effect. We just
need to get a little more creative J

For instance, who is someone that you know they know? (either
personally, or someone they look up to)

Let’s pretend you want to sign a particular person in your

industry as a client. Let’s call him Mr. X.

From a brief social media stalk, you find out that Mr. X is also
friends with Dr. David Doolittle. Great! Your opening message
would start with:
t
Ray Pang, Gold Coas
Hey NAME, I’m Sean. Heard good things about you from Dave. blah ys )
($0-10k/mo IN 31 da
blah blah
“Just smashed $51k in rev for Feb,
Now, it sounds from the outset that you know Dr. David a little over 6 months after joining
Doolittle personally, and that you and David were talking about CMB. I barely even knew this
Mr. X in a 1:1 conversation. industry existed 6 months ago lol
and last week I just finished writing
Except you’ve never personally met David in your life (and I
a VSL for Jordan Belfort. Beyond
would never encourage you to blatantly lie). However…
grateful for your teachings Sean 🙏"
What if you heard Dan say good things about Mr. X on a
podcast? Or a youtube video? Or a blog post? Or a facebook post? Or an Instagram story?

We’ll let Mr. X come to his own conclusions 😉

Onto way #2 we can address the elephant in the room.

#2) Ride the Elephant

They say if you can’t beat ‘em, join ‘em.

Meaning if you can’t find a way to kill the elephant, then climb up there and ride that son of a bitch. Own
it. Call it out.

Shamelessly admit that you guys are complete strangers and that you’re doing this for selfish reasons.
Admit that they have no reason to trust you, or really to pay you any attention at all.

“Seems a bit counterproductive, sure that’s a good idea Sean?”

THE CLIENTS-ON-COMMAND DM™ 6

Yes, I am J

Just as you’ll see with principle #3, the reason this works is because it’s disarming.

Almost like a perfectly timed cold read, we’re addressing the thought in the prospect’s head at the
exact moment they have it.

(In copywriting terms, the $1.2B/yr (yes, that’s Billion with a B) copy-goliath Agora would call this process
“copy-boarding”).

Your blatant honesty captures their attention and simultaneously crushes their first objection which is
“who the hell are you and why are you messaging me?”

In a world where everyone is trying to bullshit each other all the time, honesty can be the most
refreshing thing of all.

I mean, you wouldn’t want to start off your relationship based on a lie, would you?

So that’s principle number uno.

Onto the next one.

Winning $5k after my speech on ‘living life with urgency’ captured the hearts and minds of the
950+ attendees at Jason Capital’s 2019 HSS business conference. The energy of that audience
was unlike any other I've ever seen (apart from maybe Ultra Music Festival in Miami)

THE CLIENTS-ON-COMMAND DM™ 7

 PRINCIPLE #2: SIMON COWELL SELLING
Jordan Belfort. Zig Ziglar. David Ogilvy. Dan Lok, Grant
Cardone.

All are world-renowned closers and sales trainers (ok, not

100% sure about that last one - hard selling ain’t my cup ‘o tea).

However, I have a sneaking suspicion that Simon Cowell might

just be the best salesman on the planet.

Why? Because no one realizes he’s selling.

Simon Cowell doesn’t sell anyone to be on the X Factor, or

audition for the X Factor, or travel long distances and wait in JAMES CONTI, PERTH
YS)
line for hours in the bitter cold to be on the X Factor. ($0-25K/MO IN 90 DA

People beg for a spot in his program; they beg to be accepted. “Three months ago, I was working
at a café for minimum wage,
And as a side note, as of early 2022, Simon Cowell’s net worth is earning $300 a week. I had no sales
over half a billion dollars – that’s more than all of the above sales or marketing experience, and
training legends combined (besides Grant). lacked direction in my life. Fast
forward 90 days, and I just had my
Do you think Simon Cowell is spending his days on sales calls,
first $25,000 month. I’m making
frantically dialing and following up? Or is he laid back in his
more than both my parents
chair deciding: “fit, or no-fit?”
combined, and I just turned 19!
Of course, all he’s looking to find out is, “is this person a fit, or is Can’t thank you enough bro ❤”

this person a no-fit?”

“If you’re not a fit, then we don’t want you and we’ll part ways as friends, or I’ll find someone else who might
be a good fit for you.”

“If you are a fit, however, then you have no fucking choice - you have to be in, this is exactly what you need.
You’re in serious trouble and anguish if you let this opportunity go to waste.”

That’s the mentality we’re going for here.

Meaning, before we can start to even think about pitching our services, we need to determine: “is this
person a fit, or is this person a no-fit?”

THE CLIENTS-ON-COMMAND DM™ 8

In short, we need to audition them, much like Simon and the applicants for his talent show.

And the way we do this is by asking a very particular set of questions to determine the following:

1. Do I like this person?

I don’t want you working with anyone whom you don’t like as a person. The headache isn’t worth
any amount of money.

2. Can I help this person?

Can you legitimately help them achieve their goals? If you’re not the person that can help them,
point them towards someone who can, and move on.

3. Can they pay?

You need to find this out ahead of time for obvious reasons. Spending 45 mins on the phone with
someone only to discover they have $500 in their bank account isn’t fun for either of you.

The exact wording you use in your auditioning process is also very important. You need to discover the
answers to all these questions in a particular manner so that your prospect remains friendly &
cooperative and doesn’t feel interrogated.

You also must be sure to make a fast and seamless transition between the opening message and the
auditioning process, so you can quickly flip the power dynamic back in your favour (given you’re the
one that reached out to them in this situation).

As far as the exact questions to ask that accomplish all of these crucial aspects, I have a 5-question
sequence that myself and my students use to do this effortlessly inside our CMB (Copy Millions
Blueprint) Implementation Program.

They’re extremely devious, and lethally effective. But they’re outside the scope of this cheat sheet.

For now, just remember you’re Simon Cowell.

You’re sitting on your throne, and they’re auditioning for you.

That’s principle number duo.

Onto the third and final principle.

THE CLIENTS-ON-COMMAND DM™ 9

 PRINCIPLE #3: TEXT LIKE A DRUNK 21-YEAR-OLD GIRL IN A LOUD NIGHTCLUB AT 2AM

Hear me out.

There’s something so pure and disarming about the way young adult women text each other (not that
I would know 🌝)

Charlie Munger, business partner and advisor to Warren Buffet, always talks about using inversion to
solve problems. “Because avoiding stupidity is easier than seeking brilliance.”

So before I explain what the hell I’m talking about, let’s consider the opposite.

Take a look at these messages:

THE CLIENTS-ON-COMMAND DM™ 10

Yuck.

I want to vomit just looking at these giant blocks of text, and

that’s before reading the terrible copy & paste sales pitches
that follow.

Not a great place to be as a prospect, is it?

Not only are these messages terribly intimidating on the eye,

there’s a second problem.

Imagine one of these eye-sores popped up in your DMs from a

stranger. What’s your gut reaction? S
MEHDI BERTHE, PARI
THS)
($0-11K/MO IN 6 MON
If you’re anything like me, your thought dialogue probably goes
something like this: “I’m so grateful and I want to
thank Sean for helping me grow my
1. Who the hell are you?
copywriting business from literally
2. Stop trying to sell me shit zero clients and making no money
as a copywriter to having 6 clients
3. This message was likely sent to 1000+ people, and was
6 months later and consistently
clearly not meant specifically for me
making more than $10k/month.
4. Did you even ask if I was interested in real estate investing, I’ve had a lot of coaches before but
“iris reading” or buying Instagram likes before you what really struck me about Sean is

shamelessly pitched me? No, wanker, you didn’t. how much this dude cares about his
students.”
5. Go pester someone else. *delete request*

All reflexively, in the span of about 1 second.

Talk about starting from a difficult position… you’ve lost the battle before it’s even begun.

So what can we learn from this?

Long formal message = sales pitch = automatic gut response: “piss off, I’m not interested.”

You see the message, and instantly your guard goes up. You’re cold, skeptical and closed off.

And your chances of buying? (or even responding for that matter)

THE CLIENTS-ON-COMMAND DM™ 11

Zip. Nada. Zero.

And that’s no bueno if you’re trying to land clients in the DM, my dude.

And besides, we know that we shouldn’t be trying to pitch people off the bat anyway.

We haven’t auditioned them yet, how do we know if they’re a good fit or not? How do we know if they
even want what we’re selling? We don’t. And that’s another problem.

So what’s the solution?

Text like a drunk 21-year-old girl in a loud nightclub at 2am.

You’ve seen it before: The onslaught of carelessly executed one-liners that assault your screen in rapid
succession – turning your iPhone into an industrial Swedish vibrator.

Those messages come in:

One.
Line.
At a time.

With such overwhelming velocity and power.

The barrage is so spontaneous, so chaotic, yet so

elegant and organic.

And oh so perfect for booking calls & closing deals 😏

Afterall, how could something that looks like this

possibly be planned, contrived or hiding an ulterior
motive?

Hey girlfriend
what’s up
wyd tonite
Let’s grab drinks 😘
So hungry rn fml
last night soooo good tho
Dj on point
so many creepy old dudes hitting on me :((
👌 x
missed u there Two of my first ever mentors: Jason Capital and
feel like shit today tho omg Dan Lok. They helped me go from 0 to $10k/mo in
head feels like its been hit by a bus 30 days when I was first starting out. Very smart
chipotle at 6? businessmen and very generous human beings

THE CLIENTS-ON-COMMAND DM™ 12

It’s almost as if her fingers are working faster than her mind, and each message is sent the instant the
idea pops into her brain.

Totally spontaneous and unplanned. And that’s exactly how we want it to seem.

Take a look at the following 2 dialogues. The words are almost identical but pay attention to the
formatting - there’s a huge difference in the way they come across.

Ignore the fact that you might be wondering “How the hell did I get Elon Musk’s number?” Imagine
you’re Elon and this is a cold DM you got from a stranger in a public domain, like Instagram or facebook.

• Big block of text is intimidating and
physically difficult to read
• Looks like it was copy-pasted and
sent to a lot of people
• Gut reaction is it looks like a sales
pitch, or like there’s some ulterior
motive behind the message
• Language is stiff and formal (who
speaks formally to each other? That’s
right – strangers!)
• Messages are little bite size chunks
making it much easier to read & digest
• Was clearly written personally for
them and could not have been copy-
pasted easily
• Looks completely spontaneous and
unplanned - no ulterior motive
• Language is more casual and informal
(who speaks informally to each other?
That’s right – friends!)

THE CLIENTS-ON-COMMAND DM™ 13

In the 2nd one, you show up like no one else, it’s very
humanizing and most of all, it’s totally disarming.

You slide up in their DMs like Severus Snape and sneak right
past the “bullshit” guard at the front of their brain – allowing
your message to actually get through.

Even if you don’t agree with my points above and think that one
big block of text is less intimidating than many small blocks of
text – the truth is, it doesn’t matter what you think.

It doesn’t matter what I think either.

Sweden
Rebecca Bideburg,
It matters what the data says. onths)
(0 to $10k/mo in 4 M
And after extensively testing both variations hundreds of times
“One year has passed since I
in every niche imaginable, I’m telling you the 2nd type works. started my own business and left

“Sean, is this some type of crude April Fools joke? Are you seriously my full-time job behind. Today I
received an email from my
telling me to use lower case, emojis, and text speak to close high-
accountant. From Dec 2020 to Dec
ticket copywriting deals? This is serious business here 😤”
2021, my business made a grand
Yes, I am. total of $132,000! I never dreamt
of or planned to make these figures
In a world rife with automation, chatbots, and canned sales
and I would never have made it
scripts, you stick out like a slab of ribeye at a vegan convention.
without the GOAT Sean Ferres and
A slab of ribeye that’s real, raw and above all - authentic.
all the other MVP’s in here ❤”
People buy from people. Specifically, people that they know like
and trust. And that’s only going to become more and more important as technology continues to
play an increasingly larger role in our lives.

Typing in lowercase, with casual language, signals familiarity – a “we know each other so we don’t
need to be formal” type of vibe. It comes across as honest and unedited. The general vibe is more
relaxed, and the stakes feel lower.

If formal, professional language worked the best, then every Buttcoin MLM forex fuckboy on
LinkedIn would be a billionaire by now.

THE CLIENTS-ON-COMMAND DM™ 14

Hi Susan,
I hope this message finds you well.
I’m curious, are you satisfied with the results from your current digital marketing strategy?

I am writing to you this day to inform you of a grand opportunity of which you might not yet be aware.
We’re currently helping doctors, lawyers, brain surgeons and other high-performing professionals replace
their current income and quit their jobs at lightning pace.
Our Direct Response Marketing has garnered a lot of attention in the marketplace and I think it’s something
that your organization might see immense value in.
Perhaps we could schedule a time for a call to discuss this further? This is a very lucrative opportunity I
assure you won’t want to miss out on!
Looking forward to hearing from you soon.
Warm Regards,
Mike Litoris

Gimme a fucking break. *delete*

Note that I am NOT saying to use incorrect spelling and grammar. I’m saying to use casual, informal
language. Misspelling words will make you look like an illiterate clown which isn’t going to help anyone.

Now, another question I typically get at this point is: “Sean you’re right – the 2nd version looks
spontaneous, under the radar, and not at all copy-pasted, but that’s the problem – I can’t copy-paste
and send it to tonnes of people. I don’t want to type it out manually every time.”

Introducing my secret weapon: keyboard shortcuts.

Setup Instagram quick replies or keyboard shortcuts in your phone settings. Yes, it will take 10 seconds
longer to send the full message, but I assure you it’s worth it.

We’re going after high-ticket clients here, not selling a $7 eBook. Every prospect counts.

And yes, you should absolutely keep that format of texting up throughout the rest of the interaction.

So that’s principle number tres. Now, enough foreplay. Onto the actual message.

Here.
We.
Go...

THE CLIENTS-ON-COMMAND DM™ 15

 THE CLIENTS-ON-COMMAND DM™

Putting the above three principles together in combination with some CMB magic fairy dust, we get:

FIRSTNAME!
it’s YOURNAME
We haven’t met yet but I’ve heard lots of good things about you from <PERSON B> & some others
This is kinda random so please lemme know if this isn’t a priority for you rn
But I’m a copywriter, have worked with <Client(s)> and made them <x results> in <timeframe>
I noticed you’re promoting <X> right now and from what I’ve heard, it’s really solid!
This may be a little forward of me lol but I actually went ahead and wrote you 3 emails that you can send out
to help sell it
I don’t want a single dollar for them, all I ask for is a quick testimonial after you send them out so I can use you
as a case study (that’s my ‘selfish’ motive hehe)
What’s ur best email to send them to?

THE CLIENTS-ON-COMMAND DM™ 16

*hey mate, thanks for that! My email is bill@microsoft.com*

awesome! just sent those over now :)

Btw I have a plan I’d like to run by you if you’re up for it

A couple ideas on how you can optimize your ads and funnels to
boost AoV on your <X> offer*

Because obviously the emails are only one piece of the puzzle

If you’re onboard with my suggestions then of course we can

consider working together in the future
PHILIPPINES
(absolutely zero pressure to make this happen) CLINT SISTOSO, THE
THS)
($0-10K/MO IN 6 MON
Would you be open to hopping on a quick 9-minute chat later this
“When people ask me what it’s like
week? You’ve helped me a tonne & I’d love to return the favour
to work with Sean Ferres, imagine

Swamped with client work rn but have availability Thurs and Fri finally finding your lighthouse when
you were a lost ship sailing in
Not a sales call haha, leave your wallet at home
uncharted waters. If you asked me
‘Clint, where would you be without
SOME NOTES: meeting Sean?’ I literally would
1) You don’t wanna spend time writing people emails for free, I have no idea. His ability to pinpoint

get it. The reality is, you’re a professional (or at least you wanna the exact things that are going

be) – you should have templates for your emails. And if you wrong in a given situation and

don’t, then congrats! Now is the perfect time to make some. immediately point you in the right
direction is so impeccable, it’s
The good news is, you can always wait until after you get an crazy. Plus, USD $120,000 a year in

interested response to actually go and write the samples. And if the Philippines? I’m basically a

that’s still too hard, then go get a job at subway or something. millionaire out here haha. My bank
froze my account last week
2) I didn’t anticipate how popular the first version of this cheat because they thought I was running

sheet would become in the entrepreneurial community, to the a drug cartel or something!!”

point where people using this script are getting replies like
*If it’s a high-ticket funnel, then obviously say
”Sean Ferres taught you well.” (lol) So please, tweak the
“calls booked” or “conversations started” instead
message and the language to match your own personality.
of AoV. Go through their funnel first!

THE CLIENTS-ON-COMMAND DM™ 17

Let’s break these down.

NAME! >>>> everyone’s favourite word in the world

it’s YOURNAME >>>> first names only.

We haven’t met yet but I’ve heard lots of good things about you
from <PERSON B> & some others >>>> in group bias + flattery

This is kinda random so please let me know if this isn’t a

priority for you rn >>>> giving permission to say no lowers their
guard & in turn actually makes them more likely to say yes.
AD, MINNESOTA
AUSTIN WEATHERHE
eeks)
But I’m a copywriter, have worked with <Client(s)> and made ($0-4K/MO in 10 w
them <x results> in <timeframe> >>>> establishes credibility
“I’ve been trying to make money
I noticed you’re promoting <X> right now and from what I’ve
online for a long time and it was
heard, it’s really solid! >>>> shows you took the time to do your
always a struggle to find clients. I
homework and that you actually give a shit. Flattery will also get joined Sean’s program and within
you everywhere. the first week, I closed a client for
$1k/mo using the templates and
This may be a little forward of me lol but I actually went ahead
strategies that he showed us. And
and wrote you 3 emails that you can send out to help sell it
eight weeks in, I closed another
>>>> they can’t really even reject you at this point, because you’ve
client for $2k/mo and another for
already done the work (or at least… it sounds like you have ;)
$1k/mo. That’s an extra $4000/
I don’t want a single dollar for them, all I ask for is a quick month in my pocket before even

testimonial after you send them out so I can use you as a case graduating the course! If you have
the opportunity to join Sean
study (that’s my ‘selfish’ motive hehe) >>>> imagine that!
Ferres’s CMB case study program
Someone who DM’d you and isn’t trying to sell you something in
and you don’t take it, you’re
the opening message 🤯 Also, people don’t value free, and are
fucking crazy - I’ll just say it.”
actually more likely to say yes when there is a small exchange
involved. Plus, you get a testimonial out of it which is always nice.

What’s ur best email to send them to? >>>> clear CTA

THE CLIENTS-ON-COMMAND DM™ 18

awesome! just sent those over now :) >>>> validating them for responding + delivering on your promise

Btw I have a plan I’d like to run by you if you’re up for it >>>> segueing into booking a call

A couple ideas on how you can optimize your ads and funnels to boost AoV on your <X> offer >>>>
demonstrating that you have a greater understanding of digital marketing strategy than simply emails

Because obviously the emails are only one piece of the puzzle >>>> something many email copywriters forget

If you’re onboard with my suggestions then of course we can consider working together in the future >>>>
addressing the giant, flashing pink elephant in the room, AKA your real motives for messaging them

(absolutely zero pressure to make this happen) >>>> taking the pressure away. Shows you have options

Would you be open to hopping on a quick 9-minute chat later this week? You’ve helped me a tonne & I’d
love to return the favour >>>> 9 minute chat, not 5 or 10 minutes. It sounds fun and unique, and you’re
showing up like no one else. Blatant reciprocity-flattery knockout combo at the end

Swamped with client work rn but have availability Thurs and Fri >>>> shows you’re in demand and actually
have clients and a life. People want to eat at the restaurant that’s full, not the one that’s empty

Not a sales call haha, leave your wallet at home >>>> handling your prospect’s final objection

ALTERNATIVE: If you have absolutely no one in common to namedrop, you can consider using my student
James’s version, and go straight for the call (not as strong, but gets the job done).

Hey NAME! you can keep them to use and re-use forever
I’ve been seeing your ads everywhere so I can tell
The reason I’m being selfish is that I’d love to use
you’re succeeding with them
you as a case study
I’ll be honest, I’m messaging you for selfish reasons
If you’re happy with my work we can consider
I’m looking for a new client as an <insert niche> working together in the future
copywriter
(no pressure to make this happen)
If you’re interested, I’d love to work directly with
Would you be open to hopping on a quick 9-
you for 7 days for near-free
minute call?
I can write high-converting & loyalty-building
hope to hear from you soon
emails for your list

THE CLIENTS-ON-COMMAND DM™ 19

Quite brilliant, if I say so myself J

All in all, this is roughly how it should look:

(Pro tip: it’s even better if you do this via video DM instead of text to be even more personal).
Now of course, the question is: if you’re not going to close them on the call, how do you close them as a
client?
In this instance where you haven’t qualified them over DM, we would use a 2-call model.
Qualify on the 9-minute call, and if you feel like they’re a potential fit then set up a second call and close
them on that one.

If you feel like they’re not a good fit, then let them know and offer to intro them to someone who might
be able to help. Then pawn them off to one of your competitors, because Sean Ferres and his tribe ain’t
got time for no 3 star prospects 💅

THE CLIENTS-ON-COMMAND DM™ 20

 ⚠ IMPORTANT ⚠
Whilst the script in this cheat sheet is extremely effective, it’s
still only the first outreach message. I cannot overemphasize the
importance of following up. Statistically, 80-90% of calls booked
and new clients will come from the follow up. So if you don’t hear
back, be sure to follow up every 2-3 days up to around 8 times

So there you have it, the Clients on Command DM.

Use this to effortlessly close high-paying copywriting clients in any niche for the rest of your life.

If you have any questions (or just want to thank me after landing your next client using this cheatsheet
– shameless flattery is always welcome), don’t hesitate to reach out to me on Instagram @seanferres.

Additionally, there’s only so much I can cover in this short guide. This process of course assumes
you’re fully knowledgeable on the best places to find high quality prospects, how to audition those
prospects to weed out the tyrekickers quickly, and how to close those prospects on the phone for
high-ticket monthly retainer/ commission packages.

Now, at this point, you’re probably expecting me to try and book you onto a “strategy session” and
then shove some half-baked high ticket offer down your throat… I hate to break it to you, but I’m a
little different from the other coaches & “gurus” out there.

I have, however, just spent the last week putting together a private masterclass, exclusively for
readers of this report. It’s a 46-minute crash course on how to land your next 3-5 high paying clients
and crack the $100k/yr mark in the next 100 days.

It’s the perfect companion to this cheatsheet, and a really badass training if I say so myself 😏
To watch it, go to >> h"ps://free.seanferres.com/masterclass

And of course, after you sign your next client using the intel in the class, let me know! I’d love to hear
about how my work has helped you crush it as a full-time freelancer.

See you soon.

Sean Ferres
The Client Acquisition Coach for Copywriters

THE CLIENTS-ON-COMMAND DM™ 21