© Work in pairs. You are going to read a toxt about names for new products. Before you read: + Are there any prodnets produced by international ‘companies whose names sonnd strange or funny in yonr fangnage? * What do you think each of the following prodnets are? jend Lego Ka Macintosh Brut eI * How much does a prodnct’s name inflnence you when deciding whether to buy or not? © Beau he wxt velow quite qulekly Ww Hud oUt: 1 how companies name products 2. what problems they have when naming prodncts. inrernational companies are nnaing 1 (u)..meronsingg..umportant to develop brand INCRE names that can be used in a wide range of conntries. A product with a single, nniversally The Naming of Products | | recognised name can lead to major (1) in production and promotion SAVE costs ~ especially now that world advertising is a (2) : in snch contexts as. REAL ‘mayor sporting events. Its said that more time ts (3) spent deciding the name of a prodnet than ACTU. ‘on ite (4) ‘Thonsands of possible names may need to be investigated to. DEVE! find one that is internationally (5) ACEP” An indication of the scope of the probiem can be seen from the experience of Dunlop, who spent over two years (6) researching a name for anew tyre. They then SUCCES launched an international (7) amongst their employees, receiving over. COMPE! 10,000 entries. Aronnd 30 names were selected from the enormous number } ® - bnt not one was found to be legally available in more than a smal! SUBMIT | number of countries. Often companies end up with a name that is (9) USE {for legal or linguistic reasons. For example, a word may be nnprononnceable in some languages; and there ie always the danger of the name being the came at a word which either (10) or taboo, RELEW: ‘Adapted froin The Cambridge Eneyclopaedia of Language by David Crystal © For questions 1-10, read the text again. Use the © Work in pairs. word given in capitals at the end of some of the * How do people in your country choose names for lines to form a word that tits in the gap in the their children? came line, There ie an example at the & Ate askiyancin cli ien's wien chausingt beginning (0). + In Britain, peopie also name their pets and sometimes their houses. What things do people Fam information in,jomt esushryussne, andl wiukavtieatnadie to In ee of English Part 3, thor ie a text with on gape. You have they choose? ta write the correct form of the word given IN CAPITALS at the fend of the line in the gap. @ m2Grammar Expressing purpose. reason and result © Match the beginnings of the following sentences (1-8) with their endings (ah). 1 I thought I should pick the language up while | was there, so © 2 It might be better to set up 2 simulation of the job jin question so as 3. The causlidate vite locks the sort of cultucal background that would stand them in good stead in these situations with the result that 4 They used to give us dictations in class to make sure S$ lalways write new vocabulary down in my notebook in ease Pavla is studying languages at university with the intention of We found the lecturer difficult to hear due to You'll need to use a microphone, otherwise eventually working as an interpreter. forget it Timmersed myself in the neighbourhood the people at the Back won't heat you. the poor acoustics tn the hall their responses take the interviewer hy surprise to soe whether the candidate has the skills and attitude they're looking for. wwe knew things like putting a double ‘p’ in ‘approve’ F sche oe © Answer the following questions. 1 Which of the bold phrases in Exercise 1 express a purpose? =D reason = ¢ a result 2 Which of the words/phrases are followed by: a aninfinitive? ha noun / verb +-ing? © asentence? © page 150 Grammar re eo once. Expressing purpose, reason OE CAE candidates often make mistakes with ‘words and phrases to express reason, purpose and result. Circle the correct alternative in italics in each of the following sentences. 1 My Italian is excellent (because) / due to 1 lived in Realy for four years 2 By / For technical reasons, the flight was delayed for several hours. 4 Over the last decade, onr lives have changed a lat because of / by computers. 4 Could you please send us a brochure so as / so that we can see exactly what vou are offering? 5 hope the organisation's efficiency will improve for not to / in onder not fo waste people's time and ‘money. Speaking Part 2 Exam information In Speaking Part 2 you are each given three photos and are asked to choose two ofthe phate ta speak about “You must sgeak on your own for one minute. You have to: + compare the two photos + answer @ question connected with both photos. When the athor candidate ie speaking, you fisten and then ‘answer a brief question about the photos. © Work in pairs. Follow the examiner's instructions below. ‘Now in this part of the test I'm going to give each of ‘you three pictures. like you to talk about them on ‘your own for about a minute. Here are your pictures. They show people explaining things. 'd like you to compare two of the pictures and ‘ay what they might be explaining and which situation is the most difficult for the speaker. Mastering languages (23)© Listen to Bethia, a university student, talking about two of the photos on page 23. 1. Did she answer all parts of the examiner's instructions? 2 What ideas did she expres: 2 (Talee notes.) © Listen again, Whieh of the adverbs iu Ue box she use? ectually obviously perhaps aluost certainly possibly probably Ueaily really Work in pairs. Make your own sentences about the photos using some of the adverbs in the box. © The examiner used the word difficult in his question. Which two words meaning difficule did Bethia use in her answer? © Change partners and take turns to talk for a minute about the photos using your ideas. Follow the instructions in Exercise 2. Try to use words from Exercise 4 and try to avoid repeating the words from the question too often, © Work in pairs. Look at the photos below and read the examiner's instructions. [Pal like you to talk an your own for about a minute. Here are your pictures. They show adults and children talking to each otner. 3 ike you to Compare two of the pictures and say why they might be talking to each other and how they might be feeling. Student A: Follow the examiner's instructions above, Student B: When Student A has finished, follow the ‘examiner's instructious above using the photo Student A didn’t use and one of the others © page 176 Speaking reference: Speaking Part 2 (24) Unit2 Writing Part 2 A report Exam mformation In Writing Part 2 there are four questions numbered 2-6, from Which you choose ene to enewor + Questions 2-4 may ask you to write an article, a competition entry, a contribution to a longer piece (such as a brochure), ‘jeter, an Information sheet, @ report. an assay, a proposal oF a review. ‘+ Question § is based on a set book (reading the set book is, optional) You must write between 220 and 260 words and you have about 45 minutes to do this, O Work in pairs. Read the following writing task and answer the questions below. ‘An international media company is investigating the influence that television programmes imported from English-speaking countries have on different countries around the world. You have been asked to vyaite @ repurt on English-language TV programmes in vour country. In vour report you should address the (ong |= now popular these programmes re and wy. + any changes you would recommend. | Write your report. | 1 Who is expected to read this report? Should you use a formal or informal style? 3. What are the four main points you should deal with? 4 In what order would you deal with them?ead the cample report on the right and write one word/phrase from the box in each gap. a8 a consequence resulted so.as accounted for the aim due to means meant the effect the result © Work in pairs, Read the report again and answer these questions. 1 How iy the layout of a iepurt different fous vileer types of writing? 2. Has the writer included all the points in the ‘writing (ask? Where are they dealt with in the report? 3. Is the style appropriate for the target readers? Work in pairs. Read the following writing task and: 1 underline the points you must deal wit 2 identify who will read the report 3 decide what style you wil! need to use 4 decide witat title Wo give your sepurt aud what sections and section headings you will need. A leading educational publisher is interested in language learning in different countries. You have been asked to write a report on foreign language learning in your country. In your report you should deal with + the languages people learn, who learns them and where they learn them. + recommendations for improving language-learning in your country. Write your report @ Work atone and write the report, Use the sample report in Exercise 2 as a model. © proge 171 Whig erence: Report English-language TV programmes in my country Introduction (1)... The.aim of this report is to comment ‘on the popularity of imported English-language television programmes in my country, to explain how they ate affecting local culture and to recommend changes that could be made in the way these programmes are shown. Popularity of imported programmes Approximately fifty percent of the programmes shown ou TY in this country have been made in an Enalish-speakina country and were originally in English. The popularity of these programmes can be (2) by their larger budgets, which (3) they are generally more spectacular than locally made programmes and may include internationally famous stars in their casts. On most channels, viewers can choose which language they wish to watch the programme in, with (4) that people with a good command of English tend to watch programmes in their original versions. Effects on local culture The yopulasity of English-language progranines has (5) that it is hard for local programme-makers to compete, given their limited budgets. (6) wom + local culture has been heavily influenced by American values of consumerism. Moreover, exposure to mistranslations of English-language films has (7) in words in our languages being used with new or wrong meanings. However, a positive effect has been that people have become more open and ready to change (8) . sue the fact that they see other ways of living and thinging. Recommended changes I would recommend the government to subsidise national television companies (9) to encourage them to make mote quality programmes. This would have (10) of reducing our reliance on imported programmes while at the same time promoting local values and culture. Masering anges @)