Mariline Marcelino-Lee

Digital Markerting – Market Research Part 2

Jared Nesbit

Questions:

1. What is your occupation?

2. What kind of music do you listen to?

3. What Netflix drama do you watch?

4. What problem did you encounter that made you realize you need a
headset?

5. Which among these brands of headset are you familiar with?

a. Sony b. Logitech c. Samsung d. JVL

6. How do you find information about these headset brands?

a. Google b. Social Media c. friends/relatives d. Printed ads

If your answer is “Social Media”, which social media?

_____________

7. Which source of information is most influential to you, and why?

a. Google b. Social Media c. friends/relatives d. Printed ads

8. Which among these criteria did you use to compare the different
brands available? Check all that applies.

___ comfort and price ___ noise cancellation

___ On-ear ___ frequency response
___ over-ear ___ impedance
___ in-ear
___ wireless connectivity

9. Which among the available brands best met your criteria?

10. What other factors affected your decision in choosing the

brand?
Responses:
 While doing the activities for market research, I have come to realized

that market research, when conducted properly can be very helpful for

brands to obtain answer to questions about buyer’s problems, pain points,

and desired solutions to all these issues which can help brands modify their

product or service to become more enticing or interesting to buyers.

This market research has helped me become well-equipped in

conducting market research. As I get to understand about buyer persona it

is easier to identify who to engage with in order to conduct my market

research. In that way, I get to speak to people who really cares about my

product and increase my chance or marketing and advertising it.

I learned that my subject product is available now in many different

forms such as on ear, in ear, over ear and even has its wireless form. Many

consumers, unlike before, mostly cares about its noise cancellation feature.

It is also worthy to note, that these consumers put faith on the reviews they

see online even without actually testing the product, unlike before when the

actual testing of the product is a must.