CHAPTER 4 SLIDE 1
BUSINESS ORGANIZAT!
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Decision-Making as a Management
Responsibility
* Decisions must be made at various levels in the
workplace.
¢ They are also made at the various stages in the
management process.
* Management must strive to learn how to choose a
decision option as correctly as possible.
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* Since they have that power to decide, they are
responsible for whatever outcomes their
decisions bring.
* The higher the management level is, the bigger
and more complicated decision-making becomes.
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What is Decision-Making
* Decision-making may be defined as the process
of defining the problem and identifying and
choosing alternative courses of action ina
manner appropriate to the demands of the
situation.
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The Decision-Making Process
* Rational decision-making is a process involving the following
steps:
. diagnosing the problem;
. analyzing the environment;
. articulating the problem or opportunity;
. developing viable alternatives;
. evaluating the alternatives;
. making a choice;
. implementing the decision; and
. evaluating and adapting the decision results.
ONDHO PWN PB
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Diagnosing the Problem
* If the manager wants to make an intelligent decision,
his first move must be to identify the problem.
* Being able to identify the real problem is tantamount
to having the problem half-solved.
What is a Problem. A problem exists when there is a
difference between the actual situation and the desired
situation.
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Analyzing the Environment
* The environment where the organization is
situated plays a very significant role in the success
or failure of such an organization.
* The objective of environmental analysis is the
identification of constraints, which may be spelled
out as either internal or external limitations.
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* Examples of internal limitations are as follows:
1. limited funds available for the purchase of
equipment;
2. limited training on the part of the
employees;
3. ill designed facilities; and
4. irrelevant organization structure.
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* Examples of external limitations are as follows:
1. product patents are controlled by other
organizations;
2. avery limited market for the company’s
products and services exists; and
3. strict enforcement of local zoning
regulations.
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Components of the Environment
* The environment consists of two major
concerns:
1. internal; and
2. external.
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* The internal environment consists of
organizational activities within a firm that
surrounds decision-making.
* The external environment refers to variables that
are outside the organization and not typically
within the short-run control of top management.
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Articulating the Problem or Opportunity
* A problem is really an opportunity to improve
one’s standing.
* If one wants to benefit from solving a problem or
exploiting an opportunity, a solution that will
effectively address the situation is required.
* Agood solution must be chosen from among
several alternatives.
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Tike organizational structure,
pol
Marketing Aspects
like product strategy and
Promotion stratess
practices and
Panes eyetecne:
Production Aspect:
Like plant facility layout and
inventory control
Financial Aspects
Like liquidity and profitability
EXTERNAL
eer ENVIRONMENT
Figure 10. The Firm and the Internal Environment
in Decision-Making
EXTERNAL
ENVIRONMENT
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Government
Professional Labor
Managers Unions
Climate —————_» +<—_—— Suppliers
N
Competitors Banks
Public
Figure 11. The Firm and Its External Environment
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Develop Viable Alternatives
* In solving a problem, the best among the alternative
solutions must be considered by management.
* This is made possible by using a procedure with the
following steps:
1. prepare a list of alternative solutions;
determine the viability of each solution; and
3. revise the list by striking out those which are not
viable.
i
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Evaluate Alternatives
After determining the viability of the alternatives and a
revised list is made, an evaluation of the remaining
alternatives is necessary.
This is important because the next step involves making a
choice.
Proper evaluation makes choosing the right solution less
difficult.
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Make a Choice
* After the alternatives have been evaluated, the
decision-maker must now be ready to make a
choice.
* This is the point where he must be convinced that
all the previous steps were correctly undertaken.
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Choice-making refers to the process of selecting
among alternatives representing potential
solutions to a problem.
To make the selection process easier, the
alternatives can be ranked from the best to
worst on the basis of some factors like benefit,
cost, and risk.
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Implement Decision
After a decision has been made, implementation
follows.
This is necessary, or decision-making will be an
exercise in futility.
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2
BCHAPTER 4 SLIDE 21.
Implementation refers to carrying out the
decision so that the objectives sought will be
achieved
At this stage, the resources must be made
available so that the decision may be properly
implemented.
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Evaluate and Adapt Decision Results
* In implementing the decision, the results expected
may or may not happen.
* Itis, therefore, important for the manager to use
control and feedback mechanisms to ensure results
and to provide information for future decisions.
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Feedback refers to the process which requires
checking at each stage of the process to assure
that the alternatives generated, the criteria
used in evaluation, and the solution selected for
implementation are in keeping with the goals
and objectives originally specified.
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* Control refers to actions made to ensure that
activities performed match the desired activities, or
goals, that have been set.
* In this last stage of the decision-making process, the
manager will find out whether or not the desired
result is achieved.
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Approaches in Solving Problems
* In decision-making the manager is faced with
problems which may either be simple or complex.
To provide him with some guide, he must be
familiar with the following approaches:
1. qualitative evaluation; and
2. quantitative evaluation.
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CHAPTER 4 SLIDE 26
diagnose
= problem
1
analyze
1
articulate problem
oF opportunity
1
Gevelop viable
Sitematves,
4
evaluate:
alternatives:
4
en
a choice
4
implement
7 decision
4
evaluate: if results are determine ste;
ae ee ee
1 made
a
Af results are
achieved
adapt decision
= results
Figure 12. Feedback as a Control Mechanism in the
Decision-Making Process
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Qualitative Evaluation
¢ This term refers to evaluation of alternatives using
intuition and subjective judgment. Managers tend to
use the qualitative approach when:
1. The problem is fairly simple.
2. The problem is familiar.
3. The costs involved are not great.
4. Immediate decisions are needed.
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Quantitative Evaluation
* This term refers to the evaluation of alternatives
using any technique in a group classified as
rational and analytical.
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Quantitative Models for
Decision-Making
* The types of quantitative techniques which may be useful in
decision-making are as follows:
1. inventory models
2. queuing theory
3. network models
4. forecasting
5. regression analysis
6. simulation
7. linear programming
8. sampling theory
9. statistical decision
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Inventory Models
1. Economic order quantity model — used to calculate
the number of items that should be ordered at one
time to minimize the total yearly cost of placing
orders and carrying the items in inventory.
2. Production order quantity model — an economic
order quantity technique applied to production
orders.
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Back order inventory model — an inventory
model used to minimize the total cost when
quantity discounts are offered by suppliers.
Quantity discount model — an inventory
model used to minimize the total cost when
quantity discounts are offered by suppliers.
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Queuing Theory
The queuing theory is one that describes how to
determine the number of service units that will
minimize both customer waiting time and cost of
service.
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Network Models
* These are models where large complex tasks are
broken into smaller segments that can be
managed independently.
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The two most prominent network models are:
1. Program Evaluation Review Technique (PERT). This
is a technique which enables managers to schedule,
monitor, and control large and complex projects by
employing three time estimates for each activity.
2. Critical Path Method (CPM). This is a network
technique using only one time factor per activity
that enables managers to schedule, monitor, and
control large and complex projects.
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Forecasting
Forecasting is actually collecting past and
current information to make predictions
about the future.
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Regression Analysis
The regression model is a forecasting method that
examines the association between two or more variables.
It uses data from previous periods to predict future
events.
Regression analysis may be simple or multiple depending
on the number of independent variables present.
When one independent variable is involved, it is called
simple regression; when two or more independent
variables are involved, it is called multiple regression.
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Simulation
Simulation is a model constructed to represent
reality, on which conclusions about real-life
problems can be based
It is a highly sophisticated tool by means of which
the decision maker develops a mathematical
model of the system under consideration.
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Linear Programming
Linear programming is a quantitative technique that is
used to produce an optimum solution within the
bounds imposed by constraints upon the decision.
Linear programming is very useful as a decision-
making tool when supply and demand limitations at
plants, warehouse, or market areas are constraints
upon the system.
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Sampling Theory
Sampling theory is a quantitative technique
where sample of populations are statistically
determined to be used for a number of
processes, such as quality control and marketing
research.
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Statistical Decision Theory
* Decision theory is the rational way to
conceptualize, analyze, and solve problems in
situations involving limited, or partial,
information about the decision environment.
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* The purpose of Bayesian analysis is to revise and
update the initial assessments of the event
probabilities generated by the alternative
solutions.
* This is achieved by the use of additional
information.
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* When the decision maker is able to assign
probabilities to the various events, the use of
probabilistic decision rule, called the Bayes
criterion, becomes possible.
* The Bayes criterion selects the decision
alternative having the maximum expected
payoff, or the minimum expected loss if he is
working with a loss table.
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