PURPOSIVE COMMUNICATION

Kriska dela Cruz

Communication and Globalization

Kriska dela Cruz

At the end of this module, you are expected to:

• 1. Define Communication and Globalization

• 2. Identify Communication Issues in Intercultural settings
• 3. Learn the impact of Communication in Society and the World
• 4. Identify the impact of Communication in Society and the World
Communication and Globalization

• The advent of Technology has paved the way for communication not
only to be confined locally but more so, internationally. People,
companies and different states have to adjust, adapt and innovate
communication processes, method and procedures in the global
scene. The consistent need to have clear and effective methods of
communications inter-culturally is constant.
A very good introduction to this changing scenario is the famous
speech of a UP Student, Patricia Evangelista’s “A Borderless World Does
not preclude the idea of Home”
Communication Issues in Intercultural Settings

• 1. Direct Communication and Indirect Communication

• This issue is commonly observed because of the culture and background of
two speakers. Messages can be interpreted different because of the
differences in communication methods and styles.
Communication Issues in Intercultural Settings

• 2. Confusion with Accent, Pronunciation and Fluency

• The diverse characteristic of a multi-cultural communication set up may cause
language barrier to both sender and receiver.
Communication Issues in Intercultural Settings

• 3. Attitudes on Rank and Authority

• A very important aspect of any organization is the ability to work in a team.
However, there is a difference on how an organization treat rank authority
depending on their culture. Understanding these differences would account
for the success or failure of an organization.
Communication Issues in Intercultural Settings

• 4. Different styles and Procedures in Making Decisions

• Different Cultures have different styles in arriving at a decision or an
agreement. They are some companies or leading who are not very
transparent in giving out details when they arrived at a decision while other
cultures, like Americans are swift and transparent in arriving at decisions.
Impact of Communication in Society and the World
• 1. Communication breaks the racial divide
• Learning a new language, being exposed to different cultures through various
forms of media helps us understand, respect and appreciate other cultures
• 2. Communications evokes inspiration
• In the history of the world, we have seen the rise and fall of a Nation or a
culture or Society because of inspiring and charismatic speeches, broadcasts
and announcements of different leaders and influencers.
• 3. Communication is a symbiotic relationship
• In order for communication to be effective, messenger to first and foremost
should understand the message that he/she wants to convey. Preparation,
research and practice are key factors that contribute to the success and
effectiveness of the communication.
References:

• https://trainingindustry.com/blog/workforce-development/4-types-
of-communication-challenges-in-multicultural-organizations/
• https://goinswriter.com/communication-changes-world/
• http://www.inq7.net/nat/2004/may/23/nat_11-1.htm