1. Why is Spotify still lagging behind Gaana and Jiosaavn? What does the future look like?

2. Localization: Gaana and Jiosaavn have a strong focus on local content, including
Bollywood music and regional language songs, which appeals to the Indian
audience.
3. Price: Gaana and Jiosaavn offer their services at a lower price point compared to
Spotify, which makes them more accessible to the price-sensitive Indian market.
4. Availability: Gaana and Jiosaavn have strong partnerships with local telecom
companies, making their services more readily available and affordable to the
Indian market through bundled offers.  local stars including Arijit Singh,
Badshah, Atif Aslam and Diljit Dosanj, remains absent from Apple Music and
Spotify, but is available on JioSaavn.

Future of Gaana:  Tips Music, part of entertainment firm Tips Industries Ltd., is in the
leading pack of labels in the country, with a catalog exceeding 25,000 songs
and over 28m channel subscribers on YouTube.falling out with Gaana

2. Pricing strategy: bundle pricing is a common strategy used by many music streaming
services, including Spotify, where the service is offered as part of a larger package of
services, such as with a mobile or internet plan, at a discounted price. Example- Spotify +
Hulu in USA. Prime + Netflix + Youtube Premium+Spotify @799/-

Value-based pricing for Spotify in India involves setting the price of the subscription
plans based on the value they offer to customers. Here are some examples of the
different plans and their prices in India:

1. Free Plan: This plan is available at no cost and includes ads, limited skips and limited
access to select playlists.
2. Premium Plan: This plan is priced at INR 119 per month and includes ad-free streaming,
unlimited skips, offline listening, and access to all playlists and podcasts.
3. Family Plan: This plan is priced at INR 179 per month and allows up to 6 family members
to share a single account, each with their own premium account.

These prices are determined based on the value offered by each plan in terms of
features such as ad-free listening, offline listening, and access to all playlists and
podcasts. The prices are set to align with the perceived value these features offer to
customers.
Price Skimming is a pricing strategy where a company initially sets a high price for a new
product or service and gradually reduces it over time. The idea behind price skimming is to
 quickly recover the cost of development and production by charging a premium price in the
early stages of the product's lifecycle, before competitors enter the market.

3. Why is the logo like that?

Consistency in brand identity generates trust and creates a positive perception of

service.

In response to the minimalist trend in the early 2000s, Spotify created a simple
theme. But its logo is remarkably plain for a brand whose very niche is music and
innovation

Yet, the simple, crooked WiFi emblem has represented the company for fifteen
years.

Curious as to why?

Consistency.

As the platform exploded in popularity, Spotify became known for its warped
icon. Throughout time, the company underwent several rebranding efforts to
express creativity. However, the original logo remained intact to offer a sense of
familiarity to its subscribers.
4. What is Scaling Agile framework?
https://www.wrike.com/agile-guide/squads-tribes-guilds/
The Spotify model was released in 2012 as part of a whitepaper called Scaling Agile @
Spotify by Henrik Kniberg and Anders Ivarsson. The aim was to provide an insight into
how the company organizes its teams and maintains an Agile

5. A "Squad" is the basic unit of development, consisting of a small, cross-functional

team of developers, designers, and other stakeholders who are responsible for
delivering a specific product or feature.
6. A "Tribe" is a larger group of Squads, typically focused on a specific area of the
business or product. The members of a Tribe work together to align their efforts
and share best practices.
7. A "Chapter" is a group of individuals within a Tribe who share a common area of
expertise, such as testing or design. Chapters provide a forum for members to
collaborate and share knowledge.
8. A "Guild" is a cross-functional community of practice, typically consisting of
members from multiple Tribes and Chapters, who come together to share
expertise and knowledge across the organization.