school titute of Management Development & Research, Bangalore. S.P-Mandali’s Prin L. N. Welingkar I PGDM 2019-21 Batch- Trimester IT & MARKETIN' ‘THODOLO: Dat 20.01.2020 Duration: 2% Hours Max Marks: 60 Instructions: Answer All Six Questions. Each Question Carries 10 Marks. 1. Explain the types and process of conducting packaging research. 2. Explain the types and process of conducting pricing research. 3. What is U&A research and what is its importance in Marketing management? 4. Explain different types of sampling methods. 5. Explain the advantages and disadvantages of primary and secondary data. 6. Explain the process of carrying out consumer satisfaction studyWe'School SP.Mandali’s Prin L. N. Welingkar Institute of Management Development & Research, Bangalor PGDM - Batch 2021-23 Trimester II BUSINES: RESEARCH METHODS & MARKETING RESEARC Date: 04.04.2022 Duration: 2 4 Hours Max Marks: 60 Instructions: Answer the following questions. Each question carries 10 marks. 1. Bosch wishes to estimate the demand for Dishwashers in India, Please outline your approach towards this demand estimation, 2. Your organisation is planning to launch a new Washing Machine in India. Some initial feedback is required in terms of the design elements of the Washing Machine. As the Marketing Research head, you have been asked to pitch in and design a consumer study After a discussion with your team you have de study. led to use a partial conjoint model for this a. Identify 6 factors, and their levels that could be used to create different concepts b. Create concept cards that would be used by consumers to rate the different concepts. ¢. What are the key outputs that you will obtain from this survey? 4d. How is a conjoint methodology different from a direct rating method? 3. The marketing manager of “Haldiram” is very happy with the successes of brand extensions that have been launched recently. He wants to plan for another 5 brand extensions in the next 5 years. He has commissioned you to identify 8 extension categories that fit the brand. He will then short-list 5 among these 8. Please define the research problem. Also outline all sources of information that you will use to deliver a solution. 4. A producer of TV films says: “It has been 5 episodes, but ratings of my program are still low. What should I do? Please outline a research design that will include: a. Defining the research problem b. Identify research information required to answer his question ©. Sources of information both primary and secondary 5. An insurance company is reviewing its current policy rates. When originally setting the rates, they believed that the average claim amount was Rs. 9000, They are concerned that the true ‘mean is higher than this, because they could potentially lose a lot of money. They randomly select 40 claims, and calculate a sample mean of Rs. 9750. Test to check if the insurance company should be concerned, knowing that the standard deviation of all claims is Rs 2500.6. A Table of EBiz2 students by gender and specs is given below Wearing Specs Count Hl Gender y N Grand Total F 4 5 9 M 7 15 22 Grand Total u 20 31 Are the two variables gender and wearing specs \dependent of each other?weschool P.Mandali's Prin L. N. Welingkar Institute of Management Development & Research, Bangalore. Date: 21.01.2019 PGDM 2018 -— 20 Batch- Trimester II RESEARCH METHODOLOGY & MARKETING RESEARCH Duration: 2% Hours Max Marks: 60 Instructions: Answer all the questions. Each question carries 10 marks. ! 1 2 ” What is Demand Estimation? What questions does Marketing have which requires a Demand Estimation study? Explain the research process that you would establish to answer these questions, Outline the step-by-step approach you would use for the following: a. A simple random sample of 150 management students in India b. A sample of 500 light and 500 heavy consumers of beer from shopping data available from modem stores What kind of behaviour does a satisfied customer exhibit? What kind of research process would you employ to measure customer satisfaction? One of the questions on the Business India subscriber study was, “In the past 12 months, when travelling for business, what type of airline ticket was purchased by you most often? The data obtained are shown in the following table? [Type of ticket_| Domestic | International [First Class 29 22 [Business Class 95 121 Economy Class | __518 Bs | What is the relationship between type of ticket and type of flight? Ina brand preference study of 5000 consumers, 2600 prefer Brand A, while the rest prefer Brand B. Is the preference for Brand A significantly different from Brand B? ‘An insurance company is reviewing its current policy rates. When originally setting the rates they believed that the average claim amount was Rs. 9000. They are concerned that the true mean is actually higher than this, because they could potentially lose a lot of money. They randomly select 40 claims, and calculate a sample mean of Rs. 9750. Test to check if the insurance company Should be concerned, knowing that the standard deviation of all claims is Rs 2500.