p-*.".," ^,,,,^..

HlP
INTERNATIONAL
HARVESTER
1
1
 Snowy peaks of Idaho's Bannock Range formed scenic backdrop as D C O - 4 0 5 INTERNATIONAL truck
swept up mountain grade with a G a r r e t t Freightlines' doubles combination (See pages 12, 13, 14).

•t:t*rt"J\C--AV,'^5^ •

INTERNATIONAL TRAIL
D c d i c a l e d io t h e W i d e r D e v e l o p m e n t of O U R COVER California piiotographer with an eye for striking color
T r a n s p o r t a t i o n T h r o u g h o u t the World composition snapped DF-405 INTERNATIONAL truck and its payload,
Published by !ho laboring for the Pepsi-Cola Botthng Company of Los Angeles (pages 22-23)
Motor Truck Division behind two young consumers. Scene is a merger of palms, facade of an
International Harvester Company A/usa drive-in theater and San Gabriel Mountains. Audio-Photo Services.
180 North Michigan Avenue, Chicago 1, Illinois
R O B E R T H . McAi.i.rSTioit, Editor
The following trademarks of the international Harvester Company and its Metropoliton Body Co.
WAi/i'jiK V. BowicR, Arl. Kclilor subsidiary are registered in the U.S. Patent Office: INTERNATIONAL TRAIL, INTERNATIONAL,
LOADSTAR, ROADLINER, SCHOOLMASTER, SIGHTLINER, SELECT-O-MATIC, TRAVELALL,
VOLUME 33 • NUMBER 7 • 1963 TRAVELETTE, METRO, METROETTE, METRO-LITE, METRO-MATIC, METRO-MITE, SCOUT, and . .
 niperial Valle

"Arms" extended, ingenious devices help workers

harvest, pack lettuce in Imperial Valley fields. Site
is 212 miles southeast of freeways of Los Angeles.

About Southern California desert

garden—and 'spreading influence'
of special INTERNATIONAL trucks

AZING ACROSS AN EXPANSE of fertile Imperial Valley land,

G Californian Bob Topham was obviously pleased with what
he saw. Three INTERNATIONAL trucks advanced over soft acreage
under cultivation just north of the Mexican border. Bearing the
corporate decals of "Topham & Sons," the dieselized six-wheel-
ers bent to their ofF-highway chore with relative ease. They rolled
along, side by side, on high flotation, wide base tires. From the
DCOF-405 models' 21-foot bodies spewed a steady "backwash"
of soil-enriching fertilizer, applied in 12-foot-wide swaths by
each vehicle's spinner and spreader gear.
Topham & Sons' specialized DCOF-405 trucks take fertilizer loads
from valley's cattle pens to fields and spread 10 to 30 tons per acre.

Sun-bronzed Topham is one of some 60,000 people who

work below sea level in an agriculturally-rich desert oasis. Once
the bottom of an ancient inland sea, the garden spot's 450,000
irrigated acres comprise the nation's fifth most productive farm-
ing area. The average annual income from Imperial Valley crops,
plus livestock feeding, exceeds $166 million!
Hardly uncommon therefore are such Imperial Valley sights
as those which feature the bustling Topham truck fleet. For this
Southern California wonderland represents a healthy economic
stake for Topham and hosts of other agriculture-related business-
men who live immediately south of America's lowest-down
"lake"—the Salton Sea (244 feet below sea level). They are
farmers, producemen, cattlemen, shippers, farm machinery
dealers and fertilizer men, laboring at what little more than half
a century ago was an arid expanse of sand dunes and sagebrush.
Now it's regarded as the agricultural marvel of the 20th century,
fed by Colorado River waters which are relayed 80 miles through
the AU-American Canal directly to the farmland's irrigation
network.
That's roughly the portrait of a place that produces some-
thing like 80 per cent of the nation's lettuce. Along with it are
extraordinary crop yields of carrots, sugar beets, cotton, barley,
melons, flax, alfalfa hay, sorghum, tomatoes and seed crops.
And because the Imperial Valley is new, as farm regions go, the
hand of the past is light. Ingenious new devices, products of
Familiar sight on roads lacing irrigated farmland: Topham
inventive minds, abound hereabouts. INTERNATIONAL trucks bound for some field in 450,000-acre oasis.
 Field hands (of Bud Antle, Inc., , ^ j, . ^ ' / n t j f f . W ^ ' C : ' J K a B ^ ^ ^ ! ^
get lesson in1 cutting,
( trimming * y * ^ ^ ^ _ ^ H B * ff% * t" ' - E W J f / * ^ * " "^ ^ •-^^'"HK
lettuce, biggest < valley's host
ist of T- , T . y M l i ^ - " ^ * * *.£. ^ - ^ h ^ ) 4. * V . i ^ ^ ; * ' ^
of multimillion-dollar
illion-dollar crops. •:. •> ^ ^ ^ • ^ ^ * t • \-.'' " ' iP*^' V * •^'^fcd l l ^ r ^ i W w J t S

t@^

U*^
»'f*- f • JVri^i.

Take, for example, those rigs that yearly dispense upwards

'.•ijii
t •4>-r'5,
Robert and Jim Topham are firm's helmsmen. Staff includes Earl
Topham, Ivan Anderson, Milton Rudolph, Charles McCall and Art
Yates, shown at Imperial, and Phil Morgan and Don Yates.
of 260,000 tons of steer manure for Topham. The customized
INTERNATIONAL trucks incorporate designs conceived on draw-
ing boards of Topham offices in Riverside, Imperial and Coa-
chella. It took industrial imagination to develop equipment
I capable of maneuvering 15-ton truckloads of fertilizer across
soggy, sandy earth. Equally incredible are the mobile packing
units operated by Producer Bud Antle. Following Mexican
laborers who cut and trim the lettuce, they crawl, steadily down
the green rows with hungry arms extended. Cut heads go on
the conveyor arms, girls wrap the lettuce in plastic and place it
in shipping cartons, trucks come up from the rear, pick up the
field-fresh product and whisk it away — the start of a marvelous
truck relay to market.
Any wonder that Topham and other men of vision glory in
the miracle of the Imperial Valley?

Two distaff broceros with Field Foreman A. Perez.

Aluminum components accent mechanical appointments of

' ••'•'-••"•• ' T - ^
the INTERNATIONAL trucks. Dieselized six-wheelers ply
wet, soft sandy areas with ease. Supporting 15-ton loads
are wide, 18-9.5 single tires instead of duals, on bogie,
and 15-22.5 rubber up front. PTO-driven, "spinners"
cover 12-foot-wide swaths.

(S®«S.-..-..-*'"">*&-"
 Kentucky homers Taradise'
for busloads of children.
Devoted couple raising . . .
ALMOST ANYONE in that southwest
±\. corner of Kentucky occupied by
Graves county can tell you how to get to
the Murdock place. "Just beyond Sedalia
a piece," they obligingly explain. "You
can't miss it.^' And one really can't.
You see, the Murdock place is no
ordinary home on an average farm. It is a
haven for children of all ages, a friendly
paradise, of sorts, for the orphaned and
neglected. Quite appropriately, it's identi-
fied as "Paradise Friendly Home."
The Utopian-sounding name is dis-
played on a well-travelled yellow unit, an
I N T E R N A T I O N A L bus chassis. I t ' s a
passenger coach that observers claim is
"always" overflowing with laughing,
shouting children. Dubbed the "family
limousine," the carrier's somewhat beat-
up. But it's the principal means of trans-
portation for Mr. and Mrs. Les Murdock
and their remarkable family. Constantly
fluctuating in numbers (usually upward),
the Murdock-housed diaper-to-teenage
group currently totals 59!
Les and his wife, Thelma, became
parents of an ever-growing brood about
27 years, ago. With three children of
their own, they took in an orphan boy
from across the road. Thereafter, the
Nursery nap time at Kentucky home brings tears
that teen-age "sisters" know how to soothe.
In familiar yard scene (right) with few of the
youngsters is Mrs. Murdock, "mother" to 59.
jUS 1 O N JE« JJIVJ
indomitable Murdocks acknowledge,
they were never able to say "no."
As older children were sent to the
Murdocks, and babes blossomed into
young men and women, many hands
lightened the work of providing for so
many. The 300-acre farm was worked to
provide food. Scrub land was cleared and
forested. Buildings were erected.
The big Murdock family has suc-
ceeded admirably on the old Kentucky
homestead. And there's certainly no sign
of any change in the pace. Too many kids?
Never. This "paradise" is jammed, and
it swings. The girls wash the dishes and
help care for the small fry. The boys tend
the livestock and heavier tasks. Everyone
has a responsibility, especially the
"parents" of "so many children." They
run a tight ship and certainly are not in
the straits of that nursery rhyme char-
acter who "didn't know what to do."
For all its wear and tear the limousine
(""that's not transportation, that's desper-
ation," protested one Murdock spriggin)
also performs a yeoman role. It shuttles
these scores of youngsters along the road
of normal childhood to church and school
. . . and, indeed, to maturity as responsi-
ble citizens.
iAPPY FAMILY
--59 STRONG
INTERNATIONAL bus chassis supports kids' shuttles to
church, elsewhere. Coach is a reliable 13-year-old.

.< ;;;WRADI5EFR,Ehciyii0iiE;?

More home than orphange, Murdock charity has

been incorporated to receive tax-free donations.

W^,* ^'W
i^*S[/
The meaning of thankfulness is never forgotten at Paradise
Friendly Home. Children take turns saying grace ot meals.

Roadside pickup routine enfolds (right). It takes two

county buses to carry Murdock small fry to school.

INTERNATIONAL tractor is the subject as Les Murdock

explains mechanical maintenance to his young charges.

I T HAPPENS WITH INCREASING frequency nowadays in Erie.
What look like mint-new vehicles from transportation
history's long-gone chapters mingle with contemporary truck
traffic in the Pennsylvania port city. Typically, a high-wheeled
1907 Auto Wagon rolls away from a garage on Peach Street.
Out a-ways on busy U.S. 19, the driver of the solid rubber-
tired IHC relic exchanges bulb horn greetings with the man
wheeling an oncoming patriarch — an INTERNATIONAL S-model
"speed truck" (1921). Downtown are seen three more glistening
veterans of yore—vintages 1911, 1917 and 1925.
Behind the nostalgia-evoking doings, not surprisingly, are
the executives and operating personnel of Lyons Transportation
Lines. Besides being the prime movers of a topflight motor
transportation setup, they are a new species among Americans
who rejuvenate rolling stock of a bygone era. Unlike most
buffs, who salvage and rebuild ancient passenger cars, the
Erie group authentically restores antique trucks.
Practiced under the banner, "Lyons Antique Truck Club,"
the era-preserving activities are easily understandable to any
who know the participants. They are the LTL helmsman.
um,
EUCES
John M. Cochran, who is renowned as a fervent advocate of
community, industry and employe relations; his executive staff,
and the concern's closely knit employe force. Obviously, all
are archenemies of depreciation. The company procures the
vehicles, most of them rusted, rotted wrecks. The personnel
use their spare time to painstakingly rejuvenate the one-time
aristocrats of truckdom.
Just how effectively these pros ride herd on up-to-the-
minute LTL rolling stock is evidenced every weekday on Lyons
routes in Pennsylvania, Ohio and New York. The dieselized
line-haul array has been cited as one of the East's best-maintained
INTERNATIONAL truck fleets! What's more, the system recently
updated highway equipment applications of a great percentage
of its 707-unit inventory. Added were DCO-205-H truck-tractors
and 40-foot trailers.
"Naturally," grinned President Cochran, "that multiple
purchase sent our restorers into historical research. They
found," he said, "that International Harvester Company built
more than three million trucks between production dates of the
club's high-wheeler (1907) and the line's new COE's (1963)."

by JOHN P. HOGAN

Lyons' unique decals identify firm, also plug

system's specialty — "Less than Truck Loads."

Lyons-restored, 1907 IHC Auto Wagon is dwarfed by DCO-205 INTERNATIONAL

truck-and-van. Linkup is standard on line hauls of Lyons Transportation Lines.

I'^l

Qugrterbacking LTL executive session, John M . Cochran,

president, is surrounded by other key executives: George
Taylor, Phil Cochran, Wilbur Rastotter and Elmer Zook.
 Beside Auto Buggy, Lyons
antique hobbyists concern
selves with rejuvenating
INTERNATIONAL "S" model
(1921) to original appearance
and operating capacity.

DCO-205 diesels plying 'LTL' routes

and vehicles occupying employes'
^ off hours are hardly contemporaries

Guides to club's painstaking work include old photos, like this

one of hoop-skirted gals boarding Auto Buggy, 56 years ago.

^r^WM:^' • * * ( '

Resurrected "S" model, pictured atop page, is seen (above) in its heyday.

In field behind LTL terminal in Erie, snow made strange-looking sight of

collected, once-proud patriarchs of the road—all awaiting restoration.

Cranking up club's high-wheeled Auto Buggy never fails to bring

laughs. Chain-driven, power is derived from two-cylinder engine.
 Capacious body of 1853-FC INTERNATIONAL truck (left)
supports appliances, other special Iroquois loads.

Some neighborhoods in Iroquois area are gas-illuminated.

Iroquois Gas: Homes,

Industry Depend
On \t--Naturally
Buffalo utility commands diversified fleet

Using INTERNATIONAL truck power, low-boy tractor-trailer linkup

is sampling of the service's widely varied hauling applications.

S*?'
Here's Iroquois' so-called dispatching "brain" at Buffalo.
Firm supplies gas energy requirements of 370,000 patrons.

10
 - «*.!

H. D. Clay heads Iroquois.

It is operating subsidiary of
-^v
National Fuel Gas,
integrated, investor-owned
gas utility.

CROSS A BROAD STRETCH of Western New York, once

A I- peopled by the most formidable Indian power of frontier
times, there strides nowadays a proud and mighty Iroquois
of a different species.
"Iroquois Gas Corporation" is the reliable, jet-age stalwart.
Its reservation: a booming, 20,000-square-mile expanse known
as the Niagara Frontier. Here, upwards of 370,000 customers —
residential, commercial and industrial — are the beneficiaries of
Iroquois' wondrous service. Through 6,636 miles of mains, the
Buffalo-headquartered enterprise supplies gas for space heating,
cooking, air conditioning, to turn industrial wheels, and for
other uses too numerous to mention. It's a prodigious network;
consumption is enormous! Iroquois' daily output runs as high
as 700 million cubic feet. It's piped to a far-flung territory em-
bracing Buffalo, Niagara Falls and 111 other Empire State com-
munities. Seventy-five per cent is natural gas, mostly originating
in the Southwest. The remainder is a high B.T.U. mixed product,
pumped only to consumers of Lake Erie's principal port city
and environs. Diversified 661 -unit Iroquois fleet includes METRO-MITE trucks, like this CM-80.
Obviously the Iroquois profile is striking. That holds,
whether it's viewed from the multi-storied Buffalo "tepee,"
where President H. D. Clay oversees the system, or in the
field —sizing up the mighty 661-unit array of Iroquois trans-
portation and work equipment. The truck roster ranges upward
from all-wheel-drive SCOUT runabouts, pickups for service calls
and meter work and bin-equipped METRO-MITE trucks, to
CO-205 truck-tractors which draw floats and lowboy trailers.
Also fielded are flatbeds and vans for handling gas pipe and
appliances, TRAVELETTE units, beefy transports fitted with Crew
Cabs, INTERNATIONAL trucks mounting backhoes and more.
But impressive as are the fleet operations, they are hardly
any more spectacular than those practiced elsewhere in New
York, and in neighboring Pennsylvania, by Iroquois corporate
"partners." Fact is, Iroquois and nine other closely linked For natural gas fields' runs, system employs compact SCOUT (above).
concerns are operating subsidiaries of National Fuel Gas Com-
pany. Investor-owned, the integrated utility serves more than
565,000 customers with natural and mixed gas. So obviously the
present-day Iroquois is in exalted company. And "he's" no less
a wonder-worker than this ancestral namesake.

Iroquois "main-liner": INTERNATIONAL truck mounting Crew Cob and compressor.

Garage General Foreman C. W . Poison is seen

with A. Sacha (right), mechanical division chief.

11
 .:,.!»'•'••'•-

„=**-•'**•

:*•'

Garrett Freightlines
Symbol of Trucking Era
The 1963 view is definitely golden
for pioneer Pocatello system

^
Founder-president of carrier, . ''jsii^^iiii^H
C. A. Garrett (right) figures
that gross revenue of
Idaho-headquartered firm
will exceed $33 million in 1963,
its 50th anniversary year.

A
•m:.^:^^.,MiihMm

D OMINATED BY A SYMBOLIC, g o l d e n
"G," copies of a striking, com-
memorative poster are getting consider-
able exposure these days in 13 states of
the West and Northwest.
The broad sides of some 600 trucks—a
topflight carrier's pickup and delivery
couriers—carry the important message.
Observers of these scurrying LOADSTAR
and allied fleet elements are as numerous
as they are far-flung. Locally domiciled,
the freight hustlers doubling as rolling
billboards serve 3,500 communities scat-
tered along an amazing route web . . .
12,000 miles of concrete ribbon. More-
over, the locations extend east from the
Pacific Coast across the Continental
Divide and beyond, to the Twin Cities,
and span that vast expanse between
Canada and New M e x i c o .
A glance makes self-evident what's
stirring up a whirl of comment. In the
truck-borne promotion piece, the words.
DCO-405 INTERNATIONAL truck is sampling of rigs plying Garrett 13-state network.

12
 ides identifying ultramodern California
1 ninal in East Bay city of Emeryville,
•rrett sign has reader board. Its
:|uently changed witticisms amuse
sway passers-by.

>.*!
->.*-

Maintenance helmsmen are Wain Garrett (right),

vice president, and J. S. Banyard, supervisor.

A "-"sis-- ^ ^ ^ ^ ««£Ur

"Garrett's Golden Year," are framed be-

tween the dates 1913 and 1963. Clearly
enough, Garrett Freightlines, Inc., one of
the nation's fifteen top common carriers,
is rounding out its first five decades.
Certainly there's good reason why so
many people regard the Garrett observ-
ance as something special. The fact is,
there's hardly a phase of life or industry in
hundreds of communities which hasn't
relied for generations on Idaho-head- System's 2,268 personnel include salesmen, deployed amongst 6 7 terminals. Sales
meeting is addressed (above) by President Garrett and his fellow executives.
quartered Garrett. It predates most of
trucking's corporate figures. What's more, Trucker's hauls vary. Containerized-freight loading scene enfolds (below) at Oakland pier.
the system emerged on its anniversary Ei-Slilt^'h,
milestone healthier than ever.
It's hardly any longer news that Clar-
ence Anson Garrett, 73, and a brother,
now deceased, and c o u s i n set the
pioneering precedent for today's long-
hauling titan in the days when horse-
drawn wagons were the flavor of life in
Pocatello.
More important is the blossoming na-
ture of Garrett contemporary fortunes.
They seem to grow more impressive by
the month. Pushing out like spokes of a
wheel radiating from the Pocatello hub,
Garrett routes lace Washington, Oregon,
California, Nevada, Idaho, Montana,
Wyoming, Utah, Colorado, New Mexico,
North Dakota and Minnesota. The con-
cern flings 2,268 employes and a large Facilities processing Garrett freight movement to 3,500 Western points abound in such
efficiencies as electronic scales (above). Line's daily load exceeds 7.5 million pounds.
fleet into an operation that daily moves
upwards of 7.5 million pounds of freight.
Furthermore, Garrett abounds in
countless other facts, all pointing to motor
transport eminence. The 1,800-unit line-
haul armada, for example, is regarded as
one of the industry's finest. Sleeper-cab
DCO and DCOF-405 INTERNATIONAL
trucks and other heavy-duty travelers of
the highway force are uniformly powered.
All employ 250-horsepower turbodiesels.
Much more could be said about the
operation, about that self-effacing C. A.
Garrett, its president, about the calibre of
management personified by his lieuten-
ants, about the new terminals and routes
added through acquisitions, and addi-
tional data, equally significant. Suffice it
to say, Garrett gives one rocketing im-
pression. It's well on course for the ride Refrigerated van on INTERNATIONAL truck (above) is one of several types of bodies
supported by LOADSTAR 1600 models of Garrett's pickup and delivery array.
through another half a century.

DCO-405 pulling doubles in this view

hos 250-hp turbodiespl. Gaitptt firm
op.-iatcsa lota! of 1,800 highway rigs.

14 '• *' I *.- • » rv**.^ \SSiSti'\,'' • " . . " . * A-i! %%iK-

 PERFORMrNG ELEPHANTS, of which Polack Brothers Circus
has tons and tons, are finally giving truth to the ringmaster's
superlative — "pampered pachyderms." The beasts are es-
corted across the show circuit by a DCOF-405 INTERNATIONAL
truck. Their travel boudoir is a roomy trailer with space for
six, trunks and all. And instead of cavorting under the hot,
K \ m heavy canvas wraps common to yesterday's big top, these
stars provide elephantine delight in air-conditioned arenas.

X T *

TO A 50-YEAR MEMBER of the Los Angeles

business community went the first of a long pro-
cession of C o LOADSTAR trucks now at work in the
Western city. "No. 1 " was this model 1600. It
was photographed at work off Wilshire Boule-
v a r d , shortly a f t e r the newly i n t r o d u c e d
INTERNATIONAL truck was added to the 46-unit
fleet of California's Beacon Laundry & Cleaners.

ONE YEAR A G O , REA Express instituted a

unique small-shipment-handling system . . . a
technique employing demountable, 10-foot
containers and special INTERNATIONAL trucks. To
mark the first anniversary of its remarkably
successful experience, REA made a story-telling

¥ "birthday photo" of the service's key equip-

ment elements. Four ai a time, the loaded
boxes are placed aboard a 40-foot trailer
(foreground). Fitted with hydraulic lift beds,
trailer is drawn to drop points by CO-195.
There, truck's power takeoff removes cargo
units. They stand on self-contained legs while
A M - 1 5 2 models—special METRO Walk-in
chassis mounting lift beds (right)—back under,
effect the transfer, then whisk away on runs.

15
 CONCRETE HELPING
I
TAVE' ROAD TO THE

M" [EN ARE B U R R O W I N G DEEP into the

earth of northern Alabama in an
attempt to reach the moon. They are
neither lunatics nor fools headed in the
wrong direction. These people are labor-
ing for the National Aeronautics and
Space Administration, sinking a big hole
at the George C. Marshall Space Flight
Center. It's at Huntsville.
This gaping cavity in planet Earth is
gobbling-up thousands of cubic yards of
concrete to become the solid pad of a
rocket test stand. Ultimately it will take
the fiery punishment of a 7.5-million-
p o u n d thrust from the exhaust of a
Saturn V—the moon rocket booster.
Conceived to provide the U.S. with un-
precedented rocket power, the fantastic
Saturn family is being fabricated in the
disarmingly bucolic Alabama setting.
If, as hoped, an American astronaut
lands on the lunar target within this
decade, he will have the Bama Transit
Mixed Concrete Co., Inc., to thank—
among the hundreds of cooperating firms
that helped "pave" his road to the moon.
Bama supplies the concrete from a highly
automated batch plant. Revolving bins of
Bama's heavy-duty INTERNATIONAL
Huntsville-developed Saturn booster is hoisted 'onto Canaveral launch pedestal, at right. In
other scene are Dr. Wemher von Braun (right), Marshall head, and Dr. Debus, launch director. trucks—tandem-driven F-230 models—
trundle eight-yard loads from mixing
facilities to the moon-focused pit.
"But our mixer and agitator units,"
smiled George C. Freeman, "aren't just
star gazing." Freeman is vice president
and general manager of the Birmingham
concern. Peter Vredenburgh IV, chief
executive of Bama, explained that the
company is also pouring the foundation,
pillars and floors for buildings which will
house scientists, administrators and Army
rocket trainees.
The Marshall Center, with more than

Mixers of Bama Concrete's F-230 INTERNA-

TIONAL trucks supply concrete for expanding
NASA base. Contractor boasts a twin-silo plant.

16
 Huntsvill-
INTERNAT10\
solid foundafi.
CON of super hod.^n:

7,000 employes and an annual budget

exceeding $1 billion, is the largest NASA
organization. It is directed by fabled Dr.
Wernher von Braun and its main current
mission is to provide heavy space vehicles
for manned exploration of the moon. The
center's past accomplishments have in-
cluded the launching of the Free World's
first satellites of the earth and sun, and the
launching of the first American into space.
It's when the booster engines let loose
with the roaring flames from kerosene and
liquid oxygen propellants, and struggle to
escape their restraining test stands, that
outsiders "."know" what the Huntsville in-
stallation is "all about." And certainly,
for miles around, they will hear the earth-
shaking sound when the Saturn V engine
is developed to testing stage. It will have
five times the thrust of the Saturn I power
plants now soaring up, preparatory to the
planned three-man orbital attempt.
Saturn V is expected to carry a 45-ton
payload off the earth, place it in orbit, and
kick it on into the outer void toward the
moon. It's a great push that will need a
captive test stand like Bama is pouring.
Huntsville test stand for Saturn V will dwarf existing Marshall towers.
When Plant Superintendent Henry Pass Pictured F-230 is sampling of rigs hauling concrete for new facility.
presses a button to turn out mixes of con-
crete . . . when drivers rev up the engines
of their INTERNATIONAL trucks . . . the
routines are parts of a celestial road Resting on stanchions, one in series of Saturn boosters
project. Destiny: the moon. Mars, Venus gets inspection (below) at Marshall checkout hangar.

and beyond.

On Redstone grounds, Huntsville, INTERNATIONAL truck escorts Nike

Zeus. LOADSTAR-drawn weapon is designed to intercept missiles.

• ^ - ^ . . .

N.
^

• •->»
^
 Fitted on LOADSTAR
chassis, Bensenville
rescue-and-fire truck
figures here in practice
drill of the near-Chicago
fire brigade.

BENSENVILLE '
TRUCK '
BUILT FOR ^. F h -•i=Sr-.=-:SSp-;e<' iV

TROUBLE *

Multi-compartmented, unit's equipment! array includes 5,000-watt generator.

The versatile truck's tandem axles are driven by a 245 horsepower, V-8 engine.

A NEW AND UNUSUAL tool of mobility

stands watch over the near-Chicago
community of Bensenville. Manned by
specialists in the arts of saving life and
property, it's an elaborately outfitted
LOADSTAR model that rolls to every fire
with other units of the village's volunteer
department. The six-wheeler also races
off unaccompanied, red lights flashing
and sirens screaming, on sudden illness
and accident calls and every conceivable
emergency.
Ironically, tragedy helped shape the
vehicle's customized'body design, and
the equipment and tools carried by the
INTERNATIONAL truck. For the guide to
refinements embodied in BensenviUe's
super apparatus was the store of experi-
ence the village firefighters obtained in
Closets on the F-1700 model stow gear for Members of volunteer department
.action at two commercial plane crashes. 24 men. Unit has 25 exterior compartments. "model" department's asbestos suits.

18
 With SIGHTLINER
escort, the Artmobile
is 54 feet long. Here
visitors study exhibit's
French impressionist
masterpieces.

ROLLING FORM OF Virginia's exhibition of

FINE ART French masterpieces travels with SIGHTLINER

ROM THE INSIDE, it looks like other posh, modern-day

F art galleries. Priceless paintings, individually spotlighted,
line the walls. Music and explanatory recordings are played
during visiting hours. And provided for viewers' comfort, and
protection of famous art treasures, are air-conditioning and
humidity control. But there's one important difference between
the usual institutions devoted to visual arts and this Virginia
museum. It's on wheels.
Newest of two "Artmobiles" bringing enjoyment to thou-
sands of the Commonwealth's art patrons and students, the
peripatetic exhibition is a sort of "instant gallery." One
moment it's a highway traveler, an INTERNATIONAL truck-and-
trailer combination lettered, "The Virginia Museum of Fine
. Arts." An average 20 minutes after reaching location, the trans-
port is automatically converted into a complete display unit.
All the driver-curator does is push a few buttons and there it is:
a portable, 20th century showcase for 19th century Impres-
Upon arrival at locations, truck driver presses but-
sionist paintings. tons. Display takes form (above) automatically.

INTERNATIONAL truck
and van is Museum's
second mobile gallery.

19
 Forty... Going like
Sixty: That's DeWitt,
Hauling Specialist
ONTRARY TO THE WORDS of a young ttuck driver, with an
C obvious bent for adjectives — and jest — B. R. DeWitt,
Inc., does not stand for "Brawny Rugged DeWitt, Incorporated."
Yet, though unwittingly, the wag's on the button with his
version of the corporate tag on his employer's rolling stock.
Indeed, brawn and ruggedness — plus strength and sound-
ness — characterize the many-branched organization that's
headquartered in Pavilion.
Moreover, the impression that highballing truckman ob-
liquely conveyed to an inquiring traveler is common in con-
struction and heavy hauling circles of Buffalo, Rochester and
contiguous Western New York precincts. For 40 years, this has
been the hub of a rambling operating domain which Byron R.
DeWitt, 60, personally commands from Pavilion.
Signs attesting to DeWitt stature abound, not only at the
home base — 35 miles southwest of Rochester — but far afield.
Physically, the family-owned empire extends in all directions
from little Pavilion to 20 scattered New York points. It even
touches locations several states removed, in Virginia. DeWitt's
enterprises regularly dispatch more than | 2 million worth of
company-owned transportation equipment on hauling jobs.
Mostly heavy-duty INTERNATIONAL trucks, the 339-unit pro-
cession tackles a lengthening list of missions. Simultaneously,
but usually in far-removed work arenas, RD-225's, RF-192's
Parked at 12-acre Pavilion hub are representative
models of preponderantly INTERNATIONAL truck fleet.
Western New York's diversified, widely scattered
DeWitt empire is directed from Pavilion by the
founder-president, B. R. DeWitt (left) and son, Gene.
and hosts of heavy-duty brethren shoulder tonnages of awesome
variety. The range of DeWitt cargoes encompasses ready-mixed
concrete, bulk cement, aggregate, roadbuilding materials, stone,
rock salt and ponderous, miscellaneous loads.
Undeniably, DeWitt's anything but a one-talent specialist.
Manned by a work force which runs to 1,000 during peak
operations, its corporate circle currently comprises 25 com-
panies. On the roster are names running from " B " (for Batavia
Washed Sand & Gravel) to " T " (for Twin Cities Asphalt
Company). Last year the DeWitt revenue topped $5 million.
Size and fiscal statistics aside, "By" DeWitt's business
earned its niche by dint of remarkable accomplishments. There
was that St. Lawrence Seaway project, for example. Dump-
bodied R-194 INTERNATIONAL trucks bearing the distinctive
red-and-yellow DeWitt colors, lugged three million tons of
stone. A million of those tons was carried in a record 100 days.
The concern also shouldered 1.6 million tons of crushed lime-
stone for the Mt. Morris, N. Y., Dam. Numerous additional
achievements dot the DeWitt past history. What's more, it's
a safe guess there will be a lot more sterling DeWitt perfor-
mances for many years to come. The reason: Gene A. DeWitt, a
dead ringer for his dad, is playing a lead role in the diversified
scene. Not surprisingly, he's a take-charge kind of guy, like the
one who earned the "brawny, rugged" reputation.
With parades of dump-bodied transports, like this, DeWitt
hauling touch has been applied to myriad jobs for 40 years.
 Western New York operator
has label on variety of projects

RF-192 typifies rigs lugging output of 14 batch plants.

Effectiveness of red-and-yellow paint scheme, a DeWitt standard,
is reflected in color view. RD-225 leaves tipple with rock salt cargo.

21
 At up to 1,080 coses per load, Los /ngeles Pepsi bottler's DF-405 models relay three-plant output to seven distribution points.

|B%..^:

Vice Presidents C. C. Bailey (left) and Knud Nielsen flank the general Daily beverage production of concern's
manager of Pepsi-Cola Bottling Co. of Los Angeles, John D. McWhinnie. super-clean facilities totals 55,000 cases.

22

Vast Los Angeles and three-county complex served by
cola-drink bottler with new INTERNATIONAL truck fleet
P ERFECT CASTING has popped up in an
extraordinary way on the stage of
the soft drink world's broadest market.
This particular production is now in
its long summer season. Out where the
climate is hot and folks are thirsty, it's
providing "cool" refreshment to people
of all ages who "think young." In reality,
the "think young" theme saturates the
whole show — a well-fused blend of
beverage merchandising and transporta-
tion. The latter roles are played by dis-
tinctive new INTERNATIONAL trucks.
The place: the sun-soaked, 30,000-
square-mile Southern California area
served by the Pepsi-Cola Bottling Com-
pany of Los Angeles. Upwards of eight
million potential cola-drink consumers
comprise the franchised bottler's bub-
bling-over public. The trade is spread
over the sprawling complex embraced by
the City of the Angels and Los Angeles,
Riverside and San Bernardino counties.
To this multitude, the Los Angeles sub-
sidiary of Pepsi-Cola United Bottlers,
Inc., New York, daily lets loose a stream
of 55,000 cases of Pepsi-Cola.
Stocked (left) by trim
A M C - 1 6 4 INTERNATIONAL
truck, service station sells
Pepsi two ways: from
vending machine and in
unrefrigeroted cases.
METRO Walk-in models
also ply Puerto Rico,
Mexico runs for bottler.
The thirst-quenching cargoes are es-
corted to dispensaries of all sorts by
hundreds of "palletized" carriers. Trucks
dispatched from three fully automated
bottling plants and six distribution centers,
are models of beverage transport moder-
nity. On plant-to-center and highway
runs, DF-405 INTERNATIONAL trucks
power tractor-trailer link-ups supporting
up to 1,080 cases; M E T R O Walk^in R. O. Borth is marketing VP. Pepsi-Cola
United Bottlers, Inc., owns the franchise.
models shoulder 265-case lots in open-
sided bodies. The same easy-to-work
load-space marks Pepsi'sLoADSTAR trucks. Mom selects Pepsi for two who are young.
There's no denying the acceptance
Pepsi enjoys among westerners. But
what's equally noteworthy about this
firm's respected niche in the highly
competitive field is its merchandising
consistency. The bottler vigorously bids
for sales with the slogan, "Now it's Pepsi
for those who think young!" Then it
sends the effervescent torrent to youthful-
minded drinkers in some of the youngest
(or ""newest," if you will) truck models
built by International Harvester Com-
pany. By any standard, that's perfect
casting.
 INTERNATIONAL
TRAIL
180 N O R T H M I C H I G A N AVENUE
CHICAGO 1, ILLINOIS
( ^
LOADED WITH
PROFIT-DUILDING FEATURES
Every great feature in these new CO Tilt-Cab
LOADSTAR models—from the sharp-turning
chassis to the three-man cabs, from job-
matching power plants to easy service acces-
sibility—everything was designed and built
to make them the most efficient trucks in
their weight class for city delivery.
But good as these LOADSTAR models are,
INTERNATIONAL offers more than the basic
trucks, more ways to build profits by cutting
costs.
You can get optional components to fit
INTERNATIONAL TRUCKS
LITHOGRAPHED IN UNITED STATES OF AMERICA
BULK RATE
U, S, POSTAGE
PAID
Chicago, Illinois
PERMIT NO, 1180
'RKETS
^PORT
your truck to your job. You can increase.com-
fort and safety with factory-tested accessories
and special equipment. And to keep those
quality trucks out on the road working full
time, there are INTERNATIONAL Dealers and
Branches practically everywhere—ready to
provide expert service and parts as good as
the original articles.
All this means it makes a lot of sense to
go see the men who sell and service the
new CO Tilt-Cab LOADSTAR, Come in soon
and get the whole value-packed story.
WORLD'S MOST
COMPLETE LINE