Executive Summary

 A “no code white label application where a stakeholder can create his own DIY website and can
simply drag & drop the elements which will be examined by an AI bot and will eventually help
the stakeholder select the perfect and aesthetically pleasing design for his application without
going through the hustle of hiring a team of developers.
 Application shall have an embedded SEO feature which will eventually help the stakeholder rank
his application in a way that it will be ranked in the first five websites on google.

Description of Product and Features

 Selection of the logo

 Selection of color
 AI ChatBot
 Automatic SEO services
 Sign Up
 Creating the home page

1) Header

2) Banners

3) Categories

4) Featured products

5) Footer

6) Categories
7) Products
8) Product Detail
9) Checkout
10) Contact us
Technology Considerations

1) User Experience

 White Label app provides the best and most enhanced user experience
 They can get their name in front of potential clients quickly and easily
 Seeing their business name on software makes it seem trustworthy
 white label software can be used immediately and shall save months of development
and time.

2) Connectivity with the database

 A user has an option to upload an excel file (consisting of his inventory)

 The system has to ensure that the excel file is uploaded in a format where it is easily
added to the database without breaking. 

a. Security

 A white label app is usually not designed in a way that shall give the customer access to
the source code or server, therefore it is difficult to know how robust the source code is
and how secure the user data shall remain on the server. Therefore, to eliminate this
problem, we shall design the system in a way that the stakeholder shall have complete
access to the application and wouldn’t have to think twice before signing up for this
application

Need Analysis

Audience & Purpose

 The target audience of our application are the pharma & auto-mobile industry of
Lahore.
 The purpose behind this is to introduce new technology to our country so that would
eventually boost the economy.
Target Population & Service Environment

Population.

 The Restaurant & Auto-Mobile small  business owners are the direct recipients of this
application in the whole of Pakistan.

Target Population

 Small restaurants & auto-mobile shops in the area of Lahore.

Sample

 Excel File
 Logo 
 Images of products and categories
 Latitude & Longitude required for map integration

Identification of Need

Supporting Documents (Customer Surveys)

Need Assessment & Evaluation

Conclusion & Results

 no code white label application” is an innovative DIY application where the user can drag
and drop the elements from the toolbar on his  blank app page and can literally create his
own application in a few minutes. 
 An easy to use app where a stakeholder that has basic knowledge of using a device can
work at it without any external help.
 The system is designed to target the industry in Pakistan and therefore easy language shall
be used to explain the basic elements with step by step information
 Lastly, this innovation shall be the first one in the market that shall save cost as well as
money and can help a lot of different enterprises setting up their business online to grow
Pitfalls & Cautions

 Customer Data Breach

 Bad Infrastructure (Servers goes Down)
 Dissatisfaction of the customer due to limited functionality
 Miscellaneous Problems

 The stakeholder has generated a wrong format of excel file in a way that it doesn’t display any
sort of data
 The stakeholder is a non-technical individual that doesn’t really have a lot of understanding on
how the system works 

Options Analysis

List all the solution options

Evaluate each Option

Brief description

Option 1

In this option customers have freedom to customize their mobile app starting from

 customized URL
 LOGO
 Business name
 Theme
 creating their Home page
 Drag and Drop feature
 Set up Cart
 Own Section arrangement
 Import product and images
 Customizable Popup builder
 Setup their inventory
 Set up their Checkout page.
 AI live Chatbot
 Algorithm/ML based integrated SEO services.
 Plug and play integrations with multiple social media platforms

Option 2

 In this section we conduct sessions with customers and discover the needs of the customer
and elicit all their requirements
 then we ask for the data in a particular format that contains the customized URL they want,
all the product images, descriptions, Quantity for the inventory. Customers need to provide
information like home page, category setup, prices, currency, their cart and checkout,
layout and  preset of questions they need for their chatbot.
 Clients also need to provide information for social media integrations.

Financial impacts

Funding and affordability

Option 1:

 Customer/business will pay a standard fee we have 2 model. Per month & Annual
 Monthly Pricing= $1000
 Annual Pricing= 850x12= $10,200

Option 2:

 Customer/business will pay first setup & Implementation fee

 then there are support pricing: standard fee we have 2 model. Per month & Annual
 Setup/Implementation=$2500
 Monthly Support Pricing= $1200
 Annual Support Pricing
 950x12= $11,400
 Risk

Option 1

 Customer might have an issue with limited customization

 Negative feedback
 Security Issues

Option 2

 In this scenario the customer might want to have the support of a full stack developer on the
premises. Maybe the client has a  non technical background and doesn't have a lot of
understanding about the app. The developer designs the client's business application according
to his requirement, and this will be more costly for him.
 In contrast, he may hire a freelancer to design the application, but this also carries a risk that the
freelancer will ask for more money and may not be committed to his work or has unreliable
skills.

socio-economic aspects

Option 1

In this option the white label app might face a socio economic risk

 small businesses owners does not have a lot of awareness about the recent technological
advancement and They might not accept the concept of white label app
 Spreading awareness might change their minds and they will be able to trust white label
app and rebrand their business app according to their own taste and desire.

Option 2
  In this option the socio economic factor that comes with the white label app is that the
customer has a lack of  understanding about the app, so he might choose to hire a full stack
developer or a freelancer to design his application  from scratch.
 and the other socio economic factor involves that the small business owner does not have an
enough budget to afford an application for his buisness.

Technical analysis

Option 1:

 The application shall be set up in a way that enhances the user quality
 most of the Pakistani restaurant & auto-mobile owners aren’t much aware of the technical
aspect and setting the application themselves which result in decrease in the user experience
 The application shall be responsive in a way that it shall fit every mobile device as the device has
an AI bot to place the elements and will eventually please the user.

Option 2

 application shall be set up by a technical team, therefore, the user experience of such an
application shall be quite an amazing one
 the logos, colors, inventory shall be added by a team of professionals ensuring that the
entire inventory is updated properly
 The application shall be set up by keeping in mind the responsiveness of the application.
 The application shall be responsive in a way that the the team shall set the application and
there is a possibility that it the stakeholder might want to change the aesthetics of the
application

Legislation and regulations

Option 1:

 Confidentiality agreements.
 Intellectual property rights
Jurisdiction
 App store agreements
 Terms of Use
 Privacy policy
 Laws & Regulations are same for Both option 1 and option 2

Option 2
  Confidentiality agreements.
 Intellectual property rights
Jurisdiction
 App store agreements
 Terms of Use
 Privacy policy

Laws & Regulations are same for Both option 1 and option 2

Qualitative factors

Option 1:

 The white label provides the clients with AI support.

 A bot can analyze their choice in-depth and present them with a design for their
product launch and guide them about the various features and what looks good
 The App also provides Algorithm/ML based integrated SEO services.

Option 2:

 In this option, the Client will require help from the IT to design his application
 white label app provides them with all the assistance required for them to get their
business application ready.

 The application shall go through a series of testing techniques to ensure that it is

thoroughly tested before the application goes live

Financials (Initial Expenditures)

Choose the best solution option

Conclusion
 no code white label application” is an innovative DIY application where the user can literally
drag and drop the elements from the toolbar on their blank app page and can literally create his
own application in a few minutes and our AI assistance will help you along the way.
 This innovative application will be an easy to use app where a stakeholder that has basic
knowledge of using a device can work at it without any external help. The system is designed to
target the industry in Pakistan and therefore easy language shall be used to explain the basic
elements with step by step information on setting up the website.
 Lastly, this innovation shall be the first one in the market that shall save cost as well as money
and can help a lot of different enterprises in digitizing their small businesses which shall
eventually help them to grow their business.