9:24 PM | 0.0KB/s © PT ht eB Q — @ slideshare.net/sanginishah1- H FMCG SECTOR EEE : The Beginning: Sunlight Soap Bars, made in England by Lever Brothers. » “Consumer Packaged Goods” = Corner Stone of Indian Economy — Rs. 460 Billion + Following Lifebuoy in 1895, came a plethora of brands. : Food & Beverage Biggest Sales in this sector. + Untapped Rural Market.9:24 PM | 0.0KB/s© ar hk eB Q — @ slideshare.net/sanginishah1- About: HUL 1931 — Hindustani Vanaspati India’s Largest FMCG company in Manufatcturing Company over 20 categories. . as Employee strength — 15000 Limited Indirect Employment — 52000 1935 — United Traders unite Owns 35 major Indian Brands. Consumed by 2 out of 3 Indians. 1956 — Merged to form HIL Turnover around Rs.25,206 crores (financial year 2012 — 2013). 2007 — Name Changed to Recognized as a Golden Super HUL Star Trading House by GOI.9:25 PM|8.1KB/s© Q — @ slideshare.net/sanginishah1- FOOD BRANDS Dove 7 BE nae es (i D KWALITY WALL'S] atten PERSONAL CARE BRANDS HOME CARE BRANDS hair visiblec SUNSILK CLINIC PLUS+ atl YS9:25 PM | 0.0KB/s © (1 Pr Ri OB OQ — @ slideshare.net/sanginishah1- oo MARKET SHARE Petr Le Ae DU me omee Thee Ter UA el aa Toltn a9:25 PM | 14.5KB/s © ar hk eB QQ — @ slideshare.net/sanginishah1- Why Shampoos? OO « Shampoos - low penetration category: Urban - 36 per cent. Rural -12 per cent. - Intense marketing by players, lower duties and availability of shampoos in affordable sachets. + Scope for volume expansion by converting non-users. - Brand loyalties not strong. Consumers frequently look for a change. + Brand management and positioning thus becomes important.9:25 PM|15.0KB/s© ar hk eB Q — @ slideshare.net/sanginishah1- H SPECTRUM Shampoo Types Hair Conditioning Anti - dandruff9:25 PM | 16.1KB/s © (2 ar hk eB QQ — @ slideshare.net/sanginishah1- H MARKET SHARE OF SHAMPOO Ts) |= Pend PT aN) vrei ae aay | Prot a\ = é PPA = CLINIC Celia =a)9:25 PM | 16.9KB/s © (2 atl Yi BS Q © @ slideshare.net/sanginishah1- Poy 0T a TTT] Le Dove - Self — Esteem = First branded campaign. shampoo of HUL USP=— bi s?s=11(0 8-10 = -l H 40-148 Promoting natural Oa creations.9:25 PM|7.1KB/s© ar hk eB Q — @ slideshare.net/sanginishah1- H TRESemmé _ Clinic Pam ante Uh Ly mer Nr Laat marketed only hair breakage, rough- to salons. Clava - Purchased by Unilever in = USP - anti-dandruff rau9:25 PM | 36.7KB/s © 0 ar hk eB OQ — @ slideshare.net/sanginishah1- H Clinic All Clear » Clinic Special to Clinic All Clear and now re launched this year as Clear. - Dandruff Solution - USP — dual benefit of Clear tech and essential oils.9:25 PM | 12.7KB/s © (4 aT hk eB Q — @ slideshare.net/sanginishah1- INCOME| SALON | REVITALISI | COLOR REPAIR | CLEANSIN GROUP | STYLE NG CARE G UPPER | ‘TRESEMM *TRESEMM *DOVE CLASS E cE | MIDDLE *DOVE *CLEAR CLASS *CLINIC “CLINIC PLUS PLUS9:25 PM| 2.7KB/s© alll Yi ZS CBD! Q — @ slideshare.net/sanginishah1- E 5 3 < z ANTI - DANDRUFF EEFECTIVENESS