Initiative Sub Category Revenue Growth Advanatges

Improve awareness around the product

Tap into existing market (Marketing intervention)
Experiment new pricing plan
Improve as a product
Grow as a overall market Onboarding the small scale sellers

Improve the current Sales system and

integrating all the products with billing
Improve operational efficiensystem
Pre-decided fixed prices for all the
products
Training for all the store-managers
Challenges Ease of Implementation
 2021
Sales 1,200,000,000
growth at 5% Offline 960,000,000
growth at 20% Online 240,000,000

Premium Received 96,000,000

Premium % 8%

COGS 57,600,000
growth at 10% Incentives 9,600,000
Cost of onboaring Retailers
CAC
IT Infra Cost

Gross Margin 28,800,000

Gross Margin % 30.0%

New Retailer Onboarded

Cost of onboarding retailers

Total Footfall 10,200,000

New Footfall
Incremental paying customers 1,530,000
New insurance purchased 122,400
CAC Per User
 2022 2023 2024 2025 2026
1,296,000,000 1,404,000,000 1,526,040,000 1,664,550,000 1,822,427,100
1,008,000,000 1,058,400,000 1,111,320,000 1,166,886,000 1,225,230,300
288,000,000 345,600,000 414,720,000 497,664,000 597,196,800

129,600,000 168,480,000 213,645,600 282,973,500 364,485,420

10% 12% 14% 17% 20%

76,464,000 96,033,600 117,505,080 149,975,955 182,242,710

10,560,000 11,616,000 12,777,600 14,055,360 15,460,896
200,000 440,000 726,000 798,600 878,460
2,448,000 2,692,800 3,258,288 3,909,946 4,695,193
150,000 150,000 20,000 20,000 20,000

39,778,000 57,547,600 79,358,632 114,213,639 161,188,161

30.7% 34.2% 37.1% 40.4% 44.2%

100 200 300 300 300

2,000 2,200 2,420 2,662 2,928

10,200,000 11,220,000 12,240,000 13,362,000 14,586,000

1,020,000 1,020,000 1,122,000 1,224,000 1,336,200
153,000 153,000 168,300 183,600 200,430
12,240 12,240 13,464 14,688 16,034
200 220 242 266 293