Marketing Management MCQs [set-1]

1. Marketing is a process of converting the potential customers into …………..

A. actual customers
B. prospective customers
C. marketers
D. none of these
Answer: A

2. Marketing is a …………..process
A. goal oriented
B. exchange
C. social
o m
D. all of these . c
Answer: D
te
ain the function of physical supply?
M
3. Which of the following is not included
q
A. standardization
c
B. storage
C. transport
M
D. packaging
Answer: A

4. All forces or factors that effect marketing policies, decisions and operations of a
business constitute..
A. marketing mix
B. marketing environment
C. marketing control
D. none of these
Answer: B

5. The group of elements price, product, promotion and place constitute

A. market mix
B. marketing mix
 C. product mix
D. promotion mix
Answer: B

6. The concept of marketing mix was developed by

A. philip kotler
B. stapleton
C. n.h borden
D. albert w emery
Answer: C

7. Market where goods are transacted on the spot or immediately

A. future market
B. spot market
C. perfect market
D. none of these
Answer: B

8. Market where there is no physical delivery of goods

A. future market
B. spot market
C. perfect market
D. none of these
Answer: A

9. Markets which are organized and regulated by statutory measure are

A. regulated markets
B. unregulated markets
C. world market
D. none of these
Answer: A

10. The markets in which goods are bought and sold in bulk quantities.
A. wholesale market
B. retail market
C. world market
D. none of these
Answer: A

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11. Market in which gold and silver are sold
A. commodity market
B. produce market
C. bullion market
D. none of these
Answer: C

12. Market where money is lend and borrowed

A. money market
B. foreign exchange market
C. stock market
D. none of these
Answer: A

13. Marketing is applicable in …………

A. goods
B. events
C. property
D. all of these
Answer: D

14. Risk bearing is a function of…………

A. research
B. exchange
C. physical supply
D. facilitating
Answer: D

15. Marketing is important to

A. economy
B. companies
C. consumers
D. all of these
Answer: D

16. Profit through Customer Satisfaction Is aimed in …………. Concept

A. production

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 B. holistic
C. marketing
D. selling
Answer: C

17. Marketing Environment is

A. largely uncontrollable
B. changing fast
C. influencing marketing decisions
D. all of these
Answer: D

18. Marketing that converts negative demand to positive demand is known as

A. conversional
B. maintenance
C. remarketing
D. developmental
Answer: A

19. Which of the following is not included in the micro environment

A. suppliers
B. publics
C. economic
D. customers
Answer: C

20. Consumers show …………… while buying their products on regular basis
A. dissonance reduction buying behaviour
B. variety seeking buying behaviour
C. complex buying behaviour
D. habitual buying behaviour
Answer: D

21. “ We guarantee every product we sell” appeal to…………………motive

A. curosity
B. variety
C. quality

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 D. comfort
Answer: C

22. The negative feeling which arise after purchase causing inner tension is known
as…..
A. cognitive dissonance
B. post purchase dissonance
C. buyer’s remorse
D. all of these
Answer: D

23. Social class is an element of………………….factor

A. social
B. cultural
C. personal
D. economic
Answer: B

24. Sub-dividing of market into homogeneous sub-sections of customers is known

as
A. target marketing
B. market segmentation
C. product differentiation
D. none of these
Answer: B

25. The essential criteria for effective segmentation is

A. homogenity
B. measurability
C. profitability
D. all of these
Answer: D

https://indiaclass.com/marketing-management-mcq/
https://www.mbamcq.com/marketing-management/
https://www.studocu.com/row/document/university-of-azad-jammu-kashmir/international-marketing/
272728983-marketing-management-mcq/4821499
https://www.examveda.com/management/practice-mcq-question-on-marketing/
https://www.includehelp.com/mcq/marketing-mcqs.aspx
https://testbook.com/objective-questions/mcq-on-marketing-management--5f916a8be815a5e1bfdd
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https://www.skilling.pk/marketing-management-mcq-with-answers/

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 IMPORTANT LONG QUESTIONS:
1. Why marketing is called social process and also discuss its features?
2. Briefly discuss the different concepts of marketing?
3. Name the marketing function which is concerned with the cost and the location of the target
market?
4. We should keep some characteristics in mind while choosing a brand name. Explain some of
the characteristics briefly.
5. Explain any 5 factors that affect the determination of price of product?
6. Explain the following functions of marketing:-
Customer value
Exchange mechanism
Creating a marketing offering
7. Advertising is one of the frequent medium used by the company for promoting the products, but
advertising comes with some objections. Discuss any 3 objections?
8. Write advantages of branding of product?
9. What are the different components of physical distribution?
10. What is marketing management? Discuss its features.
11. Explain the methods of sales promotion and personal selling?
12. Explain the methods and procedures of product pricing?
13. Explain the phases of product life cycle and impact of price on it?
14. Explain the product design and product mix strategies?
15. Explain the consumer, industrial, Government and organizational market?
16. Explain the steps of buyer decision making?
17. Explain the marketing research system and marketing intelligence?
18. Breif note on marketing functions?
19. Briefly discuss the concept of marketing corporate social responsibility?
20. Explain the social, cultural, economic and demographical values impact on consumer
buying behavior?
21. Briefly discuss the targeting and positioning of consumer market?
22. Explain the concept of brand equity and how can it build?

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