Professional Documents
Culture Documents
Activity 1
Let us see how many local artifacts you can name by completing this short and hypothetical
story. Given the choices below, what do you think are the proper objects to use using only context
clues? (Some of the objects may repeat)
Story:
One day, Maria went to the river bank to fetch some water. Josefina, her mother asked her to
use the banga so she can have some water as soup for her is cooking. When she came back home
to their humble nipa hut, she found her mother preparing and putting the palayok over the burning
hot charcoal. She gave the water to her mother so she can pour it on the palayok together with the
vegetables and meat. Maria was sweaty from the trip to the river so she decided to change her Tapis
and wrap it around her waist. “Oh, this tapis is just right for me, the length is not too long”. She
thanked her sister who brought it for her.
Soon enough, Ernesto her father came home with his catches from the hunt. He was wearing
the anting-anting to protect him from evil spirits in the forest. It is almost nighttime when the
youngest in the family, Danilo came home with his pasiking backpack so full of new items of trade.
Finally, the dinner was ready and everyone ate the hot sinigang soup that mother prepared.
Assessment
Go to your local museum or cultural centers or souvenir shops. If you have no means, go
online and have a virtual tour of the National Museum of the Philippines. Just pick one gallery of your
interest regardless of the historical period. Observe the items on display. Create a list of these items
and take photos. Ask some locals about the descriptions. Use these guide questions:
1. When did they start doing this or collecting the items? What were the time period/s if the works are
historical artifacts?
2. What are the primary materials of the cultural items and/or art forms?
* Creating a physical profile of the audience that you most want to engage with
can be useful is visually assessing your target audience. Sussing out the key characteristics in
either current visitors or future hopeful visitors will aid in defining your audience and is
essential for intuitive marketing.