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Fabricating Consumers The Seving Machine Mader oan Andrew Gordon xusaxsoue e ‘II ely vt Ln ea lng lend oe amine ae, Poor ae 2 Eetewatt nti ae aon Sree B23) Se, Contents Lsroftsaone race lnodoction + Mali Machines 2. The Amescn Way of Sling 45 Sling and Consing Modern Life 4+ Rescing Yankee Capa | Mir Machines ¢ Home 6 Mechanical Pheri 7 Ati of Desmalers concion Append Some Note on Time se Stes New Sel gray Introduction ‘More han «decide go wile esrchng fr «bok on he poster Janse bor movement a aso usurping fo ly ie bat Tog in ny ind The dio oak oth hry fhe ing tachne and realtor th ba bganwithan epee ‘Soft urs mr warmen in 1950 apn cach andere, ‘evnd more han eo hor 0 seving The pth om sre ad (cy verde of woh Hara ques has been dering Now concen cere loge wa. whe eater of ie “fentatncleworkurked wren the baoundrimporance ‘Boul became ear oe te cure oft ey bt we an bp wi ‘tia appara pale ond proveesion ‘Teta inquensn ws plein The History of Labor Kas sat anon he cso the exh prepared inion oo ‘athe for which Jpunse govern ogaiatine ad mac Faller arewellna,Thecompiersacerpeda 95 soca suey of (oskng can fami onda inte dency populate Kawa “olan inde bel ajcene Toe, The egy seen ves of ‘acy laborer who were no eploed cust Home wpert an teego 139 mints ich sewing, a hind the Yogi: ‘ovcooking end far eceting thine penton any ber aly acy! ‘Mot thn ws hous ery yer soving? Whar were hee woes bong? erated ht hand swing scouted forts ef hte, ‘Se thatinpovershed, working css ames rinse of GO ‘he midline consumer ecooomy tht they made te own clothes, ‘eeu them on hey bea fllapar Bocacoleagoe seed "hee mb nero bony Having en tha Sewing machstad came popular Japan by thi tine she mended whether al ht ellen ain bt eg ney Rand og elaine he ‘Consume ad edt oom woal ake on rene mening Teed withou ces oid the fal et ofthe ol sue les whee thc women wre this hand or machine btn peccs Toni eels te The 9500 ee yu whe ans angio porenent gece abo neces athe sa ‘aio! lorcet who ad ben cncred wih he soil nest ‘topmost wee eegecly acing the dls of woking people. The mst acl on Sealed rey, ands the Wormer and Mino bari ofthe My of Labor fami the Tyo se fou hats woman maid to tory Inbrer sex enployeoutie he hone deed ve meen 180 ‘inca esky owing Ti wae vile oe evr pepaintrec el 2 ie} Tomy mre re ‘otha 37 pes ofthe surveyed fms owned eng machines” “Oe sarc mae les wach aie hr ea were puting stirmachies wie rie of wage nig Wee legumes fling the te ater ere nen es tbe A swig cane tthe tine ct oughly dole he month wage fa opie fe woke And in 193 amy members of Jay ‘echng clad! by governments were Be ‘rsh deh expe aod wielded conned {po else consume” god in sae guest gh the fet ‘ha the sewing machine was nwo wae antogy w ‘ne, br bought an wed th ome by oma, Ani bh je of cme deze ad roc goed dm make dating ‘ot ony fr fol but osteo sens ope god eke hepa eo ele hat hy dying the pend ofthe owing hie | ‘oul ear seething of a atu he scl tanfomasos of he ‘rene cer shat ered Japan io snc eee Fey undesoe tenses to be meas of modern mec, ‘ined nor nly by hte hey worked but lo By wha hey bought ado ty boo “Tiina fray srves dei tah ong hows fsowingiladed sigan tine spent wih cin bussed 0 onan fries quesons Wee fae hour eal long compare (pce Tie des Une Sees an Ween hve ced haps > do con tat women Jansen pnd mone iene han hone ner oder ce Br ny wer te woren—hethr by and or by machine—eVin tty niche Ae explo th ches ofall ese es {dyn naraction of oa and lb prac. Tme-enste home ‘ring scot nti clue othe Tages ra. From Mj ‘Smet the 19505 a tepaceesolre ad angie om Joyensc oer ade the a of lec the chon of ‘an ier and state ll an the ede nd ee of milons Sfwomen woud ope renee be meconauming prc of Astin athig a ome “The sowing machi ws cab opine development of apa rede th 0 of th mse spore es fhe ode con Ths wrote pasos abot lace aan emblem of em wor a are ced ae Cpl opin ids elation foe the machine wish ata nan eal eee the wl the ‘umber ranches of ht per of production deseaing le {ie shocking sewing atslngy td many oer” The ewig ‘mihi nthe oe band owered he apes ofthe "betes an ‘Skee ie ise ade Yverpomerng competion ce the ‘wakes of he maa labore The eae inesendsth rm aro Te dng the lant en Loon re paral with be reson ‘mache swig On he ter ba, Mar conus nera ‘chine close scaly ge and yours werent actow ‘ene hey endure long hor rnp tes and “ore” era oshe ger oer sed fe wating ons"* Tike Mary, Mabsuna Gandhi “bad othe az for machi: epnoemachney ach Thame or wht hey eal bing ‘nics. Mn go on ving abut til hoo ate without work fd throws on ne open re fo i of tarvaton” Bot ne Mar, ‘thon i cme athe ming chine, Gand quale di inden machine and mas preston woud make lige exceptions “ae thece of the Sing Swng Machin tone he ew sat ‘Sngverimented andthe tomaneebouthe ove aol Seger sw hi wie labouring over he tion proce of sig at aig ‘her owe hd ad spy on of oe fr here deed he Twcogmihine ie howe ed nt ny er abr ha he Taboo afereyone mh cond pcan» sewing machine” ‘Gand waar than iene pas Koi tate icin hs scour of se Marit Singers meron omen ‘Tetooner oh wes mom wc wing mache company at ins es renowned pees te on ee Cre by ews roves Bu Ga sew oth ao ovine ine es ie counepattha Mare: Whe arin cy the devin pero nal capa chy eit wd set Mares eapalen bevel toneof rer iiming omer wok ‘ean the nr every in ar ways, Loa dno Fertculries woo te deseoyed ote all aed fom ‘lato wate tin of ann leer pees ad oper iene wep say anda tbl i= Ont whe ‘heuer eaon cmp! eran mk wl he po. Jaz onergetosherina ber ae Gand, incnta, beet me scent eon cul aa sd uri Fong bam rman rather thn wos be hgh pon et “darian ona masse hy psig heap rons finda” and ting terval of he ilps nit Some ode mache and "mat ory he sewirg ‘hin be fo cul be deployed ia nnexlaatvefshion?” Tene ee say stu, sof tal capers andes wedi dts have ben stale ac 2 poe of pbaaion, Ssh ee eye ndesod by som, th Mary elegy emoensngnmpact snc thers mth Cas nei ‘edit ata opto rl uno Deng Foal on ‘pin of he “mo power” of modern gneramenaly, Vota Se (Gassn ber mage ly there Aetichcry o rer> “Smartt npr” aan ore cap Algae cf nc ondto ane theconodele roc sl” ln Baropean econ wo te sed of th comers emp, she a es inthe tat Amen epitalin inthe tenth a ie Sil eee an pio mse ectandsing ad enn ode ee emp" ts ling a eof oerlimig power ich Ewopemsin Anerley er if Eaxope could oes thine cher cial the of be wor Te cmos A Appar at Born among te most cogent a anon thr nal te den wer amon cali tery has ben a ose wich th lod te loa eed of eh (the Appt undead os” nace slike Gand, hee ‘ether Jigs eterno king eve fr panty ‘Steodibes unread open and enaemsome piste Frm ‘None ds not palates Bomopenzaticn. He pe See nnnayarse ee hari een eon pres” ‘enc are api aoc fom aus opie ae eon int esis thy nd Besoin om a ‘her mae "ht book, trough fhe ling baying, nd igo he seving machin inant aeons cer ‘Srvandibnen eosin oc when ting aes in any ree: Poa tok pen bor he {Enlotldocousr tom poi olor woe sour ns goad {ne word ef sland coos paces Os be wo Seay ‘the focus on meas ete tan str ner tong be Sor pommel prouion othe {ietesor demesne apps 07 Sawa Sager nine Machine Company sr tr 0 panes competitor {ink pemimitcth Mancon she mero explain andes op ttc thn andsion ese michine’ ol osha ote mane sem of poduon and common ost pred lyuhetaoriny vary of mening expr ache hs ‘thes sinc ein Jpn nguge mci made {Ponce of insal nly, Foon ray fas esr in adr the Ro piss of al halo Fram sup noctone ranging om the of Madame Bey teins of alin theses of Wold Wel" Foals ‘Serie a eng ay ace allows aly the oder: ‘homed of day ie nth i consoug arioe, 0 new op Por nd aw penton of Scie. “he seing mac plae lensing se oer word is ‘eae omer Src wa Se acetate, End hey have il he emg machine prs tat et hPa ‘ppl mas puadion nd cunpon” Bowel ach aes. ‘impacts hao my pemar concen eS he mache rine mover a asl cn and more ith vals at leefor examining var spc ofthe expen der. ein thselingof his pod cared same bamopnsing ce. erin caper Sages pts of maken andl em al line ler oner ewodt ors lem lowe ito dominate prewaJpunse het sid in mos of the wo, Tee nce arid ema a om cour 9 oa tr pine of ier Sages whine anu bose ote ep Ministry te wer pti 990th Sage ec ot nivel haphou the word Yt one ds 9 we genre sieae ow epotiin over ey lees ofthe Sige soak ‘oh de Grn dows athe competent” {ound in Exope tahoe te docks ofthe meen Int amt se ofthe Japanese foe ssi te Sige Sewing Ma ‘ine Company in 1933-3, ll epoyers eed der whe aie mars dened kore and weal ft ‘he nal nated bt hy oan Yak pli lea atk tht dnp te Yokohama henge egy ane she ting jm rapping oe competitors They eve ek ‘he postwar dome indy to ecm Sige athe sad boas tv pss hat eon ut nc we ied Singer ae dene” pen "The ory of thei flan adaptation othe Sige sae oye in Jan tod pct sy ofthe maflé way in whch Des ‘women prude we td nade ses ofthis god oer oe [Dine pcurect bln ata proce Ai ewer eth sewiog machin played 2 ake pest ling pes ‘ack~andinierewe—themode coun defo ten {dias wri of banded por who stated bh none sd eee Ete ceglaran ips wc ofc se wre alr at esoving maine nd aw pracierfewing wee conn Joa ‘gurney at bobo et pol e FingpstcletyJapaeeand Ween” rhea majo ie, ‘ther ean one sot Wy wil inch that mead ‘ni opener tnaroag erlang ne ‘rethemeri of actin made Won ew vere the and ed sonnel both sso sett ich ok of nearest ‘e290 inked se mos it of coy at oe ‘ly. vena ty rnd andi cha fe Wit su Jape. The tong chine ht another ways a canialy ‘deen comer toa soe ng opener Arena or We ‘ines polenta fee wae ig. {etins ane esha ir heres cea cnn oes brethren OF econo the acetinomepia and ara pone She ged toward ‘erage darth aloft weather we ithe eas ‘a wag athe bye ad war af pets uno oo oe ‘eng machnesand panel aha adores that roms liftgate ie Inshe psa decades ander" sare” hasan ad ci den chor i fll Gayatri nd hr eon the righ lito ae ascent mc cn “To baryon fp a yi one de in cone on oe oe Ennely cr otal print ge of he ensue" Senate row in the cotsunpon of foods cd ther goes bya rowing by a rina pepe ther an he ‘Suneyie ba it een al lowe cena” the Ste eas oe ade anne orig conc a al ie ngandspeing was ot of nd Suen nd atheros, Sed ara pur with te ps Penson as en spie i ‘tensions of omega boners pan ering ‘Mound he tr of he wets cerry 20th eave of ‘grab fd by Sige det ocuonesin sec 2900 ‘Std cl with he ro he den coon "Th consumer ws ding geo can eel reed see Fins se arsapatin rater eng na ped st were {Camoutoal or gba in quan fee way than poe {open pa and eer gendered hoops Naan bad et bert anonty andy ott inthe Bora, ty heen ‘Sthecnney as nt cl peice gods a ee lr West {inn rg nepal ar rosy) waded 0 beso. Aloe ‘ed wih global moderna paca Amen rgin—was ‘whl cleat pcr fom lem adrering ene ‘Seto mn foal dation nome maagemene Tress a Peseta nd pny pote ede ‘cst placed women fis eet royal plu i ‘Bemllormadethem anolyte ensetona ‘net podaction. 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