Strengths of Tata Motors

Recognized Brand Image:- Tata Motors is a well recognized global automotive brand. The company
itself sells its vehicles under various brand names like Jaguar Land Rover, Tata Hitachi, Tata Daewoo,
Tata Marcopolo etc. This has not only expanded the company’s market but has also increased the
brand value and the brand image of the company

Market value:- The estimated market capitalization of Tata Motors by Forbes is 4.5 billion dollars in
2021. They ranked as the 1037th position in the Global 2000 top companies in 2020.

Established Distribution System:- Tata Motors has a global distribution network of over 1600
workshops that cover 90% of the country’s district. Manufacturing units in different countries prove
that the company has an active supply chain system.

Market Penetration:- Established distribution system gives a competitive advantage which helps in
market penetration. Also providing basic services like rental cars, taxi cabs has allowed the company
to diversify and to reach a greater customer level.

Research and Development:- The company spends more than 23% of its complete budget on
research and development. It shows the company’s dedication to its productivity and growth. Tata
Motors has also established its research centres in countries like the UK, India, Spain, South Korea.

International Presence:- Tata Motors is running its business in more than 125 countries globally