% International Journal of Research Publication and Reviews
(2) Journal homepage: www.ijrpr.com ISSN 2582-7421
Sustainability in the Fashion Industry: Current Practices and
Challenges in India
Nilanjana Bairagi’, Sowndarya Acharya’
“Nasional Instn of Fashion Technology, Bengaluru 360102, Pia
‘National Iain of Fashion Technology, Bengatury $60102, Ida
ABSTRACT
‘The feo indosry has major spiosconomie vale Besa ii yw Both every-day cating and dey Tomaton Wt x Bsed onthe model flare
scale pst and fashpacd coneunpton, which has envionment cosequenoes, India Being a hub of ranuisturing and al, exemplifies the
exemalty of exacting ited eesauees
refuse than the canbe eared, Duet he sng cel othe plane's safe operating zone, there a bed
1 tegratebiocenrc ae ssio-eolpial principles note ingot! del of fasion, Ther re ls extn and inne vale -hsed mivations to
Ioclisesusaiabilty that coexi with pysholgiel and ccsomsical baie. Existing susiable inaives span acots product design a ayer
nd collate infreatio across various sages and sakeholdew of tbe fashion industry
‘Keywords: Fashion Indust, Sustainability, Challenges, Sustainable Iiatives
Introduction
‘The fishion industry is the woes thied largest industry, aftr automobile and techaology (Angelis & Devetay. It has 2 major cousbation to the
conomy anda major impact onthe environment. According othe Pareto principle, 0% ofthe consequences cme fm 20% ofthe causes (Mirae &
Tal, 2021). So, there isa need to focus on the choke points o htspts ina product's lite-