MORE ABOUT HAIR OIL

Purchasers of oil have a wide array of options resigning from light, heavy, and
cooling types. Hair oil
purchase is a decision that purchasers evaluate carefully. In-country like India
where the hair care market
is growing various types of hair oils are being launched it becomes important for
both stores and
companies to understand shopper performance. Shoppers were explored to find their
preferences and
this was followed by factor and cluster analysis to understand the dimensions
involved. It strives to
understand the behavior of shoppers in terms of purchase performance, frequency of
use broad loyalty.