Professional Documents
Culture Documents
TO BUSINESS LAW
Course 17586 – Bachelor´s in Management & Technology.
2022/2023
Tabla de contenido
1. INTRODUCTION ........................................................................................................................... 2
2. ENTREPRENEURSHIP ................................................................................................................... 4
Art. 2.1 Ccom: “commercial acts, whether or not are executed by merchants, and whether or not
they are specified in this code, will be governed by the provisions contained therein; failing that, by
the commercial uses generally observed in each market and, in the absence of both rules, by those
of common law”.
Commercial Code => Commercial uses => Common law.
1.1.1 HIERARCHY OF SOURCES OF COMMERCIAL LAW
Organizational forms
In general, the expression irregular company refers to that which does not observe the legal requirements for its
incorporation to the market. But, strictly speaking, irregularity can only be predicated of those companies whose
registration is required for the acquisition of legal capacity. That would be, the Joint Stock Company (SA) or the Private
Limited Company (SL).
Given the legal regime provided for the company in formation (arts.36 to 38 LSC), irregularity may appear once the first
year for the deed has passed and any member of the company is entitled to plead to the court for the company to be
put into liquidation (arts.39 and 40 LSC),
However, should the irregular company operate in the market, General Partnership (Sociedad Colectiva) rules shall
govern it in the case that the scope of business is of commercial character, or Civil Partnership (Sociedad Civil) rules
shall govern in the case of a civil character.
1.9 SINGLE MEMBER COMPANY
Consisting of a single partner. Reasons can be: 1) created like that; or 2) because the number of partners was reduced
to one over time. A natural or legal person can constitute as many single member companies as considered appropriate
without a maximum limit.
1.10 CAPITAL COMPANIES
Capital companies follow their own legislation. In art.1 LSC, the main types are stated:
1. Limited Liability partnership by shares 2. Joint stock company or Public Limited Liability Company 3. Limited Liability
Company or Private Limited Company
The legal regime of capital companies must be supplemented by their deed of incorporation and by-laws, and in some
cases, by the internal rules of their corporate bodies. The main characteristics are:
Minimum capital; 3.000 SL and 60.000 SA.
Share capital is divided into units that can be
o Participations for SL
o Shares for SA
Partners/Shareholders shall not be held personally liable for the company´s debts, except in limited liability
partnerships by shares, in which at least one of them, the general partner, shall be held personally liable.
Commercial character regardless of their corporate project.
Corporate structure the company works through their bodies
Acquire legal personality on registration with the Mercantile Register.
1.10.1 PROCEDURES OF FORMATION
The procedures of formation are stated in art.19 LSC
A – Simultaneous Formation
- Takes place under an agreement where there are two or more parties or under a unilateral instrument, in the
case of single member companies.
B – Successive formation
- Through a public share offering, only applicable to JSCs (S.A.)
C – Structural change
- The company departs from an existing company, formation because of a structural change carried out in other
company(s), For instance, transforming other civil or commercial companies into either an LLC or a JSC, or
in the case of a merge between two or more companies, creating a new one.
1.10.2 DEED OF INCORPORATION
Company´s contract or unilateral founding act that must be signed by all founding partners or shareholders, whether
individual or corporate, “who must assume all of the stakes or shares therein” – art.21 LSC
Content of the Deed of Incorporation
Art.22 LSC establishes the minimum content of a deed or corporation.
• Identification of the members/partners or shareholders.
• Determination to form a capital company, specifying the type of company.
• Contributions made by each partner should be reflected, as well the number of stakes or shares attributed.
• Company´s by – laws.
• Identification of the person or people initially entrusted with the company´s management and representation.
The deed must mention the Standard Industrial Classification of Economic Activities (CNAE) codes that best
describe the business activities comprising the company´s objects. Additionally, some other statements must be
included depending on the type of capital company:
Art.28 LSC allows founding partners to include in the deed or in the by-laws, any agreements or terms which
partners or shareholders deem suitable, provided they are neither unlawful nor breach the principles of the
type of company involved.
Company by-laws
By laws which are included as part of the deed of incorporation, contain the provisions that regulate the functioning of
a company, and the rights and powers of partners. Art.23 LSC establishes a minimum content that must be included in
the by-laws (principle of reserve in the by-laws)
The company name
o Essential requirement since it identifies the company as central allocation of rights and obligations. The
absence of mention of the company name, determines nullity of the company.
i. To incorporate a company, a certificate of name availability and reservation must be applied
from the Mercantile Register, which confirms the reservation of the name.
ii. Capital companies must not adopt identical names to that of any other existing company.
iii. The company´s legal form must appear in the name: SA, SRL, SL…
Corporate purpose
o Specifying the activities included thereunder. The purpose is understood as the activity through which seeks
to achieve its function.
i. It is of great importance, since it delimits the scope of representative powers of directors.
ii. The clause may include different activities, even without relationship between them.
Registered office
o Law requires that a capital company must establish its office on Spanish soil if the place of its principal
establishment or operation is in Spain.
o Moreover, the company is not free to fix the registered office in any part of the country.
i. It shall be fixed “where its actual administrative and management activities, or its main
business establishment or operations, are located”
Capital and the stake or shares into which it is divided.
o The by-laws must include mentions related to the capital and the shares or stakes.
o The absence of mention to the capital amount in the by-laws determines nullity of the company.
Governance agreements
o The number of directors, as well as their term of office and the remuneration scheme.
i. In limited liability partnerships by shares, the identity of the general partners must be provided.
Way company´s administrative bodies conduct their discussions and adopt decisions.
LSC regulates several aspects by default, so that if the founders want to regulate them differently, this regulation shall
be necessarily included in the by-laws.
1.10.3 REGISTRATION IN THE MERCANTILE REGISTER AND PUBLICATION IN THE OFFICAL BULLETIN
Art.32 LSC states that the founding partners and the first directors must submit the deed within two months of its
formalization. The LSC makes both jointly responsible for any damages caused by the failure to comply with it.
Art.22 LSC provides that “upon registration, the company shall acquire the legal status attendant upon the type of
company chosen”.
Once the company is registered, an Officer submits the information to the BORME, to be published. Submission
is done in a telematic way.
1.10.4 COMPANIES IN THE PROCESS OF FORMATION AND COMPANIES IN IRREGULAR SITUATION
During the period between the formalization of the deed and the registration, the LSC distinguishes two scenarios:
In the case of lacking registration, and where the desire not to register is observed, the main consequence is that the
company shall be governed by the rules of general partnership, or non-mercantile organizations.
Therefore, partners will be liable for the company´s debts as established.
1.10.5 USE OF TELEMATIC MEANS IN THE COMPANY´S CREATION
Some capital companies can be incorporated online: LLCs, the New Limited Liability Company (Sociedad Limitada
Nueva Empresa), and non-statutory private limited companies (Sociedad Limitada de Fundación Sucesiva). Online
registration cuts down the time involved in incorporating and registering companies and avoids unnecessary visits to
offices and reduces notary fees. However, this system, limits the partners´ freedom in the use of the deed of
incorporation and the by-laws to organize the company. When forming an LLC:
1. Classic procedure in person.
2. Some acts in person and some telematic
3. Entire process telematic (founders must always physically attend the formalization of the deed of incorporation)
In the case of an entirely telematic process, founders must decide if they adopt the simple model of by-laws
(estatutos-tipo). In the case they don´t, the time between the formalization of the deed and the registration is greater.
1.10.6 CORPORATE WEBSITE
A corporate website is mandatory for public-listed companies. The creation is published in the BORME. Any content
uploaded to the website shall have no legal effect and shall not be valid vis-à-vis shareholders or third parties.
1.10.7 NULLITY OF THE COMPANY
Art.56.1 LSC => once the company is registered it can only be declared null based on the few grounds that it mentions,
recognizing the damage that this declaration has:
1. Non concurrence during the formalization of the company formation by at least two founding partners,
where there are several, or by the founding partner or shareholder in single member companies.
2. «Incapacity of all founding partners or shareholders» (it raises the problem of determining which disability
or incapacity is being referred to).
3. Failure to include contributions in the deed of incorporation.
4. Failure to include the company name in the deed of incorporation.
5. Failure to include the corporate purpose in the by-laws, or the inclusion of a purpose that is unlawful or
incompatible with law and order.
6. Failure to include the amount of the share capital in the by-laws.
1.10.8 SHAREHOLDER AGREEMENTS
Their aim is to integrate, supplement or amend certain aspects of the company life outside the provisions of the founding
contract or the by-laws.
The content is variable
The validity: agreements shall be valid between those who hold them, and if they are not in the deed nor the by-laws,
shall not be enforceable or used in opposition to the company.
1.10.9 SHAREHOLDER LIABILITY AND DOCTRINE OF PIERCING THE CORPORATE
VEIL
Shareholders will not be protected against a customer´s sue to the company.
1.10.10 CHOOSING PROJECT PARTICIPANTS AND ALLOCATIN ROLES IN THE ORGANIZATIONAL STRUCTURE
Two types of meetings: ordinary (must take place in the 1st six months of the year; evaluate management,
approve the accounts, and allocate current financial results) and extraordinary meetings.
Participation formalities: members are entitled to participate in the decision-making process in their capacity
of owners. Accordingly, they must be dully called to attend the General Meeting where decisions are adopted.
The Bylaws, the minutes and modification
However, company members are entitled to modify the legal regime and lay down more flexible and realistic rules to
better meet their interests. Bylaws can provide for rules to be followed to convene a meeting. The minutes (acta de la
Junta). What are the minutes for? (3 reasons)
o Evidence purposes
o Minutes enable members to exercise their right to be informed about the company´s activities.
o If the decision adopted must be registered in the Mercantile Register, it is recorded in the minutes.
Decisions are taken on a majority basis. Different majorities are established by law, depending on what it is being
voted (art.198, 199 and 201 LSC). + importance => + majority. Bylaws can modify majorities, unless forbidden. The
company cannot reduce the majority, only increase it.
Nevertheless, unanimity (100%) is no admissible. If unanimity were required, companies would be ungovernable.
2.5 FINANCING THE BUSINESS PROJECT: FINANCIAL STRUCTURE, INVESTORS, AND INVESTMENT AGREEMENTS
2.5.1 SOURCES OF INVESTMENT, TYPES OF INVESTORS AND PARTNERS/SHAREHOLDERS
Company financing can be based on two sources
EQUITY FINANCING
o The financial needs of the company are covered by the founders or the prospective investors that wish
to become owners of the business.
▪ Partners/Shareholders
o As owners, they are exposed to risks, but are also entitled to participate in the company´s benefits.
▪ Investors
o Also, depending on the stage, financial resources can be contributed by existing partners, different
types of investors, or even the investing public.
▪ General Public.
Partners: current partners can introduce additional capital to the company. (+ Capital) => (+ stakes) => existing
partners exercise (or not) their right to subscribe them in the corresponding amount.
In a capital increase, a dilution problem can rise. If all partners can subscribe the new stakes, there would
be no distortion in the power balance. If some partners do not subscribe the new stakes, they lose participat
These partners who not subscribe the new stakes, will lose the participation they owned.
Investors: third parties might be interested in investing in the company. Hence, investors may subscribe new
stakes (or shares) after a capital increase or buy stakes sold by existing partners.
Public: the final and most ambitious funding option is going public. Only corporations whose capital is divided in
shares can go public. There are a set of legal requirements laid down in the Financial Markets Regulations.
A company which goes public, sells part of its stocks throughout an Initial Public Offering (IPO). If the IPO
is successful, company´s shares start to be negotiated in a stock exchange.
Therefore, a quoted company (publicly held company or publicly traded company) has access to capital
markets to finance its business.
Purchase of existing shares. The company, or a former shareholder/partner, sells shares/stakes to the investor.
EXIT. Sometimes, one of the original partner/investors may be interested in leaving the project. It could happen due to
a situation of mutual agreement, or to conflict. Either way, it is important to have a mechanism to facilitate the exit.
During the process, conflicts may arise. These risks and conflicts should be anticipated and regulated in the
bylaws and in the investment agreement.
Two popular clauses that used to be included in investment agreements are today a commonplace in the
bylaws: “drag-along” clause, and the “tag-along” clause.
1. DRAG ALONG. This right gives majority shareholders the ability to sell a company to a third party without consent
from minority shareholders.
a. This right protects majority shareholders, but also minority (because they can sell their investment on the
same terms and conditions as the majority shareholders).
2. TAG ALONG. This right allows shareholders to accompany the majority sale. It is a right that provides the option
to accompany and voluntarily adhere to the sale. Minority shareholders sell their shares on the same terms as
majority ones.
a. The majority ones cannot sell unless the buyer acquires the shares of those who exercise the right. This
often means acquiring the entire company.
b. This right produces a balance between all partners. Thus, minority partners can obtain favorable sales
terms that would otherwise not be available.
c. The Tag Along is used to protect the minority partners in case of a possible change of control in the
company, and thus facilitate their separation from the project.
4. BLOCK 2. PROTECTING YOUR BUSINESS MODEL
3. COMPETING IN THE MARKETPLACE AND PROTECTING YOUR COMPETITIVE ADVANTAGES
4.1 RATIONALE AND CHARACTERIZATION OF INTANGIBLES
From a business perspective, various competitive advantages are intangibles: patents, trade secrets and trademarks.
The success of the business depends on how these assets are protected and how we efficiently exploit them.
Intellectual property Law, and other related legislations (such as unfair competition law):
Assist business in protecting core assets in the competition game, distinguishing own goods/services from
rivals, strengthening reputational factors, enabling schemes to gain loyalty of customers/users, deploying
monetization strategies, encouraging innovation, and exploiting and transferring technology.
Intangibles. Since intangibles cannot be physically possessed (ownership vs authorship), an alternative legal
mechanism must be developed to demonstrate our ownership, authorship, and entitlement as well as to exercise our
rights and control over intangible assets.
4.1.1 BUSINESS AND LEGAL RATIONALE OF INTELLECTUAL PROPERTY LAW
INTELLECTUAL PROPERTY.
It constitutes an important aspect in Commercial Law. Immaterial assets which essential for business and economic
activities, which can be held by any natural or legal person acting in the market.
Intellectual property is integrated, in accordance with various international treaties, EU and national regulations, into
innovation protection by means of patents, distinctive signs, designs and the protection of literary and artistic works
through copyright.
There are four pillars upon which the legal system for protecting intellectual property is built.
1. Innovation protection: patents and other exclusive rights. Law grants the inventor a temporary monopoly to
exploit the invention and confers compensation on the creator: to promote search, investment, and innovation.
You can sell the rights to other companies to exploit it.
a. Used for physical inventions or new procedures for existing physical products.
2. Distinctive signs: the aim is to allow the distinction of the producer and their products and services in the
market without confusion. Distinctive signs regulated are trademarks, trade names, domain names and
geographical indications.
3. Copyright protection: creations of the human mind, intellectual creations regarding literary, artistic, or
scientific works. It helps to ensure the maintenance and development of creativity in the interests of creators.
4. Design protection: protection of the external appearance, that gives a product added value. It encourages
innovation and development of new products.
4.1.2 PROTECTING INNOVATION AND CREATIVITY: PATENTS, DESIGNS AND COPYRIGHT
PATENTS
Exclusive right granted for an invention, product, or process, that provides a new way of doing something, or that offers
a new technical solution to a problem. A patent provides patent owners protection for their invention.
The State grants a privilege to inventors, given them a temporary monopoly to exploit the invention and conferring
moral and patrimonial compensation to the creator.
Patents provide incentives to creators protecting their inventive activity (their investment) by offering the possibility of
obtaining an economic reward for their inventions.
The legal regime of inventions in Spain is regulated by Law 24/2015 of July on Patents (LP), which entered into force
on 1st April 2017.
PATENTABILITY REQUIREMENTS
These requirements try to select inventions deserving of the privilege of an exclusive right. As a subjective requirement,
any natural or legal person, including authorities established under public law, may request the titles.
On the one hand, patents shall be granted for any inventions if they are new, involve an inventive step and are
susceptible to industrial application (art.4 LP)
On the other hand, an invention shall be new it does not form part of the state of art. An invention shall be
considered to involving an inventive step if it’s not obvious to a person skilled in the art (art.6 LP)
PATENT RIGHT AND EMPLOYEE/ER INVENTIONS
The right to a patent belongs to the inventor. When more than one person has created an invention jointly, the right
belongs to them jointly (art.10 LP). A patent owner has the right to decide who may -or may not- use the patented
invention for the period during which it is protected.
Employee inventions: if an employee has developed an invention during the execution of the contract, the
invention (and related patent rights) could belong to the entrepreneur.
Employer inventions: are the ones where law states that patents rights belong to the employer over inventions
made by an employee during the term of his contract.
PATENT REGISTRATION PROCEDURE
The right to hold a patent is granted by the Spanish Patent and Trademark Office (OEPM) to the inventor of his
successors. At an EU level, the competent authority is the EPO.
CONTENT OF PATENT RIGHT
As a positive aspect, the proprietor is entitled to use the patented invention, and the extension of the protection
that patent is determined by the patent claims.
As a negative aspect, the patent right entitles the proprietor to prevent all third parties that do not have his
consent from:
o Producing, offering, putting on the market or using a product which is the subject-matter
o Using a process which is the subject-matter or offering the process for use.
o Offering for sale, placing on the market, or using a product which is produced directly by a process
which is the subject-matter of the patent (art.59 LP)
The patent´s owner is obliged to exploit the patented invention either by himself or by another
person, authorized. The protection is granted for a limited period. The term of the Spanish patent
shall be twenty years from the date of filling and is effective from the date the patent is published.
Once a patent expires, the protection ends, and the invention goes to public domain.
INDUSTRIAL DESIGNS
An industrial design is an IP protecting the ornamental aspect of a product. It can consist of three-dimensional
features, such as shape, or two-dimensional features, such as colors, patterns, or lines. Industrial designs are regulated
by Law 20/2003 of July on Industrial Design (LDI).
Art.5 LDI states the requirements for protection, which are both novelty and individual character:
Novelty: the design is to be considered new if no identical design has been made available to public before the
date of filling the application.
Individual character: a design has it if the overall impression it produces on the informed user differs from the
overall impression produced on such a user by any design which has been made available to the public before
the date of filling the application.
Design protection requires registration at the OEPM, to have the whole protection conferred. At the EU level, the
competent authority is the EUIPO.
Upon registration, a design meeting the legal requirements shall be protected for 5 years. The right holder has the term
protection renewed for one or more periods of five years, up to a total of 25 years (art.43 LDI)
COPYRIGHT
Copyright describes the rights that creators have over their literary and artistic works. Those works covered by copyright
range from books, music, paintings, sculpture and films, computer programs, maps, advertisements…
The legal regime of Copyright in Spain is the Royal Legislative Decree 1/1996 of April 12, Intellectual Property Act (LPI).
Copyright protects creations of the human mind, giving authors an exclusive right with positive and negative aspects.
To obtain this right, there are no registration needs and, in Spain, it can be done at the Intellectual Property Register.
(Art.10 LPI) Law states that the subject matter of copyright shall comprise all original production whatever the form of
its expression, whether tangible or intangible, that are presently known or may be invented in the future.
Economic rights → author → moral rights.
Regarding the duration of the protection, the general rule is that protection must be granted until the expiration of seventy
years after the author´s death.
4.1.3 IDENTIFYING GOODS/SERVICES AND DISTINGUISING FROM COMPETITORS: TRADEMARKS AND BUSINESS NAME.
SCOPE AND FUNCTIONS OF DOMAIN NAMES
TRADEMARKS
DEFINITION AND LEGAL FRAMEWORK
Art.4 LM states that it is a sign, including personal names or designs, letters, numerals, colors, the shape of goods or
even sounds.
The trademark system is managed in Spain by the OEPM. In addition, the Regulation on the European Union
Trademark, which allows the registration of EU trademarks valid in all EU members and are managed by the EUIPO.
As a third possibility, these regulations can be combined with the rules of governing The International Trademark
System, governed by the WIPO.
CLASSIFICATION OF TRADEMARKS
Appearance. Denominative, figurative, three-dimensional, position mark, pattern, color, sound mark, motion
mark, multimedia mark, hologram, among others.
Commercially valuable
Be known only to a limited group of people
Be subject to reasonable steps taken by the rightful holder of the information to keep it secret, including the use
of confidentiality agreements for business partners and employees.
The unauthorized acquisition, use or disclosure of such secret information in a manner contrary to honest
commercial practices by others is regarded as unfair practice and a violation of the trade secret protection.
UNFAIR COMPETITION
Unfair competition law. Any conduct contrary to good faith or behavior that fails to abide by the requirements shall be
deemed unfair. The purpose is to protect competition in the interests of all and extends that protection to consumers.
Patents may be licensed as a whole, or only part of the rights, and for the entire or part of the Spanish territory.
A license can be exclusive or non-exclusive. Law establishes a presumption in favor of non-exclusive licenses
(Art.83 LP).
Patent licenses can be differentiated according to whether they are voluntary contractual or compulsory.
Contractual licenses: if someone wants a license under the patent, the proprietor must accept.
Compulsory licenses: situations in which the license is granted regardless consent of the owner (Art.91 LP).
ART.91 LP – CASES OF GRANTING COMPULSORY LICENSES
• Lack of insufficiency of exploitation of the patent.
• Dependence between patents.
• To put an end to practices declared contrary to legislation for the defense of competition.
• Existence of reasons of public interest for the concession.
Cessation (cesación) of acts that violate their rights, or their prohibition if they have not yet been produced.
Necessary measures to be adopted (adopción de medidas) to prevent the patent infringement or destruction.
In exception cases, and at the request of the patentee, court may also order publication of the condemning
judgement (publicación de sentencia condenatoria) at the infringer’s expenses (Art.71 LP).
4.2.2 RIGHTS OF TRADEMARK HOLDERS
A Trademark is a sign that includes personal names, designs, letters, numerals, colors, shape, or packaging provided
that these signs serve to distinguish the good or service from others.
Trademarks are registered on the Trademark Register in a manner which enables competent authorities
to determine the subject matter of the protection afforded to its proprietor (Art.4 LM)
A trademark or application as property may belong pro indiviso1 to two or more people.
Trademark may be given as security or be the subject of rights which rest on an object or good.
These legal acts shall be binding on third parties acting in good faith only after entry in the Trademarks
Register.
Trademarks can be transferred separately from the company. Even though, if a company is completely transferred,
the trademark also is included in the transfer except there is agreement to the contrary. (Art.47 LM)
Trademarks can be licensed for some or all the goods or services for which a trademark was registered. Also, it can
be registered for the whole Spanish territory, or just part of it.
A license can be exclusive or non-exclusive. Unless agreed, a license may be non-exclusive, and the licensor
may grant other licenses and use a trademark for his own purposes. (Art.46.3 LM)
These legal acts shall be binding on third parties acting in good faith only after entry in the Register.
REVOCATION AND INVALIDITY
Grounds for revocation (caducidad)
o Trademark may be lost due to revocation (ten years past from the date of filling the application, but these
can be renewed for further ten-year periods)
Grounds for invalidity (nulidad)
o Trademark may be lost due to invalidity (prohibition in absolute or relative grounds).
o In a case where a trademark is declared invalid, it must be deemed not to have had the effects specified
in the Law (Art.52 LM)
o The trademark must be declared to be revoked on application to the OEPM or based on a counterclaim
in infringement proceedings:
▪ It has not been used
▪ The trademark has become the common name in trade
▪ The trademark is liable to mislead the public.
o The trademark revoke is done by the OEPM if it has not been renewed or withdrawn by the owner.
o In the case where proprietor´s rights have been revoked; the trademark shall be deemed not to have had
the effects specified in the LM.
Generic trademarks
o A generic trademark is one that due to its notoriety or significance, has come to be used as generic term
for a category of goods and services, typically against the wishes of the trademark owner.
o This risk can be evaded.
▪ Education of consumers and businesses on proper trademark usage.
▪ Avoiding use of the marks in generic contexts.
▪ Enforcing the trademark rights.
1
Pro indiviso = a partes iguales
▪ Destruction of the infringement products or their assignment for humanitarian purposes (cesión o
destrucción).
▪ Assignment to the trademark owner of the property of the products, materials and means seized.
▪ Publication of the court decision (declaring the infringement)
4.2.3 COPYRIGHT
Copyright describes the rights that creators have over literary and artistic works. Works covered range from books,
music, paintings, sculpture and films, computer programs, databases, advertisements, maps, and technical drawings.
Exclusive license. This license enables it to exclude everybody, even the licensor, from using the IP rights
reserving them exclusively for one person.
Non-exclusive license. Allows the licensee and licensor to utilize the IP rights together and it can be licensed
to any third party as well.
A copyright owner´s exclusive rights can be transferred to another party, but it must be written and signed by the
copyright owner to be valid. An author can only transfer the economic rights but will always keep the moral rights.
The three most important and essential questions when considering the transfer of a copyright are:
1. For how long is the transfer made?
2. What is being transferred?
3. In which territory can the work be exploited?
There are two payment systems for authors: proportional participation in the results; or a fixed amount of money
5. BLOCK 3. PLANNING THE BUSINESS ACTIVITY
4. CONTRACTS AND TRANSACTIONS
Main factor behind market is transactions. All agents take place in the processes. A market is a collection of participant-
to-participant transactions managed by a set of rules.
An entrepreneur wishing to run a business must conclude some contracts with providers, clients, independent
contractors, agents, or partners. There are contracts further above from clients.
4.1 CONTRACTS
Agreement reached by parties to mutually satisfy their interests.
Parties who engage in it are bound by its covenants. Provisions are enforceable by both parties. It is assumed that
the parties voluntarily selected the clauses that would best serve their interests and maximize the expected benefits.
If contract is performed in accordance with terms, parties will be satisfied. If one breaches, the other party will
want to remedy the breach and sue for damages. The most common thing is to mediate before suing.
Parties are free to choose whom they do business with and under what terms. Still, there are some restrictions to avoid
abuses and restore imbalances. In the case it happens, what the parties allegedly agreed to, will be replaced by other
legally binding norms.
Only the parties to a contract are bound by it, and may be sued or sue under it, and third parties could not derive rights
from nor have obligations imposed on them.
Private autonomy should lead to privity of contract (vínculo legal de contrato); only the parties inside the contract can
dispute each other. Only the parties to a contract are bound by it and to solve any problems that might arise.
In connection with the concept of private autonomy, we must understand:
1. Limits to private autonomy
2. Requirements for a contract to be valid and enforceable
3. Rising of a contract from negotiations between parties
4. Remedies for parties in case of default.
4.1.1 PRIVATE AUTONOMY
Origin in the laissez faire laissez passer model. Enshrinement of private autonomy.
In Spain, it is regulated in (art.1255 CC) which states that the autonomy of will (autonomía de la voluntad) must be then
exercised in accordance with law, morality, and public order. Otherwise, such agreement will not be respected by the
Law because it does not comply with the main principles. => general limits
In addition, there are specific restrictions aimed to protect the weaker parties of an agreement (e.g.: clients):
Granting of rights and privileges to consumers treated as the weak party in the prospective contract. Underlying
economic rationale is evident, market fails and state intervention to repair them is demanded.
Legal rationale is meant to protect the weaker party. Legislators set limits on private autonomy aiming to rebalance
unfair situations. Usually there is an imbalance between consumer and company. In such cases, private autonomy
would be illusory.
Adhesion contracts: standard contract terms redraw transactional dynamics towards a contract without dealings
scenario => take it or leave it. These appeared to satisfice mass demand:
1. Need of uniformity
2. Depersonalization
3. Expeditions pace of modern contracting
4. Better cost management
5. Rationalization of economic activity
Not individually negotiated conditions predisposed by the seller or supplier (one of the contracting parties) for
an indefinite number of transactions, particularly in the context of preformulated contracts, to be accepted by
the other contracting party (consumer but also professional) under the radical alternative take it or leave it.
(e.g.: if a monopolistic provider refuses to deal with a company with no reasons, that company might get
unjustifiably expelled from the market.)
4.1.3 CONTRACT FORMATION
In general terms, a contract is a result of a multiphase complex process.
Precontractual stage: acts and negotiations intend to reach an agreement between parties.
Conclusion of contract: moment when parties materialize the deal by signing it.
Performance stage: the contract must be fulfilled to satisfy parties’ interests.
PRELIMINARY DEALS
Acts or statements made to reach an agreement in the future, but prior to the offer. This period is not indispensable
for the agreement to be concluded afterwards but is common in complex transactions and in contracts between big
companies. Then, if preceding the reaching of an agreement, they decide to:
Unfounded interruption of negotiations before reaching Conclusion of an agreement that happens to be null and
an agreement. This frustrates the other party´s void due to the violation of precontractual duties.
expectations on the seriousness of the dealings.
Precontractual rules could enable to compensate costs
and expenses undertaken in the expected agreement
and the loss of opportunities to negotiate with others.
Once the offeree has received the offer, it is still revocable until the dispatch of the acceptance and unless the
offer states a period for acceptance, or it is reasonable to rely on the irrevocability thereof.
Likewise, as far as an offer is accessible on the internet it is deemed to be in effect. In other words, to the
extent that an offer is publicly visible on the website, the potential offeree can rely on the fact that it has not
been revoked.
4.1.5 MIRROR IMAGE RULE. ACCEPTANCE AND COUNTEROFFER
An agreement arises as the result of an offer and an acceptance. Whereas the offer is the act of initiative, the
acceptance is the act of adhesion.
Any assent-indicating conduct of the offeree constitutes acceptance if is coincident with the offer. Acceptance
is the mirror image of the offer.
Should the mirror “break”, the statement purporting to be an acceptance but containing additions, limitations or
other modifications constitutes a counteroffer and entails the rejection of the offer and consequently,
negotiations follow.
In other words, the mirror image rule states that the acceptance of an offer must be exactly as demanded by the
offeror. That means that the acceptance must mirror the offer. If the offeree adds new terms to the acceptance, it is not
really an acceptance.
4.1.6 METHODS OF ACCEPTANCE.
An agreement arises because of the offer and the acceptance. Unless otherwise stated in the offer, the offeree is free
to opt for an express or tacit method to manifest assent.
Offeree may express acceptance by assent (conducts like dispatch of These are normally undisputed but arouse
goods) or remain silent when these may account to acceptance. certain legal concerns as acceptance to be
inferred or deduced from a set of facts and
On the other hand, under Spanish rules neither silence nor inactivity
conducts.
accounts as acceptance.
Under certain circumstances, silence or inactivity means assent where
making a statement on the offer is due in accordance to generally
uses, practices between parties or good faith and fair dealing
requirements.
4.2 INTERPRETATION & GAP FILLING. GOOD FAITH, REASONABLENESS, AND DEFAULT RULES
Interpretation is a task aimed at ascertaining the meaning and sense of statements made by and other conduct of the
contracting parties to state effects and consequences on the contractual sphere.
Subjective: statements made by conducts of parties are to be interpreted in conformity with their intent.
Objective: interpretation attempts to find out the meaning of the statements made by or other conduct of the
parties in accordance with their commercial and social sense.
Although the CC aligns with subjective interpretation guidelines the more and more frequent resources to the good
faith principle by the courts is revealing an increasing objective bias in the interpretation of contracts.
4.2.1 RULES ON CONTRACT INTERPRETATION
One of the rules of contract interpretations is the search for the intent of the parties (art.1281 – 2, and 1289 CC). The
intent of the parties means the common intent, not the intent of each (Supreme Court, judgments of December 1965
and February 1981).
The common intent is therefore the area where both wills agree. To discover the real intent of the parties, a
series of rules are provided (focus on grammatical rule).
GRAMMATICAL RULE
This rule takes priority unless the apparent grammatical clarity seems to clash with the evident intent of the parties
according to the context of the transaction. Therefore, the intent of the parties is to be inferred from the agreement and
from the previous or subsequent acts of the parties.
Arts.1283 – 1286 CC establish supplementary interpretation rules once the intent of the parties is ascertained.
Analogical application of the agreed terms to situations falling out of the intent to the parties is forbidden.
Where several meanings of a clause are possible, the interpretation more in keeping with the nature of the
contract and the scope of consent is to be preferred.
4.2.2 CUSTOM AND THE PRINCIPLE OF GOOD FAITH WHEN INTERPRETING CONTRACTS
There are cases in which interpretation is difficult. Customs and usages resolve ambiguities and fill eventual gaps with
clauses.
Hence, they intervene for interpretation purposes when a common intent of the parties is unable to be ascertained.
Interpreting, usages are to be proved by the party alleging them.
Good faith: this principle guides the interpretation of contracts with the following consequences.
Manifestation will prevail over real will if they differ due to mischievous or careless conduct of one party and the
good faith of the other party
Manifestation will prevail if it has been understood or should have been understood in the sense wished by the
declaring party despite the objective meaning of the used
o Habeas Corpus example. The idea is that a party should understand that the other one was trying to
say or act in some way, even if they had misspelled the principle.
Art.1288 CC => embodies a specific application of the good principle, when stating that unclear o obscure clauses are
not to be interpreted favorably to the party liable for the obscurity (contra proferentum rule).
The problem with this rule is to prove that there was a negative intention from one of the parties.
There are additional rules set by art.1289 CC which try to grapple as a last resort with uninterpretable statements. If
the elements of the statement are still unintelligible, the contract is null.
4.2.3 SUPPLEMENTING A CONTRACT
Art.1258 CC => Parties must abide by not only the agreed terms but also the natural consequences of the agreement,
as far as they are in conformity, with usages, law, and good faith requirements.
Art.1287 CC => Apart from interpretation rules, this article establishes that usages normally observed in the country (or
place the conclusion of the contract) shall fill the gaps of contracts by including currently agreed clauses.
PRIVITY OF CONTRACT
Generally, only the parties to the contract are bound thereby, can sue, or be sued under the contracts; and third parties
cannot derive rights from, nor have obligations imposed on them by it. Privity of contract should be the natural
consequence of private autonomy.
INTER PARTES
With a categorical and unequivocal wording, (art.1257 CC) proclaims that contracts have effects only on and between
the parties (inter parties’ effects), adding in this regard, that they could also bind the parties' heirs unless rights and
obligations are not transferable by statute or by covenant.
4.2.4 NULLITY & VOIDABILITY
A valid and enforceable contract, requires the fulfilment of three conditions (art.1261 CC):
1. Free and valid consent
2. Certain object (scope of consent)
3. Cause of the obligation established
Certain circumstances are likely to affect to some extent each of these prerequisites entailing the setting aside of the
contract on grounds of nullity or voidability. Void and voidable contacts may arise through:
• Art.1275 CC
• Supreme Court judgement of 4th October 1984.
The main dispute resolution system is the Judicial System. Courts embody the independent and exclusive
power to judge and execute judgments.
o Therefore, States must be responsible for enabling citizens access fast, efficient, and easy Justice
Systems. The Right to Access to Justice is a fundamental one, stated in Constitution.
o In the last decades, the capacity of courts to comply with these characteristics has been questioned,
and alternative legitimate dispute resolution methods have been considered.
MEDIATION CONCILIATION
More flexible than arbitration; less formal and both parties Least formal, more improvisation. Conciliation avoids
can take part in the dispute resolution. litigation and is more cordial and open to negotiate.
Parties have the right to agree or not agree. The An impartial party must identify the objectives of each
resolution is not reached unless both parties agree. party during conciliation, before making suggestions for
possible resolutions.
An impartial third party helps to communicate more
effectively and reduce tensions.
4.4 ARBITRATION
Regulated on Act 60/2003, 23rd December, on Arbitration (“LA”):
“Extrajudicial dispute resolution method based on the free will of the parties, who through an agreement entrust
the solution of present or future disputes to a third party, attributing authority to issue a resolution which will
become final and executive (“arbitration award” = “laudo”).”
The Constitutional Court establishes arbitration as:
“Jurisdictional equivalent, through which the parties obtain the same objectives as with civil jurisdiction, that is,
obtaining a decision in the conflict with all the effect of res judicata with the declaration of the reciprocal rights
and obligations of the parties to the dispute, and which is covered by auctoritas by the imperative of the Law.”
RES JUDICATA: LATIN TERM FOR “A MATTER DECIDED”. REFERS TO EITHER OF TWO CONCEPTS: A CASE IN
WHICH THERE HAS BEEN A FINAL JUDGEMENT AND THAT IS NO LONGER SUBJECT TO APPEAL; AND THE
LEGAL DOCTRINE MEANT TO BAR RELITIGATING OF A CLAIM BETWEEN THE SAME PARTIES.
Difference has been discussed in the doctrine of the Constitutional Court. Arbitrators are not qualified as judges.
art.117 CE: “holder of the jurisdictional power, competent to “Individual who exercises a public function, para-jurisdictional
judge and enforce what is judged”. or quasi-jurisdictional activity, which lacks full jurisdiction results
in the absence of jurisdictional power”.
Arbitration is also a single instance system. There is no higher arbitration organization that allows for appeals to review
the decision (art.42.2 LA); and the process is regulated by the State itself. It has the same elements as a trial:
1. Two or more parties involved in a dispute.
2. A controversial object or thing.
3. A person (arbitrator) invested by the parties with jurisdiction (delegated jurisdiction).
Jurisdiction in which the will of the parties confers to the individuals who are going to arbitrate the power to decide on
issues submitted to their knowledge. State is obliged to verify compliance with the requirements of LA and that the
entire process itself is carried out in accordance with the law.
4.4.2 ARBITRATION OF LAW AND ARBITRATION IN EQUITY
Application of legal norms on the case (art.34 LA). These Eliminating the application of the rules so that the case is
standards may be designated by the parties. governed by the principle of good faith and by the reason of the
arbitrator, who does not have to be a lawyer.
If they do not, the arbitrator may choose applicable law. This
modality works as a rule. Equity does not grant absolute freedom to the arbitrator.
If chosen, arbitrator must be a lawyer. Equity has been defined as “power that judges have to mitigate
the harshness of the strict application of a law or to do justice in
the resolution of a dispute”.
SPECIAL ARBITRATION
Legal regime completed with arts. 7 and 8 of the Regulations of the Land Transport Planning
Transportation arbitration
Law.
Industrial Property arbitration Arbitration provided for in matters related to the rights recognized by the Law (with some
exceptions).
The Spanish Patent and Trademark Office will be the institution in charge of carrying out the
arbitration.
Bylaws arbitration The art. 11 bis LA plans to introduce a clause of submission to arbitration for conflicts that
arise. Challenges to company agreements may be established through arbitration.
Intellectual property It is regulated in arts. 158 and 158 bis of the Intellectual Property Law. It will be carried out by
arbitration the First Section of the Intellectual Property Commission, resolving conflicts arising from
collective management.
Maritime arbitration The Maritime Navigation Law allows the stipulation of an arbitration clause in the contract if it
has been negotiated individually by the parties (art. 468 LNM).
Online or offline arbitration. Take place both electronically and traditionally; ODR (online dispute resolution). This variant
of conflict resolution methods arises from EU Regulation (EU) 524/2013.
4.4.4 AD-HOC OR INSTITUTIONAL ARBITRATION
Submission of the parties (exercising the principle of autonomy of the will) to an arbitration institution so that it
administers the procedure according to regulations.
These usually refer to a judicial procedure, but they differ from these in that they are much more abbreviated both in
stages and terms.
The parties may entrust the arbitration to:
Public Law Corporations and Public Entities that perform arbitration functions, according to their regulatory
standards (Chambers of Commerce, Industry and Navigation or Professional Associations).
Associations and non-profit entities whose statutes provide for arbitration functions.
Arbitration is entrusted to natural persons designated by the parties without the existence of any intermediary. It is left
to the parties to create the procedure rules.
Ad hoc arbitration guarantees confidentiality to a greater extent, since only the parties and the arbitrator or
the tribunal are aware of the dispute, and there are less possibilities of leaks.
1) the place of arbitration is determined in the agreement or in accordance with it. 2) the place of fulfillment of
a substantial part of the of the obligations of the legal relationship from which the dispute arises. 3) the place
with the one that has closer relation, is located outside the State in which parties have their domiciles.
4.5.2 APPLICABLE LAW
1. Parties may apply any state law. This choice does not imply the exclusion of the uses and customs of international
trade. There is a possibility that the chosen law by the parties, cannot be applied in the arbitral tribunals.
2. Parties can designate a normative set that does not have to have a state origin, such as the UNIDROIT Principles
on international commercial contracts.
3. The adoption of the lex mercatoria as a generic choice is allowed. The lex mercatoria are the uses and customs
understood in international trade.
4.5.3 RECOGNITION & ENFORCEMENT
Recognition and execution of arbitral awards must be done in agreement with the principles stablished in the New York
Convention of 1958 and the European Convention of 1961, as well as the Act of International Legal Cooperation.
These agreements also establish some cases in which the recognition or enforcement of awards will be denied.
4.5.4 ADVANTAGES OF ARBITRATION
Binding final decisions not Unlike other methods, such as judicial process or the mediation, arbitration decisions are not
subject to appeal. subject to more than very limited grounds for appeal or recourse.
International recognition and The arbitration award is a good way of solving conflicts, because the award is made based on
forced execution. the guidelines established by the parties.
Flexibility and autonomy of Parties can choose the type of arbitration they prefer, be it free or institutionalized, online or
parties. offline, in law or equity. As well as who, will be responsible for deciding the differences.
Procedural neutrality. The process enables parties to establish in advance the place of arbitration, the language,
applicable legal rules…This flexibility should be sufficient for the parties to structure a neutral
procedure.
Competence of arbitrators. Unlikely the judicial process, in which the matter being litigated falls to a judge with a generic
specialization in Law, here the parties choose highly specialized professionals as arbitrators,
provided they are independent.
Speed and economy. Arbitration is faster and cheaper than litigation in court. Its procedure assures the parties that
none will be entangled in appeal processes since it is not possible.
Confidentiality. Allows the parties to a process to keep their differences secret and safeguard their image,
with the assurance that their industrial secrets, confidential information… will not be disclosed
or discovered to its competitors and third parties.
• The CCom lacks a definition of the concept of sale-purchase. Consequently, the definition provided in art.1445
CC, which defines it as a “consensual agreement”, is applicable.
• From a legal perspective, the SPA must be considered as the standard for bilateral contracts, whose regulations
have been generalized to a great extent to contracts of reciprocal performances, in which the principle of
equivalence is key.
The SPA concept and its obligations are foreseen in the CC. However, Spanish legislation has a special regulation for
those SPAs that are considered mercantile, by means of arts.325 - 326 CCom.
This double regulation, in the CC and the CCom, gives rise to litigation because of a lack of certainty regarding the legal
regime of the contract, leading to widespread disagreement about which sales-purchases must be considered civil and
which ones commercial. We consider mercantile, two situations:
Purchase made with a profit-making purpose via the resale of good (arts.325 – 326.1CCom). The goods may
be acquired to sell them in the same state as they were when bought or in a different state.
Sales made by entrepreneurs when the buyer is also an entrepreneur who will use the goods for their economic
activity.
Apart from the regulations laid down in the CCom and in the CC, when it comes to a SPA, we also must consider the
regulations about mercantile SPA for consumers, provided in Act 7/1996 which regulates retail trade and the Protection
of Consumers and Users Act (Royal Legislative Decree 1/2007).
However, when it comes to international merchandise SPAa, we take into consideration the UN Convention on
Contracts for International Sale of Goods held in Viena 1980.
• The transfer of the property requires a title and the mode. Thus, in this case, the title is the SPA and the mode,
the traditio, which is the bilateral act that includes the delivery by the seller and the receipt of the goods by the
buyer.
• If the SPA refers to a specific good, it will be that good which must be delivered.
• In the case of generic goods, the seller should deliver the good as established in the contract. The goods are
considered delivered when in power and possession of the buyer (art.1462.2 CC).
Manifest defects: external defects, appreciable for the buyer, or that must be appreciable for the buyer if the
buyer is an expert who, because of his profession, should easily recognize them.
Hidden defects: defects that, existing before the delivery, cannot be appreciated with the naked eye by the
buyer.
The buyer has a duty of denouncing promptly the existence of defects, or to take legal action against the seller. The
Civil Code establishes some brief deadlines dealing with the denouncement of defects.
The main aim of imposing these short time frames is to let the seller know that the business transaction has concluded
successfully. By means of his protection to the seller, the system grants a protection to the security of commercial trade.
Regarding the denouncement deadlines, we should distinguish:
One:
If the defects or flaws regarding the quality or quantity of the merchandise are visible (buyer can identify the
issue at the moment of the goods´ receipt), the buyer must denounce the defects or flaws in the delivery act.
Otherwise, the buyer loses all rights to claim for this matter. The examination of the goods can be optional or
compulsory if the seller requires it (art.336.1 and art.4 CCom)
If the buyer does not check the goods in the delivery, as happens with packaged goods, there is a four-day deadline
from when the goods were received to denounce the mentioned defects (art.336.2 CCom).
Two:
If the defects are internal (cannot be recognized during the examination of goods at the moment of delivery) the buyer
has a deadline of thirty days from this date to denounce them (art.342 CCom).
The deadlines can be modified if parties decide so. The warranty regime for defects or flaws of the goods is considered
a default regime. In this sense, the regime established by the CC can be modified by means of contractual arrangements
between parties.
Due to the insufficiency of legal regulation, the signing of warranty clauses between the parties to expressly
regulate the defects liability is very common.
o The seller undertakes to maintain the good status of the merchandise during a specific period,
undertaking to repair the goods or even substitute them in order to achieve this goal.
o The seller limits their liability to repair or substitute the object, but it excludes the possibility to terminate
the contract or to be awarded damages for the injuries suffered.
Payment can be made in advance or deferred. In fact, there is a special law that regulates instalment payments
for sales of moveable durable goods: Act 28/1998 of 13th July.
We also must consider regulating retail trade (comercio al por menor), which starts from the premise that the
trader can agree with his supplier the deadline that they consider adequate for the payment of goods.
o In absence of agreement, he should make the payment before thirty days from delivery date of goods.
4.10.2 RECEIPT OF THE GOODS
Regarding the receipt of goods, the seller has the obligation to make available the merchandise to the buyer. Given
that a delivery is a bilateral act, the buyer has the obligation to receive the contract´s object.
A buyer must facilitate the delivery of the goods to the seller by receiving them. The scope of this obligation
will depend on the moment and place at which the seller makes the goods available to the buyer.
o The buyer must cooperate, specifying the place chosen or which means of transport has he selected.
If there is not an agreement concerning these kinds of matters between the parties, the general rule determines that
the seller would make the goods available in his own establishment.
In addition, if the buyer refuses without due cause the receipt of the purchased goods or delays it, art.332
establishes that the seller can judicially deposit the goods, the expenses incurred being borne by the buyer.
Before perfection of contract – seller assumes risk. After its consummation – buyer. If any of the parties acts
with negligence, malice or in arrears (delay), this party will always assume the risk.
Once the SPA is binding, the goods can be destroyed, or can suffer deterioration by fortuitous causes, or by causes not
attributable to the seller.
The transfer of risk issue is based on knowing when the buyer would be the unconditional debtor of the price,
even if he does not receive any benefit from the contract.
Code of Commerce provides a solution that can be summarized in three ways:
1. If the item sold is a determined object, the risk shall be borne by the seller until the object is available to the
buyer, from which moment the risk is transferred.
2. If the item sold is generic object, the risk is transferred to the buyer from the moment of the specification of
the goods.
3. If the buyer can check and examine the goods beforehand, or the agreement stipulates any conditions, the
risk will not be transferred until the goods are examined or have fulfilled the agreed condition.
The legal regime from the Ccom, is not mandatory can be modified if parties agree so. In fact, typical clauses for these
types of agreements tend to specify the place at which the goods will be available for the buyer, and so determine the
moment of risk transfer.
Termination of contract and refusal to receive the merchandise if the seller offers it after the deadline.
Fulfillment of contract and require the seller to deliver the merchandise even if delayed.
In both cases, the buyer is entitled to the damages caused. The seller must deliver the agreed quantity and quality of
merchandise:
Art.330 Ccom
o If seller does not deliver the agreed quantity of goods in the fixed delivery time, and he only delivers part
of them, the buyer is not bound to receive the mentioned part of the goods even if there is a promise of
delivery of the rest.
o If the buyer accepts the partial delivery, the sale is considered consummated in what concerns the
received goods, although he keeps his right to request the missing goods, the contract fulfillment, or its
termination.
Art.328 Ccom
o With respect to the quality of the merchandise, the CCom establishes that the buyer reserves its right
to examine the goods at the delivery moment, with the possibility of terminating the contract, unless the
goods can be classified according to a specific quality known to the trade.
If the payment obligation is in cash, the seller can refuse to deliver the goods (art.335 CCom), terminate the
contract, or require its fulfillment (art.1124 CC).
If it is an installment payment obligation and the seller has already delivered the goods, he can just resort to
the two options set in art.1124 CC, which state fulfillment or termination of contract.
4.12.2 BREACH OF RECEIPT OBLIGATION
Art.332.1 CCom states that the buyer´s breach of receipt obligation may take place in two situations:
1. When, without due cause he refuses the receipt of the purchased goods.
a. The seller can claim fulfillment of the contract (judicially depositing the goods) or termination
(art.332.2 CCom).
b. Buyer must cover the deposit expenses in both cases, except if he refuses the goods or if the delay
in its reception is imputable to the seller (art.332.3 CCom).
2. When he delays taking charge of the goods.
a. Should the seller choose contract termination when the buyer refuses merchandise without due
cause, the buyer should pay out the damages caused.
6. BLOCK 4. EXPANSION STRATEGIES
5. EXPANDING DOMESTICALLY AND OVERSEAS
The internationalization processes not new, however, the market situation in many countries have highlighted the need
for many companies to go abroad, with the aim of increasing income, mainly.
The jump abroad is presented to continue growing. There is no doubt that international business offers
numerous opportunities, however, it is necessary to consider that these processes are complex.
It is essential to carry out an economic and financial feasibility study of the internationalization project. Likewise, the
environment and the markets in which the company intends to expand its activity must be analyzed.
When planning, the company must assess the "intensity" with which it wants to approach the foreign market.
It is at this point that the analysis of the different legal figures through which the company can expand its
business becomes especially important.
In this sense, there are different alternatives that range from a mere collaboration with third parties based in the
target market, to the complete implementation of the company in it.
5.1 DIFFERENT DEGREES OF IMPLEMENTATION THAT A COMPANY CAN HAVE IN THE FOREIGN MARKET
1st DEGREE: INTERNATIONAL 2nd DEGREE: JOINT VENTURE AND 3rd DEGREE: MERGERS AND
CONTRACTS OTHER FORMS ACQUISITIONS
Collaboration contract. Company obtains Alliances or associations. Regulation of Acquisition of companies. Cases in which
an ally which introduces our brands and certain issues (non-competition, a company acquires other one,
products in the market. Relatively low exclusivity, partnered contribution, established in the market in which it
cost, no permanence or continuity. decision-making procedures…) intends to undertake business.
Legal independence is maintained, no This alliance requires greater financial Alternatively, there is also the option of
type of labor or corporate relationship. outlay and dedication of the parties. integration with another company.
Agency, Distribution, Franchise and the Joint Venture, Economic Interest Mergers and Acquisitions.
so-called Piggy-back. Grouping, Temporary Union.
For all above, in addition to the business or financial factors, it is important that companies also value the legal aspects
and taxes related to the process.
“By means of an agency agreement, a natural or legal person (agent) binds himself before another, in a
continuous or stable manner and in exchange of a remuneration, to promote commercial acts or transactions
on behalf of third person, as an independent intermediary, without assuming the risk of such transaction”.
Agent´s independence is a distinctive element between agency and employment agreement. Art.2 states that people
linked by a labor relationship are not sales agents.
Act 12/1992 protects the weaker party. Therefore art.3.1 establishes that its provisions have an imperative character
unless provided otherwise. Concerning exclusivity (from agent´s point of view), art.7 provides that:
“Unless agreed otherwise, agent may perform professional activity for the account of various entrepreneurs.
In any case, he will require the consent of the entrepreneur with whom he has entered an agency to be able
to perform for his own account of for another´s a professional activity.
REMUNERATION
A remuneration can be given in three ways:
• Fixed amount
• Commission
• Combination of two systems
If the remuneration is not expressly agreed, it will be determined pursuant to the usage in trade of the place where
the agent performs his activity.
Failing such usage, agent will receive a compensation. Act 12/1992 regulated only the commission, and states
it as: “any element of remuneration which varies according to the volume or value of the acts procured and,
concluded by the agent”.
The agent is entitled to receive a commission for acts or transactions concluded or promoted after the expiry of the
agency agreement in two cases:
When the act or transaction is the result of the activity performed by the agent during the term of the agreement,
if it is concluded within three months following its expiry.
When the principal or the agent has received the order or request prior to the expiry of the agreement, provided
that the agent would have been entitled to the said commission during the term of the agreement.
Act loyally and in good faith in his relationship with the agent Act loyally and in good faith, taking care of the interests of the
principal for whom he is acting.
Pay agreed remuneration Promote and conclude with the diligence of a dutiful trader the
acts or transactions entrusted to him.
Place, sufficiently in advance all the documents necessary for Communicate to the principal any information he has, which is
the performance of the agent´s professional activity. necessary for the proper negotiation of the acts or transactions,
the promotion, and its conclusion.
Provide the agent with all the information necessary to perform Carry out his activity pursuant to the reasonable instructions
the agency agreement. received from the principal, provided that these do not affect his
independence.
Inform the agent, within 15 days of the acceptance or rejection Receive, on behalf of the principal, any kind of claim from third
of the transaction reported. parties relating to faults or quality defects in the goods sold and,
in the services, rendered because of the transaction promoted,
even when they might not have been concluded by him.
Inform the agent, within 15 days of the acceptance or rejection Refrain from exercising for his own account or for the account
of the transaction reported. of a third principal, without the principal's consent, any
professional activity relating to goods or services of a similar
nature, or which may compete with those he has agreed to
promote.
However, this act also sets out some time limitations and a series of requirements for the non-competition
clause to be valid.
o The clause must be established in writing.
o The non-competition clause may only affect the geographical area involved or the geographical area
and group of persons entrusted to the agent.
o The non-competition clause may only affect the goods and services subject of the transaction or of the
acts promoted or concluded by the agent.
All the requirements should be fulfilled
The non-competition clause may not exceed two years from the expiry of the agency agreement. If the agreed
term was for less than two years, the term of the limitation of non-competition clause may not exceed one.
5.2.2 DISTRIBUTION AGREEMENT
This agreement can be defined as that whereby an entrepreneur (distributor) agrees, in a regular and continuous
manner, to acquire in his own name and under his risk, the product/s of another entrepreneur (supplier), for reselling it.
Doctrine has set out the characteristics of this agreement
1. No specific legislation
2. Adhesion agreement. To the extent that, very frequently, agreement forms or patterns prepared by the supplier
are used.
3. Time conditions. The agreement involves duration, since it entails a performance over a period, either fixed
or unlimited.
4. Consensual agreement. Consummated by the consent of the parties.
5. Economic dependence. By both parties.
The legal applicable system to distributorship agreements is made up of three regulations categories:
Supply the products to the distributor, pursuant to agreed terms. Pay for the acquired products.
Abide by the exclusivity granted which includes both prohibition Commercialize the products pursuant to agreed terms.
of appointing other distributors and prohibition of effecting direct
sales in the territory.
Conduct promotion campaigns on the products. Follow instructions of the supplier in promotion and sale.
Provide information and technical assistance to the distributor, Not appoint sub-distributors
facilitating the sale of products.
Not compete with the supplier after expiry of agreement.
Commercial activity under an agreement to which the franchisor transfers to the franchisee the
right of exploiting his own marketing system of products and services.
Duty of compliance with the manual procedures provided by the franchisors (to achieve maximum uniformity
in the exploitation of the business in different franchised centers).
“Agreement whereby a party (supplier) undertakes to carry out deliveries of a certain thing in favor of another
(supplied) for a certain period of time”.
Purpose: to obtain not only a certain good, but also that security is provided periodically and regularly.
Concerning the legal regulation of this agreement, it is like the sale-purchase agreement.
They differ in the intentions of each agreement. The sale-purchase agreement is intended to a single tract agreement,
while the supply agreement is intended to establish a stable and lasting relationship between the parties.
5.2.5 THE PIGGY-BACK AGREEMENT
This contract facilitates access to foreign markets for companies (mainly small to medium).
It is a collaboration agreement between two companies from the same country, by which a company not established
abroad takes advantage of the structure of another company that does have a presence in the target market or country.
The product to be exported must be compatible with the products already marketed by the established
company.
They are usually complementary products, so that the use of the commercial network is greater.
The advantages for the company without establishment abroad are reduced costs, access to the market and taking
advantage of the commercial notoriety and commercial contacts of the established company.
In short, it obtains quick access to an already existing and functioning marketing network.
The already established company obtains a remuneration on sales, as well as a fixed amount that it receives. It also
expands its product offer.
It is recommended that all contracts include clauses that specifically regulate issues such as:
o Obligations of exclusivity and non-competition
o Rights to use trademarks
o Confidentiality
o Liability against third-party claims for the marketed product
o Penalties for cases of non-compliance
o Consequences derived from the termination of the contract (rights to compensation…)
This associative figure has been internationalized due to its growing use in the cross-border activity of large
multinational companies.
o However, the Joint Venture Contract has also become an instrument at the service of small and
medium-sized companies that wish to expand their businesses, both at national level as well as abroad.
Therefore, a series of activities will be carried out, jointly or separately, which may consist, among others, of
common study services, common brands and labels, or market prospecting.
Its objective will be limited exclusively to an auxiliary economic activity and not a substitute for that carried out by its
partners, who will respond subsidiary, personally and jointly and severally to each other for the Group's debts.
5.3.3 TEMPORARY COMPANY UNIONS
The Temporary Union of Companies is considered the system of collaboration between entrepreneurs "for a certain,
determined time, for the development or execution of a work, service or supply".
Its purpose is business collaboration to achieve a result that, due to its importance or volume, could hardly be achieved
with just one of the companies separately.
The members of the UTE must be entrepreneurs and their liability for the debts of the UTE will be joint, several
and unlimited.
It is an appropriate vehicle for the collaboration of several companies for a determined period (maximum of 10
years) with the aim of developing a specific work, service, or supply.
Although it has traditionally been a typical figure in public procurement, there is no impediment to its use in the
private sphere.