INTERVIEW

QUESTIONNAIRE

History and Background of
Business
Q1: What is the History of your business?
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Start in ________ Run by _____________________________________
Q2: What was your concept behind opening this type of business, or
Why you choose this profession?
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Q3: From how much money you start your business, how much you
invest at first time?
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Q4: What was the location of your business?
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Q5: What difficulties do you faced while setting up your business?
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Q6: What is the position of your business now?
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Market and HR policies
Q1: Define your business, what is your mission and vision statement?
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Definition
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Mission Statement
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Vision Statement
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Q2: How much customers do you have at this time and what different
strategies is being used by your company for your customers?
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Q3: How you serve your customers and what facilities you give to your
customers?
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Facilities
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Q4: What marketing strategies do you use?
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Q5: Do you use some kind of advertisement of your services?
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Q6: Who are your competitors?
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Q7: What is your perception about competition in the market?
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Q8: What are your Strength, Weakness, Opportunities and Threats?
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Strength
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Weakness
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Opportunities
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Threats
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Q9: Do you have any political, economical threat?
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Q10: Are you engage with some social activities?
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Q11: Do you apply seven pieces of marketing?
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Q12: How you deliver your services and who are your potential
customers?
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Q13: What is your pricing level, how you adjust it?
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Q14: What special service do you provide to your customer means
discounts, etc?
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Q15: What makes your services different from your Competitors?
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Management Structure
Q1: Do you have a bureaucracy environment in the organization?
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Q2: How you treat your employees?
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Q3: Do you have centralized system or decentralize system in the
organization?
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Financial Data
Q1: Is your company is listed company?
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Q2: What was your first profit which you get on just after the
establishment of the business?
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Q3: What is your average profit now?
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Objective and Goals
Q1: What is your Objective?
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Q2: What is your goal?
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Q3: On what stage do you see your business after ten years?
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Q: Any message you want to give for small business owners?
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