4

pumps, 1,846 water wells and around 930 submersible water pumps. We
compiled this report by visiting .. … multan branch office of Alkhidmat
foundation contactiin its website contacts and few employees of the foundation
who are at posts and we had a link with them. We wrote the report in parts of
topics assigned to us at our choice. It took us seven weeks to reaserch
information verify and cross check gathered information and compile it in shape
of a report. The main idea of writing this report is stating the strategic planning
of Alkhidmat foundation for being able to play marvelous role in Disaster
management and sustainablity and Social responsibility. We will present our
report to Ms Maria Kanwel insttuctor of our subject Maketing management in
front of our class BBA fifth semester section A.

Evolution of Non-profit organizations and/Role of organizations in

sustainibility and social responsibility
Companies in age of 21st century are accountable for fulfilling their civic duty,
and the actions of an individual/conpanies/organizations must benefit the whole
of society.
To please consumers, many companies now practice corporate social
responsibility. Corporate social responsibility (CSR), also known as corporate
citizenship, is a business concept in which social and environmental concerns
are integrated into a company’s operations.
Example
Whole Foods Market CEO John Mackey refers to CSR as conscious capitalism,
in which businesses “serve the interests of all major stakeholders—customers,
employees, investors, communities, suppliers, and the environment.”
 5

Mackey witnessed the benefits of conscious capitalism when a Whole Foods

Market store was terribly affected by a flood. Unexpectedly, customers and
neighbors helped, employees worked for free, suppliers resupplied products on
credit, and its bank loaned it money to restock. The Whole Foods store was able
to reopen 28 days after the flood.
Introduction to the Alkhidmat Foundation
Alkhidmat Foundation Pakistan works as a non-profit, non-political and
autonomous humanitarian organization to deal with real-life problems,
emergency situations, and humanitarian assistance.
● Alkhidmate are a network of community leaders – made up of committed
volunteers, donors, members of media and civil society, partners and staff
endeavouring together to make a difference in people and communities
lives.

● Alkhidmat foundation seek to improve the lives of some of the world’s

poorest and most vulnerable people especially orphan and street children,
widows and unemployed men and women through relief, development
and community work.
● Alkhidmat foundation try to reach out actively to emergencies and crises
and help the nation in particular and the global community in general to
rebuild their lives and livelihoods and reinforce their resilience to future
disasters.
● Alkhidmat foundation do their best to provide solutions to serious human
problems such as poverty, hunger, unemployment, orphanage and
widowhood through our sustainable development projects.
History
 6

Alkhidmat Foundation Pakistan is a continuation of half a century old tradition

of relief and philanthropic work. Its services actually started with the creation of
Pakistan. With the vision of SERVE TO HUMANITY Alkhidmat Foundation
Pakistan” registered in 1990, as an NGO under the Societies ACT.
Muhammad Abdus Shakoor (Founder and President Alkhidmat Foundation
Pakistan).
large number of migrants from the former East Pakistan poured in Orangi Town,
after the Dhaka Fall on December 16, 1971. Orangi Town was then a settlement
with no civic facilities. Al-Khidmat Welfare Society had started several projects
for migrated people, so that they could be settled properly. It had constructed
houses, established educational institutions and provided clean drinking water
for them.
Al-Khidmat envisaged a major hospital in 1974. A plot admeasuring 4800 sq.
m. was acquired for this purpose. Plan was made for setting up a hospital of 200
beds and the lay-out plan was also prepared, while the name proposed was Shah
Khalid Hospital. Syed Abul Ala Maududi (RA) had contributed a sum of
RS.400000/= for the hospital project. This was in fact a part of the prize money
of Shah Faisal Award, conferred upon him by the Saudi Government, in
recognition of his services for the Islamic world.
The members of the project committee, Shah Khalid Hospital were Dr. Abdul
Majeed, Dr. Iftikhar Ahmed (late), Dr. Iqbal Ghaiyur and Mr. Niamatullah Khan
Advocate.
Work could not continue on this project, for some 1994, a famous social worker
and a member of Pakistan Islamic Medical Association, Dr. Faiyaz Alam
proposed an alternate plan for the aforesaid plot. Mr. Niamatullah Khan
Advocate, President Al-Khidmat Welfare Society, Karachi approved the plan,
after consulting with Osama Ismail Murad, Secretary Al-Khidmat and Ashraf
Awan, President Distt. West and constituted the Project Committee.
 7

The idea giver, Dr. Faiyaz Alam was assigned the duties of Project Director. He
had worked day & night to make the dream come true, during the 1994-1998
tenure and was able to complete the first phase, with the help of volunteers of
Al-Khidmat (District West) and philanthropists.
Al-Khidmat Hospital, Orangi Town had become the milestone in the Health
Department of Al-Khidmat Welfare Society, as it was the foremost hospital of
the society, paving way for several others, by the end of 1999. Then we saw the
launch of projects like Al-Khidmat Eye-care Centre, Nazimabad, Dental care
Centre, Al-Khidmat Hospital, Nazimabad, Diagnostic Centre and Al-Khidmat
Hospital, Korangi. During the same period, the standard
Current position of Alkhidmat
● Diagnostic Labs.
● Donate for Education. Hifz E Quran. Iqra School.
● Donate for Clean Water. Submersible Pump.

● Donate for Community Services. Food Package (Ration)

● Donate for Orphan Care/Sponsor Orphan Kid.
● Donate for Health Services. Medical Camps.
● Donate for Microfinance (Mawakhat)
● Donate for Disaster Management.
Alkhidmat Complex, 3km Khayaban-e-Jinnah, Lahore, Punjab, Pakistan.
Alkhidmat Foundation since its inception, has been working for humanity. We
are operating in seven key areas such as disaster management, orphanage,
education, clean water, microfinance, healthcare, women empowerment and
community services.
Major achievements in society
Al-Khidmat Foundation Pakistan is one of the leading, non-profit and
independent organizations, wholly dedicated to humanitarian services. Though
Al-Khidmat Foundation officially registered in 1990 as an NGO, it has an
 8

extensive record of public service, going as far back as the creation of Pakistan.
Providing shelter, feeding and treating refugees, and rescuing victims has
always been the hallmark of Al-Khidmat Foundation.
Under Orphan Care Program, Alkhidmat foundation serve 12,225 orphans and
their mothers. Alkhidmat Clean Water Program benefits 2,240,900 people on a
regular basis. Alkhidmat's Education Program reaches out to 20,349 students.
Over 1,182 men and women are granted interest-free loans through Alkhdimat
Mawakhat Program.
Mission
Alkhidmat Foundation Pakistan is a non-political, non-governmental, and
non-profit organization, which committed to serving humanity especially
vulnerable and orphans without any kind of discrimination to contribute to their
well-being of health, education, financial sustainability, livelihood, shelter,
availability of clean water, mosques, savage of disaster and other aspects of life
and for the welfare of its employees by means of resource mobilization and
developing a partnership with NGOs, other concerned public & private
organizations, supporting, engaging in and during useful programs and doing all
such acts, deeds, and things required to achieve above with integrity.
Vision
Service to humanity with integrity
Value Statement
Alkhidmat Foundation Pakistan being non-political, non-governmental and
non-profit organization is committed to serving humanity especially vulnerable
and orphans without any kind of discrimination to contribute in their well-being
of health, education, financial sustainability, livelihood, shelter, availability.
This Organization is truly based on the Islamic values that provide the poor with
interest-free loans so that they may acquire a livelihood, skill to earn and sustain
their lives.
Organizational Culture/Structure
 9

Muhammad Abdus Shakoor (Founder and President Alkhidmat Foundation

Pakistan),
Alkhidmat Foundation Is welfare wing of Jamat Islami. Its members form an
elite with "affiliates" and then "sympathizers" beneath them. The party leader is
called an ameer Siraj uk Haq.
1 Abul A'la Maududi 1941–1972
2 Mian Tufail Mohammad 1972–1987
3 Qazi Hussain Ahmad 1987–2008
4 Syed Munawar Hassan 2008–2014
5 Siraj-ul-Haq 2014–present

Brand Name
Alkhidmat Foundation
Idea Behind Logo/Slogan/Brand name
Major Competitors
COMPETITORS:
Alkhidmat foundation top 3 competitors are trusted tablets , High Time ,
Ubiquiti .
Trusted tablets is the most similar to Alkhidmat Foundation.
Trusted Tablets:
Is a top competitor of Alkhidmat Foundation. It is a private company that wo
founded in 2007 in larnaca, Larnarca District. Trusted tablets operate in
Pharmacy , Health and beauty industry.Compared to Alkhidmat Foundation.
Trusted tablets has 70 fewer employees.
High Times:
high times seen as one of Alkhidmat Foundation's biggest rivals. High times
was founded in 1974, and is headquartered in los Angeles, California. High
 10

times operate in publishing industry. High times generate $11M more revenue
vs Alkhidmat Foundation.
Ubiquiti:
Ubiquiti is seen as one of Alkhidmat Foundation's top competitors. it was
founded in New York in 2003. Ubiquiti competes in the computers, perpherals,
Networking and Electronic Equipment industry. Compared to Alkhidmat
foundation, ubiquiti generates $2.9 B more revenue
Pakistan's competiors of Alkhidmat is FIRST , NYU longone health, BASMI
Suppliers/Vulunteers/workers/Donors
Alkhidmat has 183 employees
Alkhidmat Foundation is the indust 77thry of non profit and charitable
organizations
Segmentation, Target Market and Positioning Strategy
Unprivileged
Market Segmentation
Marketing strategy in Which select groups of consumers are identified so that
certain products or Services are offer to target people.
Alkhidmat Foundation has segment their groups according to Demographics,
Geographic and Psychographic segmentation.
Demographic Segmentation
In Alkhidmat Foundation the Demographics segmentation is based on:
● Child Orphans ( which are under 18)
Because Under 18 the children are not able to earn for themselves.
Paternale Orphans (absence of Father) ,maternal Orphans ( absence of Mother)
and Double Orphans (absence of both parentse).
Agosh Homes Give Shelters to Orphans Children, give them better quality of
Education,food and Protection.
In other ways, they give scholarships to orphans Child.
● Gender Base Positioning and Target
 11

Political and social activities .

Alkhidmat Foundation Help out Women financially . Women use their personal
skills such as stitching clothes and other making stuff and sell them .
● They Give Loans Without interest to Women for their Small business.
● They provide them Stitching Machines and other stuff .
● They Also provide them proper place for their Small business.
Geographic Segmentation
They Help out People of local area which have no facilities of water, food and
health.
They Help Needy children which is suffered Cancer , Thalassemia and chapped
lips.People donate their funds for these childrens.
Health Service Positioning and target
In Pakistan every year around 53000 children under die due to diarrhoea and
other serious diseases due to dirty water.
Alkhidmat Foundation keeping these Vulnerable Facts in view working clean
water to local communities.
Alkhidmat Foundation clean projects are committed to provid clean water
installing water filtration platns which is far off cities such as Cholistan, hilly
area, deserts and KPk.
Disaster Management service positionig and Targeting
Alkhidmat Foundation help out people the area which is effected by Natural
disasters of Earth quacks,flood and hilling .
They Rebuilt their houses,provide them food and give better health services .
Pyscographic Segmentation
Alkhidmat Foundation help the people of local area with money of Zukaat and
sadkaa.
They distribute the meet of animals on Eid to needy people of local areas.
They promote small business of women's which work from house which offer
their product very less price.
 12

Target of Alkhidmat
● Youth,widow , Orphans and poor people are their target.
● They also.taget the people which are financially anyhow strong
financially for donations to poor people.
● They also target the busy working people for their Zukaat and animals
sacrifice meet distributions.
Positioning of Alkhidmat Foundation
● Alkhidmat position their foundation with other NGO's of their
Competitive.
● Alkhidmat Also focus in positioning of their foundation on the people
which donate money for Needy people.

● They focus that they satisfy people who donate them,give Zukaat and
animals for sacrifice.
● They share their videos on social media for their promotions.
● They publish Annual Reports
Service Mix:
The service marketing mix is a combination of the different elements of services
marketing that companies use to communicate their organizational and brand
message to customers. The mix consists of the seven P's i.e. Product, Pricing,
Place, Promotion, People, Process and Physical Evidence.
Service Mix of Alkhidmat foundation:
Dedicated services of Alkhidmat foundation include;
Disaster management,
Health services,
Education,
Orphan care,
Clean water,
Mawakhat (interest-free loan)
 13

Community services.
Service Variety (Service Mix)
1. Alkhidmat Health Services NETWORK
● Hospitals
● Medical Centers
● Laboratories & Collection Centers
● Ambulances 284
● Medical Camps
● Pharmacy
2. DISASTER MANAGEMENT
● Volunteers training
● Ration Packages for flood affectees
● 31 Response Hubs
● Conduct Trainings
● 1270 Shelter Homes
● 1205 Winter Package
● Hygiene Kits for Docters/nurses/volunteers/rescue teams
● Cooked Food
● Face Masks
● Hand Sanitizers
● Dengue Sprays
● Sewing Machines
3. Other Community services
● WHEELCHAIRS
● MASAJID CONSTRUCTION
● REHABLITATIONS
● PRISONERS WELFARE
● DEWALI & CHRISTMAS GIFTS
● WINTER PACKAGES
 14

● EID GIFTS
● RAMADAN PACKAGES
● QURBANI MEAT PACKS
● PLANTATION ACTUVITIES
● STUDY CENTERS
● Clean water (hand pumps,Community wells, water filteration plants).
Price (fee sabilillah)
Place Lahore, Multan Peshawar

Channels (of resources and distribution)

● Volunteer network
● Akhuwat Bank chain
● Aghosh homes
● Alkhidmat offices
● Alkhidmat Hospitals and Pharmacies chain
Coverage
Almost all capital cities of Pakistan
United kingdom(london)
Canada.
Transport
● Vain
● Wagons
Service Promotion
● Ads
● Youtube channel
● TV programs
● Coventions
● Annual gatherings
● Walks
 15

Alkhidmat efforts for Sustainability and Social Responsibility.

Sustainability means meeting our own needs without compromising the ability
of future generations to meet their own needs. In addition to natural resources,
we also need social and economic resources. Sustainability is not just
environmental-ism it:
Recommend ways in which concern for the environment may be translated into
greater co-operation among developing countries and lead to the achievement
of common and mutually supportive objectives which take account of the;

● Interrelationships between people, resources, environment and

development;
● Consider ways and means by which the national/international
communities can deal more effectively with environmental concerns.
● Help to define shared perceptions of long-term environmental issues and
of the appropriate efforts needed to deal successfully with the problems of
protecting and enhancing the environment,
● A long-term agenda for action during the coming decades,
● Aspirational goals for the world community, taking into account the
relevant resolutions of the session of a special character of the Governing
Councils

The main objective of the Commission is;

● The emancipation of women,
● Equalization of opportunities and socio-economic conditions amongst
women and men, and elimination of all sorts of discrimination against
women.
National Commission for Human Rights
NCHR's vision is to see a progressive Pakistan where human rights of all faiths,
races and ethnicities are respected and celebrated.
 16

The National Commission for Child Welfare and Development (NCCWD)

was established on 16th December 1979 by the Government through a
resolution being effective from 1st January 1980, which was amended from time
to time finally in 1991 under the then Ministry of Health and Social Welfare as
an advisory body to the Government of Pakistan on matters related to Children.

Social Responsibility(SR)/Corporate Social responsibility(CSR)

AlKhidmat foundation has integrated social and environmental concerns a
foundation’s operations truly based on Islamic values.
General main categories of SR include
● Environmental efforts,
● Philanthropy,
● Ethical labor practices,
● Volunteerism.
Let’s take a closer look at each of these.
Environmental sustainability efforts
Pakistan is facing multifarious social problems in 21st century ranging from
poverty to civic ignorance and malnourishment. The country stands at 145th
position at Human Development Index (HDI) and almost 50% of Pakistan’s
population is deprived of basic necessities. As per HDR report 27.1% Pakistanis
live under severe poverty conditions. Alkhidmat Foundation Pakistan has a
vision of a stable Pakistani society and it is continuously striving to reach the
people living in harsh conditions and provide them necessary assitance through
its Community Services program. The primary motto of the welfareprogram is
to serve the deprived community by facilitating them through various
interventions by local and international donors for meeting their pressing needs.
 17

These interventions are often related to weather conditions, festivals or special

needs of the communities.
Activities ;
DISASTER MANAGEMENT
Geographically, Pakistan is located in a region where climatic extremes and
geophysical conditions make it a disaster-prone country. Different natural
hazards affect different parts of the country. A significant portion of Sindh is
also vulnerable to drought and heatwaves. Every year, people die from the heat

in the Thar Desert, but in 2015, the effect of rising temperatures extended to the
coastal metropolitan city of Karachi, killing many people. Alkhidmat
Foundation, being one of the most active humanitarian organizations has
established a self-sufficient emergency response mechanism. While
continuously remaining in the disaster management field, we have mastered up
many techniques that involve multiple processes of active coordination and
collaboration,operational practices, strategies, and skills. They have ;
● Volunteers
● Ration Packages for flood affectees
● 31 Response Hubs
● Conduct Trainings
● 1270 Shelter Homes
● 1205 Winter Package
● Hygiene Kits for Docters/nurses/volunteers/rescue teams
● Cooked Food
● Face Masks
● Hand Sanitizers
● Dengue Sprays
● Sewing Machines
STRUGGLE of Alkhidmat foundation AGAINST DENGUE
 18

Alkhidmat Foundation besides raising awareness about dengue has been taking
practical steps. Our volunteers went door to door and carried out spray at public
places such as schools, railway and bus stations, public parks, minority worship
places, hospitals and in other places in Karachi and Lahore.
SAVING LIVES AMID TERRIBLE EARTHQUAKE
Alkhidmat rescuers had to face difficulties in reaching owing to broken roads,
poor mobile phone coverage and lack of electricity.

Considering the poor community and marginalized area, Alkhidmat Foundation

promptly responded to
this emergency to cater to the basic needs of the affected local residents by
providing them with shelter, medical assistance, food, and water. Alkhidmat
volunteers shifted the injured to a local hospital. Since majority of homes in the
Harnai area are made of mud and stone they went through irreparable damage
forcing people become homeless.
GETTING READY FOR MONSOON CHALLENGES
Alkhidmat Foundation Pakistan Karachi chapter provided rescue and relief
supplies to 12 relief emergency centers across the city to deal with any
emergency likely to occur during monsoon rains.
Chief Executive Alkhidmat Karachi, Naveed Ali Baig handed over these
supplies in a ceremony. The equipment included oxygen cylinders, long shoes,
spray boxes, jackets, bags, boats, safety equipment
and suction pumps. Volunteers in Karachi remain vigilant round the clock to
deal with any emergency
in collaboration with the relevant government agencies.
Health Services
● Hospitals 40
● Medical Centers 63
 19

● Ambulances 281
● Laboratories & Collection Centers 131
● Pharmacy 40
● Medical camps 428
WHO AND ALKHIDMAT JOIN HANDS TOGETHER
The World Health Organization and Alkhidmat Foundation have agreed on
undertaking joint ventures into the healthcare projects in Pakistan. Alkhidmat
Foundation since long is playing its part in tackling this serious issue. Free eye

camps are organized across the country to cure eye diseases of people. Last
year, the world’s biggest humanitarian organization i.e. World Health
Organization joined Alkhidmat’s hands to organize a 6-day free eye screening
camp for children in Lahore. Dr. Palitha Gunarathna Mahipala, WHO
Representative in Pakistan was also present on the occasion who supervised the
camp and appreciated Alkhidmat’s endeavours.

REHABILITATION OF PUBLIC HEALTH

In continuation with the efforts for social uplift and welfare of the people of
rural and urban areas, Alkhidmat Foundation, time and again arranges free
medical camps across the country. The camps are set up with a sacred aim of
improving health awareness among different work segments of Pakistani
society, about various diseases and viral infections.
Patients are checked and given free medicines and medical advice. Experienced
doctors and paramedical staff are deputed in Alkhidmat camps who provide
medical treatment in general healthcare. Besides medical facility, the objective
is to educate the patients on personal health, hygiene, childcare, preventions of
diseases and sanitation of living areas.
SURGERY FOR LIFE...A MISSION OF CLEFT LIP AND
PALATE RECOVERY FOR CHILDREN IN THARPARKAR & MULTAN
 20

In chain of Alkhidmat Hospital and medical units in Tharparkar and Multan,

free surgeries of cleft lip and palate are carried out successfully. Moreover, local
population is provided awareness on these issues and encouraged to seek the
treatment for their children who because of negligence are not taken to hospitals
for proper treatment. Alkhidmat Foundation’s mission is to provide every child
born with curable disease the equal opportunities to get treated and start living a
normal life just like other human beings do.
Philanthropy(Telent sustainability efforts)
Philanthropy is the desire to promote the welfare of others, expressed especially
by the generous donation of money to good causes.

Many companies practice CSR by donating to various charities, starting

charitable programs, and offering scholarships to underprivileged students
wanting to attend college.
SUPPORTERS of ALKHIDMAT FOUNDATION.
More than 16,500 Plus individuals, families, corporate firms and institutional
donors who placed utmost trust in Alkhidmat Foundation Pakistan as a
professional organization and who gave to Akhidnat foyndation in 2021, Due
them, they reached thousands of vulnerable people and reduced their suffer
seeings.
10,000 plus monthly donors who regularly contributed to their projects.
Continuous support allows them to spread millions of smiles on the faces of
those who are deprived of basic amenities of life.
PARTNERS of ALLHIDMAT FOUNDATION
Alkhidmat Foundation Pakistan also relies on support from corporate,
government and community partners to make sure long-term, sustainable human
development finds its way when it comes to vulnerability of people and
communities both nationwide and globally.
STAFF & VOLUNTEERS
 21

Staff and volunteers of Alkhidmat foundation is

● Conceptualizing,
● Planning,
● Reviewing,
● Taking action.

They mean to them a lot because they understand it is staff and volunteers who
are working round the clock to change lives of thousands of vulnerable people
and families. According to Alkhidmat; "Without their hard work and passion,
we don’t find ourselves in a position to improve human lives."

Alkhidmat Health Services NETWORK

2. Hospitals
3. Medical Centers
4. Laboratories & Collection Centers
5. Ambulances
6. Medical Camps
7. Pharmacy
Ethical Labor Practices (Human Sustaibility efforts)
Labor practices are often controversial from an ethical perspective.
For example, Apple’s iPhones contain parts from companies in other countries.
Specifically, the tin, which is used for a part, comes from mines in Indonesia.
With labor laws that vary from one country to another, the company exercised
due diligence in ensuring that its sourcing companies follow all applicable labor
laws in their country of operation. But it was revealed to consumers in the
United States that the tin was mined from companies in Indonesia that use child
labor. Moreover, during the mining process, laborers as young as 12 years old
were subject to the hazards of unstable soil. US consumers were appalled. To
 22

address the issue, Apple instituted more robust labor practices, which were
communicated to consumers. In a statement, Apple said, “the simplest course of
action would be for Apple to unilaterally refuse any tin from Indonesian mines.
That would be easy for us to do and would certainly shield us from criticism.
But that would also be the lazy and cowardly path, since it would do nothing to
improve the situation. We have chosen to stay engaged and attempt to drive
changes on the ground.”
For improved transparency, Apple has released annual reports that include
details of its work with suppliers and their labor practices. Recent investigations
have shown some improvements to the working conditions of the employees of
Apple’s suppliers. However, the company still faces some criticism.

Volunteerism
Many companies are encouraging volunteerism by incorporating it into their
policies and establishing employee volunteer programs.
For example, some companies make a donation to the charities their employees
volunteer at, in the amount equivalent to the employees’ regular pay for the
same number of hours volunteered. Other companies offer gift cards to
employees who volunteer. Companies are finding creative ways to encourage
and reward the volunteerism of employees not only to help society and the
environment but also so that consumers and stakeholders will perceive them as
socially responsible.
Other Community services
WHEELCHAIRS
MASAJID CONSTRUCTION REHABLITATIONS
PRISONERS WELFARE
 23

DEWALI & CHRISTMAS GIFTS

WINTER PACKAGE
EID GIFTS
RAMADAN PACKAGES
QURBANI MEAT PACKS
PLANTATION ACTUVITIES
STUDY CENTERS

Sustainable Development goals fullfilled by Alkhidmat foundation

● Alkhidmat foundation Fullfil 9 SDGs
● “‫ ”امداد نہیں روزگار‬SDG:1 No Poverty, SDG2: No Hunger, SDG 8: Decent
work & Economic growth
● Health services SDG:3 Good Heakth and Well being.
● Orphanage Care and Education Service, Human & Talent Sustainability is
SDG:4 Quality Education.
● Women Wing, Youth Gatherings is SDG 5: Gender Equality.
● Clean water Program is SDG 6: Clean Water and sanitation.
● Community Services is fullfilment of SDG 10 : Reduced Inequality &
SDG 11 : Sustainable cities and communities.
● Disaster Management is SDG 15 : Life On land.
● Alkhdimat foundation Fullfil SDG 13 : Climate Action by Plantation
activities and Animal Rescue
● And Also Fullfil SDG 17 : Partnership for rhe Goals by Joing Hands with
WHO, and Various national And Multinational organizations.

SWOT analysis
"The overall evaluation of a company's strength, weakness, opportunities and
threats is called swot analysis"

Strength of alkhidmat foundation

> volunteer man power
Alkhidmat foundation always looking for volunteer, doctors, teachers and
professionals for their school, hospitals and other projects
 24

> high demand for services

People got ready to serve for humanity whenever they need them.
People do trust on them because they provide reliable and authentic report with
the help of it's diagnostic centers and qualified medical staff
> Major donor
> Employees
Support of kind hearted donors, well wishers and overseas partners
They expressed trust on the abilities of their team and entrusted them with the
resources to fulfil the dream of service to humanity with integrity. Strength
● They are trustworthy
● Have a strong relationship
● They have their own experts in their management.

Weakness
Alkhidmat is a non profit organization if other non-profit organization do work
well they do support them instead of getting jealous.
As other NGO's have weaknesses like they have a lack of networking, weak
infrastructure, lack of resources etc but Alkhidmat is only organization that
have no weaknesses.

Opportunities
They have alot of opportunities inside and outside of the country because they
are very best in every work.
People promote them through social media or by inviting them into their
organizations.
Threats
● change in economy
 25

● Inflation
SWOTchart of Alkhidmat foundation

Strength Weakness
● Trustworthy ● No
● Strong weaknesses
relationship
● Have own
experts in their
management
● High demand
of services
● Support of
kind hearted
donors

Opportunities Threats
● Promotion ● Change in
income
● Inflation