Entertainment is a leisure activity that creates delight and intrigue for consumers while relieving

mental stress (Dwivedi et al., 2021). To draw customers' attention, marketers must understand how to
convey the appropriate content to each customers group (Raditya et al., 2020). Chiang et al. (2015)
highlighted the incorporation of appropriate entertainment content, because Generation Z
understands the difference between nonsense and truly intriguing and exciting content. According to
Bakshi et al. (2021), user interaction with content can indicate their opinions of a brand, such as
shares indicating their willingness to share information with others and the likes to expose the photo's
substance. TikTok's structure, which includes a limitless supply of new video content, has led to the
platform's designation as a highly addictive application that focuses on intriguing video content
(Wang, 2020). According to Hsu et al. (2008), humorous and succinct themes should be used by
marketers to draw in viewers because they enhance the advertisement's credibility and acceptance.