9 DIY Ways Your Business

Can Earn Free PR in 2021

Learn exactly what you need to know to start
generating free publicity for your business today, all
without the help of a professional agency
 Congratulations on downloading
the 9 DIY Ways for Businesses to
Earn Free PR in 2021!

This guide is designed to show business owners like you how to

harness the benefits of a solid PR strategy without relying on
high-priced agencies or consultants. Not only will you and your
team be able to implement these strategies by yourselves. But
you’ll also be able to do so for free.

For you, that means you get to keep your valuable resources
invested in other areas of your business today (i.e, advanced
organic marketing) that ensure you extract max value from every
dollar spent on DFY PR tomorrow.

The insights in this guide were built on the expertise and

experience of Spacetwin—the premier marketing solution used
by the top 1% to earn more trust and serve more clients. Our
team of specialized organic marketers gives local businesses the
ability to do the same (without ads).

Now, generating visibility-boosting PR for your business doesn’t

have to be hard.

You can start for free today using the 9 strategies below.

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01
Develop Your Unique Story/Angle

In order to get noticed by reporters and customers alike, you

need to be compelling.

Why should people read about your business? What makes you
stand out from the rest? And what makes you compelling enough
that a reporter, blogger, influencer, or media outlet would want
to highlight you for their audience?

So before you jump into any DIY PR campaigns, be sure to nail

down what it is about you that is unique.

Is it your company culture? Your rise from nothing? Your product?

Your charitability?

Click-worthy PR needs a story that truly resonates with people—a

story that gives life to your business and separates you from the
rabble.

Luckily, there are a number of services such as Firestory.com that

help businesses find their story and tell it in a compelling way.

You’ll also want to spend some time thinking about your target
market, your future goals, and any underlying mission you have for
your business.

Having this information (as well as a great story) in mind beforehand

can prepare you for interviews, including any opportunities that
come up on short notice.

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Send Out Releases on Free PR
Platforms
Sadly, press releases aren’t as widely trusted as they once were.

However, while journalists seem to be relying on them less and

less as time goes by, the truth is that just because they aren’t in
their glory days, press releases actually still hold a lot of clout.

According to software company Cision, a whopping 44% of

journalists still report that press releases are the most trusted
source of brand-related information.

And while there are a number of PR networks you can pay to join,
there are actually some free options as well.

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Below are just a few to check out and start sending press releases
out to.

PRLog.org Newswire.com

PR.com OnlinePRNews.com

PR-Inside.com

Just be sure your press release follows common best practices

like proper grammar, crafting an eye-catching headline, keeping
things short, including statistics, and having a clear call-to-action.

If you're not ready to bring on a PR service yet but want to have

your press release professionally written and picked up by
several major media outlets for you, ask Spacetwin.

We'll introduce you to experts who do this for a very affordable

one-time fee.

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Use Services Like HARO
While press releases are a great way to reach out to reporters,
another great tactic to generate positive PR for your business is
to have reporters reach out to you.

That’s what services like HARO (short for Help A Reporter Out) are
for.

These services connect journalists who are seeking niche

expertise with thought leaders who are open to being
interviewed on a particular subject.

And these services are used by some very reputable media

outlets too.

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For instance, HARO is regularly used by outlets like:

Sign up is free and 3 times a day, sources receive emails on topic

expertise that’s currently being sought after by journalists.

All you have to do is scan the topics, see if your expertise applies,
and then write back explaining why you’re knowledgeable on the
topic.

If you’re a good fit, the journalist will set up an interview.

Easy as that!

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Leverage the Audiences of Other
Industry Thought Leaders

Building up your own audience can be tough.

It’s certainly worth it when you do, of course. But doing so early
on can take time and it can take money.

However, that doesn’t mean you can’t leverage the audience of

another business.

For example, Kage Spatz, Spacetwin's founder, has built a

priceless network of interested audiences by interviewing 100's of
CEO's, top experts, and celebrities.

So try reaching out to anyone your potential customer would

want to learn from and those guests might share you with their
audience too.

Don't have the time or network to land big interviews but have a
budget? Ask Spacetwin to introduce you to the best PR specialist
to make that happen for you.

Another great way to build positive PR for your business is to

reach out to influencers that regularly cover your particular
industry.

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 And don’t be stingy here with media channels—look for digital
and print magazines, local and national news outlets, bloggers,
YouTube personalities, social media influencers, or any other
medium you can think of.

Podcasts are also becoming more and more important to any

successful major PR strategy. In fact, Music Oomph found that
brands which are featured on business podcasts see a 14% lift in
purchase intent from listeners.

Take the time to build up a list of the biggest names in your area
and build a cold outreach strategy.

Maybe you want to announce a new product line, comment on a

current trend, or highlight a recent event you helped fund.

No matter what you use to get your foot in the door, be sure to
keep communication consistent.

And that actually leads quite nicely into the next strategy...

"These strategies are great for earning free PR. But publicity is
just one part of a much larger strategy.

If you want to earn consistent traffic from your ideal customers

and convert attention into sales using a proven system, you
need professional help. And that's where Spacetwin comes in."

Contact Us to Learn More

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Spend Time Developing Your
Relationships
Generating great PR isn’t about a single email you send or a great
answer you provided on Quora.

Instead, it’s about developing relationships.

When you develop a relationship with your contacts, you’re

pushing you and your business higher in their consciousness.
And the more top of mind you are, the more likely they’ll be to
reach out when they need to highlight a business or talk to an
expert.

Try connecting with journalists on LinkedIn who cover topics

around your expertise or local area. But don't message them for
a feature on day one. Instead, support their work by liking their
posts, contributing thoughtful comments, and tagging them
when you share their work with your audience.

Instead of focusing on your business right off the bat, try offering
value however you can before asking them for a feature. This will
set you apart from the noise in their inbox asking for favors daily.

It’s also important to remember that journalists get inundated

with tons of inquiries and press releases every single day.

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So just because you haven’t heard back doesn’t mean you should
stop reaching out all together.

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Put Out Consistent, Valuable
Content
Developing a value-packed content marketing strategy is a
fantastic way to boost your business’ visibility.

On the one hand, it helps boost organic SEO. According to Moz,

organic search results generate 8.5X more traffic than paid
advertising.

And the better and more robust your content marketing strategy
is, the more likely you’re going to come in at the top of the search
results.

Building out a custom yet robust content marketing strategy can

take a lot of work though. As a result, you may want to partner
with a proven expert (like Spacetwin) that’s developed the tools
and systems needed to start ranking at the top of Google search
results.

But on top of that, when you provide value-rich content for your
audience, you’re also giving bloggers, journalists, and other
media influencers the information they need to fill in their own
content.

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If, for example, you published a major industry study that’s
packed full of data-backed projections, a journalist covering your
industry is much more likely to take notice of the report and
feature it (and your business) in a story.

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Share Your Journey

Within the same vein as the last point, creating content that
documents your business growth and recent events is another
great way to start getting noticed.

That’s because this type of content will actually give reporters the
background information on your business that they’ll need to
flesh out their story.

As a result, they don’t have to reach back out for more info.

And consequently, they’re going to be much more likely to

feature your business.

Sharing your story on social media is also a fantastic way to

generate attention. And if you’re lucky, it might even go viral.

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Viral content can transform businesses overnight. Just look at
Dollar Shave Club’s hilariously irreverent online video—it brought
in 27 million views, earned them free press in major news outlets,
and helped transform the business into a billion dollar
company.

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Be a Pillar in Your Community
Another great way to generate positive PR for your business is by
participating in community events.

Doing so of course gets your business in front of the eyes of all

who attend. But on top of that, journalists may also want to cover
local businesses who are showing support for the cause as well.

You can also go the non-free route of sponsoring a community

event to gain even more visibility as well.

In the end, you can even feature your charitable giving on your
own website in order to build up trust in your business and help
fill out your content marketing schedule too.

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Optimize Your Online Presence

Last but certainly not least, you’ll want to be sure you’re

optimizing your online presence, especially so that you’re getting

found locally.

These days, a digital presence is a necessity for businesses.

But just having a website online doesn’t cut it when local

residents are looking for what you’re selling.

Instead, you need to jump through a few hoops before search

engines know exactly where your store is located.

Setting up your Google My Business profile is one of the best

ways to ensure local searchers are seeing your business name

pop up in the nearby search results.

So be sure you fill out yours as soon as possible.

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These Strategies Are A Great Start
These strategies are a perfect start for businesses who are just
dipping their toes into their business’ PR.

They’re simple ways to generate greater visibility online and they

can be done with little to no investment on your part.

However, they’re really only capable of moving the needle so far.

If you really want to generate more traffic, get in front of your

ideal audience consistently every month, and ultimately convert
that traffic into more sales, you need to leverage the expertise of
a highly-skilled marketing team of professionals.

And that’s where Spacetwin comes in.

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Spacetwin consistently ranks businesses at the top of search
engines so they can serve more customers every month without
investing time or money into ads.

And right now, you can get a free 45-min Data-Driven Strategy
Session with one of our Marketing Strategists ($495 value). This
call will include:

Learning what your top 3 competitors are doing

online to outperform your business.

Understanding which aspect of your online

presence needs to be improved to achieve your
goals.

Receive a custom-tailored plan that’ll give you more

clarity on the steps you need to take to improve
your visibility.

Ready to schedule your Strategy Call now? Just click

below to get started.

Book Your Strategy Call