ASU321

P I T C H G U I D E
Pitch Deck

What is pitch deck??!!

https://www.forbes.com/sites/alejandrocremades/2018/
03/02/how-to-create-a-pitch-deck/#42d13e456c06
1. Elevator Pitch

"Problem Statement" we at "Startup

Name" offer "Value proposition"
through " channel" 
2. The Problem
Describe the problem in more details
"be specif ic"
Describe your customers with more
depth
Show the most important jobs that
your customers want to be done
Show the extreme pains and
essential gains for your customers
3. The Solution Solution
Prototype

Describes the value offered in your

business model in a more structured and
detailed way. Show how your product
or service, relieve pains and create gains
to your customers.

If possible show a demo for your

product / service "prototype,
videos, photos, etc."
4. Estimated Market Size

Show the expected market size based on solid reliable data "the total

potential number of customers or sales, within a year".
5. Channels

Describe how your company

communicates with and reaches
your Customer Segments to
deliver your Value Proposition.
6. Customer Relationships

Describe the types of relationships your company establishes with

specif ic Customer Segments.

Customer relationship types

https://strategyzer.uservoice.com/knowledg
ebase/articles/1194373-how-do-i-use-the-
customer-relationships-building-b
7. Business Model

Describe how are you going to generate money f rom each Customer
Segment and your revenue sources.

Different revenue streams

https://strategyzer.uservoice.com/knowledg
ebase/articles/1194385-how-do-i-use-
the-revenue-streams-building-block-of
8. Key resources

Illustrate the main elements that makes you stand out and gives you
an edge or unfair advantage among others, including physical,
human and intellectual resources.

Types of key resources

https://strategyzer.uservoice.com/knowledg
ebase/articles/1194367-how-do-i-use-the-
key-resources-building-block-of-t
9. Key Partners

Describe the network of suppliers and partners that make the

business model work. Also illustrate how the key partners will help
you optimize your business models, or reduce risk, or acquire
resources.

Types of key partnerships

https://strategyzer.uservoice.com/knowledg
ebase/articles/1194355-how-do-i-use-
the-key-partnerships-building-block-o
10. Competition

Present your analysis for the existing competitors, showing the direct
and indirect competition.
Criteria 2

I am
here Show how are you better
or different. Value map
Criteria 1
might be useful tool
11. Team

Highlight the skills of your team that will help your startup to thrive

Who has the required knowledge and expertise?

Who has the business and entrepreneurial skills?
Who brings the customers?

Investors don’t invest in

ideas - they invest in
people.
12. BMC
13. Supporting Data
EVALUATION RUBRIC
“I knew that if I failed I wouldn’t regret that, but I
knew the one thing I might regret is not trying.”

–Jeff Bezos, Amazon Founder and CEO