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2. DEVELOPMENT ECONOMICS
1. Definition:
Development economics is a branch of economics that focuses on improving fiscal,
economic, and social conditions in developing countries. Development economics
considers factors such as health, education, working conditions, domestic and
international policies, and market condition with a focus on improving conditions in
the world’s poorest countries.
Economic Development includes Economic Growth, Structural Transformation and
Social Improvement.
* Economic Growth
Economic growth is the increase of income of an economy in a certain time (usually
in a year). The increase is showed by scale and speed through GNI and GDP
indicators.
* Economic Development
Economic Development is the progress of all aspects of an economy and solid
combination of economic and social transformation in a country.
2. Structural Transformation
Large scale transfer of resources from some sectors to others in a system, necessitated
by fundamental changes in its policies or objectives.
3. Social Improvement
The final purpose of economic development is not growth or transformation, it is
exactly elimination of poverty and lack of nutrition, last-long average age, approach
of medicine, clean water, intellectual level,…
4. Sustainable Development
The process of solid, proper combination of three aspects includes economic growth,
social improvement and environmental protection. To measure, they use some
indicators such as stable economic growth, progress and social justice, saving natural
resources, living environment enhancement.
- Non-tariff [phi thuế quan]: A non-tariff barrier is a way to restrict trade using
trade barriers in a form other than a tariff. Nontariff barriers include quotas,
embargoes, sanctions, and levies. As part of their political or economic strategy, large
developed countries frequently use nontariff barriers to control the amount of trade
they conduct with other countries.
- Quotas [hạn ngạch]: to reduce the quantity of a particular good that the country
imports for specific period. In theory, quotas boost domestic production by restricting
foreign competition.
- Administrative barriers [rào cản hành chính]: Countries are sometimes accused
of using their various administrative rules (e.g. regarding food safety, environmental
standards, electrical safety, etc.) as a way to introduce barriers to imports.
- Anti-dumping legislation [luật chống bán phá giá]: is a protectionist tariff that
domestic government imposes on foreign goods that it believes these goods are
priced low fair market value. Dumping is a process where a company exports a
product at a price lower than the price it normally charges in its own home market.
- Direct subsidies [trợ cấp trực tiếp]: Government subsidies (in the form of lump-
sum payments [khoản thanh toán gộp] or cheap loans[khoản vay lãi suất thấp]) are
sometimes given to local firms that cannot compete well against imports. These
subsidies are purported to "protect" local jobs, and to help local firms adjust to the
world markets.
- Export subsidies [trợ cấp xuất khẩu]: Export subsidies are often used by
governments to increase exports. Export subsidies increase the amount of trade, and
in a country with floating exchange rates [tỉ giá ngoại tệ thả nổi – không can thiệp của
nhà nước], have effects similar to import subsidies.
- Exchange rate manipulation [thao túng tỉ giá ngoại tệ]: A government may
intervene in the foreign exchange market to lower the value of its currency by selling
its currency in the foreign exchange market. [đặt giá nội tệ ở mức thấp] Doing so will
raise the cost of imports [tăng giá nhập khẩu] and lower the cost of exports [giảm giá
xuất khẩu], leading to an improvement in its trade balance [thay đổi cán cân thương
mại]. However, such a policy is only effective in the short run, as it will most likely
lead to inflation in the country, which will in turn raise the cost of exports, and reduce
the relative price of imports. [chính sách này chỉ có tác dụng ngắn hạn; dài hạn sẽ dẫn
đến lạm phát tăng -> tăng giá xuất khẩu -> giảm giá nhập khẩu]
2.6. International trade bloc [khối thương mại quốc tế]: is a type of
intergovernmental agreement, often part of a regional intergovernmental
organization, where regional barriers to trade, (tariffs and non-tariff barriers) are
reduced or eliminated among the participating states.
- FTA-Free Trade Area [Khu vực mậu dịch tự do]: is the lowest level of economic
integration. In this stage, members eliminate tariff barriers, quantitative limitation,
non-tariff barriers within internal trade bloc. However, they still have independent
tariff policies to external countries.
- Custom Union [Liên minh thuế quan]: is the next stage. Besides eliminating tariff
barriers, all members have to apply a common tariff policy to external countries.
- Common Market [Thị trường chung]: is the tariff union model which plus
eliminating some limitation related to capital and labor movement.
- Economic Union [Liên minh kinh tế]: is the high-level integration based on
common market model. In addition, it also contains economic policy co-ordination
between members countries such as fixed exchange rate, suitable interest rate and
unique body controlling common currency.
- Comprehensive Union [Liên minh toàn diện]: is the last stage of integration. All
members be consistent in political and economic areas including finance, currency,
tax and social policies. They discuss together about common economic policy,
common external policy, common currency, common bank and common external
financial policy.
3. International investment [đầu tư quốc tế]: FDI, PFI & ODA.
3.1. FDI – Foreign Direct Investment [Đầu tư trực tiếp nước ngoài]
- Definition: A Foreign Direct Investment (FDI) is an investment involving a long-
term relationship and reflecting a lasting interest and control by a resident entity in
one country (foreign direct investor or parent enterprise) in an enterprise resident in
another economy (FDI enterprise, affiliate enterprise or foreign affiliate).
- Methods:
(1) by incorporating a wholly owned subsidiary or company anywhere
(2) by acquiring shares in an associated enterprise
(3) through a merger or an acquisition of an unrelated enterprise
(4) participating in an equity joint venture with another investor or enterprise.
3.3. ODA – Official Development Assistance [Viện trợ phát triển chính thức]
- Definition: Official development assistance is financial flow of official agencies
such as governmental organisations, multi-governmental or multinational
organisations, non-governmental organisations providing to least and developing
countries to promote their economic growth and welfare.
- Types of ODA:
(1) Nature [theo tính chất]: non-refundable aid, refundable aid and mixed aid [vừa
cho không, vừa cho vay]
(2) Purpose [theo mục đích]: investment for development, technical aid, payment
balance aid, humanity and rescue aid, military aid
(3) Conditions [theo điều kiện]: non-constraint, constraint and a portion of constraint.
* Advantages of ODA:
- Low interest rate (less than 2%)
- Long payment period.
- Having a grant element of at least 25 percent.
* Disadvantages of ODA:
- Eliminate the protectionism; preference for investors.
- Require to buy products from nations that assist.
- Changes of exchange rate will increase the value of ODA need to be returned.
- External Debt: is the debt owed by bodies in one country to bodies in another
(individuals, businesses and other governments). For example, Costco might borrow
money from an overseas lender (because better interest rates, which is unlikely given
low interest rates in the US at the moment, but please just go with it), and they incur a
debt. A lot of firms will do this to invest, and improve efficiencies or to expand.
Pros: Debt can improve the standard of living in a country by allowing the
government to build new roads, improve education and job training and provide
pensions. Over time, these benefits more than pay for the interest accrued. Budget
deficits are critical to help make up for lower investment and private spending during
an economic recession.
Cons: Too much government borrowing can cause economic problems by driving
interest rates up and causing inflation. It is also unwise to run a large deficit to
finance spending that is unlikely to cause higher future economic growth. When the
national debt-to-GDP ratio reaches a critical level, investors generally begin to
demand higher interest rates due to the higher risk, causing more income to go toward
repaying the debt and less toward growth and government services.
4. International Finance
4.1. Definition: International finance – sometimes known as international
macroeconomics – is a section of financial economics that deals with the monetary
interactions that occur between two or more countries. This section is concerned with
topics that include foreign direct investment and currency exchange rates.
4.2. Foreign Exchange Marke
Definition: is the market in which participants are able to buy, sell, exchange and
speculate (đầu cơ) on currencies.
Participated by: banks, commercial companies, central banks, investment
management firms, hedge funds, and retail forex brokers and investor (85% )
Exchange rate: the rate at which one currency will be exchanged for another
Exchange rate Quotation: In a direct quotation, the foreign currency is the base
currency ( đồng yết giá) and the domestic currency is the counter currency ( đồng
định giá). In an indirect quotation, the domestic currency is the base currency and the
foreign currency is the counter currency.
4.4. Theory of Optimum Currency Area (OCA) [Thuyết Khu vực tiền tệ tối ưu]
Definition: Optimum currency area theory (OCA) states that specific areas which are
not bounded by national borders would benefit from a common currency.
Optimum currency area theory can benefit a region by significantly increasing trade.
However, this trade must outweigh the costs of giving up a national currency as an
instrument to adjust monetary policy. Areas using OCA theory will still maintain a
flexible exchange rate system with the rest of the world.
4.5. Theory of Purchasing Power Parity (PPP) [Thuyết sức mua tương đương]
Definition: Purchasing power parity (PPP) compares different countries' currencies
through a "basket of goods" approach.
Purchasing power parity is based on an economic theory that states the prices of
goods and services should equalize between countries over time.
PPP Calculation:
The purchasing power parity calculation tells you how much things would cost if all
countries used the U.S. dollar. In other words, it describes what anything bought
throughout the world would cost if it were sold in the United States. The total of all
those goods and services equals the country's economic output. Add the number
produced in a year and you get the country's gross domestic product as measured by
PPP.
Example: China produced 127 trillion yuan's worth of goods and services in 2017.
Using an exchange rate of 6.37 yuan per dollar, that's $11.97 trillion. The United
States produced $19.36 trillion. But most of that difference is because the cost of
living in China is much lower than in the United States. Since this method depends
on exchange rates, China's GDP will change when its exchange rate changes.
4.6. Interest Rate Parity (IRP) [Ngang giá lãi suất]
Definition: Interest rate parity (IRP) is a theory in which the interest rate
differentialbetween two countries is equal to the differential between the forward
exchange rate and the spot exchange rate.
[Lý thuyết ngang giá lãi suất (IRP): sự khác biệt lãi suất giữa hai quốc gia thì cân
bằng với sự khác biệt giữa tỷ giá giao ngay với tỷ giá kỳ hạn.]
Formula:
1+ic
F0 = S0 1+ ib
Where: F0 is the forward rate
S0 is the spot rate
ic is the rate in country c
ib is the rate in country b
Example:
-Principle: Borrow in lower interest rate and invest in higher interest rate
A Vietnamese wants to deposit $1000 in a year.
Interest rate in the U.S.: I (USD) = 2%/year
Interest rate in Vietnam: i (VND) = 6%/year
The spot rate: S(USD/VND) = 20,828 VND
The forward rate: F(USD/VND) = 21,500 VND
a.What is the currency that he should deposit?
b. If he has no money, what will the currency be that he should borrow? And how
does he do to take benefit?
KEY:
a. USD: After 1 year, he can collect: V1= V(1+iusd) = 1000 (1+2%) = 1020 USD
F 20,828
VND: After 1 year, he can collect: V2 = S (1+ivnd) V= 21,500 (1+6%) 1000 = 1026
USD
Thus, he should deposit by VND
20,828
b. (1+6%) > 21,500 (1+2%) => CIA hướng nội, vay ngoại tệ đầu tư nội tệ
Example:
If country A's interest rate is 10% and country B's interest rate is 5%, country B's
currency should appreciate roughly 5% compared to country A's currency. The
rationale for the IFE is that a country with a higher interest rate will also tend to have
a higher inflation rate. This increased amount of inflation should cause the currency
in the country with the high interest rate to depreciate against a country with lower
interest rates.
5. MICROECONOMICS
1. PRICE MECHANISM
Definition: Microeconomics is a branch of economics that studies the behavior of
individuals and small impacting organizations in making decisions on the allocation
of limited resources.
- Microeconomics examines how these decisions and behaviors affect the supply and
demand for goods and services, which determine prices, and how prices, in turn,
determine the quantity supplied and quantity demanded of goods and services [cung
cầu và giá cả là tác động qua lại].
1.1. Demand
- Quantity demanded is the amount of good or service that the buyers are willing to
and able to purchase.
- Demand is the full description of how the quantity demanded changes as the price
of good changes.
- Law of demand: states that the quantity demanded of a good falls when its price
rises, and vice versa, the quantity increases when the price decreases, provided all
other factors that affect buyer’s decision are unchanged (Ceteris Paribus).
- Determinants of demand:
D= f (P, Pr, Y, T, E, U)
where: P: Price of a good
Pr: Price of relative goods
Y: Income of consumers
T: Taste of consumers
E: Expectation
U: other factors: size of population,…
- Consumer surplus [thặng dư tiêu dùng] is the buyers’ willingness to pay for a good
minus the amount that they actually pay for it. It measures the Utility [độ thỏa dụng].
(Pic 1: the area below the Demand curve and above the price)
S = f (P, Pi, N, T, E, U)
where: P: Price of the good
Pi: Price of input
N: Number of producers
T: Technology
E: Expectation
U: Other factors
- Producer surplus [thặng dư sản xuất] is the amount of a seller selling a good
minus the seller’s cost. It measures the benefit of sellers participating in the market.
(Pic 2. The area below the price and above the supply curve).
1.3. Equilibrium /iːkwiˈlibriəm/
- The price will automatically reach a level at which the quantity demanded equals
the quantity supplied.
1.4. Elasticity /iːlӕˈstisəti/ [tính co dãn]
- Elasticity is the measurement of how sensitive of an economic variable changed in
another variable. This figure shows that changeable percentage of a variable when the
relative variable changed 1%.
% change∈Quantity Demanded
- Price Elasticity of Demand (PEoD) = % change∈ Price
[chỉ tiêu này cho biết sự nhạy cảm của lượng hàng được yêu cầu đối với những thay
đổi của giá cả. Nó cho biết tỷ lệ % thay đổi lượng cầu đối với một mặt hàng sau khi
giá của nó tăng 1%]. PEoD is absolute value [GT tuyệt đối].
PEoD > 1 => Demand is Price Elasticity [rất nhạy cảm về giá]
PEoD = 1 => Demand is Unit Elasticity [co dãn đơn vị]
0 < PEoD < 1 => Demand is Price Inelasticity [ko co dãn tương đối]
PEoD = 0 => Demand is totally Inelasticity [hoàn toàn ko co dãn]
PEoD = ∞ => Cầu co dãn vô hạn
Example: in 1973-974, crude oil shock, OPEC limited oil supply, price increased 4
times compared to equilibrium price. Because oil demand was inelasticity (-0,1) and
it was so hard to alter oil by other resource in running car, plane,… Thus, revenue of
OPEC increased sharply in short-term.
2. THEORY OF CONSUMER CHOICE
2.1. Utility /juˈtiləti/ [Lợi ích]
- Utility is the power of a good or service to satisfy a human desire.
- Total Utility (TU) is the sum of all the utilities derived /dɪˈraɪvd/ from the total
number of units consumed.
- Marginal Utility (MU) is the utility derived from additional unit of a good
consumed.
2.2. The Law of Diminishing Marginal Utility [Quy luật lợi ích cận biên giảm dần]
- With successive increase in consumption of a commodity, the M.U of the
commodity will fall. The T.U will continue to rise till the point that the M.U comes
zero.
2.3. The Budget Constraint /kənˈstreɪnt/ [Đường Ngân sách]
- The Budget shows the various combination (“bundles” /ˈbʌn.dəl/ ) of goods that
the consumer can afford given his income and the price of goods.
2.4. Indifferent Curve [Đường bàng quan]
- An Indifferent Curve shows consumption bundles that give the consumer the same
level of satisfaction.
=> A business optimizing profit needs to increase the quantity of products until MR
over MC and stop at MC over MR. The optimized point where MR equals MC.
6. MACROECONOMICS
Definition: Macroeconomics is a branch of the economics that studies how aggregate
economy behaves. In macroeconomics, a variety of economy-wide phenomena is
researched such as rate of growth, inflation, price levels, gross domestic product
(GDP) and unemployment rate. The government uses these factors and models to
help develop its economy policies to achieve an efficient economic operation.
1. BASIC ECONOMIC INDICATORS
1.1. Gross National Product – GNP [Tổng sản phẩm quốc dân]
- GNP is an estimation of total value of all the final products and services turned out
in a given period by the means of production owned by a country’s residents.
- Therefore, any output produced by foreign residents within the country’s border
must be excluded in calculation of GNP while any output produced by the country’s
residents outside of its borders must be counted.
- GNP does not include intermediate goods and services to avoid double-counting
since they are already incorporated in the value of final products and services.
- Nominal GNP (GNPn) estimates total final products by current prices.
- Real GNP (GNPr) measures total products by fixed prices.
=> The GNPr takes GNPn measured in current prices and adjusts for any changes in
price level for goods and services included in the calculation of GNP.
- GNI is also similar to Gross National Product (GNP). But GNP is calculated based
on output rather than income. In practice there are slight discrepancies in
measurement between the two, and GNI has come to be preferred to GNP by
organizations such as the World Bank.
1.2. Gross Domestic Product – GDP [Tổng sản phẩm quốc nội]
- GDP is the monetary value of all the final goods and services produced within a
country’s borders in a specific time period.
- Nominal GDP (GDPn) measures the value of current production at current prices.
- Real GDP (GDPr) measures the value of current production at base year price (year
2000 in Vietnam).
=> Values for GDPr are adjusted for differences in price levels while figures for
GDPn are not.
- Purchasing Power Parity [PPP – GDP theo phương thức ngang giá sức mua]: is
applied when comparing the purchasing power in two different countries using GDP.
The prices in each country are different, the exchange rate always changes. Assuming
that the price of a similar basket of goods and services in two countries is the same
(adjust the ratio), then compare the output.
- 2 approaches to GDP
Expenditure Approach Income Approach
Consumption by households Wage
+ +
Investment by businesses Rent
+ +
Government spending Interest
+ +
Expenditures by foreigners = GDP = Profit
+
Statistical discrepancy
/dɪˈskrepənsi/ [điều chỉnh
thống kê
=> GDP = C+I+G+NX => GDP = W+R+I+P+S
NX [Net Export: Xuất khẩu
ròng = E – I]
- The natural unemployment is the unemployment that does not go away on its own
even in the long run. It is the amount of unemployment that the economy normally
experiences.
- Types of unemployment:
(1) Cyclical unemployment [Thất nghiệp tuần hoàn]: is associated with short-term ups
and downs of business cycle.
(2) Frictional unemployment [Thất nghiệp tạm thời]: it takes time for workers to
research for the jobs that are best reasonable their taste and skills.
(3) Structural unemployment [Thất nghiệp cấu trúc]: because the number of jobs
available in some labour markets is insufficient to provide a job for everyone who
wants a job.
1.6. Inflation and Deflation [Lạm phát và Giảm phát]
- Inflation is an increase in the overall price level.
- Hyperinflation /ˌhaɪ.pə.rɪnˈfleɪʃ.ən/ [siêu lạm phát]: is a period of very rapid
increases in the overall price levels.
- Deflation is a decrease in the overall price levels. Prolonged periods of deflation can
be just as damaging for the economy as sustained inflation.
- Economists measure these changes by the price index. The theory of money
quantity states that changes in price level are directly related to changes in money
supply.
1.7. Recession and Depression [ Suy thoái và Đại suy thoái]
- A recession is a period during which aggregate output declines. Two consecutive
quarters of decrease in output signal a recession.
- A prolonged and deep recession becomes a depression.
1.8. Money supply [Cung tiền]
- The Money Supply (MS) is the total amount of monetary assets available in an
economy at specific time. Money supply includes currency in circulation and demand
deposits at commercial banks.
- The Money Base (MB) [tiền cơ sở] is the money issued by central bank. It is
currency in circulation and reserves in commercial banks.
- The Money Multiplier (mm) [số nhân tiền] is used to measure the increase of money
supply. mm is affected by two factors: reserve of commercial banks and the ratio of
currency outside banks to deposit.
- MS = MB x mm
- MS = Cu + D = Currency outside banks + Deposits
[Cung tiền = Tiền mặt lưu thông ngoài ngân hàng + Tiền gửi trong ngân hàng, trường
hợp tiền gửi được trao đổi qua lại và gửi đi gửi lại nhiều lần thì deposits được tính
bằng tất cả các lần gửi trừ đi dự trữ bắt buộc cho mỗi lần].
- MB = Cu + R = Currency outside banks + Reserve
=> MB is always smaller than MS (MB < MS)
* M0: the total notes and cash in circulation. M0 is referred to as the
monetary base or narrow money.
* M1: M0 + Demand Deposits [tiền gửi không kỳ hạn]. Bank reserves are not
included in M1.
* M2: M1 + Saving Deposits [tiền gửi tiết kiệm] + Time Deposits [tiền gửi có
kỳ hạn]. M2 is a key economic indicator used to forecast inflation.
* M3: M2 + Large and Long-term Deposits [tiền gửi dài hạn, tiền gửi lớn, trái
phiếu, tín phiếu].
1.9. Liquidity [Tính thanh khoản]
- Liquidity means how quickly you can get your money on your hands, how easy to
exchange the asset to cash without changing the price.
1.10. Central Bank [Ngân hàng Trung Ương]
- Central Bank is an institution that manages a state’s currency, money supply and
interest rate. Central bank also oversees the commercial banking system of its
country.
- The money supply is controlled by the central bank through:
(1) Open Market Operation – OMO [Nghiệp vụ thị trường mở]
+ Open market is the central bank’s market used to buy or sell state bonds.
+ To raise money supply, central bank buys state bonds at open market that
means money base increases and vice versa.
(2) Changing the Reserve Requirement [Thay đổi tỷ lệ dự trữ bắt buộc]
+ Central bank increases reserve requirement which is the minimum reserve rate
of commercial banks => money multiplier decreases => money supply deceases.
+ Reserve requirement is low, money multiplier is high which are good
conditions to expand credit scale [hoạt động tín dụng/cho vay] => money supply
increases.
(3) Changing the Discount Rate [Điều chỉnh lãi suất chiết khấu]
+ Discount rate is applied by central bank to commercial banks’ loan. The loan
is to ensure commercial banks are enough or increase their reserves.
+ Discount rate is lower than interest rate and borrowing conditions are simple
=> encourage commercial banks borrow from central bank to increase reserves
and expand credit scale => MS increases and vice versa.
2. ECONOMIC MODELS
2.1. Aggregate Demand – Aggregate Supply model (AD-AS model) [Mô hình
tổng cầu – tổng cung]
- Economists use AD-AS model to explain
short-run fluctuations in economic activity
around its long-run trend.
- AD-AS model explains price level and output
through the relationship of aggregate demand
and aggregate supply to reach the balance.
2.2. Interest rate of Saving – Liquidity preference Money supply (IS-LM model)
[Mô hình Lãi suất và cung tiền]
- The IS-LM model shows how the market for
economic goods, interacts with money market.
- It is represented as a graph in which the IS-LM
curves intersect to show the short-run equilibrium
between interest rate and output.
- In the example, the IS curve moves to right
causing higher interest rates and expand output.
2.3. Growth model [Mô hình tăng trưởng]
- Productivity can only increase in the long-run by investment in technology
advancement. This model begins with a production function where national output is
the product of two inputs: capital and labour which are assumed as constant rates
without the fluctuations in unemployment and capital utilization.
3. ECONOMIC POLICIES
3.1. Monetary Policy [Chính sách tiền tệ]
- Definition: Monetary policy is a set of economic policy that manages the size and
growth rate of the money supply in an economy. It is a powerful tool to regulate
macroeconomic variables such as inflation and unemployment.
- The central bank is responsible for formulating monetary policy.
- Tools of monetary policy: (1) Open market operation, (2) Changing reserve
requirement, (3) Changing discount rate.
- Types of monetary policy: depending on its objectives, monetary policy can be
“expansionary” [chính sách tiền tệ mở rộng] or “contractionary” [chính sách tiền tệ
thắt chặt].
+ Expansionary policy: it aims to increase the money supply by decreasing
interest rates, purchasing government securities and lowering reserve
requirement. An expansionary policy lowers unemployment and stimulates
business activities and consumer spending. The goal of this policy is to fuel
economic growth, however, it can lead to higher inflation.
+ Contractionary policy: it aims to decrease the money supply by raising interest
rates, selling government bonds and increasing reserve requirement. This policy
is utilized when government wants to control inflation levels.
3.2. Fiscal Policy [chính sách tài khóa]
- Definition: Fiscal policy is a set of economic policies that influent the economy by
government spending and taxation.
- The central bank implements this policy to create healthy economic growth.
- Tools of fiscal policy: (1) Taxation includes income, capital gains from investment,
property and sales. Taxes provide funds to the government, thus raising taxes, money
supply in circulation decreases; (2) Government spending includes subsidies,
transfer payments such as welfare programmes, public work projects.
- Types of fiscal policy:
+ Expansionary: government either spends more, cuts taxes or both. The
increased demand forces businesses to add more jobs.
+ Contractionary: that is to stamp out inflation. Taxes are increased and
spending is cut.
3.3. Comparison two these policies
- Economists usually favour monetary over fiscal policies because the former suffers
fewer lag than the latter. Central bank quickly make and perform decisions while
discretionary fiscal policy may make time to pass and even longer to carry out.
7. BUSINESS MANAGEMENT
1. Definition
- Business management is the series of activities such as controlling, monitoring,
organising and planning to maintain and promote business work of a company or
groups in a particular sector.
Low
- Divest [từ bỏ]: eliminate non-profit product
or business body to allocate resources to
Market
efficient others, applied to Question cannot Share
8. INTERNATIONAL MARKETING
1. Definition: International Marketing is defined as the performance of business
activities designed to plan, price, promote, and direct the flow of a company’s goods
and services to consumers or users in more than one nation for a profit.
2. Roles of International Marketing:
- Detecting consumers’ need, orienting businesses operation
- Providing a link between businesses and market, harmonizing the benefits of
businesses, consumers with social benefits.
- Being a competitive tool creates businesses positioning.
* Conditions: Other business’ activities operate based on targets, strategies of given
Marketing; vice versa, Marketing plans, strategies are suitable with other resources.
3. Marketing Process
R STP MM I C
(1) R - Research [nghiên cứu thông tin marketing]: collect, analysis marketing
information such as market size, consumers and business environment.
(2) STP – Segmentation, Target, Positioning
- Segmentation [phân khúc thị trường]: is a process of dividing market into specific
consumer groups following different demands of products, consuming behaviors.
- Target [chọn thị trường mục tiêu]: choose consumer groups as following target and
provide superior value to them.
- Positioning [định vị]: make the awareness and differences about products in
consumers’ perspectives.
(3) MM - Marketing Mix [Marketing hỗn hợp]
* 4P – Product, Price, Promotion, Place
- Product: a product is an item that is produced to satisfy the needs of certain
consumer groups. Every product has a certain life cycle that includes the growth
phase, the maturity phase and the sales decline phase. So, the marketers must do an
extensive research on the life cycle of the product they are creating to stimulate more
demand once it reaches the final phase.
- Price: the price is the amount that a consumer pays for to enjoy a product. Price is a
very important component of marketing mix as it determines a business’ profit and
survival. When setting the product price, marketers should consider the perceived
value that product offers and be sure to examine competitors pricing to set a
reasonable price. There are three major pricing strategies: market penetration pricing
[giá thâm nhập thị trường], market skimming pricing [thị trường trượt giá] and
neutral pricing.
- Promotion: it can boost brand recognition and sales. Promotion is comprised of
various elements like: sales organization, public relations, advertising, sales
promotion.
- Place: refers to position and distribute the product in a place that is accessible to
potential buyers. There are many distribution strategies, including: intensive
distribution, exclusive distribution, selective distribution and franchising.
* 7P – People, Process, Physical Evidence
- People: the company’s employees are important in marketing because they are the
ones who deliver the service. It is internal competitive advantage a business can have
over competitors which can inherently affect a business’s position in the marketplace.
- Process: the system and process of the organization affect the execution of the
service. So, the business has to make sure that it has a well-tailored process in place
to minimize costs and maximize profits.
- Physical Evidence: it is the business’ presence and establishment such as branding
which is manipulated in consumer perception firstly. For example, when you think of
“fast food”, you think of McDonalds or when you think of sports, the names Nike and
Adidas come to mind.
(4) I – Implementation [triển khai kế hoạch]: implement Marketing plans through
building certain action programmes, organizing human resources.
(5) C – Control [kiểm soát]: track, evaluate strategies to measure marketing
efficiency and design action adjustment.
4. Distinctions between Marketing, Advertising and Public Relations
- Both Advertising and Public Relation (PR) are just single components of marketing
process. Marketing includes advertising, public relations, market research, media
planning, product pricing, distribution, customer support, sales strategy and
community involvement.
- Advertising: is a form of marketing communication used to encourage, persuade
audiences to take or continue taking some action,
- Public Relations: is the practice of managing the spread of information between
individual, an organization or the public. The aim of PR activity is persuade the
public, prospective consumers, investors, partners, employees and other stakeholders
to maintain belief in company’s leadership, products.
5. Marketing Strategy
- Marketing strategy: The field of marketing strategy considers the total marketing
environment and its impacts on a company, products. The emphasis is on an in depth
understanding of the market environment, particularly the competitors and
consumers. Strategy refers to long-term while tactic applied in short-term.
- Target market: is a group of consumers that a business has decided to aim its
marketing efforts and ultimately its merchandise. Variables of target market are age,
income, education, genders, religions, lifestyle,…
- Buying behavior: to entice and persuade consumers to buy products, marketers try
to determine the behavioral process of how the given products are purchased.
+ B2C buying behavior (Business to Customer) [hành vi mua của người tiêu dùng]: is
all consumers’ actions showed in investigation of purchasing, using and evaluating
products or services to satisfy their needs.
+ B2B buying behavior (Business to Business) [hành vi mua của doanh nghiệp]:
includes organizations buying goods or services which are the inputs to produce other
goods or services that are sold or leased to others.
(1) Mutual respect for the independence, sovereignty, equality, territorial integrity,
and national identity of all nations;
(2) The right of every State to lead its national existence free from external
interference, subversion or coercion;
(1) To accelerate the economic growth, social progress and cultural development in
the region
(4) To maintain close and beneficial cooperation with existing international and
regional organisations with similar aims and purposes.
- Pillar 1: Single market and production base [thị trường đơn nhất và cơ sở sản
xuất chung: tự do lưu chuyển hàng hóa, dịch vụ, đầu tư, vốn, lao động có tay
nghề].
- Pillar 2: Competitive economic region [khu vực kinh tế cạnh tranh: thông qua
các khuôn khổ chính sách về cạnh tranh, bảo hộ người tiêu dùng, quyền sở hữu trí
tuệ, thuế quan, thương mại điện tử, pt cơ sở hạ tầng].
- Pillar 3: Equitable Economic Development [phát triển kinh tế cân bằng: được
thực hiện thông qua phát triển các doanh nghiệp vừa và nhỏ, thực hiện sáng kiến
Hà Nội nhằm thu hẹp khoảng cách phát triển].
- Pillar 4: Integration into Global Economy [hội nhập vào kinh tế toàn cầu: tham
vấn chặt chẽ trong đàm phán với đối tác và trong tiến trình tham gia vào mạng
lưới cung cấp toàn cầu].
1.3. Asia-Pacific Economic Co-operation – APEC [Diễn đàn Hợp tác kinh tế
châu Á – Thái Bình Dương]
- Historical Establishment:
1989: in the speech of Former Prime Minister of Australia, Mr. Bob called for
more effective economic co-operation across the Pacific region. Therefore, 12 Asian-
Pacific economies met in Canberra, Australia created APEC together. Headquarter:
Singapore.
- Three pillars:
2.1. World Trade Organisation – WTO [Tổ chức thương mại thế giới]
- Why was born? After World War II, the U.K. and the U.S. submitted to the U.N.:
establishment of International Trade Organisation (ITO). However, the plan to create
the ITO was abandoned by the U.S. Congress.
In January 1st, 1995, WTO was established based on Uruguay round (1994).
When joining IMF, each member country assigned a quota equals ¼ foreign
currencies such as US Dollar, Euros, Yen, Pound or Special Drawing Rights (SDRs)
and plus ¾ domestic currency.
(1) International Development Association - IDA (1960) [Hiệp hội Phát triển quốc
tế]: provides financial aids to the poorest countries through no interest loans or non-
refundable aids to help poverty reduction and improve living standard.
(2) International Bank for Reconstruction and Development - IBRD (1945) [Ngân
hàng tái thiết và phát triển quốc tế]: provides finances to help medium-low income
countries or poor countries which are prestigious in borrowing.
(3) International Finance Company - IFC (1956) [Công ty Tài chính quốc tế]:
supports private sector through providing loan in long-term, investment in stock,
guarantee , risk management and consulting services.
(4) International Centre for the Settlement of Investment Disputes – ICSID (1966)
[Trung tâm quốc tế về giải quyết tranh chấp đầu tư]:
promotes international investment by providing mediation facilities and arbitration on
disputes between governments and investors, and researches and publishes foreign
investment law publications.
(5) Multilateral Investment Guarantee Agency – MIGA (1988) [Cơ quan bảo lãnh
đầu tư đa biên]: helps developing countries attract foreign investment by providing
non-market guarantees for investors. Besides, it also provides technical support
services to announce investment opportunities.
2. Structure of Public Finance: State Budget and State Financial Funds outside
State Budget.
- State Budget plays an important role in Public Finance. Revenue resource mainly
derives from taxes which is compulsory, besides, other resources are charges, fees,
state assets selling and external debt,…
- State Financial Funds outside State Budget is monetary fund established, used and
managed by the government to address abnormal fluctuations in the process of
economic-social development.
3. Public goods [hàng hóa công cộng]: are the indivisible goods, cannot be priced
thus the principles of exclusion does not apply [ko thể định giá và áp dụng quy tắc
loại trừ.
- Non-rival in consumption [ko có sự cạnh tranh trong tiêu dung hàng hóa công cộng]
- Free-rider problem [vấn đề trục lợi]: pp can enjoy the benefits of public goods
whether pay for them or not.
- Public finance controls, directs and adjusts financial activities of other economic-
socio subjects. [TCC có vai trò chi phối, hướng dẫn và điều chỉnh các hoạt động tài
chính của các chủ thể kinh tế-xã hội khác].
- Definition: PFM is the process that government plans, builds policies, uses system
of proper tools, methods affecting to public finance to develop economy.
- Features of PFM: (1) achieving highest utility, (2) focusing on entire social utility
and (3) ensuring efficient economic operation and social justice.
6. Tax: is revenue form of State budget, is compulsory and not directly refundable. It
is a form of social properties distribution.
- The efficiency of tax collection is considered in the relationship between the cost of
managing tax collection and the amount of tax in state budget.
- The government regulate the tax level of each individuals based on the income,
consumption level and assets.
- Charge: is the revenue to recover the investment cost of non-pure public services
following legal regulations and it is the money that organizations, individuals have to
pay when using these services.
- Fee: is the revenue associated with the providing of direct administrative services of
State to individuals or organisations.
Liabilities [nợ] = Current liabilities [Nợ ngắn hạn =< 1 year] + Long-term
Debts/Liabilities [nợ dài hạn> 1 year]
+ Current liabilities = Accounts payable [khoản phải trả người bán] + Salaries
Payable [Lương phải trả] + Interest payable [Lãi vay phải thanh toán] + Tax payable
[thuế phải nộp] + Security Deposit [Khoản kí quỹ = khoản do cty khác đặt cọc] +
Unearned revenue for services paid for by customers but not yet provided [tiền đã
nhận của người mua nhưng chưa cung cấp dịch vụ=thanh toán trước]
+ Long term debts = Note payable [các khoản nợ tài chính: trái phiếu, giấy ghi nợ>1
year]
Equities [Vốn] = Owner capital/Common stock [cổ phiếu phổ thông] + retained
earnings [Lợi nhuận giữ lại]
Sample:
Assets Liabilities and Owner's Equity
Current Assets Current Liabilities
Cash Accounts payable
Accounts receivable Short-term loans
Inventory Income taxes payable
Prepaid expenses Accrued salaries and wages
Short-term investments Unearned revenue
Total current assets Current portion of long-term debt
Fixed (Long-Term) Assets Total current liabilities
Long-term investments Long-Term Liabilities
Property, plant, and equipment Long-term debt
(Less accumulated depreciation) Deferred income tax
Intangible assets Other
Total fixed assets Total long-term liabilities
Other Assets Owner's Equity
Deferred income tax Owner's investment
Other Retained earnings
Total Other Assets Other
Total owner's equity
Total Assets Total Liabilities and Owner's Equity
Income statement [Báo cáo doanh thu]:is one of the financial statements of a
company and shows the company’s revenues and expenses during a particular period.
- Sales: Doanh thu từ hoạt động SXKD.
- Cost of goods sold: Giá vốn hàng bán. [Including the salary of workers directly
making goods]
- Wage expense: CP Lương.
- Rent expense: CP thuê.
- Office expenses: CP văn phòng (điện nước, VPP)
- Depreciation Expense: CP khấu hao
- Bad Debt expense: Nợ xấu
- Insurance expense: CP bảo hiểm
- Interest expense: Trả lãi ngân hàng
- Income Tax expense: CP thuế thu nhập doanh nghiệp
GROSS INCOME [Lợi nhuận gộp] = Sales Revenue – Cost of goods sold. [Doanh
thu – Giá vốn hàng bán]
IFO [The Income from Operations] = EBIT [earnings before interest expenses
and tax expense] = GROSS INCOME – Total EXPENSES (exclude Interest expense
and Tax expense)
EPS [earnings per share] = (NET INCOME [lợi nhuận sau thuế, lãi vay] –
DIVIDENS [trả cổ tức])/OUTSTANDING SHARES [tổng cổ phiếu phát hành] (tính
trung bình cổ phiếu phát hành trong năm, ví dụ phát hành 6 tháng thì tính ½)
ROE [Return on Equity] = Net Income/Shareholders’ Equities. (ROEs between
15% and 20% are generally considered good). ROE is best used to compare
companies in the same industry
ROA [Return on Assets] = Net Income/Average Assets (ROAs over 5% are
generally considered good) Average assest: tính trung bình đối với các tài sản được
mua trong năm (chỉ sử dụng vài tháng)
Cash Flow Statement [Bảng dòng tiền]: is a financial statement that shows how
changes in balance sheet accounts and income affect cash and cash equivalents, and
breaks the analysis down to operating, investing and financing activities.
People and groups interested in cash flow statements include:
- Accounting personnel, who need to know whether the organization will be able
to cover payroll and other immediate expenses [NV tài chính-tình hình tài chính có
đủ chi trả lương và chi phí]
- Potential lenders or creditors, who want a clear picture of a company's ability
to repay [người cho vay, chủ nợ-khả năng trả nợ]
- Potential investors, who need to judge whether the company is financially
sound [nhà đầu tư-tài chính công ty có ổn định]
- Potential employees or contractors, who need to know whether the company
will be able to afford compensation [nhân viên-công ty có đủ khả năng trả lương]
- Shareholders of the business. [cổ đông]
- Trade-off between risks and profits [Nguyên tắc đánh đổi rủi ra và lợi nhuận]:
investors can choose a variety of projects depending on the risk levels and expected
profits that they could accept.
- Current value of money [Nguyên tắc giá trị thời gian của tiền]: to measure the value
of equity capital, the corporate need calculate the profit and cost of a project at the
current price. The accepted project when its profit is greater than its cost.
- The ability of payment [Nguyên tắc chi trả]: the corporate need ensure the minimum
budget to do the payment.
- Profitability [Nguyên tắc sinh lợi]: managers not only evaluate the cash flow of
project, but also find the profitable projects.
- Efficient Market [Nguyên tắc thị trường có hiệu quả]: in efficient market, the prices
of stakes is informed correctly at all the time, which reflects available information
and value of a corporate.
- Tax affection [Tác động của thuế]: before deciding investment, financial managers
always consider the tax affection, especially corporate income tax. Tax will affect
directly to corporate capital structure and profit.
3. The Analysis of Corporate Finance
- The reports used to evaluate the corporate economic activities: (1) Balance Sheet,
(2) Income Statement, (3) Statement of Cash Flows, (4) The Description of Financial
Statement.
- Analysis of Corporate Finance: is the using the concepts, methods and tools to
collect and handle accounting information and other information of corporate
management to assess financial situation, ability and potential of a corporate, which
help information users make reasonable decisions.
- Process of analysis:
- Net Revenue is not profit. Profit before tax is the portion of net revenue minuses
Cost of goods sold [giá vốn hàng bán], sales expenses [chi phí bán hàng], general and
administrative expenses [chi phí quản lý doanh nghiệp].
- Profit after tax equals profit before tax minuses profit tax [thuế thu nhập doanh
nghiệp] which is collected to state budget.
Revenue [ doanhthu ]
Inventory turnover [vòng quay hàng tồn kho] = Inventory Value[Giá trị hàng tồn kho ]
Vòng quay càng lớn, doanh nghiệp sử dụng càng hiệu quả, hàng ít ứ đọng.
1. Definition:
3.1. Germany
- In 2018, the total value of exported goods worth 1.3 thousand billion Euros while
the figure of imported is 1.1 thousand billion Euros, trade surplus is approximately
228 billion Euros.
- The GDP recorded 3.400 billion Euros. The unemployment rate is rather low,
around 5%.
- The main exported goods include autocar, spare parts, planes, helicopters, packed
medicines.
- The main markets are the U.S., France, China, the U.K., the Netherlands.
3.2. Vietnam
- In 2018, Vietnam’s GDP increased 7.08%. Inflation rate was controlled at 3.54%.
- The total value of export was 243 billion Dollars. The main exported goods are
mobile phones, clothes, machines, shoes, woods and sea products,…
- The total value of import was 237 billion Dollars. The major imported goods are
computers, machines, spare parts, oils,…
3.3. The economic relation between Vietnam and Germany (EU)
- Two-way trade turnover reached 10 billion Dollars, in which Vietnam accounted for
6.8 billion Dollars.
- IUU is Illegal, Unreported and Unregulated fishing. In October-2017, EC imposed a
yellow card warning on Vietnamese seafood for failing to make progress in fighting
IUU fishing.
- Vietnam has made strong efforts to EC leave yellow card. In the end of May to
early June 2019, an inspection delegation from the EC will begin a fact-finding trip to
Vietnam to inspect the implementation of recommendations related to the fight
against IUU fishing.
- The European Union believes that the implementation of the EVFTA will boost our
bilateral trade flows and promote further EU investment in line with the sustainable
development goals included in the FTA.
- Under the Vietnam’s EVFTA commitment, the country would remove 65% of
import tariffs for European goods right after the deal becomes effective. The
remaining would be gradually removed in the next 10 years.