OPPORTUNITIES

ECONOMY. Media improves the efficiency of the economy by providing actors more and
better information with which to make decisions and improving stability. Media catalyzes
positive changes in society by providing the information that influence public opinion.

EDUCATION. The use of social media in education provides students with ability to get
more useful information, to connect with learning groups and other education convenient.
Social network tools afford students and institutions with multiple opportunities to improve
learning methods.

SOCIAL. Social media can be very influential on society in both positive and negative ways.
It gives people a way to stay in touch with people who live far away. It lets people share fun,
interesting and informative content. The media can manipulate, influence, persuade and
pressurize society, along with even controlling the world at times in both positive and
negative ways; mentally, physically and emotionally.

POLITICAL. The internet may also change the way in which political groups and
politicians conduct election campaigns, keep in touch with constituents, and forge alliances
with other groups or individuals. Media has given political parties the tools to reach large
numbers of people and can inform them on key issues ranging from policies to elections. In
theory, media should be seen as an enabler for democracy, having better-educated voters
would lead to a more legitimate government.

DEMOGRAPHICS AND TARGETING. Media producers define and categorize their

audience through demographic profiles. A demographic audience profile defines groups
based on things like age, gender, income, education, and occupation. A social media target
audience is the specific group of people you want to reach with your social channels.

CHALLENGES
ILLEGAL CONTENT. It includes footage of real or simulated violence, accidents, or
criminal activity, from movies, video clips, or games. Sexually explicit images, including
those of child sexual abuse. Content that promotes extreme political views, potentially used
for radicalizing vulnerable people.

CYBERCRIME. Cybercrime, or computer-oriented crime, is broadly defined as any illegal

activity that involves a computer, another digital device or a computer network. The computer
may have been used in the commission of a crime, or it may be the target. Cybercrime may
threaten a person, company or a nation’s security and financial health.

COPYRIGHT INFRINGEMENT. It is the unlawful use of works protected by copyright

law without permission is required, thereby infringing certain exclusive rights granted to the
copyright holder. As a general matter, copyright infringement occurs when a copyrighted
work is reproduced, distributed, performed, publicly displayed, or made into a derivative
work without the permission of the copyright owner.

IDENTITY THEFT. It occurs when someone uses another person’s personal identifying
information, like their name, identifying number, or credit card number, without their
permission, to commit fraud or other crimes. The term identity theft was coined in 1946. The
four types of identity theft includes medical, criminal, financial, and child identity theft.