Where does the brand Domino’s stand in India and what is the strategy to take it to the next level? Domino’s Pizza has a widespread presence through a network of 274 stores, spread across 55 cities in 20 states. Further, our thirty minutes or free promise helps us reinforce our position within the delivery market. It’s no surprise then, we are the leaders in the organised pizza home delivery segment, with a market share of 65%, according to the Food Franchising Report 2009. Now, we seek to increase our penetration through new store openings in existing cities where we operate stores. The Technopak Report 2009 estimates that only 2% of the monthly expenditure on food bought from outside or ordered-in by households in India is spent on pizzas and pastas on a monthly basis. We see that as a opportunity to capitalise on low penetration. How much of a challenge has it been to market a pizza brand in India? Over the last two years, our sales revenue has grown by more than 100%. Also, the average same store growth in the last three fiseals has been around 16%. Our initiatives in the area of brand building, product innovation and penetration coupled with the changing demographics in the country have helped. Some of the factors that have driven growths and perception of Pizzas as a meal option have been changing lifestyles, rising incomes, especially amongst youth, growing middle class and nuclear families and increase in working women population, So, while there are challenges in every market, the manner in which brands overcome them is what matters.