General company

information
Apple is an American multinational company that designs and produces
electronic equipment and software. Among the company's best-known
hardware products are Macintosh computers, the iPod, the iPhone, and the
iPad. Apple software includes the Mac OS X operating system, the iTunes
Media Browser, the iLife suite (creativity and multimedia software), the
iWork suite (productivity software), Final Cut Studio, an audio suite
professional, film industry software products and Logic Studio, a series of
audio tools.
The company operates more than 250 own stores in nine countries, thousands
of distributors (including premium distributors or Apple Premium Resellers)
and an online store (available in several countries) where its products are
sold and technical advice is provided.
External
analysis
We have seen how Apple has grown over time to become
the most valuable company in the world today
*Apple's sales ($25 billion) are equal to the Gross
Domestic Product of New Zealand.
*With the money it has (Apple has $117.2 billion in
money right now) it could buy RIM, Nokia, Twitter,
Adobe, Netflix, T-mobile and pay a dividend.
*Apple has a profit margin of 47%.
Economic
Environment
*75% of Apple's profits come from sales of
the iPhone and iPad.
*365 million devices sold, of which 67
million are iPads.
*600,000 apps on the App Store, 895
new apps every day, 25 billion apps
downloaded.
*47% of applications are free.
*More than 30,000 employees, 18,000
people visit its physical stores every
week.
*Average sales for each store, about 50
million dollars annually.
*363 stores in 13 countries.
*1 in 5 consumers in China want a Mac.