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    24 views7 pages

    ABC

    Uploaded by

    Barad Aniket
    research paper review

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    © All Rights Reserved
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    ResearchGate Seedutns tt adautr oiler pubeon a isn enters Digital Marketing Practices Adopted by Agricultural Service Companies in India 8 authors nding content ftoning ths page was uploaded by ary Charon September 202, International Jounal of Reseach Publication and Reviews, Vol 3,20 9, pp 1338-1343, September 2022 International Journal of Research Publication and Reviews Journal homepage: www. ijrpr.com ISSN 2582-7421 Digital Marketing Practices Adopted by Agricultural Service Companies in India Mr. Gaurav Chaudhari’, Dr. Nilesh Anute” ‘Research Scholar, ASM Group of Tstiutes, Pune associate Profesor, ASM's Group of Tnstutes, Pune DOF: hips oni $52¢R/pengi 20225 9.44 ABSTRACT he fmf the conser Al fhe senses equird to anspor afm prodot saeally considered tobe pa of agriculture marketing. Over the past corresponding changes in the seacure of demand for makeing services, s well at nceasd connections with data and frcan market, Reduced mareting expenses ae the mai ejecsve of rica marketing. E-Agricutureore-Agrbusiness es tothe use oF infomation and communication tehnoogy (ICT) inthe greta sector. «Agribusiness very aspect ote piso chain wil beats by italian but it wil necessitate big changes infringe cons, and produce marketing Farmecs gin fom ICT sein arc since it eoubls them to ean abou the marks an sl thei posts In he git er, the whole gisele indsty ‘maybe rarsirmed ICT ast small farmers oetng various purchasers for proces rey apy 8 premium, Smal basnes omens del with seal numberof buyers who either pick up fom them ce pay them dicey. Maet distortions canbe reduced by using 2 mobile application tut provides ce information to farmers. M- farm moileapplsntion ae usd globally sm Kenys enable sles collective by allowing ser to Taste fms, np dele, an the depending on previous season's ales Farmers now have acest consumer sles data through Alibaba ash sl and marketing pstfor "Iaheasan" ands wil fring fxr "a" so hey an mre prciely plan erps based ot eet cosuner pate, allows cutoes oer apeutural procs in advance of hrvea.To avid mldten, wes cg products aoa ofthe evi it provides, wells many other digs app fom other state goverment fo noi Farmers aout smely and accurate agricul prods ad market information, This ly with cooperatives and famess. The goverameat of Taal du oes the Ushavan pp for ma Keywords: Agriculture Marketing, Agriculture produc, Infomation Communication Technology, Digital Marketing Tatroduction India is en agricultural country that is directly or indiredy dependent upon the agriculturl sector. India as placed a stong emphasis on agricultural production, ranking second in the world suchas crops ree, fis, nd vegetables aller China. Marketing is geting crucial inthe fed of agricultural products to consumer, sling output, obtaining afi price, building lationship, and delighting customers, Agricukure marksting has been assumed that includes al services involved in geting a farm product ftom he farm to the end user. Planning, organising, grading, packaging, holding processing foo, distibuing and masketng are all made easier with it, Due oineeased marketed sup, ising urbanitation, and income levels, snd subsequent changes inthe patter of demand for marketing services, the agriultute marketing sytem has undergone many changes over the previous 60 year Important factors that affect the anticipated result The application of (ICT) inthe apreuluralindusty is known a e-agriculture or e-apribusines ery aspect of the aprisood chain willbe affected by digalization, but it will necessitate big changes in frming, mural economies, and produce marketing Farmers xin fom ICT use in agricltre since it enables them learn about the market an sell their prods iterature Review Jairath, M, (2012), “variance proliferation of regulated marke thoughout the presence of requisite infatratie in these contoled mate's, Intemational Journal of Research Publication and Reviews, Vol 3,n0 9, pp 1338 48, September 2022 1339 ameniies/ciites the benefis to farmers fom selling A reputed market's agricultural products dife rom region to region ncause a gap inthe adoption of technology and lw levels of productivity in the agricultural sector. He also made the poit that timely infrmation is essential for the development of Indian agriculture. A digtl technology Bala (2020), inadequate’ extension services and Timited acces forma solution enables effective engagement of asibusines by young fanmes (Oseremen Ebote (2020), “came tothe conclusion that digital marketing is highly effective tanstormation fr agricultural development. The government must ake the equired actions o increase farmer knowiedge of digital marketing Sedhakar Reddy (2021, “ital marketing’ platforms ate heneficial to farmers since they cate the sling price and lower the marketing expense of ‘hie agricuturl product, such ascot lin, maize grains, paddy, and vegetables, among others. A useful tool for company and information, digital rmrkcing. He alo sys thatthe marketing of large amounts of cops i sided by digital media. He recommended tha the Indian goverment and state fovemmentsedoptseatepies and policies for he sustainable development ofthe digital ariulture seszeor Research Methodology ‘The current study is supported by sceondary data the various secondary information soures usd for the presen rescarch pape include the jouals «google survey form, magazines, and Agricubaral related websites Research Objectives 1 To study the digital agricultural makeing services in india 2 To study the benfits and drawbacks of digital service for agricultural marksting ‘To research ways to enhance digital agriculture marketing in India, E-choupal 1k was released in 2000 by Indian Tobacco Company Limite. (ITC), By use of the intemet, eChoupal links rural farmers with agricultural and aquaculture goods including coffee, soyabeans, and pravns.Famettctarmer pricing and sl negotiations wil be possible in ral regions because to ITC distribution of computes and intemet access. Farmers a informed sbout mandi pricing, sable farming practises, weather forecasts, end ondringagricltral supplies ferilizers, seeds Sanchalak oversees the ITC kiosk (iterate and rane farmer the laptop that Sanhala uses at his ‘house and las internet aceoss A single kiosk may provide services to 600 farmers from ton satlements within a Silometer range. Middlemen are holy unnecessary result Since the launch ofe-Croupal services, farmen! canings have improved. In 30000 communities throughout 10 states, there are currently 7900 e-Choupas in operation Reliance Group “The Reliance Group i a business conglomerate base in It plans to buy around 2000 acres in Karnataka fr its contract farming enterprise, which ould ‘become 2 major hub for fam produce exports. Warehouses willbe built across the state isthe near future, Farmers would supply fash fits end ‘vegetable 1 Reliance Fresh Stores, the company’ fist mods, as they would benefit remendousl fom selling dicey 19 Reliance. Transporation expenses ae decreased a comtoquence ‘Agmarknet “The Agricultural Marketing Information Network (AMIN) is a DMU-sponsored initiative to provide a ational information network for the quick tutering end transition of pricing, commodity, sles, arsival, and contact farming information, In March of 2000, twas extablshed bythe ministry ‘of agrcutue ofthe union. This connect the 7000 wholeslers. marketplaces fr apricltrl in India, The web is acessble no justin English but also in eight regional vongues. This covers 350 diferent commodities over more then 3252 diffrent markets Emam National Agriculure Marie, ofen known as E-Nom, isan online wading platform for agricultural products in India shat was established on Apsil 4 2016, Farmer, merchants, and purchasers may exchange commodities online thanks tothe market, The market ss in beter pricing determination and offers options for efficient marketing of products By January 2018, the market's wansactions toiled 36,200 crore ($10 billion o¢ USSS.4 billion ia 2020, the majonty of which were ince-mackst, now hae a let of over 90 commodities that ar accessible for trade, nchating essai foods like pains, vegetables, and ras ‘The ENAM marketplaces are proving 1 be popular since the eops are weighed right away, the sock i published the same day, and the payments ate processed online, In Febroary 2018, some alluring featur inciuding MIS dashhosr, HIM and other mobile payments, improved features om the mobile pp such gate admission and payment using mabile phones and famas database i elping adaption even further, The majority of rang a the moment is ita-market, but it will gradually be expanded to include inter- market end interstate wading ruling inthe cestion of a single national market for agricultural commodities. Though an electron trading network, $85 marketplaces fom 16 states are linked. arm products have been exchanged on &-NAM in exces of 164.53 lakh toes, In oder to ave production, it was developed to transport agicularal product from one masket Intemational Journal of Research Publication and Reviews, Vol 3,n0 9, pp 1338 48, September 2022 1340 'o another in an easy and effective method Nated ‘The Indian government op organisation for cooperative marketing isthe National Association fr Cooperative marketing in Agriculture (Nef), The Maharishirs Grape Growers Astcistion is one ofthe most venerable and fective farmer organisitons. Nafe, an onganisaton tt was established in 1988, encourages the cooperative sling of wit ts own branches and the cooperative matkting network, agricultural produst ae sold forthe benefit ‘of farmers, It ditecty gathers agricultural products fom farmer in regulated marketplaces, cuting out the middleman. In India, the National Agricultural Cooperative Marketing Federation of India Li. (Nad) serves a the umbrella body for marketing cooperatives for agricultural product [Nafed as access to every geographic region inthe nation, inchuding the mos isoleted rua areas, hough the network ofits cooperative socitcs and marketing federations. In onde o effectively execute and realise the objectives ofthe PMFME programme, MofPI and Nafed have engaged into an MoU given Nate's competence inthe production, marketing, ad Branding of agricultural goods Nafed hasan extensive sales and distribution network spanning various channels and formats 4) Nafed azar Chain - Nafed operates several lores, through its Consumer Metin Divison, under the brand Nafed Bazaar for rsiling grocery sud consumer items a affordable prices, The Nafod Ravaar chain will soon be expanded to network of ever 200 stores across India. b) Institutional Sales - Naf also supplies grocery items, stationary & office suplics and various ether FMCG products oa large number of goverment institutions ©) Direct Sales Channel -Nafed will soon launch Direct ales Channel for retailing niche and unique items, dell to customers, through a dedieated team of Nefed waned Ditet Sales Partners end Kian Kart vending cars. 8) Quick Service Real Stores - Nafed is abo coming up with Quick Service Retail Stores (QSRS) which are smaller sized etal stores for locations tht witness high foils of primarily office employees and students such at Metro, ISBT, Indian Railway Staton, Schools and Colleges NAFED SALES NETWORK astitutionat Sales ESE Figure No.1 Nafed Soles Network Iisa ‘© kis’ ste wor kisan.com isthe leading Agi portal to answer the diverse demands ofthe agriculture sector. 4 Kisan isa pioneer in the Field oF ulisng the internet and I technologies inthe ldo agriculture. f+ kisan uses am integrated strategy and gives farmers Total Solutions ‘+ Tkisan has created both online and one strategies while keeping in mind connectvitys practicalities, ‘+ Kisan hs erated custng-cige interactive models so that even people with Tow tracy levels may identity issues with their rope and find appropriate remedies «Turnkey project conception, design, and implementation are areas of competence for Iisa, ECT collsborated onthe implementation of a jee from the Technology Missin fo Coton, Minisuy of Textiles, Government af India The goal ofthe project isto create software for

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