Business Ethics

Mangesh Ghule
 Unethical Practices Marketing

Marketing is about attracting customers and making sales.

However, there are some unethical advertising and promotion
tactics that may cause people to mistrust your brand.
 Marketing False Or Unverified Clamis :

Item 1
Misleading Item Can
statement, which 2 lead a trouable, That Statements
are verified by Truth Comission of lndia, Some Cigarette
Manufactures when they Originally Promoted their Product as being
helathy Consumer may turn to it,A Product that Claims to be The
best" And they're know to do Marketing where stamping Caleries
Free When it does in Fact it has Sugar.
Destrioation Of Facts To Confuse Potential Buyers

This is one of the another common Unethical marketing

Practices, that is use on large bases, For example the beverages
companies doesn't mention the how much sugar is contained in
it and trying to hide it from from,if they know that they never
gonna pay for it.
Concealing Dark Side

This type of Mark of unethical Marketing Practices are used Remedial

industry where on the Medicines they doesn't mention the Products
and the how that Product doesn't have any bad effect.For Example :
Paracetamol Producing Companies never show their drawbacks on
packets.
Using fear tactics

This is the another Common Unethical Marketing Practices Gmang

Snake oil Salesperson. You will hear Them Saying Something like :"
This ↑ Price is a limited time offer If you don't buy now, you might
have to Pay much more to buy it later because the offer will end up
after two days time, and the Price will fear in Custmore Mind to pay
much more,that's motive to make payment before time
Bad Mouthing Of rival products

In this Competative era every Company want to get sell their

Product es Possible to Maximum Consumer. In that time The
Companies use the Rival Companie s drawback as a their benifit
which Can't be fit in business Marketing ethics. But Defaming the
rival products helps to be a superior in the market, thats why this
become trend in market
Using women in advertising

To get attention of possible consumers a Companies can use women

to get attracted towards their company ad campaign. But
Companies can't use women for unethical advertisment where
women feels unsafe.
Spamming

The Spamming ameans. Sending unsolicited emails to Potential Customers. The

business One Such Opportunity when sending of unsolicited emails to Potential
Customers. encourging them to buy your product and Services. This to be Products Or
Marketing Practices done Unethically online. "The number of time you send Such
emails doesn't matter wheather you Send them Once Or on Occasions or frequently
you Remain Spammer.
Thank you!