Email 1:

Covering all the bases, {firstname}

Hey {firstname},

I reached out to you on LinkedIn and I thought I’d drop an email as well, just to cover all the bases. :)

To give you a little context, my name is {sendername} and I have Co-Founded Basal Analytics, an
Analytics and Data Science company. We primarily offer bespoke Machine Learning services and
with most of our customers, we start with data review and provide a basic roadmap that will tell you
what it’s going to take to reach your objective with machine learning.

Do you think this is interesting enough for you to warrant a 15-minute conversation?

Email 2:

{companyname} <> Basal Analytics

Hey {firstname},

If you are like most executives in the {industry} space, I know that your plan for recovery in 2023 will
have two things in common: digital strength and renewed focus on customer experience.

If I am right, would you like to explore how our ML modelling capacity can turn the needle on both
factors for you?

Email 3:

{firstname}, is this a priority?

Hello {{First name}},

Do you have any requirements around product development or building ML models to curate
personalized customer experiences?

Basal has worked with several companies to kickstart their ML journey by helping them identify the
bottlenecks involved in setting up an ML functionality. We have helped them validate their ML POCs
and helped them save time and capital.

Is this a priority for you at the moment?

Email 4:

{firstname}, fancy a chat?

Hi {{First name}},

{client 1}, {client 2} and {client 3}- that are working with Basal to leverage AI and ML models to solve
customer experience problems at scale. We can even build proprietary technology that addresses
specific issues that you are trying to resolve.

Are you open to learning more through an email exchange with the promise that if and when you
tell me you’re not interested; I will not reach out to you again?