Demograhpic Information

What is your How long have you been using

What is your age? Occupation
gender? Grab Taxi?

DI01 DI02 DI03 DI04

31-40 Female Employee 5 Years
21-30 Male Student 3 years
31-40 Female Employee long time
31-40 Male Self-Employed one year
31-40 Male Self-Employed 3 years
31-40 Female Self-Employed 5 years
40 Years and above Male Employee 3 years
31-40 Female Employee 5 years
31-40 Male Employee 2 years
40 Years and above Female Employee 1mile
31-40 Female Employee Yes
31-40 Female Employee 3 yrs
21-30 Female Employee 4years
21-30 Female Employee 4 years
40 Years and above Female Self-Employed 2 years
31-40 Male Self-Employed 3 Years
31-40 Female Self-Employed 5 years
21-30 Female Student 3 Years
40 Years and above Male Employee Before COVID 19
31-40 Male Self-Employed 4 years
21-30 Female Employee 2years
40 Years and above Female Self-Employed Sometime
31-40 Prefer not to say Employee Sometimes
21-30 Male Employee 5 years
31-40 Female Employee 2years
31-40 Female Employee 5 years
31-40 Female Employee 2 years
31-40 Male Student 2 years
40 Years and above Female Employee 3 years
21-30 Male Employee 5 years
21-30 Male Employee 1year
31-40 Female Employee 3-5 years
 Perceived Safety

How satisfied are you with the How important is safety to you
How frequently do you use
safety of Grab Taxi rides? when using Grab Taxi?
Grab Taxi?
Grab Taxi Grab Taxi

DI05 PS01 PS02

Weekly (2-3 times) 4.00 5.00
Monthly (2-3 times) 3.00 3.00
Weekly (2-3 times) 1.00 3.00
Once a week 3.00 4.00
Once a week 4.00 3.00
Monthly (2-3 times) 5.00 5.00
Daily 5.00 5.00
Monthly (2-3 times) 3.00 5.00
Monthly (2-3 times) 3.00 5.00
Monthly (2-3 times) 5.00 5.00
Monthly (2-3 times) 4.00 3.00
Monthly (2-3 times) 3.00 3.00
Once a week 4.00 5.00
Monthly (2-3 times) 4.00 5.00
Monthly (2-3 times) 4.00 5.00
Weekly (2-3 times) 4.00 5.00
Monthly (2-3 times) 4.00 5.00
Once a week 5.00 5.00
Once a week 4.00 3.00
Daily 5.00 5.00
Monthly (2-3 times) 5.00 5.00
Monthly (2-3 times) 4.00 4.00
Monthly (2-3 times) 4.00 5.00
Monthly (2-3 times) 3.00 5.00
Monthly (2-3 times) 4.00 5.00
Daily 3.00 5.00
Monthly (2-3 times) 4.00 5.00
Once a week 4.00 3.00
Monthly (2-3 times) 3.00 4.00
Weekly (2-3 times) 3.00 3.00
Daily 4.00 3.00
Daily 4.00 5.00
afety Perceived Price

How often do you encounter

How would you rate the price
safety issues with Grab Taxi
of Grab Taxi rides?
rides?
Grab Taxi
Grab Taxi

PS03 PS Mean PP01

5.00 4.67 3.00
4.00 3.33 3.00
5.00 3.00 2.00
5.00 4.00 3.00
5.00 4.00 3.00
5.00 5.00 3.00
5.00 5.00 5.00
5.00 4.33 2.00
4.00 4.00 2.00
5.00 5.00 3.00
5.00 4.00 3.00
5.00 3.67 2.00
5.00 4.67 3.00
5.00 4.67 2.00
5.00 4.67 2.00
5.00 4.67 3.00
5.00 4.67 2.00
5.00 5.00 4.00
5.00 4.00 3.00
5.00 5.00 4.00
5.00 5.00 2.00
5.00 4.33 3.00
5.00 4.67 2.00
4.00 4.00 3.00
4.00 4.33 3.00
5.00 4.33 1.00
5.00 4.67 2.00
5.00 4.00 3.00
5.00 4.00 3.00
5.00 3.67 3.00
5.00 4.00 3.00
5.00 4.67 4.00
 Perceived Price

Grab Taxi provides the Grab Taxi promotions and

transparency of pricing discounts are useful to save
information? money?
Grab Taxi Grab Taxi

PP02 PP03 PP Mean

5.00 3.00 3.67
4.00 3.00 3.33
4.00 3.00 3.00
4.00 4.00 3.67
4.00 4.00 3.67
5.00 5.00 4.33
4.00 4.00 4.33
4.00 4.00 3.33
4.00 4.00 3.33
4.00 4.00 3.67
3.00 5.00 3.67
1.00 4.00 2.33
3.00 3.00 3.00
4.00 4.00 3.33
4.00 4.00 3.33
5.00 3.00 3.67
4.00 4.00 3.33
5.00 2.00 3.67
4.00 2.00 3.00
5.00 2.00 3.67
4.00 4.00 3.33
4.00 4.00 3.67
4.00 2.00 2.67
4.00 3.00 3.33
4.00 3.00 3.33
2.00 2.00 1.67
3.00 3.00 2.67
4.00 3.00 3.33
4.00 3.00 3.33
3.00 3.00 3.00
4.00 4.00 3.67
4.00 4.00 4.00
 Perceived Convenience

Grab Taxi is convenient to book Grab Taxi is convenient to Grab Taxi is convenient to rate
travel to or from locations
a ride compared to other and provide feedback on your
outside of your usual travel
transportation options. Grab Taxi experience
routes.
Grab Taxi Grab Taxi
Grab Taxi

PC01 PC02 PC03

4.00 4.00 4.00
3.00 4.00 3.00
3.00 3.00 4.00
4.00 3.00 4.00
4.00 3.00 4.00
5.00 5.00 5.00
4.00 4.00 4.00
4.00 4.00 4.00
3.00 2.00 3.00
4.00 4.00 4.00
3.00 3.00 3.00
4.00 4.00 4.00
3.00 4.00 3.00
4.00 4.00 4.00
4.00 4.00 4.00
3.00 4.00 4.00
4.00 4.00 4.00
3.00 4.00 4.00
4.00 4.00 2.00
4.00 4.00 5.00
4.00 4.00 4.00
4.00 4.00 4.00
2.00 4.00 4.00
3.00 3.00 3.00
4.00 4.00 4.00
3.00 4.00 4.00
4.00 2.00 3.00
4.00 4.00 4.00
3.00 4.00 4.00
4.00 3.00 3.00
4.00 4.00 4.00
1.00 4.00 4.00
 Perceived Service Quality

It is convenient to pay for your How would you rate the quality
Grab Taxi rides using the of service provided by Grab
available payment methods. Taxi drivers in terms of
(Cash, Grab Pay, Mobile professionalism and
Banking, etc.) politeness?
Grab Taxi

PC Mean PQ01 PQ02

4.00 4.00 3.00
3.33 3.00 3.00
3.33 4.00 3.00
3.67 4.00 4.00
3.67 4.00 4.00
5.00 5.00 5.00
4.00 4.00 5.00
4.00 4.00 4.00
2.67 3.00 3.00
4.00 4.00 5.00
3.00 3.00 3.00
4.00 4.00 3.00
3.33 4.00 3.00
4.00 4.00 3.00
4.00 4.00 5.00
3.67 5.00 3.00
4.00 4.00 5.00
3.67 5.00 4.00
3.33 4.00 3.00
4.33 5.00 3.00
4.00 4.00 5.00
4.00 4.00 3.00
3.33 4.00 4.00
3.00 3.00 4.00
4.00 4.00 3.00
3.67 4.00 4.00
3.00 4.00 3.00
4.00 4.00 4.00
3.67 4.00 3.00
3.33 3.00 4.00
4.00 4.00 4.00
3.00 4.00 3.00
Perceived Service Quality

Grab Taxi drivers follow the Grab Taxi handles and resolves
Grab Taxi vehicles are clean
recommended routes to your customer complaints and
and well-maintained.
destination. issues.
Grab Taxi
Grab Taxi Grab Taxi

PQ03 PQ04 PQ05

4.00 3.00 3.00
3.00 3.00 3.00
4.00 3.00 3.00
4.00 3.00 3.00
4.00 3.00 4.00
5.00 5.00 5.00
5.00 5.00 5.00
4.00 4.00 3.00
4.00 2.00 2.00
4.00 4.00 4.00
3.00 3.00 3.00
4.00 3.00 4.00
3.00 3.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
3.00 3.00 3.00
4.00 4.00 4.00
3.00 2.00 3.00
4.00 4.00 4.00
4.00 4.00 3.00
4.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 3.00
4.00 3.00 3.00
4.00 4.00 3.00
4.00 3.00 3.00
3.00 3.00 3.00
3.00 4.00 3.00
3.00 3.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 3.00
 Perceived Ease of Use

Grab Taxi communicates well Grab Taxi Application is easy to

with you regarding ride installed and available in every
updates, changes, or issues. platform (ios/android/website)
Grab Taxi Grab Taxi

PQ Mean PE01 PE02

3.40 3.00 5.00
3.00 3.00 4.00
3.40 4.00 4.00
3.60 4.00 4.00
3.80 4.00 4.00
5.00 5.00 5.00
4.80 5.00 5.00
3.80 4.00 4.00
2.80 1.00 4.00
4.20 4.00 4.00
3.00 3.00 3.00
3.60 4.00 4.00
3.40 4.00 4.00
3.80 3.00 5.00
4.20 4.00 4.00
3.40 4.00 5.00
4.20 4.00 4.00
3.40 4.00 5.00
3.80 4.00 4.00
3.80 4.00 5.00
4.20 4.00 5.00
3.80 4.00 4.00
3.80 4.00 4.00
3.40 3.00 3.00
3.60 4.00 4.00
3.60 3.00 4.00
3.20 2.00 4.00
3.60 5.00 4.00
3.40 3.00 4.00
3.80 3.00 3.00
4.00 4.00 3.00
3.60 4.00 4.00
Perceived Ease of Use

Customers are easy to register

Grab Application user interface
to use the Grab's online
are easy to use and simple.
booking.
Grab Taxi

PE03 PE04 PE Mean

4.00 4.00 4.00
3.00 3.00 3.25
3.00 3.00 3.50
4.00 4.00 4.00
4.00 4.00 4.00
5.00 5.00 5.00
5.00 5.00 5.00
4.00 4.00 4.00
4.00 4.00 3.25
4.00 4.00 4.00
3.00 3.00 3.00
4.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
5.00 4.00 4.25
4.00 4.00 4.25
4.00 4.00 4.00
5.00 4.00 4.50
4.00 4.00 4.00
4.00 4.00 4.25
4.00 4.00 4.25
4.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 3.50
4.00 4.00 4.00
4.00 4.00 3.75
4.00 4.00 3.50
4.00 4.00 4.25
4.00 4.00 3.75
4.00 4.00 3.50
4.00 4.00 3.75
4.00 4.00 4.00
`
 Perceived Usefulness

Grab Taxi meets your The real-time tracking feature Grab Taxi is providing a
transportation needs in terms of Grab Taxi is useful in helping convenient mode of
of time and distance you to monitor the status of transportation for your daily
requirements. your ride needs.
Grab Taxi Grab Taxi Grab Taxi

PU01 PU02 PU03

4.00 5.00 4.00
3.00 4.00 4.00
3.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
5.00 5.00 5.00
5.00 5.00 5.00
4.00 4.00 4.00
4.00 4.00 2.00
4.00 4.00 4.00
3.00 3.00 3.00
4.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
3.00 4.00 4.00
3.00 5.00 4.00
4.00 4.00 4.00
4.00 5.00 3.00
4.00 4.00 4.00
4.00 5.00 3.00
4.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 3.00
4.00 4.00 4.00
4.00 4.00 4.00
3.00 4.00 3.00
3.00 4.00 3.00
4.00 4.00 4.00
3.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
2.00 2.00 2.00
 Reuse Intention

You are likely to choose Grab

You are willing to use Grab Taxi
Taxi over other ride-hailing
again.
services.

PU Mean RI01 RI02

4.33 4.00 4.00
3.67 3.00 3.00
3.67 4.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
5.00 5.00 5.00
5.00 5.00 1.00
4.00 4.00 4.00
3.33 2.00 3.00
4.00 4.00 4.00
3.00 3.00 3.00
4.00 3.00 3.00
4.00 4.00 4.00
4.00 5.00 5.00
3.67 4.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
4.00 2.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
3.67 3.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
3.33 4.00 4.00
3.33 4.00 4.00
4.00 4.00 4.00
3.67 3.00 4.00
4.00 4.00 4.00
4.00 4.00 4.00
2.00 2.00 2.00
tion

You are likely to recommend

Grab Taxi to others.

RI03 RI Mean
4.00 4.00
3.00 3.00
4.00 4.00
4.00 4.00
4.00 4.00
5.00 5.00
5.00 3.67
4.00 4.00
2.00 2.33
5.00 4.33
3.00 3.00
3.00 3.00
4.00 4.00
5.00 5.00
4.00 4.00
4.00 4.00
4.00 4.00
4.00 4.00
4.00 3.33
4.00 4.00
4.00 4.00
4.00 4.00
3.00 3.33
4.00 4.00
4.00 4.00
4.00 4.00
3.00 3.67
4.00 4.00
3.00 3.33
4.00 4.00
4.00 4.00
2.00 2.00
PS01 PS02 PS03 PS Mean PP01 PP02 PP03 PP Mean PC01 PC02
4.00 5.00 5.00 4.67 3.00 5.00 3.00 3.67 4.00 4.00
3.00 3.00 4.00 3.33 3.00 4.00 3.00 3.33 3.00 4.00
1.00 3.00 5.00 3.00 2.00 4.00 3.00 3.00 3.00 3.00
3.00 4.00 5.00 4.00 3.00 4.00 4.00 3.67 4.00 3.00
4.00 3.00 5.00 4.00 3.00 4.00 4.00 3.67 4.00 3.00
5.00 5.00 5.00 5.00 3.00 5.00 5.00 4.33 5.00 5.00
5.00 5.00 5.00 5.00 5.00 4.00 4.00 4.33 4.00 4.00
3.00 5.00 5.00 4.33 2.00 4.00 4.00 3.33 4.00 4.00
3.00 5.00 4.00 4.00 2.00 4.00 4.00 3.33 3.00 2.00
5.00 5.00 5.00 5.00 3.00 4.00 4.00 3.67 4.00 4.00
4.00 3.00 5.00 4.00 3.00 3.00 5.00 3.67 3.00 3.00
3.00 3.00 5.00 3.67 2.00 1.00 4.00 2.33 4.00 4.00
4.00 5.00 5.00 4.67 3.00 3.00 3.00 3.00 3.00 4.00
4.00 5.00 5.00 4.67 2.00 4.00 4.00 3.33 4.00 4.00
4.00 5.00 5.00 4.67 2.00 4.00 4.00 3.33 4.00 4.00
4.00 5.00 5.00 4.67 3.00 5.00 3.00 3.67 3.00 4.00
4.00 5.00 5.00 4.67 2.00 4.00 4.00 3.33 4.00 4.00
5.00 5.00 5.00 5.00 4.00 5.00 2.00 3.67 3.00 4.00
4.00 3.00 5.00 4.00 3.00 4.00 2.00 3.00 4.00 4.00
5.00 5.00 5.00 5.00 4.00 5.00 2.00 3.67 4.00 4.00
5.00 5.00 5.00 5.00 2.00 4.00 4.00 3.33 4.00 4.00
4.00 4.00 5.00 4.33 3.00 4.00 4.00 3.67 4.00 4.00
4.00 5.00 5.00 4.67 2.00 4.00 2.00 2.67 2.00 4.00
3.00 5.00 4.00 4.00 3.00 4.00 3.00 3.33 3.00 3.00
4.00 5.00 4.00 4.33 3.00 4.00 3.00 3.33 4.00 4.00
3.00 5.00 5.00 4.33 1.00 2.00 2.00 1.67 3.00 4.00
4.00 5.00 5.00 4.67 2.00 3.00 3.00 2.67 4.00 2.00
4.00 3.00 5.00 4.00 3.00 4.00 3.00 3.33 4.00 4.00
3.00 4.00 5.00 4.00 3.00 4.00 3.00 3.33 3.00 4.00
3.00 3.00 5.00 3.67 3.00 3.00 3.00 3.00 4.00 3.00
4.00 3.00 5.00 4.00 3.00 4.00 4.00 3.67 4.00 4.00
4.00 5.00 5.00 4.67 4.00 4.00 4.00 4.00 1.00 4.00
PC03 PC Mean PQ01 PQ02 PQ03 PQ04 PQ05 PQ Mean PE01 PE02
4.00 4.00 4.00 3.00 4.00 3.00 3.00 3.40 3.00 5.00
3.00 3.33 3.00 3.00 3.00 3.00 3.00 3.00 3.00 4.00
4.00 3.33 4.00 3.00 4.00 3.00 3.00 3.40 4.00 4.00
4.00 3.67 4.00 4.00 4.00 3.00 3.00 3.60 4.00 4.00
4.00 3.67 4.00 4.00 4.00 3.00 4.00 3.80 4.00 4.00
5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00
4.00 4.00 4.00 5.00 5.00 5.00 5.00 4.80 5.00 5.00
4.00 4.00 4.00 4.00 4.00 4.00 3.00 3.80 4.00 4.00
3.00 2.67 3.00 3.00 4.00 2.00 2.00 2.80 1.00 4.00
4.00 4.00 4.00 5.00 4.00 4.00 4.00 4.20 4.00 4.00
3.00 3.00 3.00 3.00 3.00 3.00 3.00 3.00 3.00 3.00
4.00 4.00 4.00 3.00 4.00 3.00 4.00 3.60 4.00 4.00
3.00 3.33 4.00 3.00 3.00 3.00 4.00 3.40 4.00 4.00
4.00 4.00 4.00 3.00 4.00 4.00 4.00 3.80 3.00 5.00
4.00 4.00 4.00 5.00 4.00 4.00 4.00 4.20 4.00 4.00
4.00 3.67 5.00 3.00 3.00 3.00 3.00 3.40 4.00 5.00
4.00 4.00 4.00 5.00 4.00 4.00 4.00 4.20 4.00 4.00
4.00 3.67 5.00 4.00 3.00 2.00 3.00 3.40 4.00 5.00
2.00 3.33 4.00 3.00 4.00 4.00 4.00 3.80 4.00 4.00
5.00 4.33 5.00 3.00 4.00 4.00 3.00 3.80 4.00 5.00
4.00 4.00 4.00 5.00 4.00 4.00 4.00 4.20 4.00 5.00
4.00 4.00 4.00 3.00 4.00 4.00 4.00 3.80 4.00 4.00
4.00 3.33 4.00 4.00 4.00 4.00 3.00 3.80 4.00 4.00
3.00 3.00 3.00 4.00 4.00 3.00 3.00 3.40 3.00 3.00
4.00 4.00 4.00 3.00 4.00 4.00 3.00 3.60 4.00 4.00
4.00 3.67 4.00 4.00 4.00 3.00 3.00 3.60 3.00 4.00
3.00 3.00 4.00 3.00 3.00 3.00 3.00 3.20 2.00 4.00
4.00 4.00 4.00 4.00 3.00 4.00 3.00 3.60 5.00 4.00
4.00 3.67 4.00 3.00 3.00 3.00 4.00 3.40 3.00 4.00
3.00 3.33 3.00 4.00 4.00 4.00 4.00 3.80 3.00 3.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 3.00
4.00 3.00 4.00 3.00 4.00 4.00 3.00 3.60 4.00 4.00
PE03 PE04 PE Mean PU01 PU02 PU03 PU Mean RI01 RI02 RI03
4.00 4.00 4.00 4.00 5.00 4.00 4.33 4.00 4.00 4.00
3.00 3.00 3.25 3.00 4.00 4.00 3.67 3.00 3.00 3.00
3.00 3.00 3.50 3.00 4.00 4.00 3.67 4.00 4.00 4.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00
5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00
5.00 5.00 5.00 5.00 5.00 5.00 5.00 5.00 1.00 5.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 3.25 4.00 4.00 2.00 3.33 2.00 3.00 2.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 5.00
3.00 3.00 3.00 3.00 3.00 3.00 3.00 3.00 3.00 3.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 3.00 3.00 3.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 5.00 5.00 5.00
5.00 4.00 4.25 3.00 4.00 4.00 3.67 4.00 4.00 4.00
4.00 4.00 4.25 3.00 5.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00
5.00 4.00 4.50 4.00 5.00 3.00 4.00 4.00 4.00 4.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 2.00 4.00 4.00
4.00 4.00 4.25 4.00 5.00 3.00 4.00 4.00 4.00 4.00
4.00 4.00 4.25 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 4.00 4.00 4.00 3.00 3.67 3.00 4.00 3.00
4.00 4.00 3.50 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 3.75 3.00 4.00 3.00 3.33 4.00 4.00 4.00
4.00 4.00 3.50 3.00 4.00 3.00 3.33 4.00 4.00 3.00
4.00 4.00 4.25 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 3.75 3.00 4.00 4.00 3.67 3.00 4.00 3.00
4.00 4.00 3.50 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 3.75 4.00 4.00 4.00 4.00 4.00 4.00 4.00
4.00 4.00 4.00 2.00 2.00 2.00 2.00 2.00 2.00 2.00
RI Mean
4.00
3.00
4.00
4.00
4.00
5.00
3.67
4.00
2.33
4.33
3.00
3.00
4.00
5.00
4.00
4.00
4.00
4.00
3.33
4.00
4.00
4.00
3.33
4.00
4.00
4.00
3.67
4.00
3.33
4.00
4.00
2.00