BRAND

PRESENTATION
# ToTravelIsToLive
OUR HISTORY
EST. 1933
PROVIDENCE,
RHODE ISLAND,
USA
 A GLOBAL PLAYER
>120 COUNTRIES
WORLDWIDE

REVENUE

$655 MILLION
In 2019
TOP 3
LUGGAGE BRAND
In EUROPE

SHIPPING ADRESSES

REALIZED IN 2019

REALIZED IN 2019
OUR VALUES
QUALITATIVE
AFFORDABLE
FUN
COLOURFUL
 OUR CONSUMER
American Tourister is targeting a young,
dynamic and independent audience that loves
to explore the world and requests a high-
quality travel companion to join them. We are
a transgenerational brand whose main
consumers are between 20 to 45 years old
(Gen-Z and Millennials) with 60% female
and 40% male consumers.
 BRAND ROLE
American Tourister enables independent people to express
themselves, have fun and explore new horizons

BRAND PERSONALITY
Reliable
The modern traveller Trendy
Fun / Dynamic / Active
20-35 y/o (core 23-30)
No-nonsense
60% Female, 40% Male
Fun, spontaneous, embrace diversity Open/Inclusive
Always ready for an adventure BRAND ESSENCE Supportive
Deal savvy Affordable travel Empathic/Understanding
lifestyle brand Socially responsible
for the young Trustworthy
generation.
BENEFITS REASONS TO BELIEVE
Emotional Functional • Leading global brand
Colourful Light • Trusted all over the world
Fashionable Resistant • Since 1933
Fun Qualitative
Empathic Affordable
Empowering Practical
Enables to connect me Secure/Safe
OUR PRODUCTS

HARDSIDE LUGGAGE
SOFTSIDE LUGGAGE
BACKPACKS
LAPTOP BAGS
DUFFLE BAGS
BAGS
OUR PRODUCTS

HARDSIDE LUGGAGE
SOFTSIDE LUGGAGE
BACKPACKS
LAPTOP BAGS
DUFFLE BAGS
BAGS
OUR PRODUCTS

HARDSIDE LUGGAGE
SOFTSIDE LUGGAGE
BACKPACKS
LAPTOP BAGS
DUFFLE BAGS
BAGS
OUR PRODUCTS

HARDSIDE LUGGAGE
SOFTSIDE LUGGAGE
BACKPACKS
LAPTOP BAGS
DUFFLE BAGS
BAGS
OUR PRODUCTS

HARDSIDE LUGGAGE
SOFTSIDE LUGGAGE
BACKPACKS
LAPTOP BAGS
DUFFLE BAGS
BAGS
OUR DISTRIBUTION
American Tourister products are being
distributed in over 5.500 POS in Europe
(delivery adresses). With a well-defined
multi-channel distribution strategy,
American Tourister is present in a variety of
own retail stores, traditional luggage stores,
leading department stores and value
chains among others.
 * Samsonite and American Tourister combined

OUR RESPONSIBLE JOURNEY

GLOBAL WARRANTY GLOBAL REPAIR

Our RecyclexTM fabric is made

We focus on durability to Our
fromRecyclex
TM fabric is
100% recycled plastic Our products can be
lengthen the lifespan of madediverting
bottles, from 100%
52 million repaired worldwide so you
our products and minimize plastic bottles
recycled frombottles,
plastic landfill won’t need to replace
since 2018.
our impact on the world’s diverting 52 million them unnecessarily.
waste problem. plastic bottles from We have more than 200
landfill since 2018. repair centers in more than
100 countries.
OUR RESPONSIBLE JOURNEY

AT ECO SPIN
WORK-E
FAST ROUTE
E-COMMERCE
Americantourister.eu promotes the brand and
showcases our diverse product offering online.
Dedicated sites operate in multiple countries
in Europe and invite to experience the brand
and our products with innovative product
presentations and useful information.
Consumers can enjoy quick deliveries to the
EU, UK, Russia, South Africa and Turkey.
DIGITAL
MARKETING
With a well-defined digital marketing strategy,
we also focus on influencer marketing as part
of the marketing mix. We have a large base of
loyal influencers travelling all over the world
accompanied by our durable and well-featured
products. Through our hashtag #MeAndMyAT
and our digital platforms, we’ve created a
community that helps us connect with our
consumers digitally anywhere and everywhere.
DEPT. STORES
American Tourister products are
distributed in Europe´s leading
department store chains, from El
Corte Inglés in Spain to Selfridges
in the UK. Consumers and buyers
appreciate the great value
proposition and outstanding
designs of our products attracting
multiple consumer profiles.
VALUE CHAINS
American Tourister is a trusted
brand by Europe´s most
prestigious hypermarket and C&C
chains with dedicated assortments,
tailored to meet each customer´s
consumer profile best.
IMPACTFUL MARKETING
CAMPAIGNS
Effective marketing campaigns since 1933.
Building the brand with targeted campaigns
that reflect the identity of the brand with a
dynamic, active travel lifestyle.
In 2018 and 2019 we could count celebrity
Cristiano Ronaldo as our brand ambassador.
Within our campaigns we always go for a
multi-platform approach.
IMPACTFUL MARKETING
CAMPAIGNS
Effective marketing campaigns since 1933.
Building the brand with targeted campaigns
that reflect the identity of the brand with a
dynamic, active travel lifestyle.
In 2018 and 2019 we could count celebrity
Cristiano Ronaldo as our brand ambassador.
Within our campaigns we always go for a
multi-platform approach.
IMPACTFUL MARKETING
CAMPAIGNS
Effective marketing campaigns since 1933.
Building the brand with targeted campaigns
that reflect the identity of the brand with a
dynamic, active travel lifestyle.
In 2018 and 2019 we could count celebrity
Cristiano Ronaldo as our brand ambassador.
Within our campaigns we always go for a
multi-platform approach.
2021
ADVERTISING