AY NSN. re) ac us THAT'LL TEACH YOU \ » MORE THAN ANY D WRITING CLASS ia | Ps is@ecomchasedimond rp Coleman a Clee Copywriting tip: Switch technical terms for benefits. - Portable media player + 1000 songs in your pocket - Waterproof phone case > Stress-free pictures at the beach - 25 GB of cloud space — All your files in one place People don't buy technical i Teaatse They buy benefits. 1.2k Likes 196Retweets 19 Repliesos Chase Dimond | Email Marketing Ner... @ecomchasedimond eyo) nail at -am Noe Make your Calls-to-action specific. ”Buy now” —> “Get instant access + lifetime updates” ”Sign up” > “Get weekly value- reyeou.¢s\e mln Telos ”Join today” > “Join 1,920 other marketers inside” More specific = more clicks = more $$$. 1.7k Likes 297 Retweets 29 RepliesOe 4 Chase Dimond | Email Marketing Ner... , @ecomchasedimond 1@re}o) Nail at oan | Op Stop only using “Buy Now” in No]0] Oa FANS Here are other alternatives: - “Get started” - “Get yours today” - “Join the family” - “Get [benefit]” - “Get rid of [problem]” Do this & you’ll get more clicks. 877 Likes 193 Retweets 30 Repliesre Chase Dimond | Email Marketing Nerv... @ecomchasedimond Oxo) eV adi ata Mos Change your Call-to-actions to a Call-to-values. Examples: *Get started” — “Create your website” ”Find a job for you” > “Get hired today” *Start free trial” > “Try it at no cost” Don’t tell them what they have to do. Tell them what they’re getting. 1k Likes 154Retweets 21Repliesro « Chase Dimond | Email Marketing Ner... , @ecomchasedimond Copywriting Rule: Stop being vague, tell people: - What you do - How you do it - Why you do it - How it will benefit them - How much it costs Vagueness will kill your conversion rate. 981Likes 145 Retweets 32 Repliesre « Chase Dimond | Email Marketing Ner... . @ecomchasedimond Copywriting Fact: People LOVE bonuses. So instead of saying: ’Get X, Y and Z for $97”. You should say: ”Get X for $97 and we'll include Y and Z for free if you order right now”. Bookmark this one. 1.3k Likes 117 Retweets 40 Repliesom Chase Dimond | Email Marketing Nev... \ @ecomchasedimond Copywriting Tip: >> Go to your competitor's product pages >> Search for 3 star reviews & ors }(O)Ny >> Read the comments from unsatisfied customers >> Turn those comments into selling points >> Include them in the copy for your own product Not enough copywriters talking about this. 801 Likes 131Retweets 25 Replies4 Chase Dimond | Email Marketing Ner... \ @ecomchasedimond Copywriting Tip: Sell with your own story. Use this format: 1) | had a problem with ___ 2) It hurt because ___ 3) I tried to solve it with __, lao 4) Until | finally found ___ solution 5) Nowlam __ Your own story is your most powerful marketing asset. Use it. 1.1k Likes 228Retweets 31 RepliesPe 4 Chase Dimond | Email Marketing Ner... ; @ecomchasedimond Copywriting Tip: Start your sentences with conjunctions. - And Ol ¢ aa =i0ie aa - Because Choppy copy = engaging copy. 536 Likes 55Retweets 18 Repliesro « Chase Dimond | Email Marketing Ner... , @ecomchasedimond Copywriting Rule: Stop being vague, tell people: - What you do - How you do it - Why you do it - How it will benefit them - How much it costs Vagueness will kill your conversion rate. 981Likes 145 Retweets 32 Replies@ecomchasedimond re Chase Dimond | Email Marketing Ner... Copywriting Tip: Replace adjectives with specific orem ”Less time” — “24 hours less”. ”Lots of nutrients” > “23 essential nutrients” ”More conversions” —> “2x increase in conversions”. Specificity sells. 580 Likes 82Retweets 21 Replies