Chapter 1 5

LCC Silvercrest Senior High School
CHAPTER I
THE PROBLEM AND ITS BACKGROUND
INTRODUCTION
There are many Filipinos who are fond of eating their meals at the different
restaurants and even fast food. With that there are several food establishment
which are built to address the needs and the demands of every Filipino
customers. Different food establishment with different kinds of food to invest with.
They are eating to satisfy their hunger. Every-now- and then, it is a continuous
process in our community. According to information from the Bureau of Labor
Statistics, about 45% of a family’s food budget goes toward eating out
somewhere. In 1977, that rate was at just 38%. That means the average
household is spending upwards of Php 312,000 per year just to eat outside of the
home. Consequently to sustain the needs and demands of the community the
government needs to establish more food establishments. And allowing to
establish more food businesses means having a lot of competitors in the
business world. Thus, this requires of having a strategy for a business to
maintain and increase the sales of the business.
Having the same product and services offering from many businesses find it
hard to market commodities. A well defined business strategy offers an effective
marketing sales. It’s a must have of every business inside of the competitive
world. It’s an asset to grow a business. But, nowadays despite of such, there are
many establishment, are sufferings on their sales. They are serving foods in
connection to the interest of their customers. But, there are food establishment
who are into process of bankruptcy and others because of the heavy competition
between stalls.
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G. A. Solis St., Lipa City Batangas
Telephone Number: 756-1943
Fax Number: 756-3768 local 300
www.lipacitycolleges.net
One of the reasons why the owner of the business can’t maintain their regular
sales a day due to heavy competitions between every business. According to
Tough Nickel, this makes it even harder on businesses trying to make a profit
within trade or service. Owners have to face more and more businesses and
markets and have to worry about trying to beat out the competition. With that the
owner must find a way to market their product by using online and traditional
marketing strategy that is effective enough to catch the attention of customers.
In business, promoting a product is one of the most important thing to do.

Additionally, not using any strategy to market products may cause business
downfall for being unable to promote product in public. It helps the business
improve the sales, without it business does not make sense. It is one of the factor
that a business need to have. Those marketing strategies enables the business
to attract customers. Businesses cannot meet goals without it.
Therefore, the use of different strategies for the business will be able to
support the increase of sales of the business itself. Having these strategies may
help to market the products to a larger number of customers. Promoting a
product must be effective so as finding the most effective strategy to promote it.
In addition finding the effective results of sales is a must to find out if there is any
changes. If there is still no changes might as find another effective strategy that
would help to achieve the goal.
In connection thereof, managers or the owners of different companies are

looking for strategies that will achieve their good sales. A strategies that will uplift
the status on their company in terms of sales. Such strategies are Traditional and
online marketing strategies.
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Traditional Marketing strategy includes Print marketing such as

newspapers, magazines, newsletters, and other printed materials intended for
distribution, Broadcast marketing such as radio and television commercials, as
well as specialized forms like on-screen movie theater advertising, Direct mail
examples are fliers, postcards, brochures, letters, catalogs, and other material
that is printed and mailed directly to consumers and Telemarketing includes
requested calling and cold calling of consumers over the phone. This type of
marketing needs a big budget to be able to afford this marketing.
Online marketing includes marketing efforts anchored on electronic

devices such as websites, social networking sites, content marketing, banner
ads, Google ads and Video marketing. Every person that uses the internet is
reachable for this type of marketing since internet is very commonly used by the
most of the people these days.
According to Sherman Strandberry, July 20, 2018, digital marketing is

crucial for business today the reason behind this is internet is becoming one of
the most used tool. More and more people are logging on the web to carry out
their day to day activities, which includes purchasing goods and services. As
technology grows and the new digital ides are brought to life, the digital
marketing world grows with it. One of the reason why it continues to deliver
results is because it is a form of inbound marketing. Traditional marketing is
nothing new as it’s a form of marketing that we have been exposed to at one
point or another. It is a conventional mode of marketing that helps to reach out a
semi-targeted audience with various offline advertising and promotional methods.
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This type of marketing is hard to ignore and includes the traditional ads we
encounter on a daily basis. This may have involved over the past few decades,
but the fundamental aspects remain the same. The selling techniques that
people used to today heavily rely on the infamous four P’s of marketing, product
price, place and promotion.
Sanjay Bhayani also stated that marketing goods is a basic phenomenon

of every society. Consumers are becoming smarter in terms of purchasing. This
requires innovation in marketing. Distinguishing services of traditional as well as
internet marketing strategies.
Hoge’s (1993) idea of e-marketing is simple but it does not touch the
important aspect of customer relationship. Strauss and Ansarry define E-
marketing in their latest book as the use of information technology in the process
of creating communicating and delivering value to customers for managing
customer relationship in ways that benefit the organization and it stakeholders.
This explanation tells that E- marketing is not only about selling products or
providing services through IT but it is lot more than that. It is not just traditional
marketing using the information technology tools but it’s a strategic model to
achieve brand value and provide customer satisfaction.
The researchers decided to choose this topic to know the differences

between online and traditional marketing strategy. The researchers also want to
elaborate the effectiveness of online and traditional marketing strategy. To help
the owners to increase their sales. And for the researchers that will be benefited
by this study for being a customer also.
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STATEMENT OF THE PROBLEM

The study assessed the food establishment’s owners towards the
differences of online and traditional marketing strategy in increasing sales of the
business.
The study aims to answer the following:
1. What are the differences between online and traditional marketing strategy in
increasing sales of the business?
2. What are the different strategies to increase the sales of the business?
3. How does marketing strategies help to increase sales?
4. Why is it necessary for a business to have a marketing strategy?
5. What is more effective between the online and traditional marketing strategy?
6. Hypothesis
A. Hypothesis 1: Is there any significant differences between online and

traditional marketing strategy in increasing sales of the business?
B. Hypothesis 2: Are there no significant differences between online and
traditional marketing strategy in increasing sales?
7. Based on the collected data, what action can be gleaned by the researchers
to address the existing problem?
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SCOPE AND LIMITATION OF THE STUDY
This study entitled “The difference between Online and Traditional

marketing strategy to increase sales of selected food establishment in Lipa City
on the year 2019-2020”. This study focuses on how the owners of the business
increase their sales by using marketing strategies.
The researchers want to explain what is the difference between online and
traditional marketing strategy. The researchers also want to elaborate what is
more effective in using online and traditional marketing strategy to increase
sales.
The 40 respondents of the study are the owners of the business or the
entrusted person of food establishments within the vicinity of Lipa City. The study
was conducted from June to October 2019. This research will gather a data in
particular place in Lipa City. The researchers use Quantitative research to have a
successful research.
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SIGNIFICANCE OF THE STUDY

The study aims to spread awareness the difference and the effectiveness
between online and traditional marketing strategy. This study is conduct to
benefit the following:
To the Students. This study will give advance knowledge to the students about
the strategies being used to gain more customers. This will also help them to
have a competitive mindset in every aspect in case of building a business.
To the 0wners. The study will help the owners of the business to know what is
more effective between the two marketing strategies, online and traditional
marketing strategy to increase the sales of their business. And for them to apply
it on their business.
To the Community. It will help the community to be globally competitive and
more knowledgeable about establishing a business. This will help them be
educated about the effective strategies that may used in case of building a
business.
To the Future Researchers. The study will serve as a reference data in
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conducting a new study that is related to the topic. This will give them an
overview about the chosen topic.
DEFINITION OF TERMS
Online Marketing - is a strategy of marketing which uses the internet to deliver
promotional marketing messages to consumer.
Traditional Marketing - involves more conservative methods, and is slow but
efficient practices. More recognizable type of marketing.
Strategy - a method worked out in advance for achieving some objective. The
science and art of employing the political, economic, psychological and military
forces of nation or group of nations to afford the maximum support to adopted
policies in peace of war.
Sales - are activities related to selling or the number of goods or services sold in
a given time period.
Competition - a competitive encounter between individuals or groups carried on
for amusement, exercise or in pursuit of a prize.
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Commodities - an economic good. A good or services whose wide availability
typically leads to smaller profit margins and diminishes the importance of factors.
CHAPTER II
REVIEW OF RELATED LITERATURE AND STUDIES
This chapter primarily presents the different researches and other
literatures form both foreign and local researchers, which have significant
bearings on the things included in our research. It focuses on several aspects
that can help the development of this study.Related studies will discuss about the
other researches about the difference between online and traditional
marketing .The literatures of this study come from articles on the internet.
Foreign Literature
The population of senior who are more literate, more knowledgeable and who
are more aware of the technology and those who have a positive behaviour
towards online shopping and internet are more into online shopping. But the
population of senior who are less aware of the internet and the shopping sites
are less involved in the shopping sites because they do not have a positive
attitude towards online shopping rather they are much more interested in offline
shopping and the seniors who are more involved in the internet uses more online
sites for purchasing the goods over the internet. The senior which have more
knowledge about the internet and the shopping sites they compares both the
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shopping i.e. online and offline shopping for their purchasing of goods. However
their knowledge and the use of internet by them has no connection with their age
and their satisfaction level while purchasing online .(Iyer and Eastmen 2014)
The internet marketing is not only about selling products or providing service
through it but it is lot more than that.It is not just traditional marketing using the
information technology tools but it's a strategic model to achieve brand value and
provide customer satisfaction. Idea of internet marketing can be derived as type
of marketing in which objectives are achieve through use ofelectronic
communication tools like internet,interactive TV and mobile phones. (Strauss and
Ansary, 2006)
Marketing is more economical and faster way to reach out to buyer directly, and
is the ideal way for business to advertise locally or internationally. As the result in
case of comparison; both types of marketing can help traders and marketers to
do business. Each has advantages and disadvantages. In traditional marketing
consumers can see and touch the real goods or service but the domain of effect
is low, on the other hand using of internet marketing will exceed the boundaries
and introduce goods and services to the demographic of internet users. Also
using the internet would be more chipper, faster and convenient for marketing.
Approximately the advantages of internet marketing are much more than
advantages of traditional marketing. Table 2 identifies the core differences
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between traditional marketing and internet marketing. (Salehi,M,. Mirzaei,H,.&
Aghaei,M. 2012)
Day by day there is upward growth of online services in regular usages by
customers. However, traditional marketers somehow do not admit that the world
changed. They are slow taking advantages of new opportunities presented to
them. (Stuart E.J.2014)
Online Marketing get the advantage In a great deal of statistical comparisons,
and it is typically alot of less expensive and simple to use than conventional
media. She also state that internet Advertising is successful by it self, and
companies which might not have the money to split into traditional advertising
media can more effectively utilize Internet Advertising to cultivate their brands.
(Monica Oniel, 2017)
Local Literature
Online marketing is more effective marketing strategy that can use specially in
the philippines. It is the most popular marketing strategy because it is accessible
and more convinient. By the use of online marketing the buyer can easily found
their likes and choose from many option But some of the people are also doubtful
whether the product is legitimate or not. (Maureen Cruz, 2016)
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35% of Filipino Internet users don’t mind getting online ads, as long as these are
relevant to their needs. A survey from Nielsen even mentioned that 83% of these
Filipino users say their lives were made easier because of relevant advertising.
43% of online users wouldn’t mind getting their usage patterns tracked as long as
they receive relevant ads in return. This presents an opportunity for digital
marketers to get highly targeted results from online advertising, getting great
value from all their marketing investments. (Jomer Gregorio, 2015)
,Businesses are attracted to online marketing because of its many advantages
over traditional marketing. Philippines is now one of the countries who mainly use
social media, with 12 million users who spend an average of 4 hours per day on
Facebook alone. By the use of online marketing the target buyer can easily get.
Unlike putting up a gigantic billboard on a highway just to have exposure for your
brand, online marketers can now simply post a sponsored advertisement on
Facebook for a significantly lesser amount and reach their target market who
really might be interested in their brand .(APEX Global, 2017)
Every business wants to grow and develop a strong client base. Advertising or
promoting a business is key to achieving massive growth. While modern digital
marketing methods can help reach more people, traditional marketing is still very
helpful in promotional campaigns. We believe that Traditional Marketing still
works and it generates new customers and create more brand awareness.
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People still remember your brand/ product through tangible things such as flyers,
brochures, etc. There are still people who browse the yellow pages or read
newspapers and magazine. They still notice billboards, they still watch TVs and
listen to radios. (NetRev Marketing 2019)
Most of the FILIPINO consumers still prefer shopping in brick and mortar stores
over online platforms, favoring the physical appeal of products despite the
convenience of online purchases, according to a study by digital research and
consulting firm, Research and Tech Lab (RTL).Filipino shoppers also prefer
inspecting the products themselves before making a purchase, while others
factored in the cost of shipping and the length of delivery time.The research
firm’s study also revealed that majority of shoppers who use both online and
traditional platforms are aged 18 to 31 years. While preferring to see the products
for themselves, shoppers were found to be searching for products online before
buying them in physical stores. (RTL, 2019)
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CHAPTER III
RESEARCH METHODOLOGY
This chapter deals with the methods and procedures in gathering needed
in the study. These are research design, respondents of the study, data
gathering tool used in preparing and validating the questionnaire or the research
instrument, data gathering procedures and the statistical method used.
RESEARCH DESIGN
In order to get the answers to the forenamed problems and to justify and
satisfy the objectives of the study, the researchers uses quantitative research
design since it is suitable and the most applicable to the study.
To support the study, the researchers used descriptive research and
correlational research design because these designs are the most filled in the
study.
Descriptive research design uses questionnaires and interview to gather
data about a group of people. By this, the study’s research problem and the
prepared questions by the researches can be easily answered since this will be a
matter of just answering those research questions written in questionnaires.
Correlational research design looks into the degree of association
between variables. The main purpose of using correlations in the research field is
to find out which variables are connected to each other.
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For the methods of collecting data, the researchers will use
Questionnaire method to gather information.
RESPONDENTS OF THE STUDY
Our study wants to know the differences between online and traditional
marketing strategy.
The chosen respondents, owners of food establishments, the 100
owners with age of 18-49 years old. Online and Traditional Strategy is the
primary concern, that is why those food establishment owners are the chosen
and fitted respondents for our study to become successful in the near future.
RESEARCH INSTRUMENT USED
The survey questionnaire was used in the study as it was the most
effective and easiest way in collecting data from the chosen respondents.
The content of the instrument was based on the problems that needed
on answers, all of the participants was given same set of questions and answer it
correspondingly
Generally, questionnaires comprises of questions about traditional and
online marketing strategy. It is divided into five parts, first, the differences
between Online and Traditional marketing strategy in increasing sales of the
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business. Second, different strategies to increase the sales of the business under
traditional and online strategy. Third, how does these marketing strategies to
help to increase sales. Fourth, why is it necessary for a business to have
marketing strategy. Lastly, the effectiveness of inline and traditional marketing
strategy in increasing sales. Each part of questionnaire has 10 questions, over all
50 questions that are surely connected with it. The questionnaires are big help to
the researcher to get the exact information needed from the respondents
The data gathering instrument was structured as a scale 1-4 wherein (4)
strongly agree (3) agree (2) disagree and (1) strongly disagree
Subject where then instructed to respond to their degree of agreement
with the statement contained in the instruments
DATA GATHERING PROCEDURES
Before the researchers start the survey they will do first a pre-interview in
every food establishments and will ask if they are willing to answer the survey
questionnaires. One hundred copies of questionnaires will be given to one
hundred respondents.
After getting the questionnaire, the next is they will organize the papers
base on the results. Will stack those questionnaires to be easy to check it again.
Then after that they will keep those questionnaires to provide evidences.
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DATA ANALYSIS PLAN
Using information gathered from the survey, data analysis plan would
include a number of procedures leading to the result of the finding of the study
about the differences between online and traditional marketing strategy and how
the owners of food establishment would respond about the topic.
The procedures to be observed are as follows.
1. Summarizing the numerical data. This would be done through tally that will
base on the certain answers of the chosen respondents in the survey
questionnaires using frequency and percentage.
2. Mathematical/statistical interpretation of the summarized data by the using
of weight mean and ranking.
3. Verbal interpretation of the information gathered about the ““The
difference between Online and Traditional marketing strategy in increasing
sales of selected food establishments in Lipa City in the year 2019”
4. The scale type questionnaires used by the researchers are like scale to
identify respondents’ opinion as well as their response about the
differences between online and traditional marketing strategy. It used a
scale of 1-4 wherein (4) strongly agree, (3) agree, (2) disagree and (1)
strongly disagree.
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In line with this, to analyse the data gathered are as follows:
1) Frequency Distribution. This was used to arrange the data gathered by
categories and the corresponding frequencies.
2) Percentage. This was used to determine how much a part of a variable
comparison with the whole is: P = F / N x 100 Where P is the percentage, F is
the frequency of a question, and N is the total number of respondents who
answered the questionnaire.
3) Ranking. This was used to arrange the questions accordingly to their
magnitude, from the highest weighted mean to the lowest weighted mean,
wherein the highest ranked 1.
4) Weighted Mean. This was used to determine the average of the number
who answered the statements in each questions.
WM = A (4) + B (3) + C (2) + D (1) N
Where A is the number of respondents who answered 4 as strongly agree, B
is for 3 as agree, C is for 2 as disagree, D is for 1 as strongly disagree and N
is the total number of respondents.
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CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
The gathered data were tabulated in the same sequence that they appeared in
the questionnaire which also reflected the order of the specific questions posited
on the statement of the problem. The same tabulated data where analyzed and
interpreted to be able to respond to the same specific problems of the study.
Table 1 Shows differences between Online and Traditional marketing
strategy.
Table 2 shows different strategies that can help to increase sales of the
business.
Table 3 Shows how marketing strategies helps to increase sales.
Table 4 Shows the reason why it necessary for a business to have a
marketing strategy
Table 5 Shows the most effective marketing strategy between Online and
Traditional marketing strategy.
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S.O.P #1 What are the differences between
Online and Traditional marketing strategy in a Weighte Verbal Rank
business? d Mean
LCC Silvercrest Senior High SchoolInterpretatio
n
1.1 Online Marketing uses:
a. Online or digital marketing has a much simpler 3.33 Agree 1st
process, saves time, affordable pricing and gives
the result much quicker when compared to
traditional.
b. Online marketing encompasses all marketing 3.25 Agree 4th
efforts that use an electronic device or the internet.
c. Online marketing is the practice of leveraging 3.28 Agree 2.5th
web-based channels to spread a message about a
company’s brand, products, or services to its
potential customers.
d. Online marketing is the use of a diverse and 3.28 Agree 2.5th
evolving set of Internet based digital techniques to
reach targeted audiences through social media,
websites, etc.
e. Through online marketing the expected sales 3.3 Agree 5th
can gain by simply advertising in social medias and
other marketing channels.
Average Mean: 3.29 Agree
1.2 Traditional Marketing uses:

a. Papers such as flyers to advocate their product 3.33 Agree 3rd
and attract customers.
b. Billboard encourages customer to buy their 3.15 Agree 5th
product.
c. Discounts and promos to attract customers 3.58 Strongly 1st
Agree
d. Print or radio advertisements can be very costly, 3.28 Agree 4th
20 and you need
printing materials can be expensive
to hire people to distribute this.
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G. A.
e. Direct Solis St.,
selling toLipa City Batangas
market a product or service with 3.38 Agree 2nd
the FaxofNumber:
help actual756-3768 local 300
demonstration
Table 1.1, Among the 5 items under ‘’Online Marketing Strategy’’, The item “a”
with the weighted mean of 3.33, answered “Agree” was interpreted as the highest
rank “1”. The item “e” with the weighted mean of 3.3, answered ”Agree” was
interpreted as the lowest rank “5”. Otherwise under “Traditional Marketing
Strategy”, item “c” with the weighted mean of 3.58, answered “Strongly Agree”
was interpreted as the highest rank “1”. The item “b” with the weighted mean of
3.15, answered “Agree” was interpreted as the lowest rank “5”, therefore, there is
an enough evidence that there is difference between online and traditional
marketing strategy.
21
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S.O.P #2 What are the different strategies to Weighted Verbal Rank
increase the sales of the business? Mean Interpretation
2.1 Online Marketing uses:
a. Advertise the product on social media so the 3.50 Agree 2nd

customers can reach it easily.
b. Sites like facebook and twitter makes it easy to 3.53 Strongly Agree 1st
live-stream an event associated with the business.
c. By means of online marketing it can increase 3.25 Agree 5th
your companies’ trustworthiness by updating live
story about you product.
d. Facebook, Google and any other platform will 3.38 Agree 4th
give the manager data where they can check how
many audience has seen their ads and how much
are being converted as their customer.
e. Web-based channels can help to spread a 3.45 Agree 3rd
message about a company’s brand, products, or
services to its potential customers.
2.2 Traditional Marketing
a. Television advertisements bring authenticity and 3.23 Agree 2nd

realism to a product.
b. Through flyers, brochures and postcard you can 3.25 Agree 1st
easily promote and attract your target customers.
c. Direct selling is the most effective way to market 3.23 Agree 2nd
a product or service because through person-to-
person, you can do demonstrations.
d. Radio is a traditional marketing that reaches a 2.98 Agree 5th
22 of time.
large audience within a limited period
e. In advertising the product we used billboard to 3.10
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Agree 4th
G. A.customers.
attract the Solis St., Lipa City Batangas
Average Mean:
3.16 Agree
Table 2.1 shows that the statement “b” got the highest rank with 3.53 weighted
mean, answered “Strongly Agree”. Statement “c” got the lowest rank with 3.25
weighted mean, answered “Agree”. In table 2.2 shows that statement “b” with
3.25 weighted mean, answered “Agree” was interpreted as the highest rank “1”.
Statement “d” with 2.98 weighted mean, answered “Agree” was interpreted as
the lowest rank “5”. Therefore, there is an enough evidence that many people is
in favour to use online marketing as marketing strategy than traditional marketing
strategy.
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S.O.P #3 How does marketing strategies help to Weighte Verbal

increase sales? d Mean Interpretatio Rank
n
1. Using marketing strategies can help to earn 3.45 Agree 4th
expected sales.
2. Having a marketing strategy helps you to beat 3.35 Agree 10th
out the competition between direct competitors.
3. Through marketing strategy you can learn more 3.58 Strongly 1st
about your target market and how to make your Agree
product better to earn customers.
4. Marketing strategy helps the business to 3.45 Agree 4th
encourage the possible customers to purchase the
product that they are offering.
5. Marketing strategy helps the business to catch 3.43 Agree 7th
the attention of the customers.
6. Marketing strategy helps the owner to gain more 3.55 Strongly 2nd
customers. Agree
7. Marketing strategy can help the business to find 3.53 Strongly 3rd
a way to be profitable. Agree
8. Marketing strategy is beneficial to utilize multiple 3.45 Agree 4th
marketing channels to help communicate with
various customers.
9. Marketing strategy helps in providing information 3.43 Agree 7th
to the public that the brand exists with the hope of
this people patronizing the brand.
10. Through marketing strategy, marketing your 3.38 Agree 9th
product is easier and efforts are worth
24 it.
AverageLipa
Mean:
City Colleges 3.46 Agree
Table 3, shows that in statement “3” with the weighted mean of 3.58,
answered are “Strongly Agree” was interpreted as the highest rank “1”. While
statement 2, with the weighted mean of 3.35, answered “Agree” was interpreted
as the lowest rank “10”. According to NetRev Marketing 2019, every business
wants to grow and develop a strong client base. Advertising or promoting a
business is key to achieving massive growth. While modern digital marketing
methods can help reach more people, traditional marketing is still very helpful in
promotional campaigns.
25
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Table 4 shows that statement “1” got the highest rank “1” with the
S.O.P #4 Why is it necessary for a business to

have a marketing strategy? Weighte Verbal Rank
d Mean Interpretatio
n
1. Provide the business with focus and direction by 3.55 Strongly 1st
identifying the best opportunities. Agree
2. It helps creating organizational plan to cater to 3.43 Agree 6.5th

the customer needs.
3. Helps to identify the tools that the company can 3.40 Agree 9.5th
effectively use to fight competition and gain market
share.
4. Using marketing strategies can help the 3.50 Agree 8th
business to know what they want to achieve and
work for it.
5. Marketing strategy helps a business to know the 3.53 Strongly 2nd
right strategy that can use to help them in achieving Agree
their goals to increase their sales.
6. Marketing strategy is a major step for a company 3.40 Agree 9.5th
when developing a product or service.
7. To help you develop the product and services in 3.45 Agree 5th
your business that meets the needs of your target
market.
8. To raise awareness for the product and create a 3.48 Agree 3.5th
strong brand.
9. To get existing customers to buy
26 more products 3.48 Agree 3.5th
and to get their loyalty.
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10. Marketing
G. A. Solis St.,strategy is important to avoid 3.43
Lipa City Batangas Agree 6.5th
bankruptcy because
Fax Number: of heavy
756-3768 competition.
local 300
weighted mean of 3.55, answered “Strongly Agree” tells provide the business
with focus and direction by identifying the best opportunities will help the
business to increase their sales. Otherwise, statement “3” and “6” both got the
lowest rank “10” with the weighted mean of 3.40, answered “Agree”. According to
Salehi,M,. Mirzaei,H,.& Aghaei,M. 2012, marketing is more economical and
faster way to reach out to buyer directly, and is the ideal way for business to
advertise locally or internationally. As the result in case of comparison; both
types of marketing can help traders and marketers to do business.
27
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S.O.P #5 What is more effective between Online
and Traditional marketing strategy? Weighte Verbal Rank
d Mean Interpretatio
n
5.1 Online Marketing
a. Online marketing may take a considerable 3.30 Agree 5th

amount of time and investments to see favorable
results.
b. Online marketing offers higher level of 3.23 Agree 3rd

engagement and interaction.
c. The business can easily get customers by the 3.35 Agree 1.5th
use of Online marketing because it is more
accessible and convenient.
d. Online marketing can gain a lot of customers 3.15 Agree 4th

than traditional marketing without spending a lot of
money.
e. Online marketing can help to boost the business 3.35 Agree 1.5th
and to help businesses to improve their
performance through internet or social medias.
5.2 Traditional Marketing
a. The ability to reach a large audience is the 3.38 Agree 2nd

primary advantage of TV and radio.
b. Traditional marketing generates new customers 3.45 Agree 1st
and create more brand awareness.
c. Sample strategy in traditional marketing like 3.28 Agree 4th
newspaper and magazines
are viewed as
28
trustworthy and credible, often engendering intense
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loyalty among long time readers.
d. Traditional marketing has a
high and proven 3.25 Agree 5th
success rate.
Table 5.1 shows that both statement “c” and “e” with the weighted mean of
3.35, answered “Agree” was interpreted as the highest rank “1”. Statement “a”
with the weighted mean of 3.30, answered “Agree” was interpreted as the lowest
rank “5”. In table 5.2 shows that statement “b” with the weighted mean of 3.45,
answered “Agree” was interpreted as the highest rank “1” while statement
“d” ,answered “Agree” got the lowest rank “5” with the weighted mean of 3.25.
Each has advantages and disadvantages. In traditional marketing consumers
can see and touch the real goods or service but the domain of effect is low, on
the other hand using of internet marketing will exceed the boundaries and
introduce goods and services to the demographic of internet users. Also using
the internet would be more chipper, faster and convenient for marketing.
Approximately the advantages of internet marketing are much more than
advantages of traditional marketing. .(Salehi,M,. Mirzaei,H,.& Aghaei,M. 2012)
Table 6 Linear Correlation
∑x ∑y ∑ xy ∑2 ∑2
x y
3.45 3.33 11.4885 11.9025 11.0889

3.38 3.25 10.985 11.4244 10.5625
3.40 3.28 11.152 11.56 10.7584
3.37 3.28 11.0536 11.3569 10.7584
3.44 3.30 11.352 11.8336 10.89
3.39 3.33 11.2887 11.4921 11.0889
3.42 3.15 10.773 11.6964 9.9225
3.36 3.58 12.0288 11.2896 12.8164
3.29 3.28 10.7912 10.8241 10.7584
3.31 3.38 29 11.1878 10.9561 11.4244
∑ x =33.81 ∑ x =33.16 ∑ xy =112.1006 ∑ x 2=114.3357 ∑ y2 =110.5688
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In getting the linear correlation between two variables, the formula below
is used:
r =n ∑ xy−¿ ¿ ¿
10 ( 112.1006 )− ( 33.81 )(33.16)
r=
√¿¿¿
1121.006−1121.1396
r=
√ [ 1143.357−1143.1161 ] [ 1100.688−1099.5856 ]
−0.1336
r=
√ ( 0.2409 ) (1.1024)
−0.1336
r=
√0.2656
−0.1336
r=
0.5154
r =−0.2592
For the hypothesis, the researchers mainly used Pearson product which is the r
value. From the computation, it turned out that there is a negligible negative
correlation between the difference of online and traditional marketing strategy
with the value of r = 0.26, thus the hypothesis is accepted.
30
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CHAPTER V
SUMMARY, CONCLUSION AND RECOMMENDATION
This chapter presents the summary, conclusion of the study as well as the
recommendations based on the researcher’s findings.
Summary
The summary was conducted to determine the differences between traditional
and online marketing strategy in increasing sales of selected food establishment
in Lipa City 2019-2020. From the cited objective of the study, the researchers
formulated the problems to gather the necessary needed data.
The researchers use the descriptive and correlational method of the research
with the questionnaire as the data gathering instrument.
Validation was done to the survey questionnaires before administering it to 40
respondents from the selected food establishment of Lipa City. To analyze and
interpret the data, percentage, ranking and weighted mean were used as the
statistical device in addition.The sex or gender of the respondents indicates that
20 of them were females while 19 of them were boys and there is only 1 whose
part of LGBTQ. It shows that most of the respondents are female.This implied
31
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that more females cooperated and openly expressed their opinion during the
survey conducted at Lipa City. A total of 40 respondents from selected food
establishments participated in this study. The large majority of this owners or
trusted person which is 15 respondents were 18-25 years old.An additional 11
respondents were 26-33 years old.Next is 8 respondents which is 42-49 years
old.Then 5 respondents which is 34-41 years old .And the remaining 1
respondent is 50-57 years old.
Conclusion
The study has contributed to knowledge in issues associated with the
difference between online and and traditional marketing strategy.
Based on the research method that we have used, can conclude the following:
 It is evident that that the respondents agree that there is a difference
between online and traditional marketing strategy
 Many people is in favour of using online marketing than traditional marketing
strategy. Through online Marketing business can reach millions of people in a
short period of time. It can also help the business to generate qualified
leads/sales without investing too much money.
 Advertising or promoting a business is a key to achieve massive growth.
 Marketing strategy is an economical and fastest way to reach the consumers.
32
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 The buyer can see and touch the real goods and services with the use of
traditional marketing but the effect is low while online marketing is cheaper,
fastest and more convenient to use.
RECOMMENDATION
Based on the findings of the study the following recommendations are endorsed
to the following personalities:
Owners of food establishments the main benefactors of the study. For them to
have such knowledge on how to increase their sales.
For the future researchers, for them to have a basis on their study. And it will
be a useful reference for them who have a related topic about the differences of
online and traditional marketing strategy.
ACTION PLAN
Apparently research is made for intended purposes and aims.
Therefore, before creating the action plan researchers should establish the
purpose and direction of the output.This study aims to gain a broader
understanding about the differences of Online and Traditional Marketing Strategy
in increasing sales of selected food sstablishments in Lipa City.It will serve as a
33
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tool to elevate a business by guiding the owners or trusted person of the
business to know the right marketing strategy that they can use to promote their
product and to increase their sales. The researchers decided to have free
seminars for all owners of a food establishments.
First ,the researchers must use social media or flyers that
includes the date ,place and where did the seminar will be held.
Second, invite a guest speaker who can share his/her experience
on how the marketing strategies helps them to gain more customers and how it
helps to develop their product.
Lastly, give them a brouchures that discuss the differences
between Online and Traditional Marketing to help them choose the most effective
marketing strategy that they can use to develop their product and increase their
sales.
34
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LCC Silvercrest Senior High School

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In business, promoting a product is one of the most important thing to do.

In connection thereof, managers or the owners of different companies are

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Traditional Marketing strategy includes Print marketing such as

Online marketing includes marketing efforts anchored on electronic

According to Sherman Strandberry, July 20, 2018, digital marketing is

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Sanjay Bhayani also stated that marketing goods is a basic phenomenon

The researchers decided to choose this topic to know the differences

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STATEMENT OF THE PROBLEM

3. How does marketing strategies help to increase sales?

4. Why is it necessary for a business to have a marketing strategy?

A. Hypothesis 1: Is there any significant differences between online and

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SCOPE AND LIMITATION OF THE STUDY

This study entitled “The difference between Online and Traditional

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SIGNIFICANCE OF THE STUDY

between online and traditional marketing strategy. This study is conduct to

benefit the following:

have a competitive mindset in every aspect in case of building a business.

To the Community. It will help the community to be globally competitive and

more knowledgeable about establishing a business. This will help them be

To the Future Researchers. The study will serve as a reference data in

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overview about the chosen topic.

Online Marketing - is a strategy of marketing which uses the internet to deliver

promotional marketing messages to consumer.

Traditional Marketing - involves more conservative methods, and is slow but

efficient practices. More recognizable type of marketing.

forces of nation or group of nations to afford the maximum support to adopted

policies in peace of war.

a given time period.

Competition - a competitive encounter between individuals or groups carried on

for amusement, exercise or in pursuit of a prize.

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Commodities - an economic good. A good or services whose wide availability

This chapter primarily presents the different researches and other

bearings on the things included in our research. It focuses on several aspects

other researches about the difference between online and traditional

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provide customer satisfaction. Idea of internet marketing can be derived as type

of marketing in which objectives are achieve through use ofelectronic

communication tools like internet,interactive TV and mobile phones. (Strauss and

do business. Each has advantages and disadvantages. In traditional marketing

Approximately the advantages of internet marketing are much more than

advantages of traditional marketing. Table 2 identifies the core differences

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between traditional marketing and internet marketing. (Salehi,M,. Mirzaei,H,.&

Day by day there is upward growth of online services in regular usages by

changed. They are slow taking advantages of new opportunities presented to

them. (Stuart E.J.2014)

Online Marketing get the advantage In a great deal of statistical comparisons,

(Monica Oniel, 2017)

the philippines. It is the most popular marketing strategy because it is accessible

whether the product is legitimate or not. (Maureen Cruz, 2016)

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value from all their marketing investments. (Jomer Gregorio, 2015)

,Businesses are attracted to online marketing because of its many advantages

brand, online marketers can now simply post a sponsored advertisement on