6.

5 KPIs and Advertising on Pinterest

Name; Jason Peña  

1. - PINS FROM THE WEBSITE

With this metric I can see how relevant it can take to share the content on the
audience's pages and this would lead to being seen more and my audience would
grow.

2. - WEB SITE VISITS

This will tell us if our calls to action are working correctly, it would help us with the
traffic to the web to make the respective purchase, obtaining more information
about our company.

3. - IMPRESSIONS
This shows us how the demand for content is going. We will know if we should
improve our ads and make the respective changes according to the number that is
analyzed.

4. - REPINS
This will help us focus on our brand awareness, it will show us how our brand is
doing for the audience, with this metric we can set goals to start growing our brand
in audience recognition.

5. - AUDIENCE REVELANCE
This will show if your ads are attracting your target market, we will see if our ads are
attracting the right audience, and we can improve on posts.
Create an overall goal for Pinterest and explain why you would (or would not)
use Pinterest over other social media sites. This summary should be at least
two pages.

INCREASE TRAFFIC ON THE WEB.

I use this general objective and if I would use Pinterest because every time
someone repeats one of your pins on Pinterest, the better chance that that pin
will be shown to more people. Visibility on Pinterest is like a pyramid. The
content is shown to followers (with an algorithm) and to anyone who does a
search on Pinterest and for some reason the pins appear as a result. If one of
these people who has done a search and found me saves one of your pins on
her own boards, that pin will be shown to her followers.

Therefore, the possibilities of reaching more people have multiplied. And this
increases options of more clicks and more visits to the web having more traffic
on it and this leads to other social networks.
Through this objective, we can increase brand visibility and attract new users
interested in its content.

Once chosen we can post-shopping events, registration, potential customers,

or add to the cart. Choose the type of conversions we want to drive, enter the
budget, and target the average CPA, and we will optimize the investment
accordingly.

To get started, we will put the Pinterest tag on the website, after at least one
of the following supported events: purchases, add to cart, registration or
leads, it needs to be placed on the web, I think we can start using Pinterest. in
our business and it will give the right results.