PizzaInn BrandGuide FINAL

2022 BR AND ST YLE GUIDE
PIZZA INN BR AND ST YLE GUIDE

THE CONTENTS
3 Brand Voice 32 Logo Guidelines 47 brand elements

4 Brand Story 33 Format 48 Logotype with Dimension
5 Tone 34 Scaling 49 Pennant
6 Keywords + Phrases 35 Clear Space 50 Patterns
36 Print Application 51 Tagline Lockups
52 Seals + Badges
7 Color Palette 53 State Designs
8 Color Palette 37 Pizza Inn Express
9 Usage Guidelines 38 Full Color
39 1−Color 54 Photography
55 Moodboard
10 Logo System
11 Logotype 40 typography
13 Noggin Logo 41 Guidelines
19 Full Body Logo 42 Headlines
24 Usage Hierarchy 44 Body Text
46 Example
25 jojo
26 Purpose + Roles
27 Primary Pose
28 Alternate Poses
29 Usage Guidelines
PIZZA INN BR AND ST YLE GUIDE 2

Brand Voice Just as we communicate in a specific way with our family,
friends, partners and colleagues, there’s also a way to
communicate specifically with our customer base.
This voice is crucial to creating a brand that stands out

from the crowd and is just as important as our visual
communications. It will be important to stay consistent
in all communications from social media to promotional
posters.

BRAND VOICE
Brand Story
america’s
One of the best things about living in a town like ours
is that it’s easier to get what you want out of life. That’s
where Pizza Inn comes in. Our pizza buffet is house-
hometown
made all day and is always ready when you and your
gang are. You walk in and walk up, with nothing to get
between you and your appetite.
pizza You and your family get a delicious, hot meal made from
the best ingredients. And, it comes with that satisfying
feeling of freedom and relaxation that’s a needed break
buffet
from whatever else is on your plate today. Welcome to
the house-made pizza buffet with home-like freedom.

BRAND VOICE
Tone
VOICE DESCRIPTION DO DON’T
Be conversational, upbeat
Neighborly Warm, inviting, friendly Be uptight or fake
and welcoming
Talk to everyone like they’re

Easygoing Lenient, fun, relaxed Be apathetic
our friends
Take ourselves
Reliable Dependable, consistent, steadfast Be trustworthy and helpful
too seriously
Be genuine and Be full of ourselves

Proud Spirited, confident
unapologetically us or snarky

BRAND VOICE
Keywords + Phrases
To ensure language consistency throughout TA G L I N E SAUCE DESCRIPTION
the brand, follow these keywords and phrases America's Hometown Pizza Buffet Original sauce made in-house.
when describing the experiences of Pizza Inn.
DOUGH DESCRIPTION CHEESE DESCRIPTION
LONG LONG
House-made dough, made fresh daily. 100% whole milk mozzarella, shredded in-house.
House-grated 100% whole milk mozzarella.
SHORT
Fresh, house-made dough. SHORT
House-made dough. Mozzarella shredded in-house.

House-grated mozzarella.
RANCH DESCRIPTION VEGGIE DESCRIPTION
House-made Ranch. Hand-prepared veggies, sliced fresh.

Color Our new color palette is an important element
in capturing Pizza Inn’s heritage and nostalgic
Palette appeal. By choosing bold colors, we're also

able to add a sense of reinvigorated energy
to the brand.

COLOR PALETTE P R I M A RY
RED YELLOW DE N I M
The colors used in this palette are building

off the past while also adding variety. This is
a continuation of our brand's tone of voice
by exemplifying our pride, reliability and
C 11 M 100 Y 99 K 2 C 0 M 25 Y 100 K 0 C 99 M 74 Y 47 K 43
welcoming attitude.
R 211 G 32 B 39 R 255 G 193 B 14 R 0 G 51 B 74
HEX D32027 HEX FFC10E HEX 00334A
C O L O R F O R M AT S PANTONE® 2347 C PANTONE® 7548 C PANTONE® 4161 C
CMYK
A four color process that is used in print S E C O N D A RY

advertising that appears in full color.
B R I C K RE D AG E D W HI TE W E ATHE RE D B L ACK
PA N TO N E
Used in print advertising for better control in

color output (ie: signs, promotional materials C 33 M 98 Y 85 K 50 C 4 M 4 Y 21 K 0 C 81 M 67 Y 55 K 83
and merchandise). R 103 G 15 B 25 R 244 G 237 B 206 R 43 G 51 B 51
HEX 670F19 HEX F4EDCE HEX 2B3333

RGB/ HEX NUMBERS
PANTONE® 201 C PANTONE® 7499 C PANTONE® 426 C
Colors used specifically for web.
CLICK FOR ASSETS F O R U S E O N J O J O O N LY
J O JO ’S SK I N TO N E
C 1 M 15 Y 18 K 0
R 51 G 220 B 202
HEX FBDCCA
PANTONE® 4030 C
COLOR PALETTE
Usage Guidelines
Red, denim and yellow are our primary

colors, but there are some instances where
the secondary palette helps to increase
legibility. Here are examples of what colors
work with others.
CLICK FOR ASSETS

Logo Our logo system is a combination of custom
typography and our mascot, JoJo. The type is a
system bold slab‒serif with unique nuances that give it

a handcrafted feel while maintaining legibility.

LOGO SYSTEM
Logotype
These versions should be used when JoJo is

too small for the context and/or when JoJo is
in close proximity.
CLICK FOR ASSETS
LOGOT YPE LOGOT YPE

Use this color on a light background. Use this color on a red background.
LOGOT YPE LOGOT YPE


LOGO SYSTEM
Logotype 1−color
Use this version of the logotype only in

circumstances where color cannot be used.
CLICK FOR ASSETS
LOGOT YPE LOGOT YPE

LOGOT YPE LOGOT YPE


LOGO SYSTEM
Stacked Noggin Logo
The Stacked Noggin Logo should be

used as the preferred logo version
for vertical contexts.
CLICK FOR ASSETS
S TA C K E D N O G G I N L O G O S TA C K E D N O G G I N L O G O
Use this color combination Use this color combination
when on a light background. when on a red background.
S TA C K E D N O G G I N L O G O W I T H TA G L I N E S TA C K E D N O G G I N L O G O W I T H TA G L I N E
Use this color combination Use this color combination
when on a light background. when on a red background.

LOGO SYSTEM
Stacked Noggin Logo
When using the Stacked Noggin Logo on

dark or busy backgrounds, JoJo needs a layer
of separation around him, as shown here,
with white outline.
CLICK FOR ASSETS
S TA C K E D N O G G I N L O G O
Use this color combination
when on a dark background.
S TA C K E D N O G G I N L O G O W I T H TA G L I N E

LOGO SYSTEM
Stacked Noggin Logo in 1−color
Use this version of the logotype only in

circumstances where color cannot be used.
CLICK FOR ASSETS
S TA C K E D N O G G I N L O G O S TA C K E D N O G G I N L O G O
Use this color when on a light background. Use this color when on a dark background.
S TA C K E D N O G G I N L O G O W I T H TA G L I N E S TA C K E D N O G G I N L O G O W I T H TA G L I N E

LOGO SYSTEM
Horizontal Noggin Logo
The Horizontal Noggin Logo should

be used as the preferred logo version
for wider contexts.
CLICK FOR ASSETS

H O R I ZO N TA L N O G G I N L O G O H O R I ZO N TA L N O G G I N L O G O
Use this color combination when on a light background. Use this color combination when on a red background.
H O R I ZO N TA L N O G G I N L O G O W I T H TA G L I N E H O R I ZO N TA L N O G G I N L O G O W I T H TA G L I N E

LOGO SYSTEM
Horizontal Noggin Logo
When using the Horizontal Noggin Logo on

dark or busy backgrounds, JoJo needs a layer
of separation around him, as shown here,
white outline.
H O R I ZO N TA L N O G G I N L O G O
CLICK FOR ASSETS Use this color combination
H O R I ZO N TA L N O G G I N L O G O W I T H TA G L I N E

LOGO SYSTEM
Horizontal Noggin Logo in 1−color
Use this version of the logo only in

circumstances where color cannot
be used.
CLICK FOR ASSETS

H O R I ZO N TA L N O G G I N L O G O H O R I ZO N TA L N O G G I N L O G O
H O R I ZO N TA L N O G G I N L O G O W I T H TA G L I N E H O R I ZO N TA L N O G G I N L O G O W I T H TA G L I N E

LOGO SYSTEM
Stacked Full Body Logo
The Stacked Full Body Logo should

be used as the preferred logo
version for vertical contexts.
CLICK FOR ASSETS
S TA C K E D F U L L B O D Y L O G O W I T H TA G L I N E
Use this color combination when on a red background.
Use this color combination when on a light background.
Use this color combination when on a dark background.

LOGO SYSTEM
Stacked Full Body Logo in 1−color

be used.
CLICK FOR ASSETS
S TA C K E D F U L L B O D Y L O G O W I T H TA G L I N E S TA C K E D F U L L B O D Y L O G O W I T H TA G L I N E

LOGO SYSTEM
Horizontal Full Body Logo
The Horizontal Full Body Logo should

be used as the preferred logo version
for wider contexts.
CLICK FOR ASSETS

H O R I ZO N TA L F U L L B O D Y L O G O H O R I ZO N TA L F U L L B O D Y L O G O
H O R I ZO N TA L F U L L B O D Y L O G O W I T H TA G L I N E H O R I ZO N TA L F U L L B O D Y L O G O W I T H TA G L I N E

LOGO SYSTEM
Horizontal Full Body Logo
When using the Horizontal Full Body Logo

on dark or busy backgrounds, JoJo needs a
layer of separation around him, as shown
here, with a white outline.
H O R I ZO N TA L F U L L B O D Y L O G O
CLICK FOR ASSETS
H O R I ZO N TA L F U L L B O D Y L O G O W I T H TA G L I N E

LOGO SYSTEM
Horizontal Full Body Logo in 1−color

be used.
CLICK FOR ASSETS

H O R I ZO N TA L F U L L B O D Y L O G O H O R I ZO N TA L F U L L B O D Y L O G O
H O R I ZO N TA L F U L L B O D Y L O G O W I T H TA G L I N E H O R I ZO N TA L F U L L B O D Y L O G O W I T H TA G L I N E

LOGO SYSTEM
Usage Hierarchy
PRIMARY
SECONDARY
TERTIARY

JoJo JoJo has been with Pizza Inn since its inception.
He is a hard working and relatable embodiment
of the brand.
Since his creation, he has gone through a few

updates. In his most recent update, he has
gained an increased sense of dimensionality
and has gained additional poses.

JOJO
Purpose + Roles
PURPOSE E N T E R TA I N E R UNIFIER P U R V E YO R
JoJo exists to entertain, surprise and delight JoJo is all about having fun. He's playful, JoJo brings people together with pizza−the JoJo is not just a relic of a long ago era, he
Pizza Inn guests through the simple joy of spontaneous and all about trying new ultimate equalizer. exists to elevate our expectations of pizza.
eating house-made pizza in the company things, especially new pizza styles and
of others. recipes. Human beings are hardwired for relationships He gives people the freedom to satisfy their
and we're at our best when we have strong craving with nothing to hold them back.
His goal is to make people laugh, smile bonds to one another. JoJo helps facilitate
and live one day at a time. community togetherness by inviting people Throwing a pizza in the air isn't by itself a
to come as they are–no need to dress up legitimate sign of Pizza Inn's quality, but it
He helps differentiate Pizza Inn from other or down. is the first step in making something people
brands that take themselves too seriously. truly remember and enjoy.
Just like a good friend, he is reliable and
always shows up when you need him.

JOJO
Primary Pose
To ensure legibility in all sizes, we have

three versions of JoJo's primary pose.
NOGGIN HALF BODY
CLICK FOR THIS ASSET CLICK FOR THIS ASSET
FULL BODY
CLICK FOR THIS ASSET

JOJO
Alternate Poses
Alternate versions of JoJo help to add to

his dimensionality and make him feel like
a real person.
Neither of these versions should be

used before the primary pose has been
established.
PIZZA CARRY WELCOME
CLICK FOR THIS ASSET CLICK FOR THIS ASSET

JOJO
Usage Guidelines
Whenever JoJo is being used on a dark

background, use a light color of separation
around him. Please follow the same usage
guidelines as the logo.
Always use the primary pose when

establishing JoJo.
Do not use JoJo in settings where he will

not scale to a legible size.
V E R S I O N F O R L I G H T BAC KG R O U N D S V E R S I O N F O R D A R K B A C KG R O U N D S
No white stroke around JoJo.
Has a white stroke around him to separate
away from the backgound.

JOJO
Usage Guidelines
Never let JoJo's face be darker than the

background. There are specific versions
for dark versus light backgrounds.
C O R R E CT F O R M AT F O R BAC KG R O U N D C O R R E C T F O R M AT F O R B A C KG R O U N D
I N C O R R E CT F O R M AT F O R BAC KG R O U N D I N C O R R E C T F O R M AT F O R B A C KG R O U N D

JOJO
Usage Guidelines
JoJo, particularly his variations, were made new

STUFFED
to interact and emphasize certain items. CRUST
Every nuance about him is very intentional
and thoughtful. Please to do not alter JoJo
in any way.
A P P R O P R I AT E I N T E R ACT I O N W I T H P R O M OT I O N PUTTING SOMETHING ELSE IN HAND

Using the appropriate version of JoJo to highlight the promo. Do not make JoJo a baller.
new
STUFFED
CRUST
I N A P P R O P R I AT E I N T E R ACT I O N W I T H P R O M OT I O N U N I N T E N D E D ACT I O N
Do not replace the dough with a promotion. Do not make JoJo break dance.

Logo Keeping a brand consistent is critical in gaining
trust and maintaining our aesthetic. The following
Guidelines guide will help make sure that our logo looks
great across all materials.

LOGO GUIDELINES
Format
When it comes to logos, having the right file PNG SVG EPS
to use for a specific purpose—from a business Can be used for almost any digital Developed for the web using mathematical Graphic format for vector-based images in
card to a Facebook cover photo to a T-shirt or purpose. These are also useful if you need formulas rather than individually colored Adobe Illustrator. They’re used for printing
large scale signage—is important. digital images with transparency, such as pixels on the page. Vector files will always and editing purposes and are commonly
logos to put on colored backgrounds or be crisp and maintain quality—for this referred to as “working files” or “master files.”
F O R M AT S
on top of other images. This file type is not reason, you should use them whenever U S E E P S F I L E S TO P U T L O G O O N :
A file can be identified by its extension: recommended for print. they’re accepted, especially when sending
• Print materials (business cards, posters,
PizzaInn_Logo.png, PizzaInn_Logo.eps, etc. a logo to print.
U S E P N G F I L E S TO P U T LO G O O N :
brochures, and more)
The most common logo file formats are:
• Websites and blogs U S E S V G F I L E S TO P U T L O G O O N :
• Stickers and labels
PNG • Presentations • Print materials (business cards, posters,
• Clothing and swag
stickers, and more)
SVG • Letterheads on Word or Google docs
• Clothing and swag
EPS • Social media profile and cover photos
• Stickers and labels
• Over an image used on web
• Websites (note: you must know how to
code because most website builders,
including WordPress and Squarespace,
won’t accept SVGs)

LOGO GUIDELINES
Scaling
To ensure legibility and consistency throughout the TA G L I N E M I N I M U M

The minimum size that the tagline
brand, follow the guidelines to optimize the logo,
can be is 2 inches.
even at the smallest size.
2.5 IN. WIDE
The guideline outlined is just a guide. Please use

best judgment when the logo will be placed in
contexts that are farther away, the minimum will
always need to be bigger.
JOJO FULL BODY MINIMUM
The minimum size that JoJo can be
is 1 inch in height within the logo.
1 IN. TALL
JOJO NOGGIN MINIMUM

The minimum size that JoJo's Noggin
can be is .25 inches within the logo.
0.25 IN. WIDE
SMALLEST SIZE
Do not scale below 0.5 inches in the
stacked format. Do not scale below 1
1 IN. WIDE .5 IN. WIDE
inch in the horizontal format.

LOGO GUIDELINES
Clear Space
It's important to always leave enough clear

space around the logo so that it never gets
lost in a crowded layout. The more space
around the logo, the more it will stand out.
Please leave at least as much space around
the logo as big as the width of an "N" within
the logo.
Ignore the TM for scaling purposes.

LOGO GUIDELINES
Print Application
Here are a couple of layouts with the logo

in print applications using the guide, sizing
and clear space rules.

PIZZA INN This iteration of the logo is only for usage in the
"Express" versions of Pizza Inn. This should not
EXPRESS be included in anything intended for the primary

version of Pizza Inn stores.
Because of this logo version's exclusive usage

opportunities, we have provided minimal options.

Pizza Inn Express
Full color
This is the primary version that should be used

when representing a Pizza Inn Express. As with
all the logos and their variations, only use this
on simple backgrounds to maintain legibility.
S TA C K E D E X P R E S S L O G O
H O R I ZO N TA L E X P R E S S L O G O

Pizza Inn Express
1−Color
In cases where available colors are limited,

these 1−color options are available for you to
use. These versions are only to be used when
absolutely necessary. The full color version of
this variation is preferred when expressing the
Pizza Inn Express brand.
S TA C K E D E X P R E S S L O G O S TA C K E D E X P R E S S L O G O
H O R I ZO N TA L E X P R E S S L O G O H O R I ZO N TA L E X P R E S S L O G O

Typography Our typography is an important element to the
new brand identity. It allows us to express the
brand’s personality with or without photography.
There are two type families: DDC Hardware and

Jost. This gives us the flexibility to represent the
tone and personality of Pizza Inn.

TYPOGRAPHY
Guidelines
headline
For headlines shorter than 30 characters,
we suggest using DDC Hardware Regular.
An alternate headline font is DDC Hardware

Condensed. When using both the regular and
condensed versions, it breaks up any block of Alternate headline font
text to be more encouraging to read.
Jost Bold used for long subheadline.
Jost Medium or Regular are used in body copy. In this instance, we are using Jost
Medium. Suspen disse otenti. Inte ger sedit efficitur agna, non posuere anterus.
Nunc tortir dui, lobortis eget eros necumi, mollis temer aspus leo. Cras efficitur
potir diam, acesim auctor uni dolor semper aliquetese condimentim at nunase.
Maecenas orcipe ligula, aliqu eu.
Phasellus pellentesque sem justo, sed mollise velit tempor at. Donec in tristique
sem, a aucir mauris. Maecenas tempus porttitor metus idu sodales. Pellentesque
auctor ex eget mauris en luctus, fermentum faucibus augue pellentesque. Aliquam
placerat nec metus ut malesuada cras eget quam dictum, convallis eros in.

TYPOGRAPHY
Headlines
DDC HARdware
DDC Hardware is a sans serif, straight‒talkin', industrial-
strength typeface made by Aaron Draplin and Riley Cran at
Draplin Design Co. This typeface is inspired by the typography
regular
painted on corrugated steel siding or ghosted on some old
brick wall found during their travels on the back roads and
industrial yards across North America.
IS OUR T YPEFACE FOR SHORT HEADLINES

USAGE RULES:
‒ DDC Hardware REGULAR should be used for headlines

under 25 characters.
‒ DdC Hardware condensed should be used for headlines
DDC HARdware
under 35 characters.
‒ Either of these fonts can be used in headlines, there is no
preference aside from line length.
condensed
IS OUR T YPEFACE FOR SLIGHTLY LONGER HEADLINES

TYPOGRAPHY
DDC Hardware
F R A N C H I S E E S I N S TA L L H E R E DDC HARDWARE REGUL AR
abcdefghijklm
NON-FRANCHISEES BUY HERE
nopqrstuvwxyz
DDC HARDWARE CONDENSED
abcdefghijklm
nopqrstuvwxyz
TYPOGRAPHY
Body Text
Jost
Jost is a modern adaptation of Futura that works
more in the digital format. This typeface will work
hard for us in situations where there is a lot of text,
small type and where legibility is key.
USAGE RULES: IS OUR T YPEFACE FOR BODY TEX T

− Jost Bold should be used for short body copy
and subheadlines under 50 characters.
− Jost Medium or Regular should be used for longer

body copy over 50 characters. General longer headlines Jost Bold works great when set to bold
in sentence case. Use Jost Bold for long
look like this.

headlines with a 40+ character count.
Body Copy: Suspendisse potenti. Integer sedit Jost Medium or Regular is used for body text.
efficitur magna, non posuere ante. Nunc tortir

dui, lobortis eget eros nec, mollis temer aspus
leo. Cras efficitur porttitor diam, ac auctor uni
dolor semper aliquet condimentum at nunase.
Maecenas orci ligula, aliquam eu nisl eu, uticie
consequat est.

TYPOGRAPHY
Body Text
Jost Extra Bold

Jost is a "variable font" which means that by importing
the variable version of this font into a program such
as Adobe Photoshop will allow you to precisely
Jost Bold
control the weight and italic angle of the font.
The fonts listed here are the static versions of the
Jost Semibold
fonts available within the typeface.
JOST IS A OPEN SOURCE FONT

AVA I L A B L E H E R E Jost Medium
Jost Regular
Jost Light
JOST BOLD JOST MEDIUM JOST LIGHT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Kk Ll Mm Nn Oo Pp Qq Rr Ss Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz Tt Uu Vv Ww Xx Yy Zz Tt Uu Vv Ww Xx Yy Zz
1234567890 1234567890 1234567890
TYPOGRAPHY
Example
An example layout of how all of the

brand fonts can work together.
DDC HARDware regular works

great in short headlines.
DDC HARDware condensed works

great when in short headlines. This font
can also add variety when the regular
version of this font is already used in
close proximity.
Jost Medium or Regular is used for

body text such as descriptions.

Brand We want to set our franchisees up with a variety of
branding elements to give them a sense of freedom
elements and make it their own. In this section, you will see
badges, patterns and designs perticular to the
states that have a Pizza Inn. These should be used
in contexts where the primary branding has already
been established.
pizza inn Brand Style Guide 47

BRAND ELEMENTS
Logotype with Dimension
This version of the Pizza Inn logotype is a fun,

retro way of making the logo pop off of the
background.
CLICK FOR ASSETS

BRAND ELEMENTS
Pennant
A huge part of our tone of voice is being

spirited. What better way to celebrate us
than with a pennant.
CLICK FOR ASSETS

BRAND ELEMENTS
Patterns
These two patterns are created to be used

as needed for branding. Some example use
cases for these are foodsafe paper under
pizzas, posters or bandanas.
CLICK FOR ASSETS

BRAND ELEMENTS
Tagline Lockups
Here are some ways to showcase the tagline

in a way that feels intentional and consistent
with the brand.
CLICK FOR ASSETS
America’s
hometown
pizza buffet

BRAND ELEMENTS
Seals + Badges
Here are secondary ways to express the brand

once the primary brand has been established.
Some possible use cases for these are T-shirts,
murals, signage or stickers.
CLICK FOR ASSETS

BRAND ELEMENTS
State Designs
We want to make sure that we maintain the

hometown feeling. One way we are doing
that is by creating a state design for each
state where there is a Pizza Inn. A possible
use case for these state designs are stickers,
as shown here.
CLICK FOR ASSETS

Photography Our photography is essential to the brand identity.
It demonstrates the soul of our brand and captures
the idea that it’s not just about the food, but it’s
about what happens here. Shots are driven by
compositions that catch glimpses of family and a
sense of community paired with quality ingredients.

PHOTOGRAPHY
Moodboard
We will continue to build out our

photography, but this moodboard is what
we're envisioning.
VISUAL IDEAS
– Groups eating together in the midst

of conversation.
– Food in context of how people will

really be enjoying it.
– Show the fresh ingredients used in the

food preparation process.

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2022 BR AND ST YLE GUIDE

PIZZA INN BR AND ST YLE GUIDE

3 Brand Voice 32 Logo Guidelines 47 brand elements

PIZZA INN BR AND ST YLE GUIDE 2

This voice is crucial to creating a brand that stands out

PIZZA INN BR AND ST YLE GUIDE 3

PIZZA INN BR AND ST YLE GUIDE 4

VOICE DESCRIPTION DO DON’T

Talk to everyone like they’re

Be genuine and Be full of ourselves

PIZZA INN BR AND ST YLE GUIDE 5

To ensure language consistency throughout TA G L I N E SAUCE DESCRIPTION

DOUGH DESCRIPTION CHEESE DESCRIPTION

Fresh, house-made dough. SHORT

House-made dough. Mozzarella shredded in-house.

RANCH DESCRIPTION VEGGIE DESCRIPTION

House-made Ranch. Hand-prepared veggies, sliced fresh.

PIZZA INN BR AND ST YLE GUIDE 6

Palette appeal. By choosing bold colors, we're also

PIZZA INN BR AND ST YLE GUIDE 7

The colors used in this palette are building

HEX D32027 HEX FFC10E HEX 00334A

C O L O R F O R M AT S PANTONE® 2347 C PANTONE® 7548 C PANTONE® 4161 C

A four color process that is used in print S E C O N D A RY

Used in print advertising for better control in

and merchandise). R 103 G 15 B 25 R 244 G 237 B 206 R 43 G 51 B 51

HEX 670F19 HEX F4EDCE HEX 2B3333

CLICK FOR ASSETS F O R U S E O N J O J O O N LY

Red, denim and yellow are our primary

CLICK FOR ASSETS

PIZZA INN BR AND ST YLE GUIDE 9

system bold slab‒serif with unique nuances that give it

PIZZA INN BR AND ST YLE GUIDE 10

These versions should be used when JoJo is

CLICK FOR ASSETS

LOGOT YPE LOGOT YPE

LOGOT YPE LOGOT YPE

PIZZA INN BR AND ST YLE GUIDE 11

Use this version of the logotype only in

CLICK FOR ASSETS

LOGOT YPE LOGOT YPE

LOGOT YPE LOGOT YPE

PIZZA INN BR AND ST YLE GUIDE 12

The Stacked Noggin Logo should be

CLICK FOR ASSETS

PIZZA INN BR AND ST YLE GUIDE 13

When using the Stacked Noggin Logo on

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PIZZA INN BR AND ST YLE GUIDE 14

Use this version of the logotype only in

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PIZZA INN BR AND ST YLE GUIDE 15

The Horizontal Noggin Logo should

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PIZZA INN BR AND ST YLE GUIDE 16

When using the Horizontal Noggin Logo on

PIZZA INN BR AND ST YLE GUIDE 17

Use this version of the logo only in

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PIZZA INN BR AND ST YLE GUIDE 18

The Stacked Full Body Logo should

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Use this color combination when on a dark background.

PIZZA INN BR AND ST YLE GUIDE 19