Republic ofthe Philippines DEPARTMENT OF LABOR AND EMPLOYMENT Intramuros, Manila 1853 a 4 ADMINISTRATIVE ORDER NO. /@5” Series of 2003 In the interest of the service and in view of the need for the Department and its services, bureaus, attached agencies, and regional offices to effectively utilize their information, education and communication (IEC) materials, the following guidelines are hereby adopted to establish a DOLE Corporate Identity: 1. Rationale/Background To positively influence in the strongest and most effective way the public’s perception of the Department, the DOLE, as an organization, and the offices under it, shall adopt and use only the official corporate symbol/iogo, colors, sizes, typefaces, and proper presentation of symbols/logos subject to the policies and guidelines herein provided. Ml. General Guidelines This order to adopt and use the official DOLE symbol/logo, colors, sizes, typefaces, and the proper presentation of symbols/logos shall cover all DOLE services, attached agencies, bureaus, and regional offices that produce and utilize the use of IEC materials in their operations. Hl, Specific Guidelines for Corporate Identity A. The DOLE Symbol/Logo The correct and official DOLE logo is that which is an equilateral triangle, with a circle inscribed at the triangle’s midpoint. The circle should be bisected by a thick, white, diagonal line (space) extending from the bottom to the right of the triangle to form a larger (blue) triangle and a smaller (red) triangle. Inside the triangle are three stars in an upright triangular formation concentric to the circle. The formation and proportion must be given particular attention to ensure that the logo is presented in a proper manner (see Annex A). The appropriate color type to be used in the logo will depend on the intended reproduction of the logo. The CMYK (Cyan, Magenta, Yellow, Black) logo shall be used for print applications where the logo is to be reproduced with a mix of the four process colors, namely: cyan, magenta, yellow, and black, The PMS (Pantone Matching System) logo shall be used if the logo is to be reproduced in print applications requiring processed colors. The RGB (Red, Green, Blue) logo shall be used in applications that either exist only on-screen or will be produced via photographic techniques (such as for slide presentation) (See Annex D).. -USSEWINATED BY as-REcoRDs secrion ox_\S - !4_ 999 =~— wy In more formal use, the official DOLE logo can also be embossed using a dry seal. However, the logo must conform in size, proportion and manner of presentation as those in print applications. The DOLE Corporate Typeface mega ont ss corporate yee suppor DOLE logo (see Annex The DOLE Master Brand or Trademark The DOLE shall adopt the and complement the offici The Master Brand or Trademark of the DOLE shall be made up of its official symbol or logo and its official corporate typeface. Two versions can be adopted for the Master Brand or Trademark—the colored and the uncolored version. A third version, also uncolored, which the DOLE and its services, bureaus, attached agencies and regional offices, may also adopt, is that where the official DOLE logo is embossed using a dry seal (see Annex C). The proportions, spacing, relative positioning, and color should remain consistent. Colors of the Master Brand ‘The official DOLE Master Brand or Trademark shall utilize six colors, specifically: (PMS color) Pantone Blue 072; (PMS color) Pantone Red 032; (PMS color) Pantone Yellow 012; (PMS color) Black; (PMS color) Cool Grey 8 CVU; and (PMS color) Cool Grey 4 CVU (see Annex D for specifications). Presentation ‘The presentation of the DOLE Master Brand or Trademark has been designed vvisavis the agency, service, or bureau Master Brand or Trademark, with specific measurements and proportions to be strictly followed to ensure and maintain visual balance (see Annex 6). ‘The DOLE symbol or logo shall occupy the leftmost corner of the presentation while the symbol or logo of its agency, service, or bureau shall occupy the rightmost portion. Both logos should be of the same size. The typeface of the country (ie. Republic of the Philippines) shall appropriately be in capital and lower cases. The DOLE typeface (spelled out) shall all be in capital case and bold. Immediately below it is the service's, bureau's, or agency's typeface appropriately in capital and lower cases, bold, and two points smaller in size than the official DOLE typeface. For the office address of the service, bureau, or agency, the typeface to be used shall be regular and two points smaller in size than the service's, bureau's, or agency’s name typeface. The DOLE services, bureaus, and attached agencies, are only allowed to use any ofIV. Specific Guidelines for Production of Selected IECs A. Brochure The DOLE, its services, bureaus, and attached agencies shall adopt only the official size of 8.5 by 13 inches or 215 by 330 millimeters for all brochure publications. A brochure can be straight, back-to-back, or two-fold, as long as it does not exceed the official size provided herein. The brochure must contain the official DOLE Master Brand or Trademark and that of the service’s, bureau's, or agency’s producing the brochure (see Annexes 1-A and 1-8). There are only three presentations allowed for the DOLE Master Brand or Trademark and the service’s, bureau's, or agency’s Master Brand or ‘Trademark: Uppermost portion in upright position on the front page of the brochure (see Annex 1-Al; 2. Uppermost portion in upright position on the first page of a twofold brochure (see Annex 1-A); or 3. The DOLE Master Brand or Trademark at the uppermost portion in upright position on the first page of a two-fold brochure and the Master Brand or Trademark of the service, bureau, or agency at the lowermost portion at the back or last page of a two-fold brochure (see Annex 1-B). 8B. Handbook and Primer All DOLE handbooks and primers, whether produced by the DOLE proper or by its services, bureaus, or attached agencies, shall adopt the official size of 6 1/8 by 8 1/2 inches or 155 by 215 millimeters. The DOLE Master Brand or Trademark and that of the producing service's, bureau's, or agency's shall always be placed on top, uppermost portion of the front cover of the handbook ‘or primer (see Annex 2). C. Newsletter The official size of all DOLE newsletters, including those of its services, bureaus, and attached agencies, shall be 9 by 12 inches or 229 by 305 millimeters. The DOLE Master Brand or Trademark and that of the producing service’s, bureau’s, or agency's shall be placed on top of the newsletter’s masthead. The masthead may be placed either at dead center in the uppermost portion of the front cover or at the leftmost, upper portion of the newsletter, with the DOLE Master Brand ‘or Trademark, along with the producing office’s Master Brand or Trademark adjusted appropriately (see Annex 3). D. Poster For easy identification, all DOLE posters, including those ofits services, bureaus, and attached agencies, shall adopt the official size of 18 by 24 inches or 457 by 610 millimeters. The Master Brands or Trademarks of both the DOLE and ite Producing service, bureau, or attached agency shall appear prominently in the Poster, either at the uppermost or lowermost portions of the poster (see Annex 4).E. Business/Calling Card All business or calling cards produced by the DOLE and its services, bureaus, and attached agencies for their officials and employees shall follow the official size of 2 by 3 1/2 inches or 50.5 by 89 millimeters. The DOLE Master Brand or ‘Trademark and that of the producing office’s shall be displayed at the uppermost portion of the card (see Annex 5). F. Handout DOLE handouts, including those published by its services, bureaus, and attached agencies, shall adopt the official size of 8 1/2 by 11 inches or 215 by 280 millimeters. The official DOLE Master Brand or Trademark and that of the producing service’s, bureau's, or agency’s, should always appear at the uppermost portion of the first page of the handout (see Annex 6). G. Stationery Stationery produced by DOLE or its services, bureaus, or attached agencies shall follow the official size of 5 1/2 by 8 1/2 inches or 140 by 215 millimeters. The official DOLE Master Brand or Trademark and that of the producing service's, bureau's, or agency’s should always appear at the uppermost portion of the stationery (see Annex 7). H, Print Advertisement All DOLE advertisements in print form, whether in horizontal or vertical layout, shall have the DOLE Master Brand or Trademark and that of the service's, bureau's, or attached agency’s where the ad is attributed. The Master Brands or ‘Trademarks may either appear in the uppermost or lowermost portions of the layout. The size of the print ads may vary in size or layout orientation (see Annex 8). 1. Comics All DOLE ses that utilize comics as |EC material shall follow the official size of 7 by 10 1/2 inches or 178 by 267 millimeters. The DOLE Master Brand or Trademark and that of the producing office’s Master Brand or Trademark shall be displayed at the lowermost portion of the front cover of the publication (see Annex 9). J. Folder Jacket Folder jackets produced by the DOLE and its services, bureaus, and attached agencies, shail adopt the official size of 8 1/2 by 12 inches or 215 by 305 millimeters. The Master Brand or Trademark of both the DOLE and its producing service, bureau, or attached agency shall appear prominently in the front cover of the folder jacket, either at the uppermost or lowermost portions of the material (see Annex 10). K. Book and Journal Books and journals published by the DOLE or any of its services, bureaus, and attached agencies, may adopt sizes or layout orientations that are appropriate forFH e ~ printing. However, the DOLE Master Brand or Trademark as well as that of the producing service’s, bureau’s, or agency's should appear in the front cover of the book or journal. The said Master Brands or Trademarks may be displayed either in the uppermost or lowermost portions of the front cover, regardless of the type of layout orientation applied (see Annex 11). L. Envelope (all sizes) All envelopes printed or produced by the DOLE and its services, bureaus, and attached agencies, regardless of size (letter or brown envelopes) shall have the official DOLE Master Brand or Trademark and the service's, bureau's, or agency’s Master Brand or Trademark printed at the upper, leftmost portion of the envelopes (see Annex 12). M. Video Materials ‘Audio-video materials such as corporate videos, slides presentation, training modules, CD brochures, and similar materials produced by the DOLE and its services, bureaus, and attached agencies must carry the DOLE symbol or logo and Master Brand or Trademark, including that of the producing DOLE office. The DOLE symbol or logo shall appear in the opening sequence of the audio- video material and first in order of appearance before the symbol or logo of the producing DOLE office. The appearance of the DOLE symbol or logo and ‘Master Brand or Trademark can be repeated at the end or closing portion of the material, the length of exposure of which should follow normal reading time. IV. Adoption and Use of the Official DOLE Symbol or Logo and Master Brand or ‘Trademark For Other IEC Products and Materials All DOLE offices, services, bureaus, and attached agencies must adopt and use the official DOLE symbol or logo and Master Brand or Trademark alongside their respective Master Brand or Trademark in other IEC products/tems and materials such as souvenirs and corporate giveaways, including ad cubes, pens or pencils; ‘mugs, umbrellas, t-shirts; caps; calendars; and streamers or banners. V. Monitoring Compliance with the prescribed guidelines provided in this Order shall be closely monitored by the Information and Publication (IPS) of this Department through a ew inventory of IEC materials to be done six months after the effectivity of this order. All heads of concerned offices are directed to supervise the implementation of the guidelines set herein or assign their designated Labor Information Officers (LIOs) to ensure that this Order is followed. For compliance. 4 QO Sy. P, mint sateen Yom — Secretary ‘May 2003 Lat aliaenn totes wit aM (ttae ~ Republic of the Philippines DEPARTMENT OF LABOR AND EMPLOYMENT Intramuroes, ManilaDepartment of Labor and Employment (DOLE) Corporate Identity GuidelinesA. The DOLE Symbol/Logo “The DOLE Jogo is an equilateral triangle (a triangle having three equal sides) with a circle inscribed at the {riangle’s midpoint. This circle is bisected by a thick, white, diagonal ine (space) extending from the bottom to the right ofthe triangle to form a larger (blue) triangle and a smaller (red) triangle. Inside the circle are three stars in an upright triangular formation concentric to the circle. ‘This formation and proportion must be emphasized to ensure that the logo is presented in a proper manner. Selecting the appropriate color type depends on the intended reproduction of the logo. The CMYK logo should be Used for print applications where the logo isto be reproduced with a mix ofthe four process colors: cyan, magenta, yellow and biack. “The PMS (Pantone Matching System) logo should be used when the logo is to be reproduced in print applications requiring processed colors (see PMS color chart. ‘The RGB (Red, Green, Blue) 1ogo should be used in applications that either exist only on-screen or wil be produced via photographie techniques (such 2s for side presentation),wy ~ B. The DOLE Corporate Typeface “The BBTOSGRTTEA or typeface was specifialy chosen to support and complement the ogo. CG Omega Regular, capitals and lower - Republic of the Philippines DEPARTMENT OF LABOR AND EMPLOYMENT Intramuros, Manila ‘Same 66 Onesa tc \ oss Reg, cpta ard re, font size is smaller by four (4) pointsCc. The DOLE Master Brand or Trademark |, Colored version Republic of the Philippines ) DEPARTMENT OF LABOR AND EMPLOYMENT Intramuros, Manila {I Uncolored version (Black and grayscale) Republic of the Philippines X ) DEPARTMENT OF LABOR AND EMPLOYMENT Intramuros, Manila Ul, Uncolored version (Embossed) Republic of the Philippines DEPARTMENT OF LABOR AND EMPLOYMENT Intramuros, Manila COMPONENTS OF THE MASTER BRAND OR TRADEMARK The Master Brand or Trademark consists of a symbol and a corporate typeface. The typefaces used are CG ‘Omega Bold and Regular. The proportions, spacing, relaive positioning and color of the Mastor Brand or ‘Trademark must remain consistent.COLORS OF THE MASTER BRAND The DOLE Master Brand or Trademark contains six colors as follows: Pantone Matching System (PMS) color: Pantone Blue 072 Process (CMYK) color: C=100; M=79; Y=0; K=0 Pantone Matching System (PMS) color: Pantone Red 032 Process (CMYK) color: C=0; M=91; Y=87; K=0 Pantone Matching System (PMS) color: Pantone Yellow 012 Process (CMYK) color: C=0; M=15; Y=76; K=0 Pantone Matching System (PMS) color: Black Process (CMYK) color: C=0; M=0; Y=0; K=100 Pantone Matching System (PMS) color: Cool Grey 8 CVU Process (CMYK) color: C=0; M=0; Y=0; K=50 Pantone Matching System (PMS) color: Cool Grey 4 CVU Process (CMYK) color: C=0; M- ys K=30E. Recommended Presentation Below is the recommended presentation of the DOLE Master Brand or Trademark vis-é-vis the agency, service or bureau Master Brand or Trademark. This presentation was designed to propery projec the DOLE's corporate image. The measurements and proportions provided shouldbe followed to maintain visual balance. Republic of the Philippines DEPARTMENT OF LABOR AND EMPLOYMENT A Occupational Safety and Health Center OSHC » North Avenue corner Agham Road, Diliman, Quezon City ‘The above presentation shows the proper positioning of the typefaces of the country (Republic ofthe Philippines), the DOLE, and the service, bureau or agency and the symbolsvlogos of the DOLE and the bureau, service or agency. “The DOLE symbollogo occupies the leftmost comer and the service's, bureau's or agency's, the rightmost portion. Both logos are of the same sizes. ‘The typeface of the country is in capital and lower case. ‘The DOLE typeface is in capital, bold. The service's, bureau's or agenoy’s, in capital and lower case, bold, and ‘two points smaller in size than the DOLE's typeface. For the address of the service, bureau or agency, the typeface is regular and two points smaller in size than the service's, bureau's or agency's name typeface. ‘The recommended typefaces for the service's, bureau's or agency's name and akiress are 2s follows: 4. 6afamiond (True type font) 2 \GiSEASWM (True type font) 3 \Bookmari Old SW76 (True type fort)F. Recommended Sizes of Selected IECs 1, BROCHURE A (8 ¥ X 13 inches) (216 X $30 millimeters) 412 neh a 8 1/2 inches NOTE: For uncolored versions, follow the black and grayscale scheme 1? inch 112 inch a ~ ‘Binches —___ iy A eae Front Cover ‘A two-fold brochureBROCHURE B (8 % X 13 Inches) (215 X $30 millimeters) 42inch 12incn 112 inch \ ore * a ince A ‘Lb cra 9 SBE Eom ‘A two-fold brochure ‘inches : <— artwork —> Front Cover Bureau, Attached agency, ete logo/name Back Cover NOTE: For uncolored versions, follow the black and grayscale scheme2. HANDBOOK AND PRIMER (6 *® X 8 1? inches) (155 X 215 millimeters) Winch | 4 112 inch 112 inc \ eee of the Pinas er Dd ESR By mvaroney | | 8 172 inches Pas i <6 Winches ——___» Front Cover NOTE: For uncolored versions, follow the black and grayscale scheme3, NEWSLETTER (9 X 12 inches) (229 X 305 millimeters) inches [Masthead Artwork layout ‘Always on top Front Cover NOTE: For uncolored versions, follow the black and grayscale scheme Front Cover4, POSTER (18X 24 inches) (457 X 810 milimeters) — - a a Dye secitemancone ipod, Garon ary MT, atic Amc ct tarot A Ee NOTE: For uncolored versions, follow the black and grayscale scheme5, BUSINESS/CALLING CARD (2 X 3.5 inches) (50.5 X 89 millimeters) 35 inches. ————> r uuu | | & a= | Aways on op NOTE: For uncolored versions, follow the biack and grayscale scheme6. HANDOUT (8.5 X 11 inches) (215 X 280 millimeters) BS inches. > ei | me 11 Inches NOTE: For uncolored versions, follow the black and grayscale scheme7. STATIONERY (5.5 X 8.5 inches) (140 X 215 millimeters) 8S inches 8. inches. ——————> L equi of be Pippin Dearutnt Fiasozanbeunower set ecard bas ac A a NOTE: For uncolored versions, fllow the black and grayscale scheme ‘Always on topm— «, — +<——_ 1 | A cea A | At NOTE: Placement of trademark (whether ad is in a horizontal or vertical orientation) must follow the scheme above For uncolored versions, follow the black and grayscale scheme9, COMICS (7 X 10 % inches) (178 X 267 millimeters) << Tires <— artwork ——> 10.5 inches Front Cover NOTE: For uncolored versions, follow the black and grayscale scheme40. FOLDER JACKET (8.5 X 12 inches) (216 X 305 millimeters) 85 inches. ————> A see Front Cover NOTE: For uncolored versions, follow the black and grayscale scheme cmanGi cers Front Cover41. BOOK and JOURNAL (Various sizes and orientation) Serer te eee reece +——_ , ——> ‘ A (See Y y 4 | | Ate ee A eB A A eee NOTE: Placement of trademark, whether book is in @ horizontal or vertical orientation, must follow the scheme above For uncolored versions, follow the black and grayscale scheme42. ENVELOPE (al sizes) A gl ato orn r% Letter envelopes Manila envelopes ett ert A “nai A a NOTE: For uncolored versions, {follow the black and grayscale scheme