Executive summery

We have made a business plan of new business idea of Gaming Zone business. We identified
the opportunity in University of Ambo institute of technology as there is no Gaming Zone and
after conducting a survey, we got positive response towards gaming zone business in University
of Awaro. The two things which we can provide to students through our gaming zone are the
entertainment and refreshment opportunity. We did opportunity analysis and after gathering
detailed information we came to result of opening Gaming Zone in University. We then
conducted the industry analysis, environmental analysis and competitor analysis of our
business. So the industry of gaming zone business is not very much famous in Ambo but know
people are getting awareness about it. Through competitor analysis we get to know the
strengths, weaknesses, threats and opportunity of our business and our competitors as well.
We made the marketing plan for the successful promotion and made marketing budget as well.
In operational and production plan we showed the assets, games and technology we need for
our business to generate services and the number of employees needed as well. We have also
showed our expected suppliers and in financial plan we have showed all the related information
of sources and usage of capital and the capital raised through partner's contribution and loans
as well.
INTRODUCTION

We are studying in university and sometimes after long lectures we want to fresh up ourselves and there
are different ways to refresh ourselves.

We took opportunity to refresh them and providing them a good way of entertainment in their idle time
in university and that opportunity can prove a very healthy business activity for us to earn profit. so we
have decided to open a Gaming Zone in our university. Games are healthy activity of our life. According
to some researches games are good way to rehab mind and body fitness of busy people.

After generation of idea, we conducted a survey in university to know about the thinking of students
regarding our business idea (GAMEING ZONE in University) and we have very positive response. More
than 70% students wish to have a gaming zone in university.
SELECTED ORGANIZATION

We selected University of AMBO (IOT) in which we will open a Gaming Zone. The University of Awaro is
one of the new major public sector universities in Ambo.

VISION

"To establish a market that would promote technical activities in the public and lead that market with
our long term strategies"

MISSION

"Our mission is to make accessible various games to the customers of various ages groups, in a sociable
environment, even in the smaller cities, by using latest technology, so as to ensure a stable growth of
our business, that would ensure that the company's philosophy and core competencies are aligned with
our vision and eventually, our firm projecting a positive image, not only for its own employees, but for
the University as a Whole"

OBJECTIVES

Following are the objectives of our business.

Long term objectives

 To generate the loyal customer ship.

 To create a positive Image and good will of business .
 Encourage the investors to invest in our similar future projects.
 To expand business, by increasing the Product line.

Short term objectives

 To cover the short term expenses

 To reduce the cost, by critically analyzing the operations of the business
 To provide friendly environment to customers
 To fulfill the need of customers from various classes of the society

Competitive Advantage
The competitive advantage for our business is that we are establishing our firm in that area where no
other company providing such type of faculties. So we are first advantage taker, create monopoly and
earn high profit by providing services to our customers the whole setup of our business has the
characteristics of uniqueness in that particular area. So in this way we are facing the no direct
competition in our targeted market, but according to our vision and long term objective, when we
would expand our business, then we might have to face extensive competition throughout the Region.
so our completive advantages Will be as follow:
  We are going to provide a completely friendly environment to our customers
 We are going to provide different suitable packages for everyone
 The location is very attractive, so as to facilitate each segment of our target market
 Another advantage is that we are going to target, relatively, smaller size of market and obtain
the consumers suggestions easily and we can improve the products as they want
 The projected cash flows support our idea of expansion.

Opportunity assessment
We found our university is lacking some place where students can refresh and entertain themselves. As
we know games are a healthy activity for mind and students also like to play games in their idle time. So
we can take the benefit of that opportunity by opening a Gaming Zone in our University. This
opportunity can give us healthy profits and can prove beneficial for us as a long run business.

Creation and length of opportunity

This opportunity is identified by us through the process of brainstorming. The opportunity exists yet
anybody else identifies this opportunity and take initiative. The opportunity can be converted into
business only when we take initiative. The idea and opportunity identification is good but it's worthless
if we are not talking initiatives for converting that idea into real world business.

Risk and Returns of opportunities

The risk and returns we considered in this opportunity was

Risks:

 Someone else takes initiative for opening gaming zone before us and take advantage of
opportunity is also a risk for us.
 Another risk we are considering is availability of finance.
 Risk of new competitors is always there.
 In this modern world, the technology is rapidly changing because of that the risk of exiting
technology becoming outdated is constantly there.

Returns

 We will be able to earn a lot of profits because of our monopoly.

 We can earn by organizing events in our gaming zone
 Gaming zone is a passion for us.so internal satisfaction is the highest return for us.

Opportunity versus personal skills and goals

The opportunity we are taking and starting business also needs our personal Skills. so it's very important
to have skills regarding that business.
We think we have skills needed for our business. Being a student of Business Administration we can run
promotion activates our self in university. Games knowledge and skills are also there because of our
interest in games and updated knowledge of new games. The goals are to earn profit and providing
students a platform for gaming refreshment.

So we are sure that our skills are enough for that opportunity and the deficiencies of skills will be cover
up with the passage of time and experience This opportunity also matches goals.

Competitive environment

The environment is not very much competitive for this opportunity. But the threats we can have are:

But treats we can have are:

 New technology which will result in outdating of our technology.

 New people with new ideas in the form of Gaming Zone.
 Risk of loss is always there because of doing business first time.

Benefits

Followings are the benefits of our business:

We can earn huge profits because of our monopoly.

The environment is not very much competitive for this opportunity. But the threats we can have are:

> New technology which will result in outdating of our technology. > New people with new ideas in the
form of Gaming Zone. > Risk of loss is always there because of doing business first time.

MS

Followings are the benefits of our business:

 We can earn huge profits because of our monopoly.

 We can be our own boss.
 We can provide employment opportunities through our business not only to general people but
also to our university students.
 Earnings of university will increase.
  Good addition in the university leading towards increase in the reputation of university.
 Good source of spending idle time for students and refreshing themselves.
 Psychologically it’s a good way to create good memories in friends. Where they Will be able to
spend time and enjoy With each other.

Environmental analysis

The followings environmental factors will affect our business.

1. Economic condition

It means the current economic condition of our country and how our business will affect the economic
conditions of the country. And how our business will affected by economic condition. This new business
will provide the employment opportunities to the people of Ambo. In this way the unemployment rate
will reduce in this area. Government will get the taxes as a result of business not only from our business
but also from the other sectors connected with us. Per capital income of employees will increase and as
a result of these the life style of the students people also increase.

The purchasing power of people is increase and demand also. We need loan for starting business, but
the interest rate is very high due to this our cost Will be increase. Inflation rate also increase day by day
due to this our profit margin will be reduces and cost of project increase.

2. Social condition

These days guys and girls both love to play games especially online multiplayer games. Gone are the
days of playing arcade games on computer now it’s the online networking games’ culture. But to enjoy
all these games not everyone has broadband connection at home.

3. Legal condition

There are no specific rules and regulations for the gaming zone business in Ethiopia these are same as
for the sole proprietorship and partnership business. Although the legal status of the business tends to
play an important role in any setup, the Gaming Zone business is proposed to be operated on a sole
proprietorship basis which may extend to partnership in case of future expansion. The Legal
Requirements by the University should be full filled and rule and regulations should be taken into
consideration for our business by us.

4. Technological condition

Technology is available easily and on high rates now a day. Every day lT Sector introducing the new
technology which is faster and easy to use at high prices.

Due to the introducing of new technology in games, our business as consistent threat from change in
technology.it also increase the cost of our business.

Industry of gaming zone outside Ethiopia

The Gaming Zone Business is very popular in foreign countries like UK, Australia, China and America etc.
The Gaming Zone Industry is growing in developed countries. The technology is faster, cheap and
affordable in these countries. Now in developing countries like Ethiopia the Gaming Zone Businesses are
making place in the society and these business are seeking the attention of new entrepreneurs.

Supporters

The supporters are:

 IT sector Software Companies

 Networking Companies
 Computer Companies (Dell, Intel, LG)
 Furniture and Fixture Factories
 Spots Material Providers

Competitor analysis

Direct competitors:

As we starting in university of Awaro campus there is no such type gaming zone for the students in this
area.so we don’t think we have any direct competitor in that location where our business exists.

Indirect competitors:

The competitors who influence our business indirectly are considered indirect competitor.in university
and outside the university we have many indirect competitors.

Demand of our product