typography

Darlene Dumantay

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"Typography
everybody does.
David Jury

something

is now

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CREATE YOUR TITLE PAGE, LAYOUT THE GIVEN TEXT. INCLUDE YOUR; NAME SECTION GRDM112

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Typography, from the Greek words: (typos) = form and (graphy) = writing is the art and technique of arranging type. The arrangement of type involves the selection of typefaces, point size, line length, leading, tracking, kerning. Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, clerical workers, and anyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.

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TYPEFACES is a set of one or more fonts, in one or

more sizes, designed with stylistic unity, each comprising a coordinated set of glyphs. A typeface usually comprises an alphabet of letters, numerals, and punctuation marks; it may also include ideograms and symbols, or consist entirely of them. FONT designates a specific member of a type family such as roman, boldface, or italic type, while typeface designates a consistent visual appearance or style which can be a "family" or related set of fonts.

POINT

is the smallest unit of measure, being a subdivision of the larger pica. It is commonly abbreviated as pt. The point has long been the usual unit for measuring font size and leading and other minute items on a printed page. dda11

Line length is the width occupied by a block of typeset text, measured in inches, picas and points. A block of text or paragraph has a maximum line length that fits a determined design. Leading - line spacing

Tracking - adjusting the spaces between groups of letters.

Kerning - adjusting the space between pairs of letters . Typeset is the composition of text by means of types

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In contemporary use, the practice and study of typography is very broad, covering all aspects of letter design and application. These include: typesetting and type design Handwriting and calligraphy graffiti inscriptional and architectural lettering poster design and other large scale lettering such as signage and billboards business communications and promotional collateral advertising wordmarks and typographic logos (logotypes) apparel (clothing) labels on maps vehicle instrument panels kinetic typography in motion picture films and television as a component of industrial designtype on household appliances, pens and wristwatches, (Since digitization, typography has spread to a wider ranger of applications, appearing on web pages, LCD mobile phone screens, and hand-held video games.

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Traditional typography follows four principles:

repetition contrast proximity alignment

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Left alignment Default writing techniques will use left alignment to create easy to
read text for the reader. Casual letters, unpublished manuscripts, and basic paragraph styles tend to fall into this category.

Center alignment is used to draw attention and is used a majority of the time for
Headlines or Titles. Newspaper headers, book titles, and report titles are excellent examples of center alignment.

Right Alignment is a clean crisp professional look and is used quite a bit for corporate
business letters, return address labels, business cards and a variety of other applications where a formal style of alignment is needed.

Justified alignment is usually reserved for newspaper print and body text for
textbooks, and is more difficult to work with. This type of alignment creates perfect alignment on both the left and right margins without regard for the actual characters. This can lead to a condition called tracking, or the creation of rivers of white space throughout the text body.

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Serif type has extensions or strokes on the ends of

the letters. Times New Roman is a perfect example of this. This type of font is easy to read for longer pieces and tends to be a little more conservative. If you do not deliberately choose another font, most programs default to the Times New Roman style.

serif SERIF
san serif SAN SERIF

San-Serif does not have extensions or strokes

on the ends of the letters and are used heavily for labeling, headlines and titles. This is also easy to read with a more contemporary feel to it. Childrens books use this because it is more easily identifiable as children are learning the alphabet.

Script, symbols and decorative type are

all styles of type categories to create a specific image or message. Weddings might lean more toward the fluid motion of a script type while a childs birthday might be more inclined to like a decorative font from a favorite movie. dda11

script SCRIPT