Total: 100 Marks Total Pass marks: 35 Marks Ext i ; ext cary Evaluation: 75 Marks Pass marks in external: 26 Marks , nal Evaluation: 25 Marks Pass marks in internal: 09 Marks ‘otal Credits:-4 Total L/T/P: 55 Naha The basic objective of this course is to acquaint the students of finance with the working, ane and regulations of commercial banking, development finance, and investment finance and about the various risks faced by financial institutions. Sr.No. After Completion of the course, the students shall be able to: “The students will understand the basic concept of financial services The students will aware of fixed and variable interest bearing security The students will acquire knowledge about the merchant banking, They will understand about hire purchase =] ope] —| Course Syllabus UNIT-I acteristics and various kinds of financial services. ion. Fixed and variable Interest bearing Security i.e. ing, Features and Types. Financial Services: Concepts and Meaning. Chai Concepts of financial market their types and funct Equity. Preference. Debenture Bonds. Concepts of Mutual funds: Meanit UNIT-I ion and responsibilities. Venture and stages of finance. Leasing: disadvantages. Hire purch ys: Meaning, Nature Merchant Banking: Concepts. Function. Regulation. General obligat, capital: Concepts. Features. Modes of finance by venture capita Meaning, Essential elements, Features types and advantages and Meaning, Features and difference between leasing and hire purchase. Factorin; Types, Advantages and limitation. Recommended Texts: 1. Dr. S. Gurusamy. Merchant Depository Operations (Module) workbook B.S.Bodla, M.C.garg. K.P.Singh. Insurance (Deep and Deep Publications) ‘Tripathy Nalini Prava, Financial Instruments and Services $._M.Y. Khan, Indian Financial System TMH 6. LM. Bhole. Financial Institutions and Markets, Banking and Financial Services (Thomson) by National Stock Exchange of India Limited Fundamentals, Environment and Procedures 4. Note: Latest edition of the books should be used. Instruct ee hours duration. The question paper ry 75 marks and would be of thr rises of 4 questions from Unit | of the will be divided into three sections, i.e., 1, Hand II, Section | comp! ‘pllabusand Section Il comprises of 4 questions from Unit of the syllabus. Section III comprises of 9 short questions from entre syllabus. Candidates will be required 10 ‘attempt two questions each trom Section 1& Il, each question in Section | & I carries 12 marks, Candidates will be required to attempt all questionsfrom Section II ie. 9 questions each carrying 3 marks. “The external paper will car“ Total: 100 Marks Total Pass marks: 35 Marks External Evaluation: 75 Marks ass marks in external: 27 Marks Internal Evaluation: 25 Marks Pass marks in internal: 09 Marks Total LIT/P: 55 Objective: The subject aims to familiarize the student with the basic concept of e- business and to provide hinv/her| the knowledge of planning, scheduling and controlling a successful e- business. Sr.No. _| After Completion of the course, the students shall be able: - Tedge hierarchy to e-Business I Students should understand the basic definition and know! 7 [Fo understand the related operation processes, marketing techniques and technological issues of ¢- Business systems 3 | Tounderstand the concept planning and controlling of e-business 4 | To familiarize the students with various electronic payment technology Course Syllabus Framework for understanding e- business: Introduction to e- commerce, Environmental forces affecting planning an} practice. Ethical. legal and social concerns. Developing e- Business Frame work: Developing e- Business Models. Introduction to Internet, www. Concepts, Building of e- commerce websites, software hardware and tools. UNIT-It Planning. Implementing and Controlling of e-Business: Creating the Marketing Mix, Organizational and Managerial issues, Financial Planning and Working with Investors, Implementation and Control of the e-Business Plan. Understanding of Key terms of E- Commerce: Electronic Commerce & Banking, Electronic Payment Systems, Electronic Payment Technology, On-line credit card, E- Commerce Security Recommended Texts: 4. E-Business and E-Commerce Management, Dave Chaffey 5. E-commerce: Business, Technology, Society, by Carol Guercio Traver and Kenneth C. Laudon 6. The complete e-commerce book by Janice Reynolds Note: Latest edition of the books should be used. Instructions The external paper will carry 75 marks and would be of three hours duration. The question paper will be divided into three sections, ie. 1, Il and III, Section | comprises of 4 questions from Unit | of the syllabus and Section I comprises of 4 questions from Unit Il of the syllabus. Section III comprises of 9 short questions from entire syllabus. Candidates will be required to attempt two questions each from Section | & Il, each question in Section | & II carries 12 marks. Candidates will be required to attempt all questions “A from Section III i.e. 9 questions each carrying 3 marks. ~ OCW at byOOO OOOOGCRO CEC ed ed dee 0 c/c/c'c ee eo OATS Total: 100 Marks External Evaluation: 75 Marks Total Pass marks: 35 Marks Internal Evaluation: 25 Nari Pass marks in external: 26 Marks Total Credits: 4 Pass marks in internal: 09 Marks Total L/T/P: 55 Objective: . yjective: To learn about the strategies and paradigms changes in the rural market structure. Sr No Aber Completion of the course, the students shall be able to: a peeve Conceptual knowledge about rural marketing with special reference to Indian 2 They will understand the Rural market distribution. To know about the consumer behaviour and trends in Rural marketing. Course Syllabus UNIT-I neat Marketing: introduction, nature and scope of rural marketing with special reference to India ying behavior in rural markets, Consumer buying behavior model. Rural Marketing information System. Rural Market communication; introduction, process and role of IT in rural communication ‘Segmentation, targeting and Positing for rural marketing. UNIT-II Rural marketing mix: concept and relevance . Rural product strategy: concept and strategies for goods ‘and services. Pricing strategies and objectives. Promotion strategies. Distribution in rural marketin introduction and channels of distribution (Haats. Mandis. Cooperative societies) New developm nt models for rural marketing (ITC, HUL ete.) Rural Market research Recommended Tex! 1. Ronald H. Ballon. Business Logistics management 2. Graham Buxton. Effective Marketing Logistics 3. John J. Coyle and Edward J. Bardi, The Management of Distribution System 4. Ravi Shankar. Managing Distribution 5. Jim Sherlock. Principles of International Physical Distribution. Note: Latest edition of the books should be used. Instructio! three hours duration. The question paper will be 14 questions from Unit I ofthe syllabus labus, Section III comprises of 9 short questions each from Section | quired to attempt all questions ‘The external paper will carry 75 marks and would be of divided into three sections, i.e. 1, Il and II, Section I comprises 0 nd Section Il comprises of 4 questions from Unit I of the sy yllabus. Candidates will be required to attempt two ‘ection | & II carries 12 marks, Candidates will be h carrying 3 marks. questions from entire & Il, each question in S from Section III i.e. 9 questions eac oS Pe